Envestnet

Name

Envestnet

Legal name

Envestnet, Inc.

Website

http://www.envestnet.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Wealth Management Technology / WealthTech Software

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Investment Advice (6282), Finance Services (6199), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

akta.pro secondary industry

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)

Keywords

• Wealth management platform
• Financial planning software
• Investment data analytics
• Unified managed accounts
• Direct indexing solutions

Headquarters

HQ city

Berwyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Envestnet Wealth Solutions Platform Subscription & Services: Recurring subscription and platform fees from financial advisors, RIAs, broker-dealers, and institutions for access to the Wealth Management Platform, Tamarac, MoneyGuide, and related wealth technology services. Revenue is largely recurring/subscription-based.
2. Envestnet Data & Analytics Services: Data aggregation, business intelligence, and decision intelligence services sold to financial institutions, FinTech firms, and market research firms; Forrester study reported 416% ROI over three years for data aggregation customers.
3. Asset Management & Advisory Fees (PMC): Investment management fees from proprietary ActivePassive PMC ETF Portfolios and model portfolios; supports $4.33B+ AUM using the ActivePassive approach across 2.7K+ advisors and 25K+ accounts.
4. Trading & Transaction Fees: Transaction and trading-related revenue from brokerage, rebalancing, outsourced admin trading, and proposal-to-execution workflows across advisor, home office, and Envestnet-handled trading programs.
5. Data Monetization & Insights Licensing: Insights Engine data products, Manager Analytics, and held-away data services sold to enterprise home offices, asset managers, RIAs, and banks; supports predictive analytics, machine learning, and AI-powered insights.
6. Event, Sponsorship & Marketing Revenue: Envestnet Elevate conference sponsorships and event-related marketing revenue from asset managers and partners seeking access to advisors on the platform.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels11 records

Core offering

Envestnet provides an integrated wealth management technology platform that combines financial planning, portfolio management, trading, reporting, billing, and client-portal capabilities into a unified ecosystem. Its offerings include the Envestnet Wealth Management Platform, the MoneyGuide financial planning suite, the Tamarac RIA operations platform, PMC model portfolios and ActivePassive strategies, FIDx-powered insurance exchange workflows, and a Data & Analytics layer (Bank Data Platform and Insights Engine) that delivers aggregation, predictive analytics, and decision intelligence to advisors, broker-dealers, banks, and asset managers.

Product overview

Envestnet operates a platform-plus-modules architecture rather than a single unified product. Its core offering, the Envestnet Wealth Management Platform, anchors a suite of integrated sub-products and modules: MoneyGuide for financial planning, Tamarac as the RIA operations platform, Fiduciary Exchange (FIDx) and the Insurance Exchange for insurance and annuity workflows, PMC (including ActivePassive) for manager research and consulting, and the Data & Analytics layer (Bank Data Platform, Insights Engine) that supplies predictive analytics, decision intelligence, and APIs for third-party and custom integrations. Tax Overlay, Direct Indexing, Revenue Manager, Manager Analytics, Trading Tools, Reporting Tools, Client Portal, Proposal Tool, and the built-in CRM extend the core platform, while acquired brands (Truelytics/TruePerformance, Redi2 Technologies, 401kplans.com) add practice analytics, billing, and retirement-plan capabilities. Together these modules connect through a shared data layer and integrations with third-party CRMs (Salesforce, Redtail, Wealthbox, Nitrogen, SS&C Salentica, SmartOffice, Skience, Practifi, eMoney), proposal/e-signature (Docusign), alternative investments (iCapital, CAIS, Canoe, Arch, Allocate, SUBSCRIBE), and insurance exchanges (FIDX Desk), positioning Envestnet as an end-to-end wealth-tech platform for advisors, enterprises, and asset managers.

