Hazelden Betty Ford Foundation

What Hazelden Betty Ford Foundation does

Hazelden Betty Ford Foundation is the largest nonprofit addiction treatment and mental health provider in the United States, formed in 2013 through the merger of Hazelden (founded 1949 in Center City, Minnesota) and the Betty Ford Center (founded 1982 in Rancho Mirage, California). The foundation operates 16+ treatment facilities across California, Florida, Illinois, Minnesota, New York, Oregon, Washington, Colorado, and a forthcoming Wisconsin site, delivering a full continuum of care including medically supervised detox, residential inpatient treatment, outpatient programs, Partial Hospitalization (PHP), virtual/telehealth services, and integrated mental health treatment for co-occurring disorders. Its signature clinical protocol, COR-12 (Comprehensive Opioid Response with the Twelve Steps), combines medication-assisted treatment (buprenorphine/Suboxone, naltrexone/Vivitrol) with Twelve Step facilitation, supported by peer-reviewed outcomes research.

The organization monetizes primarily through insurance reimbursement and self-pay for clinical services, supplemented by tuition from the Graduate School of Addiction Studies, revenue from publishing and bookstore operations (including The ASAM Criteria), and professional training and consulting delivered through the discover.hazeldenbettyford.org learning platform. Its go-to-market is direct-to-consumer via a 24/7 admissions line, website inquiry forms, insurance verification tools, and a dedicated professional relations team driving institutional referrals. Supporting technology includes Salesforce CRM, Pardot marketing automation, the MyRecoveryCompass patient portal, an AI-powered chatbot for inquiry triage, and the Wayfinder self-screening tool — though no proprietary AI models or clinical decision-support systems are disclosed.

Beyond direct care, the foundation operates the Butler Center for Research, publishes The ASAM Criteria treatment standards, and maintains an active alumni network spanning decades, reinforcing its position as a clinical authority in U.S. addiction medicine. The foundation is governed by a Board of Trustees as an independent 501(c)(3), with no parent company or private equity ownership, and is led by President and CEO Joseph Lee.

Name

Hazelden Betty Ford Foundation

Legal name

Hazelden Betty Ford Foundation

Website

https://hazeldenbettyford.org

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hazelden Betty Ford Foundation is a nonprofit addiction treatment and mental health provider operating 16+ facilities across nine U.S. states, delivering inpatient, outpatient, detox, and telehealth services. It serves individuals, families, youth, and veterans, generating revenue through insurance-reimbursed clinical care, tuition, publishing, and professional training.

Ownership category

akta.pro rank

Product category

Addiction and Behavioral Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Behavioral Health Skilled Home Health (Psychiatric Nursing) (HSABACAM)

Keywords

• Addiction treatment services
• Substance abuse recovery
• Mental health treatment
• Medication-assisted treatment
• Behavioral health programs

Headquarters

HQ city

Center City

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Treatment Services Revenue: Revenue generated from inpatient, outpatient, and virtual substance use disorder and mental health treatment services. Payment sourced through insurance reimbursement, self-pay, and financing options.
2. Graduate School: The Hazelden Betty Ford Graduate School offers professional development courses and degree programs in addiction studies, generating tuition revenue.
3. Publishing and Bookstore: Sale of addiction treatment publications, books, and educational materials through the organization's publishing division.
4. Professional Training and Consulting: Revenue from professional development courses, consulting services, and training programs for healthcare professionals and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hazelden Betty Ford Foundation is a nonprofit behavioral health organization that provides comprehensive addiction and co-occurring mental health treatment across the continuum of care, including medically supervised detox, residential inpatient treatment, outpatient programs, and virtual/telehealth services for adults, teens, and young adults. Services are delivered at 16+ treatment center locations across multiple U.S. states and supported by family programs, recovery coaching, alumni services, professional training, and the Butler Center for Research.

Product overview

Hazelden Betty Ford Foundation operates as a behavioral health organization offering a comprehensive suite of addiction and mental health treatment services. The core service portfolio includes residential/inpatient treatment, outpatient programs, medically supervised detox, virtual/telehealth care, mental health services, and youth/young adult programs — all delivered at multi-state facility locations (California, Florida, Illinois, Minnesota, New York, Oregon, Washington, Wisconsin, and Colorado). Related services include the Family Program, Alumni Services, Recovery Coaching, and the Butler Center for Research. Beyond direct clinical care, Hazelden Betty Ford offers professional products including The ASAM Criteria (treatment standards), Digital Behavioral Health Programming, Training and Consulting, and Prevention Solutions through its discover platform, alongside a Graduate School of Addiction Studies. Technology products include an AI chatbot, a patient portal (MyRecoveryCompass), an online self-screening tool (Wayfinder), and the Thought for the Day resource. Its COR-12 program represents its signature medication-assisted treatment protocol combining pharmaceuticals with Twelve Step facilitation.

