Hallow
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Hallow does
Hallow is a subscription-based mobile prayer and meditation application founded in 2018 by Alex Jones and headquartered in Chicago. The app delivers over 10,000 audio-guided sessions covering Catholic and Christian prayer traditions — Rosary, Novenas, Lectio Divina, Daily Meditation, Sleep Bible Stories, and structured multi-day prayer plans — alongside Bible reading features, a dedicated Hallow Kids module, and localized content in English, Spanish, Portuguese, Polish, French, Italian, and German. The product runs on iOS and Android with a freemium-to-premium model anchored by a 30-day free trial, and it is differentiated by exclusive celebrity partnerships (Mark Wahlberg, Jonathan Roumie) and an advisory board of Catholic clergy lending ecclesiastical credibility.
The company monetizes primarily through individual consumer subscriptions ($55M+ ARR in FY2024-25), with 2M+ paying users among 20M+ downloads and 30M+ users across 150+ countries. Distribution blends product-led growth via app stores with community-led acquisition through archdiocese and parish partnerships (e.g., the Trust & Hope initiative with the Archdiocese of Philadelphia), where clergy receive free access to drive bottom-up adoption. Hallow has raised approximately $105M in venture funding across multiple rounds, with notable participation from Goodwater Capital, Drive Capital, Highland Capital, Contrary, Uncork Capital, and strategic backers including Peter Thiel and JD Vance. Co-founders Alex Jones (CEO), Erich Kerekes (CTO), and Alessandro DiSanto (Head of Growth & Finance) continue to lead the company, which operates with 101–250 employees.
The company commands an estimated 65% share of the faith-based prayer app sub-sector and has extended its surface area through ecosystem partnerships such as the October 2025 Global Bible Month coalition with YouVersion and Glorify (1.5M+ challenge commitments, landmark activations at Times Square, Las Vegas Sphere, and Christ the Redeemer). Strategic emphasis is shifting from purely consumer growth toward institutional adoption through parishes and schools, while expanding content depth (e.g., Hallow Kids, seasonal prayer plans such as the American Heroes series) and international reach.
Hallow firmographics
Firmographics- Name
- Hallow
- Legal name
- Hallow, Inc.
- Website
- https://hallow.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Hallow industry classification
Industry- Product category
- Faith-Based Mobile Prayer & Meditation App
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Catholic Broadcasting (MPABALAB)
- akta.pro secondary industries
- Religious Education, Kids & Family Faith Programming (MPABALAM), Religious Music & Worship Broadcasting (MPABALAN)
Keywords
Where Hallow is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hallow business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Revenue: App subscription model with annual recurring revenue. The company reported over $55M ARR in FY2024-25, demonstrating strong subscription-based revenue generation from its Catholic prayer app user base.
- Freemium/Trial Conversion: 30-day free trial allows users to experience the full platform before converting to paid subscriptions. Free tier provides basic access while premium features require subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hallow product offering
Product offeringCore offering
Hallow is a subscription-based mobile prayer and meditation application providing audio-guided Catholic and Christian content including the Rosary, Novenas, Daily Meditation, Sleep Bible Stories, and Bible reading programs. The app offers 10,000+ sessions, guided Prayer Plans, and content in multiple languages, targeting individual users as well as Catholic parishes and dioceses through institutional partnerships.
Product overview
Hallow is a subscription-based mobile prayer and meditation app offering audio-guided Catholic and Christian content. The core Hallow App provides access to 10,000+ sessions including prayer plans, rosaries, daily meditations, Sleep Bible Stories, and Bible content. The product portfolio includes structured Prayer Plans (such as the 14-day Detachment challenge, American Heroes series, and seasonal Lent content), the Hallow Kids module with child-friendly prayers and biblical stories, and integrated Bible reading features. The app operates on a freemium model with premium subscription tiers unlocking full access to all content.
Differentiator
Problem solved
Functional benefit
Products and services
- Hallow App The primary subscription-based mobile application offering audio-guided Christian and Catholic prayer, meditation, Bible content, and sleep stories for individual users seeking daily spiritual formation and habit building.
- American Heroes Prayer Series A standalone 13-day audio prayer series profiling Catholic American heroes (Kateri Tekakwitha, Charles Carroll, Elizabeth Ann Seton, Frances Xavier Cabrini, Augustus Tolton, Katharine Drexel, Francis Duffy, Fulton Sheen, Dorothy Day, Thea Bowman, Pete Ganci Jr., Leo XIV, and a Fourth of July finale) for individual subscribers.
Quantifiable outcome
- Over 1.6 billion prayers prayed through the platform
- +2 more outcomes
Companies that use Hallow
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Hallow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Hallow partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- Archdiocese of PhiladelphiacorePartnership to support the Trust & Hope initiative aimed at strengthening missionary outreach and deepening faith across the region. Five regional Missionary Hubs and additional parishes integrate Hallow into evangelization efforts, offering guided prayers, small-group faith-sharing, and digital resources.
