Ergatta
Ergatta is an at-home connected fitness company that sells premium water-resistance rowing machines (Ergatta Luxe and Lite) paired with a proprietary game-based digital workout platform. It serves individual consumers and households through direct-to-consumer e-commerce and a recurring membership model, with content also licensed to iFIT's NordicTrack and ProForm platforms.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ergatta does
Ergatta is an at-home connected fitness company headquartered in Brooklyn, New York, that sells premium water-resistance rowing machines paired with a proprietary game-based digital workout platform. Founded by Tom Aulet (with co-founders Prasanna Swaminathan and Alessandra Gotbaum) and launched publicly in 2020, the company manufactures its rowers through a long-standing partnership with WaterRower in Warren, Rhode Island, where units are handcrafted from American cherrywood or oak using a patented WaterFlywheel resistance system. The product portfolio consists of two first-party connected rowers (Ergatta Luxe at $2,499 and Ergatta Lite at $1,699), the WaterRower Upgrade Package ($549) and Concept2 Connection Kit ($399) for converting existing non-Ergatta rowers, and accessories/apparel. The core software platform features 12 distinct workout experiences including races, scenic rows, classes, push programs, and patented game titles such as Endeavor, Meteor, Echo, Vortex, Wavelength, and Pulse, all driven by a patented calibration engine that adapts difficulty and targets to each user's fitness level.
The business model combines one-time hardware revenue with recurring subscription membership ($39/month, or prepaid 1/3/5-year plans at $390/$1,044/$1,620). Distribution runs primarily direct-to-consumer via ergatta.com with 0% APR financing through Klarna and Affirm, HSA/FSA eligibility through Truemed, and free shipping in the contiguous US. Customer acquisition leverages content marketing, SEO, a referral program, trade show presence (HFA), and major earned-media placements (Esquire, CNN, Vogue, Forbes, WSJ, Bloomberg). The community of 100,000+ members sustains a reported 98.3% monthly retention rate, the highest in the connected fitness industry per company disclosure. Strategic partnerships include iFIT (NordicTrack/ProForm content licensing, extended through mid-2028), World Rowing (official gaming/esports partner, including 2027 Olympic Esports Games), CityRow (instructor-led classes), and Apple Health/Strava/Polar/Garmin/Whoop integrations.
Ergatta reported audited net revenue of $12.4 million for full-year 2025 with $0.7 million in net income and $1.1 million in income from operations. On March 11, 2026, the company was acquired by Interactive Strength Inc. (NASDAQ: TRNR) for $8.8 million base enterprise value, with earn-outs potentially bringing total consideration to $19.5 million; Ergatta continues to operate as an independent brand within TRNR's portfolio alongside Wattbike, CLMBR, and FORME. Post-acquisition, TRNR has guided Ergatta to contribute over $10 million in 2026 revenue at approximately 30% EBITDA margins, with the combined pro forma group targeting more than $30 million in 2026.
Ergatta firmographics
Firmographics- Name
- Ergatta
- Legal name
- Ergatta, Inc.
- Website
- https://ergatta.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ergatta is an at-home connected fitness company that sells premium water-resistance rowing machines (Ergatta Luxe and Lite) paired with a proprietary game-based digital workout platform. It serves individual consumers and households through direct-to-consumer e-commerce and a recurring membership model, with content also licensed to iFIT's NordicTrack and ProForm platforms.
- Ownership category
- akta.pro rank
Ergatta industry classification
Industry- Product category
- Connected Fitness Equipment
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)
- akta.pro secondary industry
- Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)
Keywords
Where Ergatta is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ergatta business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Connected Rowing Equipment Sales: One-time hardware sales of Ergatta Luxe ($2,199-$2,499), Ergatta Lite ($1,699), WaterRower Upgrade Package ($549), and Concept2 Connection Kit ($399). Rowers are handcrafted in Rhode Island with premium materials.
- Subscription Membership: Recurring subscription revenue from household memberships providing access to 3,500+ workouts, games, classes, and community features. Monthly at $39, annual plans from $27-32.50/month, with 1-year ($390), 3-year ($1,044), and 5-year ($1,620) options. Membership is optional but recommended for full experience.
