Nivoda
Nivoda is a London-based B2B digital marketplace connecting 10,000+ jewelry retailers across 65+ countries with global suppliers of natural and lab-grown diamonds, gemstones, melee, and finished jewelry, offering consolidated purchasing, virtual showroom tools, and integrated BNPL financing.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
What Nivoda does
Nivoda is a London-based B2B digital marketplace that connects jewelry retailers globally with suppliers of natural and lab-grown diamonds, gemstones, melee diamonds, and finished jewelry. Founded in 2017, the platform serves more than 10,000 jewelers across 65-70+ countries, enabling retailers to source, compare, and order from multiple suppliers in a single consolidated transaction rather than managing relationships with each supplier independently. The company operates a zero-inventory model that allows retailers to fulfill customer requests without holding physical stock, supported by a 35-day return window, consolidated shipping and invoicing, and managed quality control and logistics.
The product suite centers on the core Nivoda marketplace platform, augmented by the Nivoda Showroom in-store virtual presentation tool with 360-degree video, Diamond Feeds API for e-commerce integration, Nivoda Connect for native Shopify integration, and iOS/Android mobile applications. The technical infrastructure exposes inventory via a GraphQL JSON API and CSV/XML feeds over FTP or download links, with integration paths for Shopify, WooCommerce, and Magento through technology partners TransPacific Software and Belgium WebNet. The platform surfaces 2 million+ diamonds, 40+ gemstone varieties, melee in all sizes and qualities, and made-to-order finished jewelry, with express delivery in the US, Canada, and Europe.
Nivoda generates revenue primarily through marketplace commissions and transaction fees on diamond and gemstone sales, with an emerging second stream from Nivoda Capital, a Buy Now, Pay Later credit service for retailers and buyers delivered in partnership with Kriya and backed by a $60 million debt facility from i80 Group. The go-to-market combines a product-led growth motion (free platform registration, self-serve mobile apps, free Showroom tool) with API-first distribution into e-commerce stacks and targeted field sales for larger retailers. The company has raised over $90 million in equity across Series A through Series C, with backers including Headline, Avenir Growth Capital, Northzone, Abstract Ventures, and Canaan Ventures, and operates additional offices in New York alongside its London headquarters.
Nivoda firmographics
Firmographics- Name
- Nivoda
- Legal name
- Nivoda Limited
- Website
- https://nivoda.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Nivoda is a London-based B2B digital marketplace connecting 10,000+ jewelry retailers across 65+ countries with global suppliers of natural and lab-grown diamonds, gemstones, melee, and finished jewelry, offering consolidated purchasing, virtual showroom tools, and integrated BNPL financing.
- Ownership category
- akta.pro rank
Nivoda industry classification
Industry- Product category
- Jewelry B2B Marketplace
- NAICS
- Jewelry Retailers (458310)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Diamond & Gemstone B2B Exchanges/Marketplaces (CRAKAJAJ)
- akta.pro secondary industry
- Jewelry, Watches & Luxury Omnichannel (CRAFAEAH)
Keywords
Where Nivoda is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Nivoda business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission / Transaction Fees: B2B marketplace connecting retailers with global diamond and gemstone suppliers. Revenue generated from transactions on the platform, with retailers purchasing from multiple suppliers in one transaction with consolidated invoicing.
- Flexible Payment / BNPL Services: Nivoda Capital in collaboration with Kriya offers Buy Now, Pay Later credit service enabling flexible payment options for retailers and diamond buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform access for jewelers |
| Transaction based/ take rate | Pay-as-you-go | Buy Now, Pay Later credit service |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Nivoda product offering
Product offeringCore offering
Nivoda operates a B2B digital marketplace connecting jewelry retailers with global suppliers of natural and lab-grown diamonds, gemstones, melee, and finished jewelry. The platform aggregates 2M+ diamonds and 40+ gemstone varieties from multiple suppliers, enabling retailers to source, transact, and fulfill through a single interface with consolidated shipping, invoicing, and logistics. Retailers access inventory via a web platform, mobile apps, in-store virtual showroom tools, and API/feed integrations for e-commerce sites.
Product overview
Nivoda operates as a B2B marketplace platform connecting jewelry retailers with global diamond and gemstone suppliers. The core Nivoda Platform serves as the central marketplace for purchasing, while Showroom provides virtual presentation tools for brick-and-mortar retailers. Diamond Feeds and Nivoda Connect enable e-commerce integration via API and Shopify. The Nivoda Mobile App and Showroom App serve as companion applications for ordering and sales. Nivoda Capital adds flexible payment options through BNPL. Together these products enable a zero-inventory sales model for jewelers worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Nivoda Platform A B2B marketplace platform connecting over 10,000 jewelry retailers across 70+ countries with suppliers offering 2M+ diamonds, 40+ gemstone varieties, melee, and finished jewelry. Enables consolidated purchasing, shipping, invoicing, order tracking, and 35-day returns.
- Nivoda Showroom In-store virtual diamond and gemstone presentation tool that enables brick-and-mortar jewelers to showcase any stone from Nivoda's global inventory to customers using 360-degree videos with zero physical inventory risk. Available as a free in-store tablet/app solution.
- Diamond Feeds API and file-based inventory feeds (CSV/XML via FTP or download links, plus a real-time GraphQL JSON API) that let e-commerce platforms display Nivoda's diamond and gemstone inventory with customizable filters, markup control, and automated ordering.
- Nivoda Connect Native Shopify integration designed to work within Shopify stores, enabling SEO-friendly diamond and gemstone product listings powered by Nivoda's inventory feed.