Differentiator

Problem solved

Functional benefit

Brands

• Betty Ford Center: A facility in Rancho Mirage, California, part of the Hazelden Betty Ford Foundation network.
• Hazelden Betty Ford Graduate School
• COR-12 (Comprehensive Opioid Response with the Twelve Steps)
• Butler Center for Research

Products and services

• Inpatient Treatment Residential addiction treatment programs delivered at multiple facility locations, serving adults and youth with substance use disorders.
• Outpatient Programs Day treatment and outpatient addiction treatment programs offered across facility locations and via virtual services, serving adults and youth.
• Detox Medically supervised detoxification services to safely manage withdrawal symptoms as the first stage of addiction treatment.
• Virtual/Telehealth Treatment Online and telehealth treatment services enabling remote access to addiction and mental health care, including Partial Hospitalization (PHP) at many locations.
• Mental Health Services Mental health treatment services including therapy and psychiatric care for co-occurring mental health conditions such as anxiety, depression, trauma, and PTSD, often integrated with addiction treatment.
• Family & Children's Services / Family Program Family-focused programming including the Family Program, which provides education, support, and therapy for family members and loved ones of individuals in treatment.
• Recovery Coaching and Monitoring Ongoing peer-based recovery support and accountability services designed to help individuals maintain sobriety after formal treatment.
• Alumni Services Post-treatment support services and peer community engagement for individuals who have completed Hazelden Betty Ford's addiction treatment programs.
• Youth/Young Adult Treatment Specialized addiction and mental health treatment programs for teenagers and young adults ages 12-25, offered at locations such as Plymouth, Minnesota.
• COR-12 (Comprehensive Opioid Response with the Twelve Steps) An evidence-based medication-assisted treatment protocol for opioid use disorder developed by Hazelden Betty Ford, integrating medications (Suboxone/buprenorphine-naloxone and Vivitrol/naltrexone) with Twelve Step facilitation and psychosocial therapies, designed to increase treatment retention and reduce relapse risk.
• Medication-Assisted Treatment (MAT) The use of FDA-approved medications (buprenorphine/naloxone, naltrexone/Vivitrol) in conjunction with evidence-based psychosocial therapies to treat opioid use disorder and alcohol use disorder, determined on a case-by-case basis by clinical teams.
• Graduate School of Addiction Studies Graduate-level academic programs in addiction studies offered by the Hazelden Betty Ford Foundation, including professional development courses, degree programs, and continuing education for clinicians.
• Training and Consulting Professional development, training, and consulting services for behavioral health organizations, clinicians, and workplaces, offered through the learning platform at discover.hazeldenbettyford.org.
• Prevention Solutions Consulting and training services aimed at substance abuse prevention for organizations, schools, and workplaces.
• The ASAM Criteria A set of treatment standards and criteria for addiction care published by Hazelden Betty Ford (originally developed in partnership with ASAM), used by providers to determine appropriate levels of care.
• Digital Behavioral Health Programming Digital tools and online behavioral health resources and programming offered to patients and professionals, accessible through the discover.hazeldenbettyford.org platform.
• Butler Center for Research The research arm of the Hazelden Betty Ford Foundation, conducting addiction research, publishing findings, and supporting evidence-based treatment practices.

Quantifiable outcome

• High rates of medication compliance, high engagement in treatment and recovery support, and high rates of continuous abstinence in the first six months after initiating recovery (COR-12 program, peer-reviewed study in Journal of Substance Abuse Treatment, September 2019)

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caron Treatment Centers: Private nonprofit addiction treatment provider offering residential, outpatient, and recovery support across multiple U.S. locations with a similar integrated medical/12-step model; one of the closest direct comparables to Hazelden Betty Ford.
• American Addiction Centers: Publicly traded multi-state operator of residential and outpatient substance use and mental health treatment facilities; directly comparable scale, geography, and service mix to Hazelden Betty Ford's treatment center network.
• Recovery Centers of America: Multi-state inpatient and outpatient addiction treatment chain with comparable geographic footprint and continuum-of-care model, including co-occurring disorders and MAT.
• Promises Behavioral Health: Multi-site residential and outpatient addiction and mental health treatment operator offering comparable detox, inpatient, and family programming to Hazelden Betty Ford.
• Summit Behavioral Health: Operator of inpatient and outpatient substance use and mental health treatment facilities across multiple states, directly comparable in service portfolio to Hazelden Betty Ford.
• Rosecrance Health Network: Nonprofit behavioral health provider offering residential, outpatient, and prevention services for substance use and mental health across the Midwest; closely comparable mission and delivery model to Hazelden Betty Ford.

Broad incumbents

• McLean Hospital: Harvard-affiliated psychiatric hospital providing inpatient and outpatient mental health and addiction care, including dual diagnosis treatment; broader scope than Hazelden Betty Ford but overlapping in behavioral health inpatient services.
• Sheppard Pratt: Large nonprofit behavioral health system offering inpatient, residential, and outpatient mental health and addiction services in the Mid-Atlantic; comparable as an established nonprofit incumbent in the broader space.

Emerging players

• CleanSlate Centers: Multi-state outpatient provider specializing in medication-assisted treatment for opioid and alcohol use disorder; partial overlap with Hazelden Betty Ford's MAT programs but focused on office-based outpatient delivery.
• Workit Health: Virtual-first addiction treatment provider offering online MAT, therapy, and recovery support; comparable in the outpatient/SUD segment but competing via telehealth rather than residential campuses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hazeldenbettyford
• Facebookfacebook.com/hazeldenbettyfordfoundation
• LinkedInlinkedin.com/company/hazelden-foundation
• Instagraminstagram.com/hazeldenbettyford
• Xx.com/hazldnbettyford

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

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M&A

Investments

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Frequently asked questions about Hazelden Betty Ford Foundation