What Typeform does

Typeform is a Barcelona-headquartered SaaS company founded in 2012 that has evolved from a conversational form builder into an AI-powered engagement platform serving over 150,000 businesses globally and processing more than 48 million responses per month. The platform is organized around three pillars — ASK (intelligent forms and surveys), ACT (Growth Flow for automated customer lifecycle management), and LEARN (Research Flow for AI-moderated research studies) — unified by a Typeform AI engine that powers Creator AI (prompt-to-form generation), Interaction AI (adaptive follow-up questions, sentiment and topic analysis), and Insights AI (conversational analytics over response data). Supporting modules include Video Engagement for video and audio form responses, Contacts & Automations for no-code workflow building, and a Developer Platform with 300+ integrations spanning CRM, marketing automation, payments, and communication tools, plus a public MCP connector for interoperability with Claude and ChatGPT.

The product surface spans multiple form types (surveys, quizzes, tests, polls, application forms, landing pages, NPS, registration, short forms) and is delivered through tiered subscription plans (Free, Basic, Plus, Business, Growth Pro, Talent, Enterprise) with a freemium entry point and dedicated plans for GTM and HR verticals. The company is product-led in its go-to-market motion, relying on a free tier and 3,000+ templates for top-of-funnel acquisition, supplemented by direct enterprise sales for higher-value contracts that include SSO, HIPAA compliance, custom roles, and advanced security controls. Cumulative venture funding exceeds $187 million across rounds led by Sofina (Series C, $135M, March 2022), General Atlantic ($35M round, 2017), and Index Ventures ($15M round, 2015), with prior seed and Series A rounds from Point Nine, Connect Ventures, and RTA.vc.

The business is governed by a comprehensive compliance posture — ISO/IEC 42001 (AI management systems), ISO 27001/27017/27018, SOC 2 Type II, HIPAA, PCI DSS, and GDPR — that supports regulated-vertical and enterprise procurement. Reported revenue reached $80M ARR by 2024 with a more recent reference to monthly revenue exceeding $16M, and the company employs over 450 people across roughly 50 nationalities, led by CEO Jay Choi alongside co-founders David Okuniev and Robert Rupérez.

Name

Typeform

Legal name

Typeform

Website

https://typeform.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Typeform is a Barcelona-based SaaS company offering an AI-powered engagement platform combining conversational forms, automated growth workflows, and AI-moderated research for over 150,000 businesses worldwide, monetized via freemium and tiered subscription plans.

Ownership category

akta.pro rank

Product category

Conversational Forms & Survey Software

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)

Keywords

• Conversational forms platform
• AI survey software
• No-code form builder
• Customer engagement platform
• Online form solutions

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS (tiered plans): Primary revenue stream from recurring subscriptions across Free, Basic, Plus, Business, Growth Pro, Talent and Enterprise tiers. Land-and-expand motion from free plan into paid plans with higher response limits, advanced logic, deeper analytics, custom branding, integrations and security controls.
2. Freemium tier: Free plan providing unlimited forms, 3,000+ templates and up to 10 responses/month; used to drive top-of-funnel acquisition and convert into paid subscriptions.
3. Enterprise contracts: Higher-value Enterprise contracts (with dedicated sales motion via 'Contact sales') include SSO, HIPAA-compliance, custom roles/permissions and advanced security controls, typically multi-year.
4. Platform / API consumption: Usage-driven revenue via API access and embedded use cases (e.g., Zapier's 'Powered by Zapier' model where sponsors cover user automation costs, plus MCP-based AI-tool embedding).

Pricing tiers

Go-to-market motion1 record

Core offering

Typeform is a no-code SaaS engagement platform that enables individuals and businesses to build conversational forms, surveys, quizzes, polls, and applications. The platform centers on three product pillars — ASK (forms and data capture), ACT (lead routing, video sessions, and follow-ups), and LEARN (AI-driven research and qualitative analysis) — to convert interactions into business outcomes.

