Rebellyous Foods
Rebellyous Foods is a Seattle-based plant-based chicken manufacturer serving primarily K-12 school districts via the USDA National School Lunch Program, using its proprietary Mock 3 continuous automated production system to achieve cost-competitive pricing versus conventional chicken.
- Company typePrivate
- Founded2017
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rebellyous Foods does
Rebellyous Foods (legal entity Seattle Food Tech, Inc.) is a Seattle-based food manufacturing technology company that produces plant-based chicken products — including Kickin' Nuggets, Kickin' Tenders, Kickin' Patties, Spicy Kickin' variants, and Kickin' Popcorn — primarily for K-12 school foodservice under the USDA National School Lunch Program, and secondarily for restaurants, colleges, hospitals, and event venues. The company was founded in 2017 by former Boeing aerospace engineer Christie Lagally.
Its core differentiator is the proprietary Mock 3 Production System, a fully continuous automated plant-based meat manufacturing platform covered by 14 US and international patents. The system is engineered specifically for plant-protein rheology rather than retrofitted from conventional batch processing, with claimed operational outcomes of 5,000+ pounds per hour throughput, 90% reduction in production workforce costs, 80% reduction in energy costs, a one-third production footprint, 99% reduction in material waste, and 95% elimination of rework for work-in-progress. The commercial Mock 3 line was rolled out at the company's Washington State manufacturing facility in late 2025.
The business model is product sales of plant-based chicken SKUs through a multi-channel distribution stack: direct sales to school districts and foodservice operators, wholesale through Dot Foods for national foodservice reach, regional broker Affinity Group for Northeast K-12, Y. Hata & Company for Hawaii State DOE, and direct e-commerce via WebstaurantStore with one-case minimum orders. Pricing is quote-based and not publicly disclosed, but the company positions on price parity with conventional chicken for USDA NSLP bids, enabled by Mock 3 unit economics. The company is private and venture-backed, having raised approximately $43M+ across multiple rounds through 2025.
Rebellyous Foods firmographics
Firmographics- Name
- Rebellyous Foods
- Legal name
- Seattle Food Tech, Inc.
- Website
- https://rebellyous.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rebellyous Foods is a Seattle-based plant-based chicken manufacturer serving primarily K-12 school districts via the USDA National School Lunch Program, using its proprietary Mock 3 continuous automated production system to achieve cost-competitive pricing versus conventional chicken.
- Ownership category
- akta.pro rank
Rebellyous Foods industry classification
Industry- Product category
- Plant-Based Meat Manufacturing
- NAICS
- Poultry Processing (311615)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Plant-Based Poultry Alternatives (Analog Chicken/Turkey) (AFANAKAL)
- akta.pro secondary industry
- Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)
Keywords
Where Rebellyous Foods is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rebellyous Foods business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Plant-Based Meat Product Sales: Sale of plant-based chicken products (nuggets, tenders, patties, popcorn) to K-12 schools, foodservice operators, restaurants, and direct-to-consumer through WebstaurantStore. Products sold as case lots with minimum one-case orders.
- Wholesale Distribution: Bulk product sales through distribution partners (Dot Foods) to reach broader foodservice market
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct case lot ordering via WebstaurantStore |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Rebellyous Foods product offering
Product offeringCore offering
Rebellyous Foods manufactures plant-based chicken products including nuggets, tenders, patties, and popcorn, primarily for K-12 school districts via the USDA National School Lunch Program and broader foodservice operators. The company uses its proprietary Mock 3 Production System, a continuous automated plant-based meat manufacturing platform backed by 14 patents, to produce 5,000+ pounds per hour at price parity with conventional chicken.
Product overview
Rebellyous Foods offers a portfolio of plant-based chicken products (Kickin' Nuggets, Kickin' Tenders, Kickin' Patties, Spicy variants, and Kickin' Popcorn) primarily targeting K-12 school foodservice and broader foodservice operations. All products meet USDA National School Lunch Program requirements and are 100% vegan with no cholesterol, antibiotics, or hormones. The company's proprietary Mock 3 Production System is the enabling technology—a continuous automated manufacturing system with 14 patents that delivers cost reductions through automation, enabling price-competitive plant-based chicken.
Differentiator
Problem solved
Functional benefit
Products and services
- Kickin' Nuggets Plant-based nuggets designed for K-12 school foodservice and foodservice operations, meeting USDA NSLP guidelines and providing 2 Meat/Meat Alternate Credits.
- Kickin' Tenders Plant-based tenders suitable for dipping or topping salads, designed for K-12 and foodservice, meeting USDA NSLP guidelines.
- Kickin' Patties Crispy, heat-and-eat plant-based patties suitable for chicken sandwiches or marinara parm, meeting USDA NSLP guidelines.