Differentiator

Problem solved

Functional benefit

Brands

• Envestnet | PMC: Envestnet's Portfolio Management Consultants brand offering the ActivePassive investing philosophy, model portfolios, PMC ETF portfolios, and direct indexing strategies; supports $4.33B in AUM utilizing the ActivePassive approach as of June 30, 2024.
• Envestnet | Tamarac
• Envestnet | MoneyGuide

Products and services

• Envestnet Wealth Management Platform
• Envestnet | MoneyGuide
• Envestnet | Tamarac
• Envestnet | PMC (Portfolio Management Consulting)
• Bank Data Platform
• Envestnet Insights Engine
• Envestnet Insurance Exchange (powered by FIDx)
• Redi2 Technologies
• 401kplans.com
• Truelytics / TruePerformance

Quantifiable outcome

• 416% average ROI over three years for Bank Data Platform customers; 20% annual growth; payback in under 6 months (Forrester Total Economic Impact study, January 2023)
• +7 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability11 records

Feature9 records

Partnerships

23 partnerships are on record, tiered core and flagship.

• SUBSCRIBEcoreTechnology or Integration · 10 June 2026SUBSCRIBE and Envestnet announced a strategic partnership integrating SUBSCRIBE's Altscape Marketplace of alternative funds into Envestnet's UMA and Tamarac platforms, enabling advisors to incorporate alternative investments within existing workflows. Also integrates as a reporting partner into Tamarac for illiquid alternatives reporting, including automated capital call management and K-1 tax document tracking.
• OsaicflagshipStrategic or Co-development Partner · 20 May 2026Envestnet and Osaic expanded their partnership to provide integrated technology infrastructure for Osaic's advisors, supporting 733,000+ advisor accounts as of March 31, 2026. Osaic's Wealth Management Platform assets grew 20% YoY, and adoption of Envestnet Private Wealth solutions grew ~60% over the past two years. Osaic is one of the nation's largest providers of wealth management strategies.
• BairdflagshipStrategic or Co-development Partner · 20 May 2026Baird partnered with Envestnet to standardize annuity workflows across its wealth platform using the Envestnet Insurance Exchange (powered by FIDx), making it the first broker-dealer to fully implement this system across its platform. The transformation integrates portfolio management, financial planning, reporting, and annuity solutions.
• iCapitalflagshipTechnology or Integration · 15 April 2026Envestnet and iCapital expanded their strategic partnership to integrate alternative and structured investments (private equity, private credit, real assets, hedge funds) within Envestnet's UMA platform, including iDPC and ODS products. iCapital's platform services over $1.14 trillion in assets globally across 3,300+ wealth management firms and 123,000+ active financial professionals.
• BlackRockflagshipStrategic or Co-development Partner · 1 July 2025BlackRock is a Premier Partner for direct indexing solutions on the Envestnet platform, enabling personalized portfolio solutions with values overlay, tax overlay, and factor tilts.
• SalesforceflagshipTechnology or Integration · 1 May 2024Envestnet entered into a partnership with Salesforce to integrate Salesforce's CRM capabilities with Envestnet's financial planning tools, aiming to streamline processes and boost client engagement for financial planners. Salesforce is also listed as a CRM integration partner.
• Redi2 TechnologiescoreStrategic or Co-development Partner · 6 July 2022Envestnet acquired Redi2 Technologies for approximately $77.5 million to strengthen its business and revenue management capabilities for the wealth management industry.
• 401kplans.comcoreStrategic or Co-development Partner · 1 June 2022Envestnet acquired 401kplans.com to expand its retirement offerings and strengthen its position in the retirement plan industry.
• TruelyticscoreStrategic or Co-development Partner · 11 May 2022Envestnet acquired business intelligence firm Truelytics (acquired from Apiture) — a SaaS platform based on performance data and banking formulas — to expand practice management and analytics capabilities.
• FidelityflagshipStrategic or Co-development PartnerFidelity is a Premier Partner for direct indexing on the Envestnet platform, providing advisor access to Fidelity's direct indexing capabilities for personalized portfolios.
• Franklin TempletonflagshipStrategic or Co-development PartnerFranklin Templeton (and its affiliated registered investment advisers) is a Premier Partner for direct indexing on the Envestnet platform.
• State Street Global AdvisorsflagshipStrategic or Co-development PartnerState Street Global Advisors is a Premier Partner for direct indexing solutions on the Envestnet platform.
• FIDxcoreTechnology or IntegrationFIDx powers the Envestnet Insurance Exchange, which standardizes annuity workflows for broker-dealers (Baird being the first to fully implement). FIDx Desk is also listed as an integration partner.
• BlackRockflagshipGTM or Marketing PartnerBlackRock is a partner of the Envestnet On Campus program, supporting the educational training program with industry partnerships, scholarships, and career placement.
• Franklin TempletonflagshipGTM or Marketing PartnerFranklin Templeton is a partner of the Envestnet On Campus program supporting student education and career pathways.
• FidelityflagshipGTM or Marketing PartnerFidelity is a partner of the Envestnet On Campus program supporting student education and career pathways.
• MoneyGuide (Yodlee)coreTechnology or IntegrationMoneyGuide is an Envestnet subsidiary powering the financial planning software offering; integrated with the Envestnet Wealth Management Platform.
• TamaracflagshipTechnology or IntegrationTamarac is an Envestnet subsidiary (acquired 2012) providing trading, reporting, CRM, client portal, and proposal tools to RIAs. Now being rebranded as part of unified Envestnet.
• BlackRock Advisor CentercoreTechnology or IntegrationBlackRock Advisor Center listed as an integration partner on Envestnet's integrations page (CRM/Proposal Generation category).
• SalesforcecoreTechnology or IntegrationSalesforce listed as a CRM/Proposal Generation integration partner on Envestnet's integrations page.
• CAIScoreTechnology or IntegrationCAIS listed as an alternative investments integration partner on Envestnet's platform.
• Morningstar Direct Advisory SuitecoreTechnology or IntegrationMorningstar Direct Advisory Suite listed as an integration partner for advisor research and analytics.
• EVERFIcoreGTM or Marketing PartnerEVERFI is a non-profit partner for Envestnet Institute in Classrooms — a financial literacy program for school-age children; 5,506 students in 121 schools have completed over 5,000 hours of courses.

