Zluri
Zluri is a venture-backed identity governance and SaaS management platform that helps mid-market and enterprise organizations discover human and non-human identities, automate access reviews, and manage SaaS spend. Its IRIS-powered platform serves 250+ customers across fintech, iGaming, SaaS, and AI verticals.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Zluri does
Zluri is a privately held, venture-backed software company founded in 2020 and headquartered in Milpitas, California, that provides a unified identity governance and SaaS management platform to mid-market and enterprise customers. The platform is built on IRIS (Identity Risk Intelligence System), a real-time identity intelligence layer with four modules (Aggregation & Staging, Normalize & Canonicalize, Relationship Graph, Intelligence & Decisioning), and the Universal Identity Connector (UIC), which together ingest identity data across SSO, HR, finance, CASB, MDM, directories, endpoints, APIs, and on-premises systems to discover human and non-human identities (service accounts, tokens, bots, AI agents). On this foundation, Zluri sells three capability pillars — IVIP (Identity Visibility & Intelligence), IGA (Access Management, Access Requests, Access Reviews, Segregation of Duties), and ISPM (Identity Security Posture Management) — alongside a SaaS Management Platform module optimized for shadow IT/AI discovery and license spend management. The company claims 250+ organizational customers spanning fintech (Tipalti, Nuvei), iGaming (Wildz, Kaizen Gaming, Plarium), AI (Pano AI, ClickFunnels), quick commerce (Zepto), and SaaS (monday.com, Bynder, Guesty).
Zluri monetizes primarily through annual recurring SaaS subscriptions bundled with implementation and onboarding professional services, priced quote-based rather than transparently tiered. Its go-to-market is sales-led with 'Get a Demo' CTAs across all product, solution, and compliance pages, supplemented by a formal Partner Program with deal registration, a strategic Google Workspace co-sell positioning as an Okta alternative for mid-market customers, and implementation partnerships such as SDG Corporation for enterprise identity governance deployments. The company has raised approximately $32M-$32.5M across four rounds, including a $10M Series A (MassMutual Ventures, January 2022) and a $20M Series B (Lightspeed, July 2023), and has earned recognition as a Leader in Gartner's 2024 Magic Quadrant for SaaS Management Platforms plus inclusion in a 2026 Gartner IAM attack surface report. The platform holds SOC 2, ISO 27001, ISO 27701, PCI DSS, GDPR, and NLST certifications, supporting sales into regulated industries. Most recently, Zluri launched the Zluri Identity Security Platform at RSA Conference 2026 (March 2026), extending its scope from SaaS management to non-human identity governance across SaaS, cloud, and on-premises environments.
Zluri firmographics
Firmographics- Name
- Zluri
- Legal name
- Zluri
- Website
- https://zluri.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Zluri is a venture-backed identity governance and SaaS management platform that helps mid-market and enterprise organizations discover human and non-human identities, automate access reviews, and manage SaaS spend. Its IRIS-powered platform serves 250+ customers across fintech, iGaming, SaaS, and AI verticals.
- Ownership category
- akta.pro rank
Zluri industry classification
Industry- Product category
- Identity Governance and Administration
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Access Management & Policy Enforcement (Authorization, ZTNA integration) (HDAEAJAG)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), User Lifecycle Provisioning & SCIM Automation (HDAEAJAK), Privileged Access Management (PAM) (HDAEAJAD)
Keywords
Where Zluri is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zluri business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (B2B IGA / SaaS Management Platform): Recurring subscription licensing for the Zluri Identity Security Platform covering IVIP, IGA, and ISPM modules, typically sold on annual contracts to enterprise and mid-market customers. Bundled pricing vs Okta suggested as a key differentiator.
- Implementation & Onboarding Services: Professional services for deployment, with the company emphasizing 'weeks to value' and agentless cloud-native deployment for standard integrations (2-4 weeks), enterprise connectors (4-8 weeks), and custom integrations based on system complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based / Bundled subscription pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Zluri product offering
Product offeringCore offering
Zluri operates a next-generation Identity Governance and Administration (IGA) and SaaS Management Platform (SMP) that helps enterprises discover, govern, and secure human and non-human identities across SaaS applications, cloud infrastructure, and on-premises systems. The platform delivers identity visibility, automated lifecycle management, access reviews, segregation of duties, and SaaS spend optimization through a unified intelligence layer backed by 300+ direct API integrations and a catalog of 240,000+ apps. It is sold primarily as a subscription to mid-market and enterprise customers.
