Workit Health
Workit Health is a 100% virtual telehealth clinic delivering medication-assisted treatment for opioid, alcohol, and Kratom use disorders to individuals across 14 U.S. states via a mobile app, with insurance and self-pay subscription pricing.
- Company typePrivate
- Founded2015
- HeadquartersAnn Arbor, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Workit Health does
Workit Health is a 100% virtual, telehealth-first addiction treatment clinic founded in 2015 and headquartered in Ann Arbor, Michigan. The company delivers evidence-based medication-assisted treatment (MAT) for opioid use disorder (Suboxone/buprenorphine-naloxone), alcohol use disorder (naltrexone/acamprosate), and Kratom/7-OH dependence, plus treatment for co-occurring conditions including anxiety, depression, insomnia, hepatitis C, and PrEP for HIV prevention. All clinical services are delivered through the Workit Health mobile app and video consultations, with no in-person clinic visits required; the platform bundles coverage verification, clinician video visits, care team messaging, guided recovery groups, automated at-home drug screening, and continuous progress measurement into a single member-facing experience. Workit is in-network with Aetna, Blue Cross Blue Shield, Cigna, UnitedHealthcare, Humana, Anthem, and government programs (Medicare and Medicaid in select states), and is licensed to operate in 14 states.
The business model is subscription-recurring. Insured members typically pay $25-$35/month out-of-pocket, with the balance reimbursed by insurance; self-pay members pay approximately $300/month for opioid/Kratom treatment or $150/month for alcohol treatment. Go-to-market combines direct-to-consumer digital acquisition (app stores, content marketing, podcast appearances including the Dopey podcast, earned media in CBS, NPR, CNN, Forbes, Wired, and The New York Times) with a B2B health-plan channel operated through payer partnerships, a provider referral portal, and an anonymous consumer referral program that accounts for roughly one-third of new members. The company has served over 35,000 members since founding and reports 54% six-month retention versus a 22% national average for OUD treatment, 95% of members starting care within two days of signup, 4.7-4.8 star ratings across 3,500+ app store reviews, and 90% member recommendation rates.
The company is privately held, has raised approximately $138 million in cumulative outside capital (most recently a $90 million Series C in October 2021 led by Insight Partners with CVS Health Ventures, FirstMark, 3L Capital, and The Blue Venture Fund), and operates 101-250 employees across 14 state offices. Workit Labs functions as a research sub-brand that has produced 10+ peer-reviewed publications in collaboration with the National Institute on Drug Abuse and academic medical centers. The clinical team is composed of physicians, nurse practitioners, physician assistants, therapists, recovery coaches, and care navigators, with 70%+ holding 5+ years of addiction treatment experience and 85% reporting personal experience supporting a loved one through recovery. Compliance posture includes HIPAA, 42 CFR Part 2, LegitScript certification, SOC 2 Type II, and WCAG 2.1 AA.
Workit Health firmographics
Firmographics- Name
- Workit Health
- Legal name
- Workit Health
- Website
- https://workithealth.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Workit Health is a 100% virtual telehealth clinic delivering medication-assisted treatment for opioid, alcohol, and Kratom use disorders to individuals across 14 U.S. states via a mobile app, with insurance and self-pay subscription pricing.
- Ownership category
- akta.pro rank
Workit Health industry classification
Industry- Product category
- Telehealth Addiction Treatment
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (62142), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG)
- akta.pro secondary industries
- Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK), Controlled-Substance & High-Risk Medication Teleprescribing Platforms (compliance-focused) (HLALAIAM), Behavioral Health & Substance Use Remote Monitoring (HLACAFAD)
Keywords
Where Workit Health is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Workit Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Reimbursement: Workit Health is in-network with most major commercial insurance plans and government programs. Members with insurance typically pay $25-$35 out-of-pocket per month, with the remainder billed to insurance.
