Knock
Knock (Knockaway, Inc.) is a U.S. real estate fintech that enables homeowners to buy their next home before selling their current one via its Knock Bridge Loan™ and non-contingent Knock Purchase Offer, serving individual homebuyers through certified mortgage lender and real estate agent partners across 70 markets.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Knock does
Knock (legal entity Knockaway, Inc.) is a U.S. real estate technology and consumer lending company that enables homeowners to purchase a new home before selling their current one. It operates through two wholly-owned subsidiaries: Knock Lending LLC (NMLS #1958445), a state-licensed mortgage lender that originates Knock Bridge Loan™ products, and Knock Property 1, LLC, which makes the non-contingent Knock Purchase Offer (KPO) directly to sellers. The Bridge Loan allows borrowers to unlock equity tied up in their existing home to fund a down payment, repairs, and moving costs on a forward purchase while removing the existing mortgage from the new debt-to-income calculation, supporting non-contingent offers. The November 2025 launch of Bridge Loan Plus extends coverage to VA loan programs and adds a departing-mortgage payoff benefit. Knock earns revenue through interest income on bridge loan originations and a 2.25% contract fee on KPO transactions paid by the seller.
Knock's go-to-market is a hybrid partner-and-direct model. Customers are individual homebuyers seeking to buy before they sell, while distribution is driven by certified mortgage lender partners (including NFM Lending) and real estate agent partners who co-brand materials and refer clients through the Knock Certification Program. Direct-to-consumer qualification is available via qualify.knock.com and the Estimate Tool on knock.com. The company holds mortgage lending licenses in 32+ states spanning all major U.S. regions and operates in 70 markets, supported by content marketing, webinars, a resource center, and a media presence featuring co-founder and CEO Sean Black (a former Trulia co-founder).
The company experienced a major disruption in March 2022 when a planned SPAC merger failed, triggering a 46% workforce reduction and a $220M recapitalization ($70M equity, $150M debt). Since then, Knock has rebuilt through product extensions (Bridge Loan Plus), an equity crowdfunding campaign on Wefunder in February 2024 (the first of its kind in real estate tech), and additional funding rounds in 2024 and 2025 totaling roughly $110M. The company maintains a BBB A+ rating and a 4.8/5 Trustpilot score with an 'Excellent' designation.
Knock firmographics
Firmographics- Name
- Knock
- Legal name
- Knockaway, Inc.
- Website
- https://knock.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Knock (Knockaway, Inc.) is a U.S. real estate fintech that enables homeowners to buy their next home before selling their current one via its Knock Bridge Loan™ and non-contingent Knock Purchase Offer, serving individual homebuyers through certified mortgage lender and real estate agent partners across 70 markets.
- Ownership category
- akta.pro rank
Knock industry classification
Industry- Product category
- Real Estate Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Hard Money & Private Mortgage Lending Intermediation (FSAEAEAH)
- akta.pro secondary industry
- Short-Term Credit Broking & Lead Generation (FSAKAMAN)
Keywords
Where Knock is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Knock business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Contract Fee (Knock Purchase Offer): Knock Property charges sellers a contract fee of 2.25% of the listing price in connection with each Knock Purchase Offer. This fee is paid by the seller and is the same whether the seller pays cash, finances through Knock Lending, or any other lender.
- Bridge Loan Interest and Fees: Knock Lending LLC originates bridge loans and earns interest income. The company offers bridge loans up to $1,000,000 with a fair, fixed fee. The bridge loan provides cash flow for down payments, repairs, and moving while homeowners prepare their current home for sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Knock Purchase Offer contract fee |
| Transaction based/ take rate | Pay-as-you-go | Bridge Loan up to $1,000,000 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Knock product offering
Product offeringCore offering
Knock is a tech-enabled consumer lender that offers bridge loan products enabling homeowners to use the equity tied up in their current home to purchase a new home before selling. Its core Knock Bridge Loan™ provides cash flow for down payments, repairs, and moving expenses while eliminating the need for home sale contingencies. Through its subsidiary Knock Property 1, LLC, the company also issues Knock Purchase Offers (KPOs)—non-contingent offers to purchase real property—for which it charges a 2.25% contract fee of the listing price.
Product overview
Knock is a real estate technology company offering a unified platform built around its core Knock Bridge Loan™ product—a bridge financing solution that enables homeowners to buy their next home before selling their current one. The platform includes two product variants: the standard Knock Bridge Loan™ and the enhanced Knock Bridge Loan Plus (which adds VA loan support and departing mortgage payoff). The Knock Purchase Offer (KPO) is a companion non-contingent purchase offer service. The platform serves three customer segments: homebuyers (who apply for bridge loans), real estate agents (who refer clients), and lenders (who partner as referral sources). All services are offered through the web platform at knock.com, with dedicated partner portals for agents and lenders.