- Accessories and Apparel: Accessories including seat cushions, rower mats, rowing gloves, RowStraps, power cables, high-rise adaptors, and branded apparel (hats, joggers, socks, tanks, tees, hoodies).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ergatta Luxe Rower - Premium cherrywood rower with 21.5" touchscreen |
| One time/ perpetual license | Pay-as-you-go | Ergatta Lite Rower - Compact oak wood rower with 17.3" touchscreen |
| Subscription | Monthly | Monthly Membership - Full access to all workout content |
| Subscription | Annual | Annual Membership - Prepaid 1-year subscription |
| Subscription | Multi-year contract | 3-Year Membership - Prepaid three-year subscription |
| Subscription | Multi-year contract | 5-Year Membership - Prepaid five-year subscription |
| One time/ perpetual license | Pay-as-you-go | WaterRower Upgrade Package - Convert existing WaterRower to connected fitness |
| One time/ perpetual license | Pay-as-you-go | Concept2 Connection Kit - Connect Ergatta software to Concept2 rowers |
| Unit Pricing | Pay-as-you-go | Accessories and Apparel |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Ergatta product offering
Product offeringCore offering
Ergatta designs, sells, and supports premium connected rowing machines (the cherrywood Ergatta Luxe and oak Ergatta Lite) bundled with a proprietary game-based digital fitness platform featuring 3,000+ workouts, races, classes, scenic rows, and adaptive AI coaching. The company also sells upgrade kits that retrofit WaterRower and Concept2 rowers with its connected platform, and earns recurring revenue through an optional household subscription membership.
Product overview
Ergatta is a connected fitness company offering a game-based workout platform centered on premium water rowing machines. The core product portfolio consists of two connected rowing machines—the Ergatta Luxe ($2,499, cherrywood, 21.5" touchscreen) and Ergatta Lite ($1,699, oak, 17.3" touchscreen)—both providing access to the same proprietary game-based fitness platform featuring 3,000+ workouts including races, games, classes, and scenic rows. The ecosystem extends through hardware upgrade kits: the WaterRower Upgrade Package ($549) and Concept2 Connection Kit ($399) enable non-Ergatta rowers to access the platform. The company operates a subscription membership model ($39/month or annual plans) providing unlimited profiles, personalized calibration via patented technology, Coach AI form feedback, and community competition features. Ergatta was acquired by Interactive Strength Inc. (TRNR) in March 2026 and partners with iFIT for content distribution, World Rowing for esports, and CityRow for instructor-led classes.
Differentiator
Problem solved
Functional benefit
Brands
- Ergatta Luxe: Premium connected rowing machine made from American cherrywood, featuring a 21.5" HD touchscreen, handcrafted in the USA with water-based resistance.
- Ergatta Lite
- WaterRower Upgrade Package
- Concept2 Connection Kit
Products and services
- Ergatta Luxe Rower Premium connected rowing machine handcrafted from American cherrywood with a 21.5-inch HD touchscreen, water-based resistance, and full access to Ergatta's game-based fitness platform. Supports users up to 6'8" and 500 lbs; targeted at consumers seeking a flagship at-home rowing experience.
- Ergatta Lite Rower
Quantifiable outcome
- 98.3% monthly retention rate, highest in connected fitness industry
- +4 more outcomes
Companies that use Ergatta
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Ergatta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature5 records
Ergatta partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and supporting.
- Interactive Strength (TRNR)coreErgatta was acquired by Interactive Strength Inc. (NASDAQ: TRNR) for $8.8 million base value with potential earn-outs up to $19.5 million. The acquisition closed on March 11, 2026. Ergatta operates as an independent brand within TRNR's portfolio alongside Wattbike, CLMBR, and FORME. TRNR expects Ergatta to generate over $10 million in 2026 revenue at approximately 30% EBITDA margin.
- World RowingflagshipErgatta became World Rowing's preferred partner for gaming and esports initiatives, including the inaugural Olympic Esports Games set for 2027. Partnership enables esports competitions and promotes rowing to younger audiences. Collaboration with Concept2 as hardware partner for esports events.
- iFIT Inc.flagshipInitial partnership brought Ergatta's game-based fitness content to iFIT's connected fitness platform serving NordicTrack and ProForm equipment. Extended in August 2025 to cover additional games and modalities including the NordicTrack Tour De France Indoor Bike. Two-year extension signed through mid-2028. Partnership provides Ergatta content access to iFIT's millions of global users.
- CityRowcorePartnership brings CityRow premium coached workouts to Ergatta's platform. CityRow instructors lead classes incorporating HIIT, endurance, strength, and mobility exercises on and off the rower. New classes released weekly.