- Self-Pay Subscription: For members without insurance coverage or who prefer not to use insurance, self-pay options are available at $75/week for opioids and Kratom treatment (approximately $300/month), or $150/month for alcohol treatment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered treatment for opioid, alcohol, and Kratom use disorders |
| Subscription | Pay-as-you-go | Self-pay for opioids, Kratom & 7-OH |
| Subscription | Monthly | Self-pay for alcohol treatment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Workit Health product offering
Product offeringCore offering
Workit Health delivers 100% virtual, evidence-based addiction treatment through a HIPAA-compliant mobile app, providing medication-assisted treatment with Suboxone for opioid use disorder, Naltrexone for alcohol use disorder, and protocols for Kratom and 7-OH dependency. Members complete an online signup, receive a clinician-led intake, get medication prescribed to their local pharmacy, and engage in weekly video or messaging recovery support with at-home drug screening, all delivered in 14 U.S. states with insurance or self-pay.
Product overview
Workit Health is a 100% online addiction treatment platform offering virtual medication-assisted treatment (MAT) through its mobile app and video visit infrastructure. The core product portfolio consists of three named treatment programs: Opioid Use Disorder Treatment (Suboxone/buprenorphine-naloxone), Alcohol Use Disorder Treatment (naltrexone/acamprosate), and Kratom & 7-OH Treatment (Suboxone-based). These are unified under the Workit Health App platform, which bundles coverage verification, clinician video visits, care team messaging, guided recovery groups, drug screening, and progress measurement into a single member-facing experience. A co-occurring condition support module allows providers to prescribe for anxiety, depression, insomnia, hepatitis C, and PrEP alongside addiction care. Workit Labs operates as the research sub-brand publishing peer-reviewed outcomes from the telehealth model.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Opioid Use Disorder Treatment (Suboxone) 100% virtual medication-assisted treatment for adults with opioid use disorder, delivering Suboxone (buprenorphine) prescriptions to the member's local pharmacy with weekly clinician video visits, recovery coaching, and at-home drug screening. Available in 14 U.S. states via the Workit mobile app, with insurance coverage and a $75/week self-pay option.
- Virtual Alcohol Use Disorder Treatment (Naltrexone) Virtual medication-assisted treatment for adults with alcohol use disorder, delivering Naltrexone and related prescriptions via telehealth with weekly video visits, recovery coaching, and at-home drug screening. Self-pay priced at $150/month, with insurance accepted where available.
- Virtual Kratom and 7-OH Treatment Program Telehealth treatment program for individuals dependent on Kratom and 7-hydroxymitragynine, providing clinician-led tapering protocols, recovery coaching, and at-home drug screening through the Workit app. Priced at $75/week self-pay.
- Workit Health Mobile App iOS and Android mobile application that delivers Workit's virtual addiction care, including online signup, clinician intake, video and messaging visits, drug screening coordination, and personalized recovery content for members across 14 U.S. states.
- Workit Labs Clinical Research Program Research and outcomes program that conducts peer-reviewed studies measuring the effectiveness of Workit's virtual medication-assisted treatment model, supporting payer negotiations, clinical credibility, and continuous care improvement.
Quantifiable outcome
- 54% of members still in treatment at 6 months (vs. 22% national average for OUD treatment programs)
- +5 more outcomes
Companies that use Workit Health
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Workit Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Workit Health partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NIDA (National Institute on Drug Abuse)coreResearch partnership for studying telehealth addiction treatment outcomes, including rural populations and special populations like pregnant patients. Workit Labs collaborates with NIDA on clinical evidence generation.
- Academic Medical Centers and Research InstitutionscoreCo-authored publications with researchers at academic medical centers studying real-world outcomes in telehealth addiction treatment. Research partners include investigators from major academic medical centers.
- Health Plans and Insurance ProviderscoreIn-network partnerships with major commercial health plans including Aetna, Blue Cross Blue Shield, Cigna, UnitedHealthcare, Humana, and Anthem, as well as government programs like Medicare and Medicaid in select states.
- Be Well TexasminorState public health partnership expanding access to addiction treatment services in Texas.
- Government Agencies and State ProgramscorePartnerships with state programs and government agencies to expand access to effective addiction care, including grant-funded treatment for uninsured and under-insured residents in rural Ohio counties (HRSA grant).
