Zumper

What Zumper does

Zumper is the largest privately owned rental marketplace in North America, operating a two-sided platform that connects over one million rental listings across the United States and Canada with millions of renters searching for long-term and short-term housing. Founded in 2012 and headquartered in San Francisco, the company serves three primary constituencies: individual renters, property managers and landlords, and enterprise property management firms served through a dedicated Zumper Multifamily Solutions division. The consumer marketplace is delivered through Zumper.com and PadMapper (a wholly owned subsidiary brand), together with iOS and Android applications rated 4.8 and 4.7 stars respectively.

The platform is built around an AI-powered rental marketplace with conversational search capabilities (Zoe AI assistant, ChatGPT app integration), real-time Rent Trends market data, and proprietary Zumper Expert Ratings. Underlying technology includes a tenant screening service backed by TransUnion, listing syndication to 60+ publishers and directories, and integration with Google Business Profile APIs. The B2B product line, branded as Amplify, encompasses four AI-enabled marketing modules for multifamily operators: Amplify for Google Business Profile, Local Listings Pro (Gemini-powered), Amplify Social, and Amplify Reputation (monitoring 70,000+ reviews with automated removal of illegitimate content). Short-term rental inventory is sourced through partnerships with VRBO and Booking.com.

Zumper's business model combines subscription-based listing and marketing fees from landlords and property management firms with transaction-based tenant screening fees and marketplace advertising. Enterprise pricing for the Amplify suite is custom and not publicly disclosed, while consumer-side listing pricing is quote-based. The company has raised approximately $178 million in total funding across multiple rounds, with a Series D1 extension in August 2022 led by Kleiner Perkins valuing the company beyond $500 million. In March 2026, Shawn Mullahy was promoted from Chief Revenue Officer to Chief Executive Officer, succeeding co-founder Anthemos Georgiades after nearly 14 years.

Name

Zumper

Legal name

Zumper, Inc.

Website

https://zumper.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Zumper is the largest privately owned rental marketplace in North America, operating a two-sided platform that connects over one million long-term and short-term rental listings with millions of renters across the U.S. and Canada. It serves individual renters, landlords, and enterprise multifamily firms through AI-powered search, the Amplify marketing suite, and tenant screening.

Ownership category

akta.pro rank

Product category

Online Rental Marketplace

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

akta.pro secondary industry

Metasearch & Aggregator Platforms for Vacation Rentals (THAMALAC)

Keywords

• Rental marketplace
• Apartment listings
• Multifamily marketing
• Tenant screening
• Property management software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Listing Fees / Marketplace Commission: Property managers and landlords pay to list properties on Zumper's marketplace. Revenue derived from property listing subscriptions and advertising fees from landlords and property management companies.
2. Tenant Screening Services: Zumper offers tenant screening services including credit reports, background checks, and eviction history reports. Services provided through partnerships with TransUnion and other credit bureaus.
3. Multifamily Marketing Solutions: Enterprise marketing solutions for property management firms including Amplify products (Google Business Profile, Social, Reputation), Local Listings Pro, and Rental Marketplace advertising. These are subscription-based marketing services for multifamily operators.
4. Advertising: Zumper generates revenue through advertising partnerships and targeted advertising services, sharing data with advertising/marketing partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Zumper operates a two-sided rental marketplace that connects renters searching for apartments, houses, condos, and rooms with landlords and property managers listing more than 1 million long- and short-term rental units across the U.S. and Canada. For landlords and property managers, Zumper provides subscription listing services, an enterprise multifamily marketing suite (Amplify), AI-powered reputation and social media tools, local SEO syndication, and tenant screening powered by TransUnion. AI-driven discovery experiences include the Zoe assistant, a ChatGPT rental search app, Zumper Expert Ratings, and Rent Trends real-time market data.

