What Bio C'bon does

Bio c' bon is a French urban organic grocery retail chain founded in 2008, operated as a brand under So.bio SAS, which was acquired by Carrefour in 2020. The company runs a network of approximately 60 physical stores concentrated in French city centers, with strong presence in Île-de-France and other major metropolitan areas; the headquarters functions (marketing, merchandise, purchasing, IT, HR) are based in Canejan near Bordeaux. Each store carries a full organic assortment — fresh produce, bulk goods, deli, cheese cave, bakery, wine cellar, health and beauty, and household — and emphasizes a proximity-to-local-producers model with 1,800+ partners within a 100 km radius, surfaced through "C'est local!" / "C'est régional!" labeling.

The business is a hybrid of direct retail and franchising. The corporate parent sells through company-operated units and licenses independent franchisees (the source mentions current and prospective Carrefour franchisees among the candidate pool), generating franchise fees and royalties in addition to retail margins. Bio c' bon's technology layer is a marketing-and-loyalty website (bio-c-bon.eu) — there is no online store, only store locator, editorial content, and loyalty account management. The "Programme de Fidélité" is dematerialized, tied to the in-store POS, and offers a 3% immediate discount plus personalized communications. The company has built a layer of neighborhood "coups de main" services (free lending of drills, raclette machines, pétanque and molkky sets, plant-sitting, water bottle refill) on top of the loyalty programme as a community-engagement and footfall driver.

Revenue is generated almost entirely from in-store consumer transactions across the franchise network, with franchise fees and loyalty-driven data monetization as secondary streams. Pricing is not publicly disclosed; promotional levers include "prix bloqué" locked prices, a "Je suis le meilleur prix" budget range, the 3% loyalty discount, and recurring "Bons plans" campaigns (e.g., the 15%-off 20th anniversary promotion in October 2025). Customers are urban health-conscious consumers seeking convenience and local sourcing, alongside franchisee prospects and local organic producers. The company has no disclosed AI/ML capabilities and a conventional martech stack (Google Analytics, Tag Manager, Ads, Meta Pixel, LinkedIn Insight, YouTube).

Name

Bio C'bon

Legal name

So.bio SAS

Website

https://bio-c-bon.eu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Bio c' bon is a French urban organic grocery chain founded in 2008, operating ~60 city-center stores across France under parent So.bio SAS (Carrefour-owned since 2020), serving health-conscious urban consumers with a full organic assortment, a franchise network, a 3% loyalty discount, and 1,800+ local producer partnerships.

Ownership category

akta.pro rank

Product category

Organic Grocery Retail

NAICS

Grocery and Convenience Retailers (4451), All Other Specialty Food Retailers (445298), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industries

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Organic grocery retail
• Urban organic supermarket
• Local producer sourcing
• Community loyalty program
• Franchise organic stores

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Store Sales: Revenue generated from direct sales of organic products to consumers through 60 physical retail stores in urban centers across France.
2. Franchise Fees: Franchise network generates revenue through franchise fees and royalties from independent operators running Bio c' Bon stores under the brand.
3. Loyalty Program Data: Customer data collected through loyalty program used for personalized marketing and customer insights.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bio C'bon operates a network of 60 physical organic grocery retail stores in French city centers, selling a full range of organic products including fresh produce, bulk goods, deli/counter items, cheese, bakery, wine, health and beauty, and household items. The retailer is supported by a free loyalty program (3% immediate discount), a network of 1,800+ local producers within 100 km, community lending services (tool, game and appliance lending, plant-sitting, water bottle refills, home delivery), and a franchise program. The website (bio-c-bon.eu) provides store location, loyalty account management, recipes, and franchise information, but products are purchased in-store.

