BiTaksi
BiTaksi is Turkey's first taxi-hailing mobile application, founded in 2013 and headquartered in Istanbul, connecting passengers with licensed taxi drivers via GPS-based matching across 26 cities, with integrated contactless payments, in-app advertising, and corporate and hotel dispatch channels.
- Company typePrivate
- Founded2013
- HeadquartersIstanbul
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What BiTaksi does
BiTaksi (legal entity Bitaksi Mobil Teknoloji A.Ş.) is a Turkey-based, privately held mobile taxi-aggregation platform founded in 2013 as the country's first taxi-hailing application, headquartered in Maslak, Istanbul with 51–100 employees. The platform connects passengers with licensed taxi drivers through GPS-based matching across 26 Turkish cities, supporting differentiated taxi tiers — standard yellow, turquoise, large (Büyük Taksi, 8 seats), luxury (Lüks Taksi), and pet-friendly (Pati Taksi) — with fares calculated via IBB-regulated meters plus taxi-type premiums of 15%, 30%, and 70% respectively.
The technology stack centers on native iOS and Android apps for both passengers (com.bitaksi.musteri) and drivers, with real-time location, driver-rating display, route and fare estimation, live trip sharing, and contactless in-taxi payment. bitaksiPOS extends the platform with a Mastercard- and BKM Express-powered NFC payment rail on driver smartphones, delivering tiered transaction fees (₺11.90–₺19.90 or 11% on rides over ₺200) and twice-hourly/twice-daily driver payouts via Ininal and Garanti BBVA. bitaksiAds layers an in-app advertising product (Masthead, Map Pins, Side Banner) on top of the active user base.
Revenue is generated from three streams: per-transaction POS fees from passengers, percentage commissions on metered fares for non-yellow taxi tiers, and advertising sales through bitaksiAds. Distribution combines product-led mobile app onboarding with dedicated enterprise channels — a free corporate membership program and a free hotel reception service — and a strategic 2021 deep integration with the Getir super-app that exposed BiTaksi to Getir's 50+ million users. Only $2 million in disclosed equity funding (2013 Aslanoba Capital seed) is on record, with no subsequent rounds, acquisitions, or M&A activity in the source data.
BiTaksi firmographics
Firmographics- Name
- BiTaksi
- Legal name
- Bitaksi Mobil Teknoloji A.Ş.
- Website
- https://bitaksi.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BiTaksi is Turkey's first taxi-hailing mobile application, founded in 2013 and headquartered in Istanbul, connecting passengers with licensed taxi drivers via GPS-based matching across 26 cities, with integrated contactless payments, in-app advertising, and corporate and hotel dispatch channels.
- Ownership category
- akta.pro rank
BiTaksi industry classification
Industry- Product category
- Taxi Hailing Platform
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)
- akta.pro secondary industry
- Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)
Keywords
Where BiTaksi is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
BiTaksi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- bitaksiPOS Transaction Fees: BiTaksi charges transaction fees on card payments processed through bitaksiPOS. Fees vary by ride amount: ₺11.90 for rides under ₺100, ₺14.90 for ₺101-150, ₺19.90 for ₺151-200, and 11% for rides over ₺200. This is the service fee collected from passengers for payment processing convenience.
- bitaksiAds Advertising: In-app advertising platform offering Masthead, Map Pins, and Side Banner ad placements to brands targeting millions of active users across Turkey. Performance metrics including impressions, clicks, engagement rate, CPM, and CPC are reported to advertisers.
- Service Fee Commission: BiTaksi charges a service fee on top of the taxi metered fare for facilitating the passenger-driver matching platform. Pricing varies by taxi type: Turquoise taxis 15% above metered rate, Luxury taxis 70% above, and Large taxis 30% above standard metered rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | bitaksiPOS Transaction Fees |
| Unit Pricing | Pay-as-you-go | Taxi Type Premium Pricing |
| Unit Pricing | Pay-as-you-go | Cancellation Fees |
| Unit Pricing | Pay-as-you-go | bitaksiPOS Single Transaction Limits |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
BiTaksi product offering
Product offeringCore offering
BiTaksi is a mobile taxi-hailing platform that connects passengers with licensed taxi drivers via GPS-based matching across 26 cities in Turkey. The platform supports multiple taxi categories (yellow, turquoise, luxury, large, and pet-friendly) and offers integrated contactless card payments through bitaksiPOS, in-app advertising via bitaksiAds, and dedicated corporate and hotel account solutions.
Product overview
BiTaksi is a taxi-hailing technology company founded in 2013 as Turkey's first taxi-hailing app, operating across 26 cities. Its core platform is the BiTaksi mobile application (for passengers and drivers) which handles taxi matching, real-time tracking, fare estimation, and in-app payment. The company extends its platform with bitaksiPOS (contactless in-taxi card payment), bitaksiAds (in-app advertising), and specialized sub-brands including Pati Taksi (pet-friendly), Büyük Taksi (large/group), and Lüks Taksi (luxury). Corporate and hotel account solutions provide centralized trip management and billing for business customers.
Differentiator
Problem solved
Functional benefit
Brands
- bitaksiPOS: Contactless payment service allowing passengers to pay taxi fares using cards via the driver's phone application.