Product overview
Zluri offers a unified Next-Gen Identity Governance and Administration (IGA) platform that combines SaaS management with identity security. The architecture is platform-plus-modules: the IRIS (Identity Risk Intelligence System) intelligence layer and the Universal Identity Connector form the execution backbone, sitting beneath three tightly integrated capability pillars: IVIP (Identity Visibility & Intelligence) for discovery, IGA (Identity Governance & Administration) — which encompasses Access Management, Access Requests, Access Reviews, and Segregation of Duties — for governance workflows, and ISPM (Identity Security Posture Management) for continuous risk reduction. SMP (SaaS Management Platform) remains as a distinct offering for SaaS discovery, spend optimization, and renewal management. Together these products are positioned to discover, govern, and secure every human and non-human identity across SaaS, cloud, and on-premises environments.
Differentiator
Problem solved
Functional benefit
Brands
- IRIS (Identity Risk Intelligence System): Zluri's foundational identity intelligence layer — a real-time identity intelligence system that connects, analyzes, and contextualizes every identity signal across the enterprise.
- Universal Identity Connector (UIC)
- Zluri Identity Security Platform
Products and services
- IVIP (Identity Visibility & Intelligence) Tracks every human and non-human identity across SaaS, cloud, devices, and AI. Powered by IRIS and a unified identity graph, IVIP delivers comprehensive identity discovery, cross-system access mapping, and contextual identity insights to surface high-risk identities and access paths.
- IGA (Identity Governance & Administration) Intelligence-driven governance umbrella delivering lifecycle automation, access orchestration, and cross-application policy enforcement. Encompasses Access Management, Access Requests, Access Reviews, and Segregation of Duties as integrated sub-modules.
- Access Management
Quantifiable outcome
- Up to 90% reduction in audit preparation time (e.g., SOC 2 audit time cut from full day to 30 minutes at Assured Allies)
- +10 more outcomes
Companies that use Zluri
Customer profileNamed customers26 records
Segments6 records
Ideal customer profiles5 records
Zluri technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability8 records
Feature8 records
Zluri partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- SDG CorporationflagshipSDG Corporation and Zluri announced a strategic partnership to help organizations modernize identity governance for the SaaS era. The partnership combines Zluri's SaaS-native Identity Governance and Administration capabilities with SDG's identity security expertise. Together they will deliver a unified solution offering complete NHI discovery, automated provisioning, and continuous compliance aligned with Zero Trust principles. Announced via PR Newswire on May 19, 2026.
- Google WorkspaceflagshipZluri positions itself as a powerful add-on to Google Workspace for mid-market companies, filling the gaps in access visibility, automation, and governance. The Zluri + Google Workspace solution combines Google Workspace's SSO, MFA, and directory management with Zluri's identity lifecycle automation, access requests, access reviews, shadow IT discovery, and AI app monitoring. Implementation is 'less than 60 days' vs 'several months' for Okta.
- G2coreZluri integrates with G2's industry-leading taxonomy to auto-classify its 240,000+ apps into 50+ categories and 2,300+ subcategories, providing enriched metadata across the SaaS management, Shadow IT, and AI governance modules.
- SlackcoreZluri's access request workflow is deeply integrated with Slack, enabling Slack-first experience with manager approvals, status tracking, and automated deprovisioning tasks triggered via Slack notifications.
- EXN (Identiverse 2026 satellite partner)minorEXN is in partnership with Zluri for the Identity Grand Prix satellite event at Identiverse 2026, hosted at Grand Prix Plaza Las Vegas on August 5, 2026.
- Okta (competitive alternative)minorZluri explicitly markets itself as an Okta alternative, particularly on Google Workspace where it complements rather than replaces Okta. Zluri's positioning emphasizes lower TCO, no SSO tax, and broader non-SCIM app coverage.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Zluri competitors and assessment
Company assessmentDirect peers
- Productiv: SaaS management platform providing SaaS discovery, spend optimization, and usage analytics. Productiv competes in the same SaaS Management Platform category where Zluri is recognized as a Gartner Magic Quadrant Leader.
