Marti

What Marti does

Marti Technologies, Inc. (NYSE American: MRT) is a Turkish mobility super app founded in 2018 and headquartered in Istanbul, operating across 20 markets that cover approximately 80% of Turkey's GDP. Through a single mobile application distributed via the App Store and Google Play, the company integrates ride-hailing (including the TAG carpooling platform, which operates without commission), licensed taxi hailing, electric two-wheeled rentals under the Martı Scooter, Martı Moped, and Martı Mobilet brands, package delivery via Martı Kurye, and—as of November 2025—public transportation schedules and routes for Istanbul. The company holds a 59% market share in Turkey's electric vehicle rental segment as of H1 2024 and serves more than 7.1 million unique riders and over 532,000 registered drivers.

The platform is built on a proprietary AI-powered fleet optimization technology stack acquired from Zoba Inc. in February 2024, which dynamically redistributes vehicles, predicts demand, and reduces operational costs. Supporting AI capabilities include process automation for ride matching, anomaly and fraud detection, and a recommendation engine for multimodal trip planning. Revenue is generated primarily through take rates on ride-hailing trips (the largest and fastest-growing stream, at $39.2 million in FY2025, up 110% year-over-year), per-ride e-mobility rentals, delivery commissions, and subscription-based Super Member Packages that offer discounts across all service verticals. Gross margin improved from negative 15% in FY2024 to 61.1% in FY2025 and 72% in Q1 2026, indicating rapidly improving unit economics. Marti is led by co-founder and CEO Alper Oktem and founder Cankut Durgun, with Cenk Ozeker as CFO and Irem Bilgic Oktem as COO.

Name

Marti

Legal name

Martı İleri Teknoloji A.Ş.

Website

https://marti.tech

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Marti is a publicly listed (NYSE American: MRT) Turkish mobility super app that combines ride-hailing, e-scooter/moped/bike rentals, package delivery, and public transit integration into a single app serving 7.1M+ riders and 532K drivers across 20 Turkish markets.

Ownership category

akta.pro rank

Product category

Urban Mobility & Ride-Hailing

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531), Taxi and Limousine Service (4853)

SIC

Transportation Services (4700), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro industry

PRIMARYTLAFAIAM

Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms)

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Rideshare & Ride-Hailing Platforms (TNCs)

SECONDARYTLAFAIAA

On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces)

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Rideshare & Ride-Hailing Platforms (TNCs)

SECONDARYBPAMAIAE

Ride-Hailing & Taxi Aggregation Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

SECONDARYTHADADAK

Ride-Hailing with Integrated Micromobility (Bikes/Scooters in App)

Travel & Hospitality/Car Rental & Mobility Services/Ride-Hailing & E-Hailing Platforms

Keywords

• Ride-hailing services
• Micromobility rentals
• Electric scooter rental
• Mobility super app
• Two-wheeler fleet management

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ride-Hailing Take Rates: Marti charges take rates from ride-hailing trips across its expanding network of 20 markets in Turkey. Revenue grew 110% year-over-year to $39.2 million in FY2025, driven by increased ride-hailing trips and higher take rates in monetized cities.
2. Platform Subscription Packages (Super Member Packages): Marti monetizes through platform subscription packages called 'Super Member Packages,' which offer discounts and privileges on rides, shared vehicle trips, and courier deliveries. This represents a subscription-recurring revenue stream layered on top of the transactional base.
3. E-Mobility Rental (E-Scooters, E-Mopeds, E-Bikes): Revenue from renting two-wheeled electric vehicles including e-scooters (Marti Scooter), e-mopeds (Marti Moped), and e-bikes (Martı Mobilet) to consumers on a per-ride basis. Marti retains a 59% market share in Turkey's EV rental segment as of H1 2024.
4. Package Delivery: Marti expanded into the package delivery market, generating revenue through its courier (Kurye) platform which connects delivery couriers with users needing parcel and package transportation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Marti operates a unified mobility super app that delivers ride-hailing (TAG carpooling), taxi hailing (Martı Taksi), electric two-wheeler rentals (Martı Scooter, Martı Moped, Martı Mobilet), and package delivery (Martı Kurye) to Turkish consumers through a single mobile application. The platform combines an owned e-mobility fleet with a third-party driver marketplace, supported by an AI-powered fleet optimization system (Zoba) and integrated public transportation schedule data across 20 Turkish cities.

Product overview

Martı is a mobility super app offering a multi-service platform combining micro-mobility vehicle rentals, ride-sharing, taxi booking, and courier delivery services. The core offering includes Martı Scooter, Martı Moped, and Martı Mobilet for electric two-wheeled vehicle rentals; TAG for non-profit ride-sharing/carpooling; Martı Taksi for taxi booking; and Martı Kurye for courier services. All services are accessible through the unified Martı App, with recent expansion into public transportation integration. The platform operates across 20 markets in Türkiye, covering approximately 80% of the country's GDP.