Product overview

Typeform offers an AI-powered engagement platform structured around three pillars: ASK (intelligent forms built with the Form Builder, Survey Maker, Quiz Maker, Test Maker, Poll Builder, Application Form Builder, Landing Page Builder, NPS Form Builder, Registration Form Builder, and Short Form Builder), ACT (Growth Flow for automated go-to-market workflows integrated with Contacts & Automations for lead capture, routing, and follow-up), and LEARN (Research Flow for AI-moderated research studies). The platform is unified by Typeform AI, which powers Creator AI for form generation, Interaction AI for sentiment and topic analysis, Retained Memory, Web Search, Extended Thinking, File Uploads, AI Skills, and AI Data Enrichment agents. Supporting modules include Video Engagement for video-based forms, Analytics & Reporting with AI-driven insights, an Integrations Hub connecting to 300+ third-party apps (including Slack, HubSpot, Salesforce, Zapier, and Stripe), and a public Developer Platform/API with an MCP connector.

Differentiator

Problem solved

Functional benefit

Brands

• Typeform AI: AI-powered suite within Typeform that builds forms, adapts questions via Interaction AI, and analyzes data via Insights AI.
• Growth Flow
• Research Flow

Products and services

• Typeform Platform

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

AI capability16 records

Feature10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jotform: Jotform is a direct form builder competitor with a comparable free-tier + paid SaaS motion, deep template library, and 300+ payment/integration connectors. It targets the same SMB and mid-market customers as Typeform's Form Builder and Survey Maker.
• SurveyMonkey: SurveyMonkey is the most direct head-to-head competitor in online surveys and form building, serving the same SMB and mid-market customers with a similar freemium-to-paid SaaS model and comparable enterprise tier. Typeform and SurveyMonkey compete for the same marketing, research, and HR use cases.
• Qualtrics: Qualtrics is the enterprise leader in survey and experience management and the closest direct competitor to Typeform's Research Flow and Survey Maker. Both target research teams and large enterprises for NPS, employee experience, and market research workflows.
• Formstack: Formstack is a direct competitor in online forms, surveys, and document automation with HIPAA/SOC 2 compliance and a comparable SMB-to-enterprise motion. It overlaps with Typeform on form building, workflow automation, and healthcare/regulated verticals.
• Paperform: Paperform is a direct competitor offering conversational-style forms, landing pages, payments, and automations, positioned as a more design-forward alternative to Typeform for SMBs and creators. Comparable product scope and target customer profile.

Broad incumbents

• Google Forms: Google Forms is a free incumbent bundled into Google Workspace, providing a default form/survey solution for hundreds of millions of users. It does not monetize forms directly but exerts constant pricing pressure on Typeform's SMB and freemium tier.
• Microsoft Forms: Microsoft Forms is bundled into Microsoft 365 and competes with Typeform in enterprise IT and education markets. As a free, integrated incumbent it constrains Typeform's ability to grow paid seats inside Microsoft-centric organizations.

Emerging players

• Tally: Tally is a fast-growing free-first form builder targeting individual creators and SMBs with a clean UX and unlimited responses on the free plan. It overlaps with Typeform's Form Builder and Survey Maker at the bottom of the funnel and is taking share in the creator economy segment.
• SurveySparrow: SurveySparrow is an emerging conversational survey platform that competes with Typeform in customer experience, NPS, and employee feedback use cases. It overlaps on conversational UX, recurring surveys, and mid-market pricing.
• Maze: Maze is an emerging player in rapid product research and AI-moderated user studies, directly comparable to Typeform's Research Flow. Both target product, UX, and research teams with AI-assisted study design, recruitment, and synthesis workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/typeform
• YouTubeyoutube.com/channel/UC2nRv6J0FsJVePJTLhUDKgg
• Facebookfacebook.com/typeform
• LinkedInlinkedin.com/company/typeform-com
• Instagraminstagram.com/typeform

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Typeform