Product overview

Zumper operates as a rental marketplace platform with a core product (Zumper Platform) supporting millions of listings across the U.S. and Canada for both long-term and short-term rentals. The platform integrates Zoe, an AI rental search assistant for conversational discovery. Zumper's B2B offering, Zumper Multifamily Solutions, provides a suite of marketing tools under the Amplify brand including Amplify for Google Business Profile, Local Listings Pro, Amplify Social, Amplify Reputation, and the Rental Marketplace for property advertising. Additional services include Tenant Screening via TransUnion and Resident Voices powered by Rentgrata. The platform expanded into short-term rentals through partnerships with VRBO and Booking.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Zumper Platform Online rental marketplace platform enabling renters to search, filter, tour, and apply for apartments, houses, condos, and rooms for rent throughout the U.S. and Canada, with more than 1 million long-term and short-term listings and integrated AI discovery tools.
• Zoe AI Assistant Personal AI rental search assistant built into the Zumper Platform that uses property listing and neighborhood information to answer renter questions, book tours, request more details, or contact properties conversationally.
• Zumper App for ChatGPT Rental search application available within ChatGPT that allows users to find listings and access real-time rental market insights through conversational AI, including filtering and local rent data via Rental Trends.
• Amplify for Google Business Profile AI-powered optimization tool for multifamily communities that improves visibility across Google search and maps with richer content, stronger discovery signals, and centralized visibility through a unified dashboard.
• Local Listings Pro Local SEO management solution powered by Google Gemini that provides centralized listing management across 60+ publishers with AI-powered optimization recommendations for accurate, consistent discovery across modern search.
• Amplify Social Social media automation tool for Instagram and Facebook that creates property-curated content, programmatic lifestyle themes, and portfolio-wide brand control from a centralized dashboard for multifamily operators.
• Amplify Reputation AI-powered reputation management solution for Google, Facebook, Apartment Ratings, Yelp, and more, featuring automated review generation, review responses, and illegitimate review removal with expert oversight across 70k+ monitored reviews.
• Rental Marketplace (Multifamily) Property advertising solution within the Zumper marketplace featuring a built-in AI assistant (Zoe) that drives quality leads to multifamily communities.
• Tenant Screening Tenant screening service providing comprehensive reports including credit reports, criminal background checks, eviction history, and income verification, delivered through trusted providers including TransUnion.
• Resident Voices (Powered by Rentgrata) Lead nurturing and resident advocacy solution that adds resident chat functionality to Zumper listings, with AI surfacing testimonials to bring lead nurturing to the start of the renter search journey.

Quantifiable outcome

• 64% of NMHC Top 50 property management firms trust Zumper
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• VRBOcoreTechnology or Integration · 25 August 2022Zumper leverages partnership with VRBO to expand into short-term rental offerings, integrating VRBO's short-term rental inventory into Zumper's platform to provide users with flexible housing options.
• Booking.comcoreTechnology or Integration · 25 August 2022Partnership with Booking.com enables Zumper to offer short-term rental options alongside its core long-term rental business, expanding flexible housing solutions for users.
• TransUnioncoreTechnology or IntegrationTransUnion provides tenant screening services including credit reports, background checks, criminal records, and eviction history for Zumper's tenant screening functionality.
• EngraincoreTechnology or IntegrationPartnership to display all-in pricing on Zumper listings and Google Business Profiles, improving fee transparency for renters throughout the discovery journey.
• GooglecoreTechnology or IntegrationIntegration with Google Business Profile and Google's Gemini AI for local SEO optimization and listing management. Zumper's Amplify product leverages Google APIs for enhanced property visibility in search and maps.
• PadMapper Inc.coreOthersWholly owned subsidiary of Zumper, Inc. PadMapper operates as an additional rental marketplace brand, expanding Zumper's reach in the online rental market.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Apartment List: Apartment List is a direct U.S. apartment rental marketplace competitor, offering a similar two-sided platform connecting renters with property managers and landlords, with comparable AI-driven matching and screening features. Closest direct peer by business model and target customer.
• HotPads: HotPads is a Zillow Group-owned apartment and rental map-based search platform covering U.S. cities, directly competing with Zumper for renter attention and landlord marketing spend. Highly comparable in core marketplace functionality and geographic coverage.
• RentCafe (Yardi Systems): RentCafe is Yardi's multifamily marketing and resident services platform, directly competing with Zumper Multifamily Solutions for property management firm marketing spend. Comparable in targeting the same NMHC Top 50 customer base with ILS advertising, reputation, and SEO tools.

Broad incumbents

• CoStar Group / Apartments.com: CoStar's Apartments.com network is a broad incumbent in U.S. apartment rentals with substantially larger traffic, multifamily data, and marketing budget. Overlaps directly with Zumper on landlord demand generation but operates at much greater scale.
• Zillow: Zillow is a broad incumbent in U.S. real estate search with a sizable rentals vertical, a large consumer brand, and the HotPads subsidiary. Competes with Zumper on renter traffic, landlord leads, and AI-driven property search experiences.
• Realtor.com: Realtor.com is a major U.S. residential real estate portal with rentals listings, operated by Move Inc./News Corp. Comparable in serving renters and capturing landlord demand, though stronger on for-sale than rentals.
• Trulia (Zillow Group): Trulia is a Zillow Group-owned residential real estate portal with rentals listings, comparable in serving renter search across major U.S. metros. Overlaps with Zumper on consumer-side discovery and landlord marketing.

Emerging players

• Dwellsy: Dwellsy is an emerging U.S. rental marketplace positioning on no-fee, fresh listings, partially overlapping Zumper's value proposition to renters and competing for landlord supply with a different monetization model.
• Rentberry: Rentberry is an emerging long-term rental marketplace with application automation and tenant bidding features, partially overlapping Zumper's renter-to-landlord workflow and competing for the same digital-native landlord segment.

Others

• Buildium (RealPage): Buildium is a property management software platform for SMB landlords, adjacent to Zumper's landlord tools. Comparable in serving the landlord workflow (listings, screening, applications) but focused on back-office software rather than marketplace demand generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/zumper
• Facebookfacebook.com/zumperinc
• Instagraminstagram.com/zumper
• Pinterestpinterest.com/zumper
• LinkedInlinkedin.com/company/zumper

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zumper