What Rallyday Partners does

Rallyday Partners is a Denver, Colorado-based private equity firm founded in 2018 that invests growth capital in founder-led lower middle market businesses across North America. The firm pursues a "by founders, for founders" thesis, providing financial, experiential, human, and creative capital, and executing primarily minority recapitalizations and growth equity transactions in companies with at least $10M in revenue and a demonstrated "secret sauce." The team is led by co-founders Ryan Heckman (CEO), Nancy Phillips, Mark Hopkins, and Travis Conway, and was expanded in July 2022 through a merger with The Parkpoint Company, which added partners Padraic McConville, Keriann Murphy, and Dom Morell. The firm is recognized on Inc.'s Founder-Friendly Investors list for three consecutive years (2022, 2023, 2024) and Co-founder Nancy Phillips was named an EY Entrepreneur of the Year in 2024.

The firm's core product is the Rallyday Accelerator Program (RAP), a six-month methodology that delivers five co-created blueprints — Purpose, Strategic Tailfeathers™, Culture, Operating System, and Leadership — to portfolio companies, with the Strategic Tailfeathers™ blueprint constructing exit strategy backward from a target destination. RAP is delivered by an in-house Architecture team (Culture, Strategy, Purpose, and Talent Architects including Brian Kight, Haley Rushing, Dan Cremons, and Cathy O'Dorisio) alongside senior operator Frank Corvino, who joined as Managing Partner in October 2024. Complementary offerings include RallyGrow® eLearning leadership curriculum (hosted on LearnWorlds and publicly launched in February 2026), The Founders' Journey podcast, and the Rallyday Talent Network for portfolio recruiting.

Rallyday operates a private equity fund management business model, raising and deploying capital via two flagship funds — Fund I ($153M, May 2020 close) and an oversubscribed Fund II (final close April 2022) — and earning revenue through industry-standard management fees and carried interest. Deal flow is sourced through founder and operating-partner networks, often with M&A advisors such as Provident Healthcare Partners and Tequity, with recent and current portfolio activity spanning digital consultancy (Livefront, Nimble Gravity), dental, healthcare, ecommerce, physical therapy, and home care (Elder Care Homecare) across multiple U.S. states and, following the Livefront/Zeal IT combination, Latin America.

Name

Rallyday Partners

Legal name

Rallyday Partners, LLC

Website

https://rallydaypartners.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Rallyday Partners is a Denver-based private equity firm founded in 2018 that invests growth capital and provides an operating platform (RAP methodology and Architecture team) to founder-led lower middle market companies across North America.

Ownership category

akta.pro rank

Product category

Private Equity / Growth Equity Investing

NAICS

Investment Banking and Securities Intermediation (523150), Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Late-Stage Venture Capital (Series C+) (FSANAAAC)

Keywords

• Growth equity investing
• Private equity firm
• Founder-led investments
• Minority recapitalization
• Portfolio operating support

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Core offering

Rallyday Partners is a private equity firm that invests growth capital and provides minority recapitalizations in founder-led, lower-middle-market North American companies (generally with at least $10M in revenue). Its flagship offering is the Rallyday Accelerator Program (RAP), a six-month engagement that co-creates five blueprints—Purpose, Strategic Tailfeathers™ strategy, Culture, Operating System, and Leadership—to help portfolio companies scale. Deal flow is sourced directly from founder networks and operating partners, with no marketplace or intermediaries used to distribute the capital.

Product overview

Rallyday Partners operates as a private equity firm whose offering is structured as a platform-plus-modules architecture centered on the Rallyday Accelerator Program (RAP). RAP, the core offering, is a six-month program whose modules are five co-created blueprints — Purpose, the Strategic Tailfeathers™ Blueprint (strategy), Culture, Operating System, and Leadership — that culminate in a Return to Basecamp execution plan. Complementing RAP is RallyGrow®, a separately hosted eLearning leadership course, the Founders' Journey Podcast content offering, and the Rallyday Talent Network (Rally Sphere) for recruiting across Rallyday and its portfolio. This platform is delivered to and through Rallyday's portfolio companies (including Simplistic, Elder Care Homecare, Insero, Nimble Gravity, Kicksaw, Livefront, Espire Dental, Power Technologies, Genesis Research, Pyx Health, and Highbar Physical Therapy), which together form the investee base served by these services.