- BetterCloud: Long-standing SaaS Management Platform focused on SaaS operations, lifecycle management, and security for Google Workspace and Microsoft 365 customers. BetterCloud is Zluri's most direct peer in the SMP category and overlaps with the access management module.
- Zylo: SaaS Management Platform specializing in SaaS inventory, license optimization, and contract management. Zylo is a direct peer in the SMP category that Gartner tracks alongside Zluri, BetterCloud, and Productiv.
- Torii: SaaS management and automation platform for shadow IT discovery, license optimization, and automated workflows. Torii is a direct competitor in the SaaS Management Platform category and also targets Shadow AI governance.
- Veza: Identity security platform focused on authorization and non-human identity governance. Veza is the most direct competitor to Zluri's newly launched Identity Security Platform and ISPM module, targeting the same NHI and access graph use case.
- Saviynt: Cloud-native identity governance and privileged access management platform that overlaps heavily with Zluri's IGA, SoD, and continuous compliance capabilities for enterprise customers, including the same SoD monitoring across SAP, Workday, and Salesforce.
- SailPoint: Enterprise Identity Governance and Administration (IGA) leader with deep SoD, access reviews, and compliance capabilities. SailPoint is the most direct comparable to Zluri's IGA module and competes in the same enterprise access governance shortlists.
Broad incumbents
- Okta: Identity and access management leader whose Okta Identity Governance and SaaS visibility capabilities are the primary competitive frame Zluri positions against, particularly for Google Workspace customers. Zluri explicitly markets itself as a lower-TCO, bundled alternative.
- Microsoft Entra ID: Microsoft's cloud identity and access management suite included with Microsoft 365, providing SSO, identity governance, and access reviews at massive scale. Entra ID is a broad incumbent that competes with Zluri's IGA and access management capabilities inside any Microsoft 365 enterprise.
Emerging players
- Lumos: Unified SaaS management and identity governance platform combining SaaS visibility with app launch and access requests. Lumos targets a similar mid-market buyer and overlaps with both Zluri's SMP and IGA modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Zluri social profiles
Digital presenceZluri compliance and trust
Trust signalCompliance5 records
Zluri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zluri leadership team
Management profileNumber of profiles
Profiles5 records
Zluri funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zluri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zluri
What does Zluri do?
Zluri operates a next-generation Identity Governance and Administration (IGA) and SaaS Management Platform (SMP) that helps enterprises discover, govern, and secure human and non-human identities across SaaS applications, cloud infrastructure, and on-premises systems. The platform delivers identity visibility, automated lifecycle management, access reviews, segregation of duties, and SaaS spend optimization through a unified intelligence layer backed by 300+ direct API integrations and a catalog of 240,000+ apps. It is sold primarily as a subscription to mid-market and enterprise customers.
Is Zluri a public or private company?
Zluri is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zluri founded?
Zluri was founded in 2020. It employs 101 to 250 people.
Where is Zluri based?
Zluri is headquartered in San Francisco, United States, in the North America region.
How does Zluri make money?
Two revenue lines are on record. SaaS Subscription (B2B IGA / SaaS Management Platform) is the primary driver. The others are implementation & Onboarding Services.
Who are Zluri's main competitors?
Direct peers on record are Productiv, BetterCloud, Zylo, Torii, Veza, Saviynt and SailPoint. Broad incumbents are Okta and Microsoft Entra ID. Lumos is listed as an emerging player.
Does Zluri have an API?
Yes. Zluri offers 300+ direct API integrations across SaaS, on-prem, and cloud applications, a native iPaaS engine, and SDKs. The platform supports API-based user provisioning for non-SCIM and unfederated apps, and includes webhook support within its no-code policy engine using triggers, conditions, variables, and webhooks. APIs are used for ingesting identity data, automating provisioning/deprovisioning, and integrating with ITSM tools.
What industry is Zluri in?
Zluri's product category is Identity Governance and Administration. Its primary akta.pro industry code is HDAEAJAG, Access Management & Policy Enforcement (Authorization, ZTNA integration), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541511 and its SIC code is 7370.