Orchard

What Orchard does

Orchard is a New York-based residential real estate company, founded in 2017 (as Perch, rebranded in January 2020), that operates a licensed-agent-driven marketplace built around its flagship Move First (Buy Before You Sell) program. Move First addresses the structural timing problem of needing to purchase a new home before selling an existing one by allowing customers to move into their new home first while an Orchard agent handles the sale of the old one, eliminating showings, double mortgages, and contingency risk. Core products include Move First, FastTrack, List With Orchard, and Cash Offer Marketplace, wrapped by vertically integrated add-ons: Orchard Mortgage, Orchard Title, Orchard Escrow of California, Orchard Concierge (pre-listing renovations), Orchard Home Insurance, and Orchard Home Warranty.

The underlying Orchard Digital Transaction Platform, launched in October 2020, powers the consumer experience, agent and transaction-coordinator workflows, and data infrastructure across 12 US metropolitan markets. The technology stack uses Node, Python, and Go on the back-end with React and Qwik on the front-end, Postgres, Elasticsearch, and DynamoDB for the data layer, Kafka for events, and Airflow/RedShift for analytics and ETL, all deployed as Docker containers on Kubernetes. Machine-learning home valuation (claimed 25% more accurate than alternatives) and neural-network-based image classification for kitchen/yard search filters are the primary AI features.

Orchard makes money through traditional real estate brokerage commissions on transactions closed by its employed licensed agents, supplemented by revenue from in-house mortgage origination (Orchard Mortgage), cash offer and Home Sale Guarantee products, Concierge renovation service margins, and California escrow fees. The company serves primarily individual move-up homeowners and first-time homebuyers through a direct-to-consumer website (orchard.com) with inside-sales and licensed-agent support, plus B2B channels including a homebuilder partnership program and referral partnerships with HomeLight, Opendoor, Lower, and Wyndham Capital Mortgage. The company has raised at least $455M in disclosed funding since 2018, achieved unicorn status (>$1B valuation) in September 2021, and reported 40% revenue growth in 2025.

Name

Orchard

Legal name

Orchard Technologies, Inc.

Website

https://orchard.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain

Revenue model

1. Real Estate Brokerage Commissions: Primary revenue: traditional real estate commission on buy/sell transactions closed by Orchard-employed licensed agents, with Orchard employing its own agents rather than acting as a referral network.
2. Orchard Mortgage Origination: Revenue from in-house mortgage origination through Orchard Mortgage (rebranded from Orchard Home Loans in Aug 2022), including incentives such as free-refi-for-life.
3. Cash Offer / FastTrack Service Fees: Revenue from cash offer products (FastTrack, Cash Offer Marketplace) and Home Sale Guarantee transactions where Orchard or partner capital provides the cash offer.
4. Concierge Renovation Service Markup: Revenue from Orchard's pre-list Concierge service: customers pay nothing upfront; Orchard funds price-boosting repairs and is repaid out of home sale proceeds at closing (implying a margin/fee on renovation services).
5. Escrow Services (California): Revenue from Orchard Escrow of California, a non-independent broker escrow operated by Orchard Brokerage of California, Inc., providing full-service escrow closings in Southern California.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels9 records

Core offering

Orchard is a residential real estate brokerage that helps consumers buy and sell homes through its own licensed agents. Its flagship offering, Move First, lets customers buy a new home before selling their current one, with supplementary services including FastTrack, List With Orchard, Cash Offer Marketplace, Orchard Mortgage, Orchard Title, Orchard Concierge (pre-listing renovations), and home insurance/warranty products.

Product overview

Orchard operates a single integrated real-estate marketplace platform composed of a core consumer experience and several add-on services that together cover the entire home-buying and selling transaction. At the center are four core service offerings — Move First (the flagship buy-before-you-sell program), FastTrack, List With Orchard, and Cash Offer Marketplace — through which customers buy and sell homes via licensed Orchard agents. Wrapped around these are vertically integrated modules: Orchard Mortgage (lending), Orchard Title and Orchard Escrow of California (closing services), Orchard Concierge (pre-listing renovations), and Orchard Home Insurance and Home Warranty (post-close protection). A B2B Orchard Homebuilder Partnerships program extends the Move First value proposition to homebuilders, while a Preferred Vendor Partner program supplies cleaning, staging, photography, and other home-prep services. Underpinning all of this is the Orchard Digital Transaction Platform, which provides the consumer experience, operations/workflow platform, and data infrastructure (including ML-based home valuation, image-based search, and analytics pipelines) used by every product above.

Differentiator

Problem solved

Functional benefit

Brands

• Orchard Mortgage: Mortgage lending division, rebranded from the home loan division in August 2022.
• Orchard Title
• Orchard Brokerage of California, Inc.