- bitaksiAds
- PatiTaksi
- Büyük Taksi
- Lüks Taksi
Products and services
- BiTaksi Mobile App (Passenger Platform)
- bitaksiPOS
- bitaksiAds
- Şirketler için bitaksi (Corporate Accounts)
- Oteller için bitaksi (Hotel Accounts)
- GetirBitaksi Integration
Quantifiable outcome
- Founded in 2013 as Turkey's first taxi-hailing application
- +3 more outcomes
Companies that use BiTaksi
Customer profileSegments4 records
Ideal customer profiles4 records
BiTaksi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature9 records
BiTaksi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GetircoreIn 2021, BiTaksi launched the GetirBitaksi integration, enabling Getir's 50+ million users to access taxi services directly through the Getir application. This deep integration allows seamless access to BiTaksi's taxi-hailing services within the Getir super-app ecosystem.
- MasterCardcoreMasterCard provides the payment infrastructure for bitaksiPOS contactless card transactions. The platform is secured by MasterCard's infrastructure, enabling passengers to pay with all MasterCard, Visa, and Troy logo cards.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
BiTaksi competitors and assessment
Company assessmentDirect peers
- iTaksi: iTaksi is a Turkish taxi-hailing app launched by Istanbul Metropolitan Municipality (İBB) in partnership with Mastercard. It directly competes with BiTaksi in the same licensed-taxi e-hail category in Turkey, with similar GPS-based matching and cashless payment features.
- Careem: Careem is a Middle East/North Africa super-app that started as a ride-hailing platform and expanded into food, payments and other verticals. Its taxi-hailing aggregation model closely parallels BiTaksi's licensed-taxi focus and productized mobility verticals.
- Gett (formerly Gett Taxi): Gett is a global on-demand mobility company that specializes in licensed-taxi and corporate ground transportation, especially in Europe and Israel. Its B2B/corporate focus and licensed-taxi aggregation are directly analogous to BiTaksi's enterprise and taxi-hailing model.
- FreeNow (formerly mytaxi): FreeNow is a European multi-mobility platform (backed by BMW and Daimler) that aggregates licensed taxis, ride-hailing, and other mobility services across Europe. Its taxi-hailing core is a direct peer to BiTaksi's licensed-taxi aggregation business.
- Curb (formerly Taxi Magic): Curb is a US-focused taxi-hailing app that connects riders with licensed yellow-cab drivers in major US cities via mobile app. Its core licensed-taxi aggregation and corporate ride-management features are closely comparable to BiTaksi.
- Hailo (acquired by mytaxi/FreeNow): Hailo was a pioneer taxi-hailing app launched in London and other major cities and was acquired by Daimler and merged into mytaxi/FreeNow. Its licensed-taxi focus and historical product feature set closely mirror BiTaksi's positioning.
Broad incumbents
- Uber: Uber is a global ride-hailing giant that has historically operated in Turkey and recently relaunched under a licensed-taxi model in the country. While it competes broadly with BiTaksi for urban mobility demand, Uber's portfolio extends far beyond taxi-hailing (UberX, Eats, Freight).
- Yandex Go (Yandex.Taxi): Yandex Go is a Russian-origin super-app combining ride-hailing, food delivery, and other services across CIS, EMEA and select other markets. While not currently dominant in Turkey, its ride-hailing technology stack and multi-vertical playbook are broadly comparable to BiTaksi's digital platform ambitions.
- Bolt: Bolt is a European-origin ride-hailing and micromobility super-app that has aggressively expanded across EMEA and other markets. Its core on-demand taxi/ride-hailing platform is comparable to BiTaksi's marketplace and its app-led GTM closely resembles BiTaksi's mobile-first acquisition model.
Emerging players
- inDrive: inDrive is a global ride-hailing platform that uses a negotiation-based pricing model and has rapidly expanded into emerging markets, including Turkey. It is a partial competitor focused on broader ride-hailing rather than exclusively licensed taxis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BiTaksi social profiles
Digital presenceBiTaksi compliance and trust
Trust signalCompliance2 records
BiTaksi financial estimates
Financial estimateRevenue estimate
Valuation estimate
BiTaksi leadership team
Management profileNumber of profiles
Profiles5 records
BiTaksi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BiTaksi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BiTaksi
What does BiTaksi do?
BiTaksi is a mobile taxi-hailing platform that connects passengers with licensed taxi drivers via GPS-based matching across 26 cities in Turkey. The platform supports multiple taxi categories (yellow, turquoise, luxury, large, and pet-friendly) and offers integrated contactless card payments through bitaksiPOS, in-app advertising via bitaksiAds, and dedicated corporate and hotel account solutions.
Is BiTaksi a public or private company?
BiTaksi is a private company. It is classified as venture growth investor backed and is currently operating.
When was BiTaksi founded?
BiTaksi was founded in 2013. It employs 51 to 100 people.
Where is BiTaksi based?
BiTaksi is headquartered in Istanbul.
How does BiTaksi make money?
Three revenue lines are on record. bitaksiPOS Transaction Fees are the primary driver. The others are bitaksiAds Advertising and service Fee Commission.
Who are BiTaksi's main competitors?
Direct peers on record are iTaksi, Careem, Gett (formerly Gett Taxi), FreeNow (formerly mytaxi), Curb (formerly Taxi Magic) and Hailo (acquired by mytaxi/FreeNow). Broad incumbents are Uber, Yandex Go (Yandex.Taxi) and Bolt. inDrive is listed as an emerging player.
Does BiTaksi have an API?
No public API is recorded for BiTaksi.
What industry is BiTaksi in?
BiTaksi's product category is Taxi Hailing Platform. Its primary akta.pro industry code is TLAFAIAD, Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis), with a secondary code of BPAMAIAE, Ride-Hailing & Taxi Aggregation Platforms. