Pray.com
Pray.com is a mobile faith-tech platform founded in 2016 that delivers AI-personalized prayer, devotional, and scripture content to 16 million registered Christian users globally through a freemium subscription model.
- Company typePrivate
- Founded2016
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Pray.com does
Pray.com is a mobile-first faith-tech platform founded in 2016 and headquartered in Santa Monica, California. The company operates a consumer-facing prayer and devotional application serving 16 million registered members as of 2024, offering daily devotionals, prayer tracking and reminders, scripture content, community groups, and AI-assisted doctrinal Q&A tools targeted at Christian individuals seeking digital spiritual engagement. The platform is positioned as the #1 app for daily prayer and faith-based audio content and faces direct competition from Hallow, Glorify, Abide, and PrayForge.
The underlying technology stack centers on an AI-powered personalization engine that tailors prayer and scripture content to individual user preferences and engagement patterns, supported by a domain-specialized recommendation capability and a multi-language content layer covering English, Spanish, Portuguese, and Tagalog. Distribution is primarily through the iOS App Store and Google Play, supplemented by cross-promotional reach via the Vatican's Click to Pray partnership established in 2023.
Pray.com operates a freemium business model with a free tier providing basic prayer app functionality and an annual premium subscription offering personalized content, enhanced features, and an ad-free experience. Reported annual recurring revenue exceeded $50 million in 2024, generated across a base of 16 million registered members on a subscription-recurring revenue model. The company has raised more than $34 million in cumulative venture funding from investors including TPG Growth, Sequoia Capital, Greylock, Founders Fund, Kleiner Perkins, and VMG Partners, and is pursuing aggressive international expansion targeting 40% user growth in Latin America and Southeast Asia over 18 months through hyper-localized app versions.
Pray.com firmographics
Firmographics- Name
- Pray.com
- Website
- https://pray.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pray.com is a mobile faith-tech platform founded in 2016 that delivers AI-personalized prayer, devotional, and scripture content to 16 million registered Christian users globally through a freemium subscription model.
- Ownership category
- akta.pro rank
Pray.com industry classification
Industry- Product category
- Faith-based mobile application
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI)
- akta.pro secondary industries
- Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Faith & Religious Live Streaming Platforms (MPACACAK)
Keywords
Where Pray.com is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Pray.com business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Operations
Revenue model
- Subscription-based premium content: Pray.com generates revenue through a freemium model with premium subscription tiers offering enhanced features, personalized content, and ad-free experiences. The company reported over $50 million in ARR as of 2024.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Annual | Premium subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pray.com product offering
Product offeringCore offering
Pray.com operates a mobile-first faith-tech platform providing Christian prayer services, daily devotionals, scripture content, prayer tracking and reminders, community groups, and AI-assisted doctrinal Q&A tools. The platform serves 16 million members globally through iOS and Android apps, with a freemium model and premium subscription tier. Content is hyper-localized in Spanish, Portuguese, and Tagalog for international expansion.
Product overview
Pray.com is a unified faith-tech platform offering a mobile application for Christian prayer and spiritual engagement. The platform provides daily devotionals, prayer tracking, community groups, and AI-assisted features including personalized prayer and scripture content. With 16 million members and over $50 million in ARR as of 2024, Pray.com serves as a comprehensive tool for spiritual purpose, Bible learning, and faith community connection.
Differentiator
Problem solved
Functional benefit
Products and services
- Pray.com App Mobile-first faith-tech application providing prayer services, daily devotionals, prayer tracking, community groups, scripture content, and AI-assisted doctrinal Q&A tools for Christian individuals seeking spiritual growth. Available on iOS and Android app stores.
Quantifiable outcome
- 16 million registered members
- +2 more outcomes
Companies that use Pray.com
Customer profileSegments2 records
Ideal customer profiles2 records
Pray.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Pray.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vatican (Click to Pray)coreLandmark partnership established in 2023 with the Vatican's official Click to Pray app. This partnership provides Pray.com with high-profile religious endorsement and access to the Vatican's global faith-based network, significantly enhancing brand credibility in the Christian community.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pray.com competitors and assessment
Company assessmentDirect peers
- Hallow: Hallow is the leading direct competitor in Catholic-focused prayer and meditation apps, offering daily prayers, Bible content, sleep stories, and devotionals via a freemium subscription model targeting the same Christian consumer base as Pray.com.
- Glorify: Glorify is a Christian daily devotional and prayer app competing head-to-head with Pray.com in worship audio, scripture plans, and gratitude/meditation features on iOS and Android.
- Abide: Abide is a Christian meditation and sleep app offering guided prayer and biblical meditations; it directly overlaps Pray.com's premium content tier and was named alongside it in comparative app reviews.
- YouVersion (Life.Church): YouVersion / Bible App is the world's most-downloaded Bible app with devotionals, plans, and audio; it competes with Pray.com on daily devotional engagement and reaches a comparable faith-content consumer audience at massive scale.
- Lectio 365: Lectio 365 is a daily devotional prayer app from the British Bible Society offering structured morning and evening prayers; it competes directly with Pray.com's devotional cadence and audio content.
Emerging players
- PrayForge: PrayForge is an emerging Christian prayer and community app that overlaps Pray.com's prayer-tracking and group features, positioned as a smaller, niche alternative in the same category.
- Salve (formerly Amen): Salve is a Catholic prayer and rosary app targeting younger faithful users, offering audio prayers and community features that overlap with Pray.com's prayer-tracking and devotional use cases.
Broad incumbents
- Headspace: Headspace is a broad mental wellness and meditation subscription app that has added faith-adjacent and sleep content; it competes for the same spiritual-wellness wallet share as Pray.com's premium tier.
- Calm: Calm is a leading global meditation, sleep, and wellness app; while secular, its sleep stories, daily content, and premium subscription model compete with Pray.com for consumer wellness-app attention and spend.
- Ascension Press: Ascension Press is a Catholic media publisher offering Bible studies, devotionals, and audio content; it overlaps Pray.com's publishing and devotional distribution functions, particularly within Catholic audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Pray.com social profiles
Digital presencePray.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pray.com leadership team
Management profileNumber of profiles
Profiles5 records
Pray.com funding detail
Funding detailFunding overview
Funding rounds5 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pray.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pray.com
What does Pray.com do?
Pray.com operates a mobile-first faith-tech platform providing Christian prayer services, daily devotionals, scripture content, prayer tracking and reminders, community groups, and AI-assisted doctrinal Q&A tools. The platform serves 16 million members globally through iOS and Android apps, with a freemium model and premium subscription tier. Content is hyper-localized in Spanish, Portuguese, and Tagalog for international expansion.
Is Pray.com a public or private company?
Pray.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pray.com founded?
Pray.com was founded in 2016. It employs 11 to 50 people.
Where is Pray.com based?
Pray.com is headquartered in Santa Monica, United States, in the North America region.
How does Pray.com make money?
One revenue line is on record: subscription-based premium content.
Who are Pray.com's main competitors?
Direct peers on record are Hallow, Glorify, Abide, YouVersion (Life.Church) and Lectio 365. Emerging players are PrayForge and Salve (formerly Amen). Broad incumbents are Headspace, Calm and Ascension Press.
Does Pray.com have an API?
No public API is recorded for Pray.com.
What industry is Pray.com in?
Pray.com's product category is Faith-based mobile application. Its primary akta.pro industry code is BPAGAJAI, Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press), with a secondary code of MPAJAHAB, Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides). Its NAICS code is 5192 and its SIC code is 7372.