Scale indicators18 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Morningstar Advisor Workstation: Morningstar's Advisor Workstation provides advisors with research, portfolio construction, and analytics; Morningstar Direct Advisory Suite is also an Envestnet integration partner, making Morningstar both a collaborator and direct competitor in advisor-facing analytics.
• Addepar: Addepar provides a portfolio management, analytics, and reporting platform for RIAs, family offices, and large wealth managers — a direct competitor in the same enterprise wealth-tech segment where Envestnet Tamarac and MoneyGuide compete.
• Orion Advisor Technology: Orion is one of the leading unified wealth-tech platforms serving RIAs and broker-dealers with portfolio management, reporting, rebalancing, CRM, and advisor CRM capabilities — directly overlapping Envestnet's Tamarac and Wealth Management Platform offerings across the same RIA buyer.
• Advyzon: Advyzon offers an all-in-one platform combining CRM, portfolio management, reporting, and a client portal for RIAs — a unified-platform competitor targeting the same SMB/mid-market RIA segment Envestnet Tamarac serves.
• Black Diamond (SS&C Technologies): Black Diamond, owned by SS&C, is a portfolio management, reporting, and rebalancing platform serving RIAs — directly comparable to Envestnet Tamarac in functionality and RIA target market.

Emerging players

• iCapital: iCapital is the leading alternative-investments platform for wealth managers (over $1.14T in assets across 3,300+ firms and 123,000+ advisors). It is a strategic partner and integrator on Envestnet's UMA platform but also competes for the alts-distribution workflow.
• CAIS: CAIS is an alternative-investments marketplace and platform integrated with Envestnet's UMA — overlapping on advisor access to private-market and hedge fund products and partially competing for the same alts-distribution dollars.

Broad incumbents

• Fidelity Institutional Wealth Services: Fidelity Institutional is a large incumbent offering custody, advisor technology, and direct indexing (Fidelity is also a Premier Partner on Envestnet Direct Indexing). It competes broadly across Envestnet's RIA and broker-dealer segments while also co-distributing.
• Schwab Institutional: Schwab Institutional serves RIAs with custody, advisor technology, and asset-management integrations; it is a broad incumbent across the same RIA and broker-dealer buyer segments Envestnet targets.

Others

• Salesforce Financial Services Cloud: Salesforce is both an Envestnet CRM integration partner and an adjacent competitor in advisor CRM and client-engagement workflows; Financial Services Cloud is increasingly a substitute for parts of Tamarac's CRM functionality at large enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/envestnet
• Xx.com/ENVIntel
• Facebookfacebook.com/Envestnet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds11 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A18 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Envestnet