- WaterRowercoreLong-standing manufacturing partnership where WaterRower produces Ergatta's rowers in Warren, Rhode Island. Ergatta rowers are made using WaterRower's proven water tank technology and Appalachian hardwood craftsmanship. Partnership spans over 30 years of WaterRower's rowing machine expertise.
- TruemedsupportingIntegration enabling customers to pay for Ergatta rowers and memberships using HSA/FSA funds. Truemed provides Letters of Medical Necessity to qualifying customers, potentially saving users up to 30% by using pre-tax dollars.
- Klarna and AffirmsupportingFinancing partners enabling installment payment options for Ergatta purchases. Klarna offers 0% APR plans (7.99-33.99% APR) with 12/24/36 month terms from $47/month. Affirm offers 0-36% APR with 3/12/18 month options from $64/month.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Ergatta competitors and assessment
Company assessmentDirect peers
- Hydrow: Direct competitor offering premium connected rowing machines with live and on-demand instructor-led classes. Closest comparable by product category, price point ($1,995-$2,495), and target demographic.
- Aviron: Connected rowing machine competitor with gamified workout experiences and content variety. Directly comparable product category targeting similar home fitness consumers at competitive price points.
- WaterRower: Manufacturer of premium water-resistance rowing machines and Ergatta's OEM hardware partner. Competes in the rowing equipment category while also supplying Ergatta's core product line.
- Concept2: Industry-standard indoor rower manufacturer used by competitive rowers. Ergatta offers a Concept2 Connection Kit to convert Concept2 rowers, indicating direct product overlap in the indoor rowing market.
Broad incumbents
- Peloton: Largest connected fitness platform with broader multi-modal offerings (bike, treadmill, strength). Competes for the same premium home fitness consumer but at much greater scale and with significantly larger content library.
- iFIT (NordicTrack/ProForm): Connected fitness platform partner and broader competitor with global NordicTrack and ProForm equipment footprint. Provides Ergatta content distribution while also offering its own rowing experiences.
Emerging players
- Tonal: Premium connected strength-training equipment with AI coaching. Competes for the connected home fitness consumer wallet but in a different modality (strength vs. cardio).
- CLMBR: Connected climbing machine now operating within TRNR's portfolio alongside Ergatta. Portfolio peer offering vertical-specific connected fitness hardware under shared corporate parent.
- Wattbike: Connected indoor cycling brand also operating within TRNR's portfolio. Portfolio peer sharing customer acquisition, distribution, and operational synergies with Ergatta.
- FightCamp: Connected fitness boxing platform with subscription content model. Comparable subscription-based connected fitness business model targeting similar premium home fitness consumer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ergatta social profiles
Digital presenceErgatta compliance and trust
Trust signalCompliance1 record
Ergatta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ergatta leadership team
Management profileNumber of profiles
Profiles4 records
Ergatta funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ergatta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ergatta
What does Ergatta do?
Ergatta designs, sells, and supports premium connected rowing machines (the cherrywood Ergatta Luxe and oak Ergatta Lite) bundled with a proprietary game-based digital fitness platform featuring 3,000+ workouts, races, classes, scenic rows, and adaptive AI coaching. The company also sells upgrade kits that retrofit WaterRower and Concept2 rowers with its connected platform, and earns recurring revenue through an optional household subscription membership.
Is Ergatta a public or private company?
Ergatta is a private company. It is classified as corporate owned and is currently operating.
When was Ergatta founded?
Ergatta was founded in 2020. It employs 101 to 250 people.
Where is Ergatta based?
Ergatta is headquartered in New York, United States, in the North America region.
How does Ergatta make money?
Three revenue lines are on record. Connected Rowing Equipment Sales are the primary driver. The others are subscription Membership and accessories and Apparel.
Who are Ergatta's main competitors?
Direct peers on record are Hydrow, Aviron, WaterRower and Concept2. Broad incumbents are Peloton and iFIT (NordicTrack/ProForm). Emerging players are Tonal, CLMBR, Wattbike and FightCamp.
Does Ergatta have an API?
No public API is recorded for Ergatta.
What industry is Ergatta in?
Ergatta's product category is Connected Fitness Equipment. Its primary akta.pro industry code is CRAMAIAD, Paddle Sports Retail (Kayak, Canoe, SUP, Paddles), with a secondary code of CRAMAIAC, Water Sports Equipment Retail (Wake, Ski, Tow, Tubes). Its NAICS code is 71394 and its SIC code is 7900.