Engrain
Engrain is a Denver-based real estate technology company that provides interactive mapping, leasing kiosks, and data visualization software for multifamily property operators, monetizing through subscription SaaS, hardware, and an API ecosystem with 100+ integration partners.
- Company typePrivate
- Founded2010
- HeadquartersGreenwood Village, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Engrain does
Engrain is a Denver-based real estate technology company founded in 2010 that develops interactive mapping and data visualization software for the multifamily housing sector. Over approximately 15 years, the company has built a proprietary interactive mapping platform comprising three core products: SightMap (interactive maps for renter engagement, lead generation, and leasing success, with modules for self-guided touring, pathfinding, and fee transparency), TouchTour (interactive leasing kiosks available in Flex smart-TV and iPad models with centralized leasing support), and Asset Intelligence (data visualization for asset management with a Microsoft Power BI plugin). Underlying technical capabilities include 2D and 3D property rendering, real-time pathfinding navigation, a fee transparency calculator designed to support FTC price transparency compliance, and an API-first developer platform (Unit Map) enabling custom app builders to embed mapping via JavaScript SDKs.
The company's go-to-market combines direct enterprise sales to multifamily property management companies with a channel partner ecosystem (Premier Partner Program) and integrations with major property management platforms including Yardi, Knock, and Funnel, plus ILS, AI leasing, and digital leasing partners such as EliseAI, Venn, Jonah, Brynson, and Inhabit subsidiaries Razz and Anyone Home. Revenue is generated primarily through subscription-based SaaS licensing on annual contracts, with quote-based enterprise pricing scaled to property portfolio size and selected modules, supplemented by hardware revenue (TouchTour Flex/iPad devices) and potential API/developer licensing. Engrain serves at least eight distinct property verticals: multifamily (primary), senior living, build-to-rent, self-storage, student housing, short-term rental, new construction, and affordable housing.
Engrain has raised approximately $16.7 million in total funding across multiple rounds, including a $1M round led by Commonwealth Capital Ventures (2019), a $3.7M round led by RET Ventures (2020), and a $12M Series A led by RET Ventures in March 2023. The company employs 101-250 people and operates from Denver, Colorado. Recent strategic activity has centered on expanding the fee transparency compliance ecosystem, embedding its mapping technology into AI-guided tours through EliseAI, launching pathfinding functionality in March 2026, and defending its intellectual property through a federal copyright lawsuit filed against competitor Beans.ai in February 2026.
Engrain firmographics
Firmographics- Name
- Engrain
- Legal name
- Engrain
- Website
- https://engrain.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Engrain is a Denver-based real estate technology company that provides interactive mapping, leasing kiosks, and data visualization software for multifamily property operators, monetizing through subscription SaaS, hardware, and an API ecosystem with 100+ integration partners.
- Ownership category
- akta.pro rank
Engrain industry classification
Industry- Product category
- Property Technology Software
- NAICS
- Other Activities Related to Real Estate (531390)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)
Keywords
Where Engrain is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Engrain business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SightMap Platform: Subscription-based SaaS platform providing interactive mapping technology for property websites. Revenue generated through platform licensing fees based on property count or usage volume.
- TouchTour Leasing Platform: Subscription licensing for leasing engagement tools, with Flex and iPad hardware models available. Revenue from software licensing and hardware sales.
- Asset Intelligence: Data visualization platform for asset management with Microsoft Power BI integration, generating subscription revenue from property management companies.
- API and Developer Access: API access and developer portal providing mapping technology integration for custom app builders and partners, potentially generating licensing or usage-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on property portfolio size and feature requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Engrain product offering
Product offeringCore offering
Engrain develops and licenses interactive mapping and data visualization software for the real estate industry, anchored by three core SaaS platforms: SightMap (web-based interactive property maps for renter engagement, lead generation, leasing, fee transparency, and self-guided touring), TouchTour (interactive leasing kiosks and tablets for prospective renter engagement), and Asset Intelligence (asset management analytics with Microsoft Power BI integration). The company also offers Unit Map developer APIs and Creative Services, distributing through direct enterprise sales, channel partners, and developer portals.
