Rare Carat
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Rare Carat firmographics
Firmographics- Name
- Rare Carat
- Legal name
- Rare Carat, Inc.
- Website
- https://rarecarat.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rare Carat industry classification
Industry- Product category
- Online Diamond and Fine Jewelry Retail
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Made-to-Order Gemstone Sourcing & Custom Cutting Coordination (CRAKAHAF)
- akta.pro secondary industries
- Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM), Polished Gemstone Trading & Brokerage (CRAKAJAF)
Keywords
Where Rare Carat is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rare Carat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Diamond and Jewelry Sales: Rare Carat generates revenue through direct sales of natural and lab-grown diamonds, engagement rings, wedding bands, earrings, necklaces, and bracelets. The company acts as a merchant of record, controlling the entire purchasing process from sourcing through production to delivery. Revenue is generated on a per-transaction basis with one-time purchases.
- Financing Services: Rare Carat offers financing options through partners including Affirm, Klarna, T.D. Bank N.A., and Shopify Payments, generating referral or transaction fees from these financial partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lab-grown diamonds available at various price points based on carat, color, clarity, and cut |
| Unit Pricing | Pay-as-you-go | Natural diamonds priced higher than lab-grown equivalents |
| Unit Pricing | Pay-as-you-go | Engagement rings and fine jewelry with tiered pricing |
| Subscription | Monthly | Financing options available through third-party partners |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Rare Carat product offering
Product offeringCore offering
Rare Carat is an online diamond and fine jewelry retailer that sells GIA-certified natural and IGI-certified lab-grown loose diamonds, engagement rings (over 1,700 styles), wedding bands, and diamond jewelry (earrings, necklaces, bracelets) directly to consumers. As merchant of record, it controls sourcing, US-based manufacturing, and delivery, while using proprietary AI price/quality scoring and an IBM Watson-powered chatbot to guide buyers. GIA-trained gemologists provide live-chat guidance, and financing is offered through partners such as Affirm, Klarna, and T.D. Bank N.A.
Product overview
Rare Carat is an online diamond jewelry platform offering natural and lab-grown diamonds, engagement rings, wedding bands, and fine jewelry. The core offering centers on a vertically integrated shopping experience combining loose diamond sourcing (with GIA/IGI certification), custom engagement ring building with over 1,700 ring styles, and US-based manufacturing. Key products include engagement rings (solitaire, halo, pavé, three stone, hidden halo styles), wedding bands, loose diamonds, diamond earrings, necklaces, bracelets, and moissanite rings. The platform differentiates through AI-powered tools including Rocky the AI chatbot (built on IBM Watson) and proprietary price/quality scoring. A notable collaboration is the Christian Siriano x Rare Carat jewelry collection featuring designer engagement rings and fine jewelry.
Differentiator
Problem solved
Functional benefit
Brands
- Christian Siriano x Rare Carat Collection: A debut jewelry collection by Project Runway designer Christian Siriano featuring engagement rings, wedding bands, and fine jewelry with customizable natural or lab-grown diamonds.
Products and services
- Engagement Rings Primary product category offering natural and lab-grown diamond engagement rings across styles including solitaire, halo, pavé, three stone, hidden halo, vintage, bezel, cathedral, and gemstone settings; designed for couples and individual buyers in the US and Canada.
- Loose Diamonds (Natural and Lab-Grown) Extensive catalog of certified loose diamonds in both natural (GIA-certified) and lab-grown (IGI-certified) varieties, with detailed 4Cs grading information available for purchase individually or as the starting point for a custom ring build.
- Wedding Bands Women's wedding rings, men's wedding bands, and eternity rings with certified natural and lab-grown diamond options for wedding occasions.
- Diamond Earrings Diamond jewelry earrings including studs, hoops, and drops available in lab-grown and natural diamond options for everyday and special-occasion wear.
- Diamond Necklaces Diamond necklaces and pendants including tennis necklaces and elegant pendants in lab-grown and natural diamond options for timeless style and gifting.
- Diamond Bracelets Diamond bracelets in sophisticated tennis, cuff, and bezel designs available in lab-grown and natural diamond options.
- Christian Siriano x Rare Carat Collection Debut jewelry collaboration with Project Runway designer Christian Siriano featuring engagement rings, wedding bands, and fine jewelry with customizable natural or lab-grown diamonds, emphasizing modern design and craftsmanship.
- Moissanite Rings Alternative gemstone rings using moissanite, offering a budget-friendly alternative to diamonds with brilliant sparkle for value-focused buyers.
- Custom Ring Design Bespoke custom engagement ring design service allowing customers to create unique personalized rings by combining their choice of diamond and setting.
Quantifiable outcome
- Customers save up to 40% compared to competitor value pricing
- +3 more outcomes
Companies that use Rare Carat
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Rare Carat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature3 records
Rare Carat partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Christian SirianocoreFashion designer Christian Siriano collaborated with Rare Carat to launch a holiday jewelry collection featuring engagement rings, wedding bands, and fine jewelry with customizable natural or lab-grown diamonds. The collection emphasizes modern design and craftsmanship, offering up to 40% savings during the holiday season. This represents a designer collaboration to expand brand appeal and product differentiation.
