SurveySparrow
SurveySparrow is a privately held SaaS company offering an AI-powered omnichannel experience management platform that uses chat-style conversational surveys to serve 100,000+ CX, EX, and market research customers across 149+ countries via PLG and enterprise sales.
- Company typePrivate
- Founded2017
- HeadquartersWalnut, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What SurveySparrow does
SurveySparrow Inc., founded in 2017 by Shihab Muhammed (formerly employee #3 at Freshworks), is a privately held SaaS company headquartered in San Francisco with additional offices in Lehi (Utah), Dubai (UAE), and three Indian cities (Chennai, Bangalore, Kochi). The company operates an AI-powered omnichannel experience management platform built around its original differentiator, the chat-style conversational survey inspired by WhatsApp, which the company claims delivers a 40% higher response rate than traditional survey UX. SurveySparrow serves 100,000+ customers across 149+ countries with a horizontal platform that spans Customer Experience (NPS, CSAT, CES, journey mapping), Employee Experience (ThriveSparrow sub-brand for 360-degree assessments, pulse surveys, OKR tracking, and rewards), Market Research (Conjoint Analysis, MaxDiff, Van Westendorp pricing), plus Marketing, Sales, and Product Experience solutions.
The technology stack is cloud-based SaaS with an eight-component AI Suite: Echo (autonomous conversational agents with industry-specific personas), Wing AI (generative survey creation), SmartReach AI (predictive multi-channel delivery optimization), CogniVue (NLP topic extraction and Key Driver Analysis), Enrich AI (open-ended response structuring), Co-Pilot (conversational BI), plus SpotChecks behavior-triggered micro-surveys and an Executive Dashboard with anomaly detection. Distribution is omnichannel (email, SMS, WhatsApp, Slack, Microsoft Teams, kiosk, QR code, offline mobile) and the platform exposes a public API, webhooks, and 2,000+ native integrations spanning Salesforce, HubSpot, Zendesk, Zapier, Shopify, and Power BI. Compliance posture includes SOC 2 Type II, ISO 27001, HIPAA, GDPR, CCPA, and CSA STAR Level 1.
The business model is a tiered SaaS subscription (Basic $19/month/year, Starter, Business, Enterprise custom) with a hybrid go-to-market combining product-led growth (14-day free trial, no credit card) for SMB and self-serve mid-market, alongside enterprise field sales for accounts requiring HIPAA, dedicated CSM, custom limits, and 25+ integrations. The company has raised $1.4M in seed funding from Prime Venture Partners in April 2019 as its only disclosed external capital, indicating largely bootstrapped operating execution. Headcount is 251-500 employees. In 2025 the company launched two net-new sub-brands, SparrowGenie (AI RFP automation) and SparrowDesk (AI-first customer support), expanding the platform beyond its survey heritage into adjacent RevOps and customer service workflows.
SurveySparrow firmographics
Firmographics- Name
- SurveySparrow
- Legal name
- SurveySparrow Inc.
- Website
- https://surveysparrow.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SurveySparrow is a privately held SaaS company offering an AI-powered omnichannel experience management platform that uses chat-style conversational surveys to serve 100,000+ CX, EX, and market research customers across 149+ countries via PLG and enterprise sales.
- Ownership category
- akta.pro rank
SurveySparrow industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
- akta.pro secondary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where SurveySparrow is headquartered
LocationHeadquarters
- HQ city
- Walnut
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
SurveySparrow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- SaaS Subscription - Tiers: SurveySparrow generates revenue through tiered subscription pricing (Basic, Starter, Business, Enterprise). Each tier offers different response limits, user seats, and feature access. Annual and quarterly billing options available. Enterprise tier includes custom limits, dedicated CSM, HIPAA compliance, and 25+ integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic - For students, freelancers, and personal projects |
| Subscription | Annual | Starter - For solo creators, blogs, and early-stage founders |
| Subscription | Annual | Business - Most Popular for teams needing collaboration and automation |
| Subscription | Annual | Enterprise - For large enterprises with complex needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
SurveySparrow product offering
Product offeringCore offering
SurveySparrow is an AI-powered omnichannel experience management platform that enables organizations to create, distribute, and analyze conversational surveys, NPS, CSAT, CES, forms, and market research across email, SMS, WhatsApp, web, mobile, social, Slack, MS Teams, kiosk, and QR code. Its proprietary chat-style conversational survey format delivers 40% higher response rates, while the integrated AI Suite (Echo AI, Wing AI, SmartReach AI, CogniVue, Enrich AI, Co-Pilot) automates survey creation, delivery optimization, follow-up questioning, text analytics, and insight generation. The platform also includes specialized offerings for employee experience (ThriveSparrow), customer support (SparrowDesk), and RFP automation (SparrowGenie).
