Pray.com

What Pray.com does

Pray.com is a mobile-first faith-tech platform founded in 2016 and headquartered in Santa Monica, California. The company operates a consumer-facing prayer and devotional application serving 16 million registered members as of 2024, offering daily devotionals, prayer tracking and reminders, scripture content, community groups, and AI-assisted doctrinal Q&A tools targeted at Christian individuals seeking digital spiritual engagement. The platform is positioned as the #1 app for daily prayer and faith-based audio content and faces direct competition from Hallow, Glorify, Abide, and PrayForge.

The underlying technology stack centers on an AI-powered personalization engine that tailors prayer and scripture content to individual user preferences and engagement patterns, supported by a domain-specialized recommendation capability and a multi-language content layer covering English, Spanish, Portuguese, and Tagalog. Distribution is primarily through the iOS App Store and Google Play, supplemented by cross-promotional reach via the Vatican's Click to Pray partnership established in 2023.

Pray.com operates a freemium business model with a free tier providing basic prayer app functionality and an annual premium subscription offering personalized content, enhanced features, and an ad-free experience. Reported annual recurring revenue exceeded $50 million in 2024, generated across a base of 16 million registered members on a subscription-recurring revenue model. The company has raised more than $34 million in cumulative venture funding from investors including TPG Growth, Sequoia Capital, Greylock, Founders Fund, Kleiner Perkins, and VMG Partners, and is pursuing aggressive international expansion targeting 40% user growth in Latin America and Southeast Asia over 18 months through hyper-localized app versions.

Name

Pray.com

Website

https://pray.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pray.com is a mobile faith-tech platform founded in 2016 that delivers AI-personalized prayer, devotional, and scripture content to 16 million registered Christian users globally through a freemium subscription model.

Ownership category

akta.pro rank

Product category

Faith-based mobile application

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI)

akta.pro secondary industries

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Faith & Religious Live Streaming Platforms (MPACACAK)

Keywords

• Prayer app
• Faith-based content
• Spiritual wellness
• Daily devotionals
• Bible study

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Operations

Revenue model

1. Subscription-based premium content: Pray.com generates revenue through a freemium model with premium subscription tiers offering enhanced features, personalized content, and ad-free experiences. The company reported over $50 million in ARR as of 2024.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pray.com operates a mobile-first faith-tech platform providing Christian prayer services, daily devotionals, scripture content, prayer tracking and reminders, community groups, and AI-assisted doctrinal Q&A tools. The platform serves 16 million members globally through iOS and Android apps, with a freemium model and premium subscription tier. Content is hyper-localized in Spanish, Portuguese, and Tagalog for international expansion.

Product overview

Pray.com is a unified faith-tech platform offering a mobile application for Christian prayer and spiritual engagement. The platform provides daily devotionals, prayer tracking, community groups, and AI-assisted features including personalized prayer and scripture content. With 16 million members and over $50 million in ARR as of 2024, Pray.com serves as a comprehensive tool for spiritual purpose, Bible learning, and faith community connection.

Differentiator

Problem solved

Functional benefit

Products and services

• Pray.com App Mobile-first faith-tech application providing prayer services, daily devotionals, prayer tracking, community groups, scripture content, and AI-assisted doctrinal Q&A tools for Christian individuals seeking spiritual growth. Available on iOS and Android app stores.

Quantifiable outcome

• 16 million registered members
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Vatican (Click to Pray)coreStrategic or Co-development Partner · 1 January 2023Landmark partnership established in 2023 with the Vatican's official Click to Pray app. This partnership provides Pray.com with high-profile religious endorsement and access to the Vatican's global faith-based network, significantly enhancing brand credibility in the Christian community.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hallow: Hallow is the leading direct competitor in Catholic-focused prayer and meditation apps, offering daily prayers, Bible content, sleep stories, and devotionals via a freemium subscription model targeting the same Christian consumer base as Pray.com.
• Glorify: Glorify is a Christian daily devotional and prayer app competing head-to-head with Pray.com in worship audio, scripture plans, and gratitude/meditation features on iOS and Android.
• Abide: Abide is a Christian meditation and sleep app offering guided prayer and biblical meditations; it directly overlaps Pray.com's premium content tier and was named alongside it in comparative app reviews.
• YouVersion (Life.Church): YouVersion / Bible App is the world's most-downloaded Bible app with devotionals, plans, and audio; it competes with Pray.com on daily devotional engagement and reaches a comparable faith-content consumer audience at massive scale.
• Lectio 365: Lectio 365 is a daily devotional prayer app from the British Bible Society offering structured morning and evening prayers; it competes directly with Pray.com's devotional cadence and audio content.

Emerging players

• PrayForge: PrayForge is an emerging Christian prayer and community app that overlaps Pray.com's prayer-tracking and group features, positioned as a smaller, niche alternative in the same category.
• Salve (formerly Amen): Salve is a Catholic prayer and rosary app targeting younger faithful users, offering audio prayers and community features that overlap with Pray.com's prayer-tracking and devotional use cases.

Broad incumbents

• Headspace: Headspace is a broad mental wellness and meditation subscription app that has added faith-adjacent and sleep content; it competes for the same spiritual-wellness wallet share as Pray.com's premium tier.
• Calm: Calm is a leading global meditation, sleep, and wellness app; while secular, its sleep stories, daily content, and premium subscription model compete with Pray.com for consumer wellness-app attention and spend.
• Ascension Press: Ascension Press is a Catholic media publisher offering Bible studies, devotionals, and audio content; it overlaps Pray.com's publishing and devotional distribution functions, particularly within Catholic audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/pray

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pray.com