- Nivoda Mobile App iOS and Android application enabling jewelers to browse diamond and gemstone collections, place orders, track shipments, and receive real-time order updates on the go.
- Nivoda Capital Buy Now, Pay Later credit service offered in partnership with Kriya, providing flexible payment options for jewelry retailers purchasing diamonds and gemstones through the Nivoda platform.
Quantifiable outcome
- 140% revenue increase reported in December year-over-year
- +2 more outcomes
Companies that use Nivoda
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Nivoda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature4 records
Nivoda partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Nivoda competitors and assessment
Company assessmentEmerging players
- Diamond Foundry: Diamond Foundry is a vertically-integrated producer of lab-grown diamonds that sells both to consumers and through wholesale channels. As a lab-grown supplier and competitor to natural diamond sourcing, it represents an emerging player whose growth could affect Nivoda's product mix dynamics.
- Brilliant Earth: Brilliant Earth is a digitally-native jewelry retailer focused on ethical and lab-grown diamonds with both online and showroom channels. It competes for the same end-consumer demand that drives Nivoda's retailer customers' sales, and its lab-grown positioning intersects directly with Nivoda's product mix.
- Rare Carat: Rare Carat is an online diamond search and comparison platform that helps consumers compare diamonds across retailers. It operates in the digital diamond discovery space adjacent to Nivoda's API/feed offerings and could evolve into either a partner or a competitor depending on its trajectory.
- StoneAlgo: StoneAlgo is a diamond data, search, and comparison platform providing pricing intelligence and marketplace tools. It is thematically adjacent to Nivoda's B2B marketplace model, focused on transparency and price discovery in the same diamond ecosystem.
Direct peers
- RapNet (Rapaport): RapNet is the largest established B2B diamond trading platform operated by Rapaport, connecting thousands of jewelry retailers with global suppliers of polished diamonds. It is the most direct competitor to Nivoda in the online B2B diamond exchange space, with the Rapaport price list serving as an industry benchmark.
- IDEX (International Diamond Exchange): IDEX is an online B2B diamond and jewelry marketplace serving retailers and suppliers globally, with real-time diamond listings and trading tools. It directly competes with Nivoda for both supplier inventory and retail buyer relationships in the wholesale diamond market.
- Polygon (Polygon.net): Polygon is a B2B diamond and gemstone trading platform offering real-time listings, virtual inventory, and feeds for retailers. It operates a similar marketplace-plus-API model to Nivoda, including diamond feed integrations for e-commerce platforms.
- Leibish: Leibish is a specialized online retailer and supplier of fancy colored diamonds and high-end jewelry with both B2B and B2C operations. It competes with Nivoda in the loose diamond and gemstone sourcing space, particularly for premium and colored stones.
Broad incumbents
- Blue Nile (Signet Jewelers): Blue Nile is a large online diamond and fine jewelry retailer, now owned by Signet Jewelers, that operates at scale across loose diamonds, engagement rings, and finished jewelry. While primarily B2C, its scale and sourcing infrastructure overlap with Nivoda's supplier pool and represent a broad incumbent in the digital diamond space.
- James Allen (Signet Jewelers): James Allen is a leading online diamond and engagement ring retailer owned by Signet Jewelers, known for its 360-degree diamond visualization technology. It is a broad incumbent in online diamond retail and adjacent to Nivoda's retailer customers and Showroom-style visualization approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nivoda social profiles
Digital presenceNivoda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nivoda leadership team
Management profileNumber of profiles
Profiles3 records
Nivoda funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nivoda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nivoda
What does Nivoda do?
Nivoda operates a B2B digital marketplace connecting jewelry retailers with global suppliers of natural and lab-grown diamonds, gemstones, melee, and finished jewelry. The platform aggregates 2M+ diamonds and 40+ gemstone varieties from multiple suppliers, enabling retailers to source, transact, and fulfill through a single interface with consolidated shipping, invoicing, and logistics. Retailers access inventory via a web platform, mobile apps, in-store virtual showroom tools, and API/feed integrations for e-commerce sites.
Is Nivoda a public or private company?
Nivoda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nivoda founded?
Nivoda was founded in 2017. It employs 251 to 500 people.
Where is Nivoda based?
Nivoda is headquartered in London, United Kingdom, in the Europe region.
How does Nivoda make money?
Two revenue lines are on record. Marketplace Commission / Transaction Fees are the primary driver. The others are flexible Payment / BNPL Services.
Who are Nivoda's main competitors?
Emerging players on record are Diamond Foundry, Brilliant Earth, Rare Carat and StoneAlgo. Direct peers are RapNet (Rapaport), IDEX (International Diamond Exchange), Polygon (Polygon.net) and Leibish. Broad incumbents are Blue Nile (Signet Jewelers) and James Allen (Signet Jewelers).
Does Nivoda have an API?
Yes. Nivoda offers a GraphQL JSON API for real-time diamond and gemstone inventory access. Feeds are available via CSV or XML files through FTP server retrieval, direct download links, or real-time API access. The API enables e-commerce platforms to showcase Nivoda's inventory with customizable filters for quality, size, and stone types, and supports automated ordering. Developer documentation is at buyerhelp.nivoda.com.
What industry is Nivoda in?
Nivoda's product category is Jewelry B2B Marketplace. Its primary akta.pro industry code is CRAKAJAJ, Diamond & Gemstone B2B Exchanges/Marketplaces, with a secondary code of CRAFAEAH, Jewelry, Watches & Luxury Omnichannel. Its NAICS code is 458310 and its SIC code is 5094.