smallcase

What smallcase does

smallcase is a Bengaluru-headquartered wealth-tech platform founded in 2015 that enables retail investors in India to access professionally managed, theme-based portfolios of stocks, ETFs, and direct mutual funds through a SEBI-compliant, execution-only model. Since launching in 2016, the platform has facilitated over ₹2 lakh crore (~$16B) in transactions across 15M+ investors, with 1 lakh+ daily orders and 1 crore+ app installs (rated 4.6/5). The core product surface spans Thematic Portfolios, Model Portfolios for stocks/ETFs, and — as of 2026 — 30+ Mutual Fund Model Portfolios, a US equities facility via GIFT City (partnered with Tickertape), an AI-powered net-worth tracker (Wealth Office) integrated with India's Account Aggregator framework, and a Loan Against Mutual Funds product with South Indian Bank.

The company operates a hybrid business model combining retail transaction/brokerage fees on direct platform usage with B2B technology licensing to 250+ financial institutions (banks, wealth managers, brokers) who white-label or embed smallcase infrastructure. GTM is product-led on the consumer side via the app and website, supplemented by channel partnerships for institutional distribution, plus community-building through investment manager webinars and thought-leadership content such as pre-Budget surveys. Founders Vasanth Kamath (CEO), Anugrah Shrivastava, and Rohan Gupta lead the 251-500 person organization, which has raised approximately $120M in venture funding (Series C $40M in 2021 with Amazon as a strategic backer, Series D $50M in 2025 led by Elev8 with State Street Global Advisors participating).

Name

smallcase

Legal name

Smallcase Technologies Private Limited

Website

https://smallcase.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Wealth Management Technology

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Software Publishers (5132)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Small-Cap Equity (Active) (FSAAAIAC)

akta.pro secondary industries

SME / Growth Market Stock Exchanges (FSAFAAAC), SME Term Loans & Growth Capital (FSAKAGAB)

Keywords

• Model portfolio platform
• Wealth management technology
• Thematic stock investing
• Retail investment platform
• B2B wealthtech infrastructure

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Transaction Facilitation: Revenue generated from facilitating investments through model portfolios, charging transaction/brokerage fees on trades executed through the platform
2. B2B Technology Licensing: Providing technology solutions and white-label infrastructure to over 250 financial institutions, generating licensing or subscription revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

smallcase operates a wealth-tech platform that enables retail investors to invest in expert-managed model portfolios of stocks, ETFs, and direct mutual fund plans built around specific themes, sectors, or strategies. The company also provides white-label technology infrastructure to over 250 financial institutions, allowing banks, wealth managers, and brokers to distribute model portfolios and investment capabilities to their own customers.

Product overview

smallcase operates as a unified wealth-tech platform offering multiple investment products. The core platform provides expert-managed portfolios combining stocks, ETFs, and mutual funds. Key products include Thematic Portfolios (ready-made baskets built around specific themes/sectors), Model Portfolios for stocks and ETFs, and Mutual Fund Model Portfolios launched in 2026 expanding into managed direct mutual fund strategies. Additional modules include US Stock Investing via GIFT City (partnered with Tickertape), the AI-powered Wealth Office net-worth tracker app, and Loan Against Mutual Funds (in partnership with South Indian Bank). The platform also serves 250+ financial institutions through B2B technology solutions, providing them the infrastructure to offer smallcase's investment capabilities to their customers. Since its 2016 launch, the platform has facilitated over ₹2 lakh crore in transactions and serves over 15 million investors.

Differentiator

Problem solved

Functional benefit

Brands

• Wealth Office: AI-powered net-worth tracker app integrating with the Account Aggregator framework.