Differentiator

Problem solved

Functional benefit

Brands

• TAG (Tek Araçla Gidelim): Ride-sharing/carpooling platform connecting drivers and riders for shared commutes without profit motive
• Martı Taksi
• Martı Kurye
• Martı Scooter
• Martı Moped
• Martı Mobilet

Products and services

• Martı App (Mobility Super App) Unified mobile application serving as the primary platform for accessing all Martı services, including e-mobility rentals, ride-sharing (TAG), taxi booking, courier delivery, and public transit planning. Available on iOS App Store and Google Play across 20 markets in Turkey.
• Martı Scooter (E-Scooter Rental) Electric kick scooter rental service allowing users to rent two-wheeled electric scooters on a per-ride basis through the Martı app. Vehicles are pre-deployed in designated operational zones for consumer self-service rental.
• Martı Moped (E-Moped Rental) Electric moped rental service for users aged 18 and older with a valid driver's license. Vehicles are two- or three-wheeled electric with maximum speed of 45 km/h and up to 4 kW motor power, rented on a per-ride basis through the Martı app.
• Martı Mobilet (E-Bike / Small Electric Vehicle Rental) Electric mobility scooter (mobilet) rental service for users aged 15 and older, available per-ride through the Martı app. Helmets are provided with each rental.
• TAG — Tek Araçla Gidelim (Ride-Sharing / Carpooling) Non-profit ride-sharing and carpooling platform connecting drivers and riders for shared commutes in the same direction. Martı does not charge a commission; passengers contribute a small share of fuel costs to drivers.
• Martı Taksi (Taxi Hailing) Taxi booking service integrated within the Martı app connecting users with licensed taxi drivers. Pricing is determined by the taxi meter, with payment made directly to the driver; Martı does not charge commission on taxi trips.
• Martı Kurye (Package Delivery / Courier) Courier and package delivery service connecting independent delivery drivers with users who need to transport gifts, documents, packages, and similar items through the Martı platform.
• Public Transportation Integration Integration of public transportation schedules and route data (metro, tram, bus, ferry) into the Martı super app, enabling users to plan and execute multimodal trips combining public transit with ride-hailing and e-mobility within a single app. Launched in Istanbul with planned expansion to other Turkish cities.
• Super Member Packages (Subscription) Subscription package monetization offering platform subscribers discounts and privileges on rides, shared vehicle trips, and courier deliveries across all Martı services. Maximum discount is 20% of transaction value, billed monthly.

Quantifiable outcome

• Revenue growth of 110% year-over-year to $39.2M in FY2025, exceeding guidance by $5.2M
• +7 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Istanbul Public Transportation AuthoritiescoreTechnology or Integration · 10 November 2025Marti integrated public transportation options (metro, tram, bus, ferry schedules and route data) into its mobility super app in partnership with Istanbul's public transportation network. Approximately 10 million daily public transportation trips occur in Istanbul. This integration enables Marti users to plan multimodal trips combining private ride-hailing with public transit within a single app.
• Zoba Inc.coreTechnology or Integration · 7 February 2024Marti acquired all intellectual property and software assets of Zoba Inc., a US-based fleet optimization solutions provider for two-wheeled electric vehicles. The acquisition aims to improve operational efficiency, fleet management, and profitability for Marti's electric vehicle operations. The deal followed a successful pilot that demonstrated increased ridership and reduced costs using Zoba's AI-powered platform.

Scale indicators18 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Uber Technologies: Global ride-hailing and delivery super-app operating across multiple continents. Comparable as the dominant multi-vertical mobility platform; Marti represents Uber's strategic playbook executed at a national scale within Türkiye.
• Lyft: US ride-hailing and micromobility platform. Comparable as a public, multi-service mobility company with growing bike/scooter share, though operating in a mature market versus Marti's emerging-market expansion story.
• Didi Global: China-based global ride-hailing super-app and mobility platform. Comparable as a multi-vertical super-app operator, though primarily in China and Latin America, illustrating the international model Marti could pursue.

Direct peers

• Bolt (formerly Taxify): European-headquartered ride-hailing and micromobility super-app offering cars, scooters, and food delivery. Most comparable peer in terms of super-app model, geographic focus on emerging/European markets, and integrated scooter/bike rental.
• Careem: MENA super-app offering ride-hailing, delivery, and payments (now owned by Uber/Didi). Highly comparable in emerging-market super-app positioning, multi-vertical integration, and ride-hailing as anchor service.
• BiTaksi: Turkish taxi-hailing app, the most direct local competitor within Marti's home market. Comparable in Turkish ride-hailing customer base and taxi-aggregation functionality (Martı Taksi).
• Lime: Global e-scooter and e-bike micromobility operator. Comparable as a direct competitor in the e-scooter/e-bike rental category, where Marti holds 59% market share in Turkey.

Emerging players

• Bird Global: Public micromobility company operating shared e-scooters and e-bikes. Comparable in two-wheeled EV rental operations and fleet management challenges, though Bird has undergone significant restructuring.

Regional players

• Tier Mobility: European shared micromobility operator (e-scooters, e-bikes), now part of Bolten. Comparable in fleet management for two-wheeled EVs and European/EMEA operating dynamics.
• Gett: Corporate and on-demand ground transportation platform operating across Europe, Israel, and other markets. Comparable in taxi/ride-hailing aggregation with B2B and B2C focus, though lacking micromobility integration.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGzigGCeAph5eJTUo_HSA-g
• Facebookfacebook.com/MartiTechTR
• LinkedInlinkedin.com/company/marti-technologies
• Instagraminstagram.com/martiturkiye
• TikToktiktok.com/@martiturkiye
• Xx.com/martiteknoloji

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marti