The Purpose Institute

Name

The Purpose Institute

Legal name

The Purpose Institute

Website

https://thepurposeinstitute.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Management Consulting (Purpose and Values Strategy)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

ESG/Sustainability Reputation & Purpose Communications (MPAAAOAN)

Keywords

• Purpose consulting services
• Organizational values discovery
• Purpose-driven strategy
• Corporate purpose activation
• Values alignment workshops

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting engagements including Values and Purpose Discovery Projects (3-6 month deep-dive engagements) and Values and Purpose Discovery Workshops (shorter interactive sessions). Revenue is generated through project-based fees for these professional service engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Purpose Institute is a management consulting firm that helps organizations discover, articulate, and activate their deeper purpose and core values. Its core offerings are Values and Purpose Discovery Projects (3–6 month consulting engagements), Values and Purpose Discovery Workshops, Purpose Activation engagements, Purpose Anthem video productions, and Purpose Inspired Speaking Engagements delivered by co-founders Roy Spence and Haley Rushing.

Product overview

The Purpose Institute is a consulting firm offering a portfolio of advisory services focused on helping organizations discover, articulate, and activate their corporate Purpose and Core Values. The core offerings include Values and Purpose Discovery Projects (3-6 month deep-dive engagements), Values and Purpose Discovery Workshops (shorter interactive sessions), Purpose Activation (closing gaps between stated purpose and reality), Purpose Anthems (video productions), Purpose Inspired Speaking Engagements, and a Purpose Survey assessment tool. The firm also published the bestselling book 'It's Not What You Sell, It's What You Stand For' and produces a video series called 'Lessons Learned on the Road to Purpose.' These services work together as a unified consulting methodology guiding organizations from initial discovery through ongoing activation of purpose-driven principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Values and Purpose Discovery Projects

Quantifiable outcome

• NRECA unified 900 utilities serving over 40 million consumers around a common purpose
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GallupcoreStrategic or Co-development PartnerRoy Spence serves as a Gallup Senior Adviser, working with Gallup teams on global strategy and on the mission and purpose of the most important companies and institutions in the world. He is Gallup's expert on Purpose, contributing to their thought leadership and consulting methodologies.
• Conscious CapitalismminorStrategic or Co-development PartnerHaley Rushing is an active champion of Conscious Capitalism, contributing to the Conscious Capitalism Field Guide and participating in related events and initiatives. The company promotes Conscious Capitalism principles through their work.
• AmazonminorChannel Partner/ Reseller/ DistributorThe company's book 'It's Not What You Sell, It's What You Stand For' is distributed through Amazon along with other major book retailers including Barnes & Noble, Bookpeople, and 800-CEO-READ.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• GSD&M: Advertising agency co-founded by Roy Spence (Chairman Emeritus); TPI's sister company and the most direct peer given shared founders, overlapping client roster (Walmart, Southwest, BMW, U.S. Air Force), and similar purpose-driven brand strategy orientation.
• Siegel+Gale: Global brand strategy and 'brand simplicity' consultancy with a focused purpose-and-values discovery practice, serving Fortune 500 clients with bespoke 3-6 month engagements — a structurally similar boutique model to TPI.
• Prophet: Brand and growth strategy consultancy with an explicit purpose-and-values practice serving enterprise clients across industries; competes directly for the same C-suite purpose-discovery budgets as TPI.
• Interbrand: Global brand consultancy with purpose, values, and brand-strategy practices; competes in the same enterprise RFPs as TPI for purpose articulation and brand platform development work.
• Landor & Fitch: Global brand consulting firm with dedicated purpose, values, and brand-strategy offerings, serving many of the same enterprise client types (airlines, retail, financial services) as TPI.

Broad incumbents

• Bain & Company: Global strategy consulting firm whose Customer Strategy and Organization practices include purpose and culture engagements for Fortune 500 clients; competes at the high end of the same RFP universe.
• Edelman: Global communications firm with a large purpose and brand-strategy practice (Edelman Trust, Earned Brand), competing with TPI for enterprise purpose articulation and stakeholder engagement work.
• The Boston Consulting Group: Global strategy consulting firm with a People & Organization practice that includes purpose, values, and culture work; represents the scale-and-institution competition that constrains TPI's enterprise ceiling.
• Heidrick & Struggles: Global executive search and leadership advisory firm with a culture and organizational purpose practice serving large enterprises; broader talent focus but overlapping with TPI's purpose-discovery engagements.
• Korn Ferry: Global organizational consulting firm with large culture, purpose, and employee engagement practices; broader portfolio but directly competes for enterprise purpose-and-values work at Fortune 500 scale TPI cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-purpose-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Purpose Institute