Products and services

• smallcase Platform Core wealth-tech investment platform that enables retail investors to build long-term wealth through expert-managed portfolios, direct mutual funds, stocks, and ETFs in a single unified mobile and web application.
• Thematic Portfolios Ready-made baskets of stocks built around specific investment ideas, themes, or sectors, allowing retail investors to invest in curated thematic strategies managed by investment experts.
• Model Portfolios (Stocks & ETFs) Professionally curated portfolios of stocks and ETFs managed by investment experts, enabling strategy-based portfolio investing for retail investors across themes, sectors, and ideas.
• Mutual Fund Model Portfolios Managed mutual fund portfolio strategies expanding smallcase beyond stocks and ETFs into direct mutual fund plans, with over 30 portfolios at launch covering fund picks, multi-asset strategies, and cash management solutions.
• US Stock Investing via GIFT City Facility enabling Indian retail investors to trade US equities through GIFT City by partnering with Tickertape as a GIFT City-registered Global Access Provider, offering access to over 7,000 US stocks and ETFs with global theme-based portfolio recommendations.
• Wealth Office AI-powered net-worth tracker app integrating with India's Account Aggregator framework to aggregate and track a user's total financial wealth across multiple accounts and asset classes.
• Loan Against Mutual Funds Digitally integrated loan product allowing investors to access liquidity against their mutual fund holdings without redeeming investments, offered in partnership with South Indian Bank.
• Technology Solutions for Financial Institutions B2B technology platform provided to over 250 financial institutions, enabling them to white-label or embed smallcase's model portfolio and investment infrastructure for their own end-customers.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• South Indian BankminorChannel Partner/ Reseller/ Distributor · 5 March 2026Digitally integrated loan against mutual funds (LAMF) product launched in partnership with smallcase, offering secured credit via fully digital process without redeeming investments
• Tickertape (GIFT City)coreTechnology or Integration · 19 February 2026GIFT City-registered Global Access Provider enabling Indian retail investors to trade US equities through smallcase, offering access to over 7,000 US stocks and ETFs at 20 basis points brokerage
• State Street Global Advisors (SSGA)coreStrategic or Co-development Partner · 19 May 2025Extended partnership following $50M Series D investment, enabling SSGA's SPDR ETFs to be distributed through smallcase platform and providing strategic support for global expansion

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Groww: Major Indian retail investment platform offering stocks, ETFs, and mutual funds to millions of users. Direct competitor for mass affluent retail investors with similar self-serve digital model and overlapping customer base.
• Zerodha: India's largest discount broker with model portfolio / "smallcase" partnership history. Zerodha is both a competitor offering its own thematic baskets and a key partner routing smallcase's trade execution—the most direct comparability along product, customer, and business model.
• Upstox: Leading Indian discount broker offering trading across equities, derivatives, and mutual funds. Competes directly with smallcase on retail investor acquisition and offers similar low-friction investing tools.

Broad incumbents

• ETMONEY: Times Group-backed Indian wealth management platform offering mutual funds, stocks, and loans. Competes across the same mass affluent segment with broader media-driven distribution.
• 5paisa: Indian discount broker with model portfolios and mutual fund offerings, also listed on BSE. Comparable business model combining transaction fees with subscription offerings; broader established brand.
• Paytm Money: Investment arm of Paytm offering stocks, mutual funds, ETFs, and IPOs to Paytm's massive user base. Broader product suite than smallcase but overlapping retail investor customer profile and digital-first GTM.
• Angel One: Large full-service Indian broker with extensive retail user base and broad product suite including equities, derivatives, mutual funds, and advisory. Wider portfolio offering than smallcase but overlapping customer segment.

Emerging players

• INDmoney: Indian wealth management super-app aggregating net worth across accounts and offering investment products. Comparable to smallcase's Wealth Office strategy with Account Aggregator-style aggregation and multi-product positioning.
• Kuvera: Indian mutual fund investment platform with curated model portfolios and direct plan offerings. Closely comparable to smallcase's mutual fund model portfolio product launched in 2026, targeting similar goal-based investing use cases.

Others

• Tickertape: Indian financial data platform owned by Zerodha's Rainmatter and currently smallcase's GIFT City partner for US equity access. Comparable through data-driven investment research positioning and as infrastructure participant in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/smallcaseHQ
• LinkedInlinkedin.com/company/smallcase
• Facebookfacebook.com/smallcaseHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smallcase