- IBM WatsoncoreIBM Watson powers Rare Carat's AI chatbot 'Rocky the Artificial Intelligence Jeweler' using Watson Tradeoff Analytics and Conversation services. The bot helps novice buyers through the diamond buying process by tapping into Rare Carat's database of 10 million data points on diamond prices, 500,000+ user searches, and 50,000+ message exchanges. This is a technology integration partnership providing AI capabilities.
- PayPalsupportingPayment processor handling transaction processing for Rare Carat purchases.
- BraintreesupportingPayment processor (PayPal subsidiary) handling transaction processing for Rare Carat purchases.
- SignifydsupportingFraud prevention partner providing fraud protection services to Rare Carat.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Rare Carat competitors and assessment
Company assessmentBroad incumbents
- Tiffany & Co. Iconic luxury jewelry brand owned by LVMH, offering high-end engagement rings, fine jewelry, and watches. Targets a higher AOV customer but competes for aspirational bridal spend.
- Kay Jewelers: Mass-market jewelry chain owned by Signet Jewelers offering engagement rings, diamonds, and fine jewelry. Competes for the same mid-market bridal customer with much larger physical and digital footprint.
- Zales: National jewelry retailer (Signet Jewelers) selling engagement rings, diamonds, and fashion jewelry. Comparable in bridal diamond category with established brand and store network.
Direct peers
- Blue Nile: Online diamond and fine jewelry retailer acquired by Signet Jewelers; sells loose diamonds, engagement rings, and bridal jewelry with transparent pricing and broad selection. Direct head-to-head competitor to Rare Carat in the online engagement ring category.
- James Allen: Online diamond retailer owned by Signet Jewelers, specializing in loose diamonds with 360-degree visualization and customizable engagement rings. Closely matches Rare Carat's value proposition of tech-enabled diamond selection and ring customization.
- Brilliant Earth: Public D2C jewelry retailer (NASDAQ: BRLT) focused on ethically sourced and lab-grown diamonds, engagement rings, and fine jewelry. Direct competitor in lab-grown and bridal segments with similar customization and online UX focus.
Emerging players
- VRAI: Lab-grown diamond jewelry brand owned by Diamond Foundry, selling engagement rings, wedding bands, and fine jewelry directly to consumers. Closely comparable in lab-grown focus and direct-to-consumer model, though with vertically integrated diamond production.
- Clean Origin: Online retailer specializing exclusively in lab-grown diamond engagement rings and fine jewelry. Direct overlap in lab-grown bridal category with similar transparent pricing and customization offerings.
- Mejuri: D2C fine jewelry brand offering everyday gold and diamond jewelry including engagement-adjacent pieces. Comparable tech-enabled D2C model and fine jewelry expansion strategy, though stronger in lower-AOV fashion jewelry.
- With Clarity: Online custom engagement ring and fine jewelry retailer offering try-at-home and personalized diamond selection. Direct overlap in custom D2C bridal rings and lab-grown offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rare Carat social profiles
Digital presenceRare Carat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rare Carat leadership team
Management profileNumber of profiles
Profiles3 records
Rare Carat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rare Carat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rare Carat
What does Rare Carat do?
Rare Carat is an online diamond and fine jewelry retailer that sells GIA-certified natural and IGI-certified lab-grown loose diamonds, engagement rings (over 1,700 styles), wedding bands, and diamond jewelry (earrings, necklaces, bracelets) directly to consumers. As merchant of record, it controls sourcing, US-based manufacturing, and delivery, while using proprietary AI price/quality scoring and an IBM Watson-powered chatbot to guide buyers. GIA-trained gemologists provide live-chat guidance, and financing is offered through partners such as Affirm, Klarna, and T.D. Bank N.A.
Is Rare Carat a public or private company?
Rare Carat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rare Carat founded?
Rare Carat was founded in 2017. It employs 51 to 100 people.
Where is Rare Carat based?
Rare Carat is headquartered in New York, United States, in the North America region.
How does Rare Carat make money?
Two revenue lines are on record. Diamond and Jewelry Sales are the primary driver. The others are financing Services.
Who are Rare Carat's main competitors?
Broad incumbents on record are Tiffany & Co., Kay Jewelers and Zales. Direct peers are Blue Nile, James Allen and Brilliant Earth. Emerging players are VRAI, Clean Origin, Mejuri and With Clarity.
Does Rare Carat have an API?
No public API is recorded for Rare Carat.
What industry is Rare Carat in?
Rare Carat's product category is Online Diamond and Fine Jewelry Retail. Its primary akta.pro industry code is CRAKAHAF, Made-to-Order Gemstone Sourcing & Custom Cutting Coordination, with a secondary code of CRAKAJAM, Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading). Its NAICS code is 458310 and its SIC code is 5944.