Differentiator
Problem solved
Functional benefit
Brands
- Knock Bridge Loan Plus: An enhanced bridge loan product supporting VA loans and offering departing property mortgage payoff benefit to eliminate double payments
- Knock Bridge Loan
- Knock Purchase Offer (KPO)
Products and services
- Knock Bridge Loan™ A bridge loan product enabling homeowners to access the equity in their current home to purchase their next home before selling, allowing non-contingent offers and eliminating the need to make double mortgage payments. Covers down payments, repairs, and moving expenses.
- Knock Bridge Loan Plus An enhanced version of the Knock Bridge Loan that supports a wider range of loan programs including VA loans, offers homeowners more financial flexibility by eliminating double mortgage payments through departing property mortgage payoff benefits, and increases purchasing power for homebuyers.
- Knock Purchase Offer (KPO)
Quantifiable outcome
- Homeowners who make improvements before listing sell 30% faster than those that don't
- +1 more outcomes
Companies that use Knock
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Knock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
Knock partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NFM LendingcoreNFM Lending is a mortgage lender partner featured in Knock's 'Date the Rate' video series. Loan officers from NFM Lending, including Justus Sharp and Oleg Tkach, appear in video content discussing bridge loan strategies and market trends.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Knock competitors and assessment
Company assessmentDirect peers
- Hometap: Hometap provides home equity investment and bridge-like financing products that let homeowners unlock equity from their current home without selling first. Directly comparable to Knock's buy-before-you-sell positioning and equity-tapping value proposition.
- Ribbon (Berkshire Hathaway): Ribbon (acquired by Berkshire Hathaway) offered cash-offer and bridge financing solutions to help homebuyers make stronger non-contingent offers. Closely aligned with Knock's Bridge Loan + KPO combination and the same core agent-lender GTM motion.
- Homeward: Homeward enables homebuyers to make all-cash, non-contingent offers and bridge finance their existing home. Targets the exact same buy-before-you-sell pain point and works with real estate agents in a model directly comparable to Knock.
- Flyhomes: Flyhomes offers a Cash Offer and Bridge Loan product that lets homebuyers compete with non-contingent offers and move on their own timeline. Directly overlaps Knock's product set and agent-partner distribution model.
- EasyKnock: EasyKnock provides sale-leaseback and bridge-equity solutions that let homeowners access home equity without selling first. An alternative but comparable approach to unlocking tied-up home equity for home movers.
- Point: Point provides home equity investment products allowing homeowners to access a portion of their home's value in cash. Comparable to Knock in unlocking tied-up home equity, though via equity investment rather than bridge loan structure.
- Unlock: Unlock offers a home equity agreement that lets homeowners unlock equity without monthly payments, comparable in concept to Knock's approach of freeing up the equity tied up in a current home before selling.
Broad incumbents
- Opendoor: Opendoor is the largest US iBuyer, making instant cash offers on homes. While Opendoor primarily buys homes directly rather than offering bridge loans, its cash-offer product competes for the same non-contingent offer use case Knock addresses via the KPO.
- Offerpad: Offerpad is a national iBuyer offering instant cash offers and move-related services to homeowners. Overlaps with Knock's KPO component and competes for sellers who want certainty at the point of offer acceptance.
- Better.com: Better.com is a large digital mortgage lender with the balance sheet and agent relationships to launch competing bridge financing products. While primarily a forward mortgage lender, its scale and licensing footprint are comparable to Knock's distribution ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Knock social profiles
Digital presenceKnock compliance and trust
Trust signalCompliance3 records
Knock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knock leadership team
Management profileNumber of profiles
Profiles8 records
Knock subsidiaries and ownership
Company hierarchySubsidiaries2 records
Knock funding detail
Funding detailFunding overview
Funding rounds12 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knock
What does Knock do?
Knock is a tech-enabled consumer lender that offers bridge loan products enabling homeowners to use the equity tied up in their current home to purchase a new home before selling. Its core Knock Bridge Loan™ provides cash flow for down payments, repairs, and moving expenses while eliminating the need for home sale contingencies. Through its subsidiary Knock Property 1, LLC, the company also issues Knock Purchase Offers (KPOs)—non-contingent offers to purchase real property—for which it charges a 2.25% contract fee of the listing price.
Is Knock a public or private company?
Knock is a private company. It is classified as venture growth investor backed and is currently operating.
When was Knock founded?
Knock was founded in 2015. It employs 11 to 50 people.
Where is Knock based?
Knock is headquartered in New York, United States, in the North America region.
How does Knock make money?
Two revenue lines are on record. Contract Fee (Knock Purchase Offer) is the primary driver. The others are bridge Loan Interest and Fees.
Who are Knock's main competitors?
Direct peers on record are Hometap, Ribbon (Berkshire Hathaway), Homeward, Flyhomes, EasyKnock, Point and Unlock. Broad incumbents are Opendoor, Offerpad and Better.com.
Does Knock have an API?
No public API is recorded for Knock.
What industry is Knock in?
Knock's product category is Real Estate Lending. Its primary akta.pro industry code is FSAEAEAH, Hard Money & Private Mortgage Lending Intermediation, with a secondary code of FSAKAMAN, Short-Term Credit Broking & Lead Generation. Its NAICS code is 522310 and its SIC code is 6163.