Product overview
Engrain offers a platform-plus-modules architecture centered on interactive mapping technology for the real estate industry. The core product portfolio includes SightMap (interactive maps for renter engagement), TouchTour (leasing platform available in Flex and iPad models), and Asset Intelligence (data visualization for asset management). These products share mapping and data integration capabilities, with add-on modules like Pathfinding, Content Automation, Self-Guided Touring, Centralized Leasing, and Fee Transparency extending functionality. The company also provides Unit Map APIs for developers and Creative Services for content production, serving diverse segments including multifamily, senior living, student housing, self-storage, build-to-rent, and new construction.
Differentiator
Problem solved
Functional benefit
Brands
- SightMap: Interactive map platform for renter engagement, lead generation and leasing success.
- TouchTour
- Asset Intelligence
- Unit Map
- Creative Services
Products and services
- SightMap Interactive web-based property mapping platform for multifamily and adjacent property verticals that supports renter engagement, lead generation, and leasing success. Includes unit maps, floor plans, fee transparency, self-guided touring, content automation, and pathfinding capabilities. Targets multifamily property management companies and their prospects.
- TouchTour Interactive leasing platform with Flex (smart-TV/kiosk) and iPad models for prospective renter engagement and confident leasing decisions in multifamily properties. Supports centralized leasing operations across multiple properties and is used by leasing teams on-site and in leasing offices.
- Asset Intelligence Asset management platform providing data visualization, insights, and strategic decision-making capabilities for property owners and asset managers. Includes Microsoft Power BI plugin integration for enhanced analytics and reporting. Targets multifamily and commercial real estate operators.
- Unit Map Developer-facing API and SDK platform that enables custom app builders and technology partners to integrate Engrain's dynamic 2D and 3D property maps into their own applications. Provides tools and documentation for website development, data integration, and property mapping solutions. Targets proptech firms, app builders, and integration partners.
- Creative Services Creative services offering for crafting unique visual experiences including virtual tour content, property photography, and multimedia assets for real estate marketing. Targets multifamily and adjacent property operators needing property marketing content.
Quantifiable outcome
- Eliminates data loss between apartment search and application through SightMap-Venn integration
- +1 more outcomes
Companies that use Engrain
Customer profileSegments8 records
Ideal customer profiles3 records
Engrain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Engrain partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, strategic, major and minor.
- Inhabit (Razz and Anyone Home)coreInhabit subsidiaries Razz and Anyone Home partnered with Engrain to integrate fee data and calculating technology into their multifamily leasing platforms. The collaboration enables consistent fee disclosure across Razz-powered websites and Anyone Home's CRM, Contact Center, and AI Leasing Assistant solutions.
- VenncoreDeep integration connecting SightMap data to Venn's digital leasing platform, enabling seamless transition from apartment search to application without data loss. The integration transfers unit-selection and fee data automatically into applications.
- JonahstrategicJonah and Engrain collaboration to support FTC price transparency requirements for multifamily websites. Their integrated ecosystem enables real-time, upfront pricing visibility for renters to improve compliance and customer experience.
- BrynsonstrategicStrategic partnership to enhance fee transparency and compliance in the multifamily industry. Brynson's Fee Transparency Compliance Monitor scans property websites to verify rent and fee accuracy, integrated with Engrain's platform.
- EliseAIcorePartnership to enhance EliseAI's AI-Guided Tours product by integrating Engrain's interactive mapping technology. New features include real-time location tracking, detailed unit information, and immersive wayfinding experience for prospective renters.
- YardicoreIntegration partnership with Yardi, a leading property management software provider. Engrain participates in Yardi events including Outreach Live 2025, showcasing neighborhood mapping tools integration.
- KnockmajorIntegration partnership with Knock CRM platform for property management, enabling seamless data flow between mapping and leasing systems.
- FunnelmajorIntegration partnership with Funnel property management platform, enabling coordinated marketing and leasing workflows.
- ILS & Data Platform PartnersmajorPartnership network of ILS (Internet Listing Service) and data platform partners expanding listing reach and enabling property data synchronization across platforms.
- Property Management Software & Leasing PartnersmajorIntegration partnerships with property management software and leasing platforms optimizing data management and the leasing journey for multifamily operators.