Products and services

• Move First Flagship buy-before-you-sell program that lets customers move into their new home first while an Orchard agent handles the sale of their current home, eliminating the need for showings, double mortgages, or temporary housing.
• FastTrack A streamlined Orchard service for homeowners seeking a faster sale timeline, paired with Orchard agent representation.
• List With Orchard Traditional full-service listing representation for homeowners who only want to sell their existing home, with Orchard agents managing marketing, showings, and negotiation.
• Cash Offer Marketplace A marketplace service that sources all-cash offers for sellers (including via Orchard's Home Sale Guarantee) to provide sale certainty and flexible closing timelines.
• Orchard Mortgage Orchard's in-house mortgage lending arm offering integrated mortgage products to Orchard buyers and sellers, with incentives such as a free-refi-for-life offer.
• Orchard Concierge Pre-listing renovation and upgrade service that funds price-boosting home improvements upfront and recoups costs at closing to help sellers maximize sale price.
• Orchard Escrow of California Full-service escrow offering for Southern California closings, operated as a non-independent broker escrow under Orchard Brokerage of California, Inc.
• Orchard Title Title insurance and settlement services operated as part of Orchard's integrated offering, providing closing services for Orchard's transactions.
• Orchard Home Insurance Home insurance offering launched to provide a one-stop home transaction experience for Orchard customers.
• Orchard Home Warranty Home warranty offering bundled into the Orchard transaction alongside Orchard Home Insurance.
• Orchard Homebuilder Partnerships B2B partnership program for homebuilders in Arizona, California, Colorado, Florida, Georgia, Tennessee, Texas, and Washington that gives builders' buyers a guaranteed sale of their existing home so they can close on a new build.
• All-Cash Offer Service for First-Time Buyers Cash offer service targeted at first-time homebuyers to help them win competitive all-cash bids in bidding wars.
• Orchard Digital Transaction Platform Underlying digital platform that powers consumer, operations, and data infrastructure products across web and mobile, unifying the home-buying and selling transaction into a single system.

Quantifiable outcome

• 25% more accurate home valuation vs alternatives
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• HomeLightflagshipGTM or Marketing Partner · 20 November 2024HomeLight partners with Orchard to power the Move First program (announced Nov 20, 2024), extending Orchard's reach via HomeLight's agent and consumer network.
• OpendoorcoreStrategic or Co-development Partner · 30 June 2023Orchard Partners with Opendoor (announced June 30, 2023) — strategic partnership to broaden cash offer and listing options for Orchard customers.
• LowercoreStrategic or Co-development Partner · 7 September 2022Lower (and Wyndham) engage Orchard for Power Buyer Services (Sept 7, 2022), integrating Orchard's buy-before-sell product with Lower's mortgage platform.
• Wyndham Capital MortgagecoreStrategic or Co-development Partner · 7 September 2022Wyndham Capital Mortgage (and Lower) engage Orchard for Power Buyer Services (Sept 7, 2022), with Wyndham providing mortgage capital behind Orchard's Power Buyer product.

Scale indicators14 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Compass: Large tech-enabled residential brokerage with a national agent network. Comparable in agent-recruiting strategy and brokerage technology investment, though Compass serves a broader and more luxury-skewed client base.
• Zillow: Largest U.S. real estate portal and former iBuyer (Zillow Offers). Indirectly comparable to Orchard as the dominant top-of-funnel real estate search destination that drives consumer intent into brokerages like Orchard.
• Redfin: Tech-enabled residential brokerage and portal operating nationally. Overlaps with Orchard's brokerage and home-search offering but serves a much broader consumer base across more metros.

Direct peers

• Offerpad: Public iBuyer providing cash offers and direct home purchases. Competes with Orchard's Cash Offer Marketplace in similar Sun Belt metros.
• HomeLight: Agent marketplace and trade-in platform that directly powers Orchard's Move First program. Operates in the same buy-before-sell and agent-matching categories, and is both a competitive threat and a distribution partner.
• Opendoor: Largest U.S. iBuyer, offering all-cash offers and direct home purchases. Directly comparable to Orchard's Cash Offer Marketplace and FastTrack products, and is itself a strategic partner of Orchard since June 2023.
• Flyhomes: Cash-offer and buy-before-sell platform operating in multiple U.S. metros. Overlaps directly with Orchard's Move First and Cash Offer Marketplace value proposition.
• Ribbon: Cash-offer / power-buyer platform enabling buyers to make non-contingent offers. Competes head-to-head with Orchard's Cash Offer Marketplace and FastTrack products in the move-up segment.
• Knock: Direct buy-before-sell competitor offering trade-in mortgages so customers can move before selling. Closest like-for-like alternative to Orchard's Move First product (now part of Rocket Homes).

Emerging players

• Lower: Online mortgage lender and home-search platform that was an Orchard Power Buyer Services partner (Sept 2022) and now competes more directly in real estate search and mortgage origination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/orchardhomesco
• Facebookfacebook.com/orchardhomesco
• LinkedInlinkedin.com/company/orchardhomes
• Instagraminstagram.com/orchard

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds12 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orchard