Product overview
SurveySparrow is a unified AI-powered omnichannel experience management platform built around its core conversational survey technology (the world's first chat-style survey format), which delivers 40% higher response rates. The platform consists of the core SurveySparrow Platform (survey creation, distribution, and analysis) as a foundation, with specialized solutions layered on top: NPS Software (for Net Promoter Score measurement), ThriveSparrow (for employee success/performance management), and SparrowDesk (for AI-first customer support). The AI Suite provides horizontal AI capabilities across the entire platform including Wing AI (survey generation), Echo (conversational AI agents), SmartReach (AI-optimized multi-channel delivery), CogniVue (text analytics), Enrich (data structuring), and Executive Dashboard (visualization). Solution verticals cover Customer Experience, Marketing Experience, Sales Experience, Employee Experience, and Product Experience. Additional features include SpotChecks (micro-surveys), Conversational Forms, Market Research (with Conjoint/MaxDiff), Share Surveys (omnichannel distribution), and SparrowGenie (RFP automation for enterprise sales). The platform integrates with 2000+ tools including Salesforce, HubSpot, Zendesk, Slack, Microsoft Teams, and major BI platforms.
Differentiator
Problem solved
Functional benefit
Brands
- SparrowDesk: AI-first customer support platform that automatically resolves tickets and facilitates seamless omni-channel support for the customer experience lifecycle.
- SparrowGenie
- ThriveSparrow
Products and services
- SurveySparrow Platform Core AI-powered omnichannel experience management platform for conversational surveys, forms, NPS, CSAT, and CES. Delivers 40% higher response rates through chat-style survey interface and multi-channel distribution across email, SMS, WhatsApp, web, social media, MS Teams, Slack, kiosk, QR, and mobile.
- NPS Software Net Promoter Score measurement software with AI-powered survey building, multi-channel distribution (email, SMS, WhatsApp, in-app), real-time dashboards, key driver analysis (CogniVue), and topic analysis. Supports relational, transactional, and lifecycle NPS survey types.
- ThriveSparrow AI-powered employee success platform for HR teams integrating performance reviews, 360-degree assessments, pulse surveys, OKR tracking, recognition rewards, and AI-driven personal development plans with automated action plans from employee feedback.
- SparrowDesk AI-first customer support platform that automatically resolves support tickets and facilitates seamless omni-channel support across the customer experience lifecycle, designed to enhance end-to-end customer service operations.
- SparrowGenie AI-powered revenue execution platform that automates Request for Proposal (RFP) creation and proposal responses for enterprise sales teams. The SparrowGenie RFP Generator creates professional RFP documents in 2–8 minutes, reportedly cutting RFP creation time by over 50%.
Quantifiable outcome
- 40% higher response rates compared to traditional surveys
- +10 more outcomes
Companies that use SurveySparrow
Customer profileNamed customers28 records
Segments6 records
Ideal customer profiles3 records
SurveySparrow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability12 records
Feature8 records
SurveySparrow partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZapiercoreSurveySparrow partnered with Zapier, the web automation giant, in October 2018 to provide instant app integration. The partnership enables SurveySparrow users to automate tasks and create efficient workflows. With Zapier integration, users can connect SurveySparrow with 5000+ apps and automate data flows without coding.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
SurveySparrow competitors and assessment
Company assessmentBroad incumbents
- Zendesk: Customer service and CX platform with built-in CSAT/NPS surveying. Competes with SurveySparrow's SparrowDesk and customer feedback solutions as part of a broader support stack.