- Virtual Tours & Content PartnersminorCreative content collaborations with virtual tour providers to enhance property visualization within Engrain's mapping platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Engrain competitors and assessment
Company assessmentBroad incumbents
- Mapbox: Developer-focused mapping platform providing tiles, SDKs, and APIs for custom applications. Comparable to Engrain's Unit Map and SightMap developer platforms but as a horizontal mapping infrastructure provider serving many industries.
- RealPage: Large property management software platform with resident services, marketing, and AI leasing offerings. Comparable buyer profile to Engrain's customers and a potential competitive threat if it bundles mapping or AI-tour features natively.
- Zillow: Major consumer real estate platform with interactive mapping for property search, including rentals. Overlaps with Engrain on renter-facing mapping experiences but at much greater scale and as part of a broader consumer marketplace.
- AppFolio: Property management software platform serving residential and multifamily operators with resident portals and marketing tools. Comparable buyer profile to Engrain's customers and potential competitive threat in resident-facing mapping and engagement.
- CoStar Group (Apartments.com): Owns Apartments.com and broader commercial real estate data platforms, including multifamily listings with mapping. A large incumbent with overlapping mapping and listing capabilities for multifamily operators.
Direct peers
- InsideMaps: 3D mapping and visualization technology for residential and multifamily real estate, used for marketing, leasing, and design. Comparable to Engrain's interactive mapping and visualization products for property marketing.
- Matterport: Provides 3D spatial mapping and digital twins for real estate, including multifamily and commercial properties. Highly comparable to Engrain's interactive mapping and visualization capabilities, though Matterport focuses more on interior 3D capture while Engrain focuses on property-level interactive maps.
- Beans.ai: Mapping and navigation platform for multifamily and apartment communities. Directly competitive with Engrain's SightMap and pathfinding features, and the subject of Engrain's federal copyright infringement lawsuit.
Emerging players
- EliseAI: AI leasing assistant for multifamily operators. Currently an Engrain integration partner, but EliseAI's expanding product surface (including AI-guided tours) creates overlap with Engrain's leasing engagement and self-guided touring capabilities.
- REimagineHome: AI-powered virtual staging, mapping, and visualization for real estate marketing. Emerging player in the same interactive visualization space Engrain serves, with partial overlap on renter-facing property presentation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Engrain social profiles
Digital presenceEngrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engrain leadership team
Management profileNumber of profiles
Profiles2 records
Engrain funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engrain M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engrain
What does Engrain do?
Engrain develops and licenses interactive mapping and data visualization software for the real estate industry, anchored by three core SaaS platforms: SightMap (web-based interactive property maps for renter engagement, lead generation, leasing, fee transparency, and self-guided touring), TouchTour (interactive leasing kiosks and tablets for prospective renter engagement), and Asset Intelligence (asset management analytics with Microsoft Power BI integration). The company also offers Unit Map developer APIs and Creative Services, distributing through direct enterprise sales, channel partners, and developer portals.
Is Engrain a public or private company?
Engrain is a private company. It is classified as venture growth investor backed and is currently operating.
When was Engrain founded?
Engrain was founded in 2010. It employs 101 to 250 people.
Where is Engrain based?
Engrain is headquartered in Greenwood Village, United States, in the North America region.
How does Engrain make money?
Four revenue lines are on record. SightMap Platform is the primary driver. The others are touchTour Leasing Platform, asset Intelligence and API and Developer Access.
Who are Engrain's main competitors?
Broad incumbents on record are Mapbox, RealPage, Zillow, AppFolio and CoStar Group (Apartments.com). Direct peers are InsideMaps, Matterport and Beans.ai. Emerging players are EliseAI and REimagineHome.
Does Engrain have an API?
Yes. Engrain offers developer APIs including SightMap Dev Portal and Unit Map Dev Portal, enabling developers to integrate dynamic 2D or 3D maps and build custom interactive maps. The APIs provide tools and resources for website development, data integration, and property mapping solutions. Developer documentation is at developers.sightmap.com.
What industry is Engrain in?
Engrain's product category is Property Technology Software. Its primary akta.pro industry code is BPAMANAB, Mapping & Basemap Platforms (Tiles/SDKs). Its NAICS code is 531390 and its SIC code is 6500.