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Workit Health competitors and assessment
Company assessmentDirect peers
- Bicycle Health: Bicycle Health is a virtual OUD treatment provider prescribing Suboxone via telehealth across multiple states. It is the closest direct competitor to Workit Health, offering the same medication-assisted treatment model, payor contracting approach, and D2C acquisition strategy.
- Ophelia: Ophelia provides virtual medication-assisted treatment for opioid use disorder via Suboxone, focused on privacy-first, evidence-based care delivered via telehealth. Direct overlap with Workit Health in clinical model, payor mix, and target member profile.
- Eleanor Health: Eleanor Health is a value-based outpatient addiction and mental health provider with virtual and in-person care across multiple states. Comparable to Workit Health in integrated SUD/MH treatment model and payor contracting orientation, with stronger in-person footprint.
- Pelago (formerly Quit Genius): Pelago is a virtual substance use management platform serving employers and health plans with tobacco, alcohol, and opioid addiction treatment programs. Comparable to Workit Health in employer/payor distribution, evidence-based clinical model, and digital-first delivery, though with broader addiction scope.
- Lionrock Recovery: Lionrock provides virtual intensive outpatient (IOP) and counseling for substance use disorders via telehealth. Direct competitor in online SUD treatment with comparable clinical offerings, though focused more on group-based IOP than medication management.
Broad incumbents
- SonderMind: SonderMind is a broader behavioral health platform offering virtual and in-person therapy and psychiatry across many states. Comparable to Workit Health as a payor-contracted, technology-enabled behavioral health provider, though with broader mental-health scope beyond SUD.
- Cerebral: Cerebral is a tele-mental health provider treating anxiety, depression, insomnia, and ADHD. Comparable to Workit Health as a payor-sponsored telehealth behavioral health platform targeting similar demographic segments, though focused on mental health rather than SUD.
- Talkiatry: Talkiatry is a virtual psychiatry practice providing medication management and therapy for a broad range of behavioral health conditions. Comparable in payor-contracted virtual psychiatry model and technology-enabled clinical delivery.
- Brightside Health: Brightside Health is a tele-mental health provider offering medication and therapy for anxiety and depression. Comparable as a payor-sponsored virtual psychiatry platform, though focused on mental health rather than SUD-specific care.
Others
- Headway: Headway is a behavioral health network and software platform that helps payors credential and contract with therapists and prescribers. Relevant to Workit Health as an enabler in the payor-contracted virtual behavioral health ecosystem, though not a direct competitor in SUD treatment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Workit Health social profiles
Digital presenceWorkit Health compliance and trust
Trust signalCompliance5 records
Workit Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workit Health leadership team
Management profileNumber of profiles
Profiles15 records
Workit Health funding detail
Funding detailFunding overview
Funding rounds7 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workit Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workit Health
What does Workit Health do?
Workit Health delivers 100% virtual, evidence-based addiction treatment through a HIPAA-compliant mobile app, providing medication-assisted treatment with Suboxone for opioid use disorder, Naltrexone for alcohol use disorder, and protocols for Kratom and 7-OH dependency. Members complete an online signup, receive a clinician-led intake, get medication prescribed to their local pharmacy, and engage in weekly video or messaging recovery support with at-home drug screening, all delivered in 14 U.S. states with insurance or self-pay.
Is Workit Health a public or private company?
Workit Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Workit Health founded?
Workit Health was founded in 2015. It employs 101 to 250 people.
Where is Workit Health based?
Workit Health is headquartered in Ann Arbor, United States, in the North America region.
How does Workit Health make money?
Two revenue lines are on record. Insurance Reimbursement is the primary driver. The others are self-Pay Subscription.
Who are Workit Health's main competitors?
Direct peers on record are Bicycle Health, Ophelia, Eleanor Health, Pelago (formerly Quit Genius) and Lionrock Recovery. Broad incumbents are SonderMind, Cerebral, Talkiatry and Brightside Health. Headway is listed as an others.
Does Workit Health have an API?
No public API is recorded for Workit Health.
What industry is Workit Health in?
Workit Health's product category is Telehealth Addiction Treatment. Its primary akta.pro industry code is HLAFACAG, Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs), with a secondary code of HLALACAK, Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored). Its NAICS code is 62142 and its SIC code is 8011.