Differentiator

Problem solved

Functional benefit

Brands

• Rallyday Accelerator Program (RAP): A six-month founder accelerator program providing blueprints for purpose, strategy, culture, operating system, and leadership to portfolio companies; a registered trademark of Rallyday Partners, LLC.
• Strategic Tailfeathers®

Products and services

• Rallyday Accelerator Program (RAP) A six-month founder-focused program that co-creates five blueprints (Purpose, Strategic Tailfeathers™ strategy, Culture, Operating System, and Leadership) to help portfolio companies scale purpose, strategy, culture, operations, and leadership. Designed to accelerate trust, personal growth, and value creation for Rallyday's portfolio companies.
• RallyGrow® eLearning Leadership Course A registered-trademark eLearning course offered through a LearnWorlds-hosted site, providing leadership development content (skills such as Appreciation, Resilience, Integrity, Decision-Making, Candor, Listening, and Focus) for portfolio company teams and broader audiences.
• Strategic Tailfeathers™ Blueprint

Quantifiable outcome

• Two consecutive years on Inc.'s Founder-Friendly Investors list (2023, 2024)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Parkpoint CompanycoreStrategic or Co-development Partner · 1 January 2022Parkpoint Company merged into Rallyday Partners in 2022, broadening the firm's platform and capabilities. The merger added operating expertise and expanded Rallyday's founder-friendly investment model.
• Brian KightcoreImplementation/ SI/ Consulting PartnerBrian Kight serves as Rallyday's Culture Architect. He partners with Rallyday's portfolio companies on culture design, decision-making frameworks, and team performance, supporting the firm's "by founders for founders" value proposition.
• The Purpose Institute (Haley Rushing)coreImplementation/ SI/ Consulting PartnerHaley Rushing of The Purpose Institute serves as Rallyday's Purpose & Culture Architect. She partners with Rallyday and its portfolio companies on purpose articulation, brand storytelling, and culture work.
• Provident Healthcare PartnersminorImplementation/ SI/ Consulting PartnerProvident Healthcare Partners has acted as a financial advisor to Rallyday on healthcare-related transactions, providing deal advisory services for healthcare investments.
• TequityminorImplementation/ SI/ Consulting PartnerTequity has served as an advisor on Rallyday-related transactions, supporting deal execution with technology M&A advisory expertise.
• CiviCOcoreOthersCiviCO provides coworking and office space in Denver where Rallyday's headquarters are located; Rallyday uses CiviCO / Club CiviCO as its operating base.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Edison Partners: Growth equity firm investing in founder-led, lower-middle-market technology and tech-enabled services companies. Closest direct analog to Rallyday in stage, check size, and founder-friendly orientation.
• Elsewhere Partners: Growth equity firm that acquires majority stakes in lower-middle-market, founder-led technology companies. Highly comparable to Rallyday's minority-recap/growth-equity model and target company profile.
• Susquehanna Growth Equity: Growth equity investor focused on founder-led, lower-middle-market software and services businesses. Similar to Rallyday in scale, founder-friendly terms, and value-add orientation.
• The Riverside Company: Lower-middle-market private equity firm investing in founder- and family-led businesses across healthcare, technology, and services. Directly comparable stage and segment to Rallyday.
• Sentinel Capital Partners: Lower-middle-market PE firm partnering with founders and management teams of companies typically in services, healthcare, and consumer. Similar size, founder-friendly approach, and value-creation orientation.
• Mainsail Partners: Growth equity firm focused on founder-led, lower-middle-market software and technology-enabled services companies. Closely aligned stage, check size, and founder-friendly philosophy with Rallyday.

Broad incumbents

• TA Associates: Long-established growth equity firm investing in lower-middle-market technology, financial services, and healthcare companies. Larger and broader portfolio, but overlapping investment philosophy with Rallyday.
• Welsh, Carson, Anderson & Stowe: Established growth equity firm focused on healthcare and technology, with deep founder-friendly heritage. Larger scale but comparable growth-equity orientation to Rallyday.
• Insight Partners: Large-scale growth investor in technology and software companies with a deep operating playbook (Insight Onsite). Operates at much larger AUM but pursues a comparable founder-friendly, value-add model to Rallyday.
• Alpine Investors: People-driven PE firm operating a CEO-in-Training program (where Rallyday's Strategy Architect Dan Cremons previously worked) and investing in founder-led lower-middle-market services and software companies. Comparable founder-friendly, operating-focused thesis at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rallyday-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rallyday Partners