- Gwen StefaniminorSponsored social media post partnership during the Christmas season, promoting the Hallow app to her fan base through Instagram and other social media channels.
- YouVersioncoreCollaborative partnership with YouVersion and Glorify to launch Global Bible Month campaign in November, beginning with a 30-Day Bible Challenge that drew over 1.5 million commitments. Coordinated displays at Times Square, Las Vegas Sphere, and Christ the Redeemer in Brazil.
- GlorifycoreCollaborative partnership with YouVersion and Hallow to launch Global Bible Month campaign. Faith apps unite for coordinated Bible engagement initiative with landmark light displays globally.
- Mark WahlbergflagshipExclusive celebrity partnership featuring Mark Wahlberg as a primary brand ambassador. Appears on the Hallow homepage and in advertising materials promoting the app to his fan base.
- Jonathan RoumieflagshipExclusive celebrity partnership featuring Jonathan Roumie (actor known for The Chosen) as a brand ambassador. Co-appears with Mark Wahlberg on the Hallow homepage.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Hallow competitors and assessment
Company assessmentDirect peers
- Glorify: Glorify is a Christian prayer and worship app that directly competes with Hallow in faith-based audio meditation, daily devotionals, and Bible content. It targets an overlapping audience of Christian users seeking guided prayer and is currently Hallow's closest direct competitor.
- YouVersion (Bible App): YouVersion is the world's most-downloaded Bible app with hundreds of millions of installs, offering Bible reading plans, devotionals, and audio content. It overlaps with Hallow's Bible engagement features and recently co-marketed the Global Bible Month campaign, making it both a partner and direct competitor.
- Pray.com: Pray.com is a faith-based meditation, prayer, and sleep app serving Christian audiences with guided prayers and sleep stories. It competes head-on with Hallow for the same Catholic/Christian consumer base and offers a similar subscription model.
- Abide: Abide is a Christian meditation and sleep app focused on guided Bible-based meditation sessions. It directly competes with Hallow's Sleep Bible Stories and Daily Meditation offerings, serving the same Christian consumer audience.
Broad incumbents
- Calm: Calm is the leading secular meditation and sleep app, valued at multi-billion dollars. While it operates in the broader meditation/sleep category that includes Hallow, it does not specialize in faith-based content and serves a much larger general wellness audience.
- Headspace: Headspace is a major secular meditation and mindfulness app with broad consumer reach. It competes indirectly with Hallow in the meditation category but lacks faith-based content and is positioned for general wellness consumers rather than religious audiences.
- Insight Timer: Insight Timer is one of the largest free meditation apps globally with millions of users. While its content is predominantly secular, it includes some faith-adjacent teachers and competes with Hallow in the broader meditation app category.
Emerging players
- Dwell Audio Bible: Dwell is an audio Bible app focused on listening to scripture, similar in some respects to Hallow's Sleep Bible Stories and Bible audio features. It serves an overlapping Christian audience but with a narrower product scope.
- Lectio 365: Lectio 365 is a daily devotional prayer app from 24-7 Prayer serving Christian audiences with structured prayer content. It overlaps with Hallow's daily prayer and devotional offerings but is more narrowly focused on the 24-7 Prayer community.
Others
- Word on Fire Ministries: Word on Fire is a Catholic media ministry led by Bishop Robert Barron producing videos, podcasts, and digital content. While not a direct prayer app competitor, it overlaps with Hallow in serving digitally-engaged Catholic audiences seeking modern faith content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hallow social profiles
Digital presenceHallow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hallow leadership team
Management profileNumber of profiles
Profiles4 records
Hallow funding detail
Funding detailFunding overview
Funding rounds6 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hallow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hallow
What does Hallow do?
Hallow is a subscription-based mobile prayer and meditation application providing audio-guided Catholic and Christian content including the Rosary, Novenas, Daily Meditation, Sleep Bible Stories, and Bible reading programs. The app offers 10,000+ sessions, guided Prayer Plans, and content in multiple languages, targeting individual users as well as Catholic parishes and dioceses through institutional partnerships.
Is Hallow a public or private company?
Hallow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hallow founded?
Hallow was founded in 2018. It employs 101 to 250 people.
Where is Hallow based?
Hallow is headquartered in Chicago, United States, in the North America region.
How does Hallow make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are freemium/Trial Conversion.
Who are Hallow's main competitors?
Direct peers on record are Glorify, YouVersion (Bible App), Pray.com and Abide. Broad incumbents are Calm, Headspace and Insight Timer. Emerging players are Dwell Audio Bible and Lectio 365. Word on Fire Ministries is listed as an others.
Does Hallow have an API?
No public API is recorded for Hallow.
What industry is Hallow in?
Hallow's product category is Faith-Based Mobile Prayer & Meditation App. Its primary akta.pro industry code is MPABALAB, Catholic Broadcasting, with a secondary code of MPABALAM, Religious Education, Kids & Family Faith Programming. Its NAICS code is 813 and its SIC code is 7372.