- Spicy Kickin' Patties Plant-based patties with bold, peppery spice flavor, meeting USDA National School Lunch Program requirements.
- Spicy Kickin' Nuggets Spicy plant-based nuggets with fiery kick, made from 100% vegan ingredients, free of cholesterol, antibiotics, and hormones.
- Spicy Kickin' Tenders Spicy plant-based tenders with bold, peppery flavor and 100% plant-based ingredients, easy to prepare and versatile.
- Kickin' Popcorn
Quantifiable outcome
- 5,000+ pounds of plant-based meat produced per hour
- +5 more outcomes
Companies that use Rebellyous Foods
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Rebellyous Foods technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Rebellyous Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Affinity GroupcoreOfficial broker partner for K-12 school foodservice across the Northeast market. Affinity Group represents Rebellyous with deep expertise in the K-12 segment and strong regional presence to expand access to products throughout the Northeast.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Rebellyous Foods competitors and assessment
Company assessmentDirect peers
- Beyond Meat: Largest U.S. plant-based meat company with a chicken analog product line and active foodservice and K-12 presence. Directly comparable in product category (plant-based chicken) and institutional foodservice distribution model.
- Impossible Foods: Major plant-based meat company with chicken and beef analogs and significant foodservice penetration. Closely comparable in product mix (plant-based chicken) and institutional channel strategy.
- Daring Foods: Plant-based chicken brand (nuggets, tenders, patties) sold through retail and foodservice. Direct category peer focused specifically on chicken analogs, overlapping in target end-uses and product formats.
- Simulate (TNU): Plant-based chicken nugget startup with foodservice and DTC presence. Closely comparable as a plant-based chicken-focused brand competing for the same K-12 and foodservice end-users.
- Nowadays: Plant-based chicken nugget company with growing foodservice and retail footprint. Direct category peer in plant-based chicken with overlap in foodservice channels.
Broad incumbents
- Tyson Foods: Largest U.S. conventional chicken producer and parent of multiple plant-based brands. Competes indirectly as the incumbent chicken supplier to K-12 foodservice and has expanded into plant-based, setting the competitive baseline Rebellyous must beat on price.
- Pilgrim's Pride: Major U.S. poultry processor with deep K-12 and foodservice distribution. Comparable as the dominant incumbent chicken supplier that Rebellyous' plant-based line is attempting to displace on school menus.
- Perdue Farms: Major U.S. chicken producer with foodservice and K-12 presence and an expanding plant-based line. Comparable as an incumbent poultry supplier that competes for the same K-12 menu slots.
- MorningStar Farms (Kellanova): Established plant-based protein brand with broad foodservice and K-12 presence. Comparable as a large, broad-line plant-based incumbent competing for institutional menu placements.
Emerging players
- Hilary's: Plant-based frozen food brand sold in retail and some foodservice channels. Comparable as a smaller, plant-based frozen-protein peer in adjacent product categories and distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rebellyous Foods social profiles
Digital presenceRebellyous Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rebellyous Foods leadership team
Management profileNumber of profiles
Profiles3 records
Rebellyous Foods funding detail
Funding detailFunding overview
Funding rounds10 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rebellyous Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rebellyous Foods
What does Rebellyous Foods do?
Rebellyous Foods manufactures plant-based chicken products including nuggets, tenders, patties, and popcorn, primarily for K-12 school districts via the USDA National School Lunch Program and broader foodservice operators. The company uses its proprietary Mock 3 Production System, a continuous automated plant-based meat manufacturing platform backed by 14 patents, to produce 5,000+ pounds per hour at price parity with conventional chicken.
Is Rebellyous Foods a public or private company?
Rebellyous Foods is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rebellyous Foods founded?
Rebellyous Foods was founded in 2017. It employs 11 to 50 people.
Where is Rebellyous Foods based?
Rebellyous Foods is headquartered in Seattle, United States, in the North America region.
How does Rebellyous Foods make money?
Two revenue lines are on record. Plant-Based Meat Product Sales are the primary driver. The others are wholesale Distribution.
Who are Rebellyous Foods's main competitors?
Direct peers on record are Beyond Meat, Impossible Foods, Daring Foods, Simulate (TNU) and Nowadays. Broad incumbents are Tyson Foods, Pilgrim's Pride, Perdue Farms and MorningStar Farms (Kellanova). Hilary's is listed as an emerging player.
Does Rebellyous Foods have an API?
No public API is recorded for Rebellyous Foods.
What industry is Rebellyous Foods in?
Rebellyous Foods's product category is Plant-Based Meat Manufacturing. Its primary akta.pro industry code is AFANAKAL, Plant-Based Poultry Alternatives (Analog Chicken/Turkey), with a secondary code of AFAKACAG, Frozen Meat, Poultry & Seafood Manufacturing. Its NAICS code is 311615 and its SIC code is 2090.