Product overview

Bio C'bon is a French organic grocery retail chain offering a comprehensive urban organic shopping experience through 60 store locations across France. The core offering is the Bio C'bon Retail Store, a full-range organic supermarket providing fresh produce, bulk goods, deli/counter service, cheese cave, bakery, health & beauty, and household products. This is complemented by the loyalty program (Programme de Fidélité) offering a 3% immediate discount and community lending services; Le Local (local/regional sourcing from 1,800+ producers within 100 km); seasonal promotional campaigns (bons plans); recipes and editorial content; and a franchise program. The ecosystem is unified around democratizing organic food in city centers, with a strong emphasis on community, local sourcing, and neighborhood services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bio C'bon Retail Store Urban organic grocery retail store selling a full range of organic products including fresh produce, bulk goods, deli/counter items, cheese cave, bakery, wine cellar, health and beauty care, and household products. Located in French city centers for convenient neighborhood shopping.
• Programme de Fidélité Bio C'bon (Loyalty Program)
• Le Local (Local/Regional Producer Program) Sourcing program connecting customers with 1,800+ local organic producers within 100 km of each store, including farmers, bakers, beekeepers, artisan cheese makers, and winemakers, with in-store 'C'est local!' and 'C'est régional!' labeling.
• Community Lending Services (Coups de main) Free neighborhood lending and assistance services for loyalty members, including tool and game lending (drills, raclette machines, Molkky, pétanque), plant-sitting during vacations, water bottle refills, and home delivery assistance arranged at store level.
• Franchise Program Franchise offering for entrepreneurs and existing retailers (including Carrefour franchisees) to open and operate a Bio C'bon organic grocery store in an urban French location, including site selection, financial planning, expert training, pre-opening merchandising, and ongoing field-visit support.
• Recipes & Tips Content Hub Editorial content platform on bio-c-bon.eu featuring seasonal recipes, DIY tips, zero-waste lifestyle advice, and product discovery articles, supporting brand engagement and content marketing.

Quantifiable outcome

• 60 stores across France with focus on urban centers
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Whole Foods Market: Global premium organic and natural food retailer owned by Amazon, offering an extensive range of organic groceries, prepared foods, supplements, and natural products. Comparable in target customer (urban health-conscious consumer) and organic assortment breadth, but operates at much larger scale and with strong e-commerce integration.
• Natural Grocers: US specialty organic retailer operating ~170 stores focused exclusively on natural and organic groceries and dietary supplements. Comparable as a specialty organic chain model with strong standards-based product curation, though geographically distant from Bio C'Bon's French footprint.
• Carrefour Bio: Parent company's own organic product line and in-store organic assortment, sold through ~4,000+ Carrefour hypermarkets and supermarkets across France and globally. Broader incumbent that overlaps with Bio C'Bon's assortment and captures a different (mass-market, lower-frequency) customer.

Regional players

• Bio Company: Germany's largest organic supermarket chain, operating organic full-service neighborhood stores with strong focus on regional sourcing and natural cosmetics. Highly comparable to Bio C'Bon's concept and customer value proposition, but in a different geography.
• Alnatura: German organic retailer (both standalone stores and shop-in-shop at dm) selling 100% organic groceries, natural cosmetics, and eco-textiles. Comparable in product breadth, organic-only positioning, and sustainability story, though operating primarily in German-speaking markets rather than France.
• GreenLine / Almaverde Bio (Gruppo Apofruit): Italian organic retail concept carrying organic produce and grocery assortment under the Almaverde Bio and GreenLine brands in Italy. Comparable in organic-specialty store format and local-producer focus, but operating in a different national market than Bio C'Bon.

Direct peers

• Biocoop: France's largest organic retail cooperative with a comparable nationwide network of organic grocery stores selling produce, bulk goods, and organic specialty items to urban and suburban consumers. Direct head-to-head competitor to Bio C'Bon in the French organic supermarket segment.
• Naturalia: Paris-based organic supermarket chain focused on city-center locations, owned by Groupe Casino, offering a similar mix of organic produce, bulk goods, fresh prepared, and health/beauty products. Directly comparable to Bio C'Bon in format, customer base, and geographic footprint.
• So.bio: Sister brand of Bio C'Bon operated by the same parent So.bio SAS, with a more peripheral/peri-urban store format offering an equivalent organic grocery assortment. Sister chain makes it the most direct operational comparable within the same corporate structure.
• La Vie Claire: French organic and natural product retailer operating more than 165 stores across France, providing organic groceries, dietary supplements, and eco-friendly household products. Closely matches Bio C'Bon's specialty organic grocery positioning with broader national reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/biocbon
• YouTubeyoutube.com/channel/UCtf-gHO5xnVlDz5ieZhrBTQ
• Facebookfacebook.com/biocbonfrance
• LinkedInlinkedin.com/company/bio-c%E2%80%8B-bon
• Instagraminstagram.com/bio_c_bon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio C'bon