- HubSpot Service Hub: HubSpot's customer service and feedback tooling within its broader CRM suite. A broad incumbent that increasingly bundles survey, NPS, and customer feedback into its platform.
Direct peers
- SurveyMonkey: Long-standing leader in online surveys and forms with both consumer and enterprise tiers. Competes directly with SurveySparrow across SMB and enterprise survey use cases.
- Typeform: Conversational, design-forward form and survey platform. Closest direct competitor to SurveySparrow's chat-style survey UX and design-led positioning.
- Qualtrics: SAP-owned experience management platform — the dominant competitor in the CX/EX survey space. SurveySparrow explicitly positions itself as a Qualtrics alternative targeting similar enterprise buyers.
- Medallia: Enterprise customer and employee experience management platform with deep text analytics. Competes with SurveySparrow's CX/EX solution verticals at the upper end of the market.
- QuestionPro: Survey, research, and experience management platform with strong market-research tooling. Highly comparable offering across CX surveys, market research, and employee feedback.
- Alchemer: Enterprise survey and feedback platform (formerly SurveyGizmo). Targets mid-market and enterprise customers with CX/EX use cases that overlap with SurveySparrow's core.
Emerging players
- Hotjar: Behavior analytics and on-site micro-survey tool popular with digital and product teams. Overlaps with SurveySparrow's SpotChecks and product-experience use cases.
- CultureAmp: Employee experience and performance management platform. Direct competitor to ThriveSparrow for HR/people-analytics budgets with deeper 360-review and engagement workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
SurveySparrow social profiles
Digital presenceSurveySparrow compliance and trust
Trust signalCompliance6 records
SurveySparrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
SurveySparrow leadership team
Management profileNumber of profiles
Profiles5 records
SurveySparrow subsidiaries and ownership
Company hierarchySubsidiaries3 records
SurveySparrow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SurveySparrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SurveySparrow
What does SurveySparrow do?
SurveySparrow is an AI-powered omnichannel experience management platform that enables organizations to create, distribute, and analyze conversational surveys, NPS, CSAT, CES, forms, and market research across email, SMS, WhatsApp, web, mobile, social, Slack, MS Teams, kiosk, and QR code. Its proprietary chat-style conversational survey format delivers 40% higher response rates, while the integrated AI Suite (Echo AI, Wing AI, SmartReach AI, CogniVue, Enrich AI, Co-Pilot) automates survey creation, delivery optimization, follow-up questioning, text analytics, and insight generation. The platform also includes specialized offerings for employee experience (ThriveSparrow), customer support (SparrowDesk), and RFP automation (SparrowGenie).
Is SurveySparrow a public or private company?
SurveySparrow is a private company. It is classified as venture growth investor backed and is currently operating.
When was SurveySparrow founded?
SurveySparrow was founded in 2017. It employs 251 to 500 people.
Where is SurveySparrow based?
SurveySparrow is headquartered in Walnut, United States, in the North America region.
How does SurveySparrow make money?
One revenue line is on record: saaS Subscription - Tiers.
Who are SurveySparrow's main competitors?
Broad incumbents on record are Zendesk and HubSpot Service Hub. Direct peers are SurveyMonkey, Typeform, Qualtrics, Medallia, QuestionPro and Alchemer. Emerging players are Hotjar and CultureAmp.
Does SurveySparrow have an API?
Yes. SurveySparrow offers a public API for developers to build custom integrations and automate workflows. The API is described as 'Swift, easy, secure. Scalable for your organization.' Available under the /survey-api endpoint. Supports webhooks for real-time event notifications. Developer documentation is at surveysparrow.com/developer.
What industry is SurveySparrow in?
SurveySparrow's product category is Customer Experience Management Software. Its primary akta.pro industry code is MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling), with a secondary code of BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its NAICS code is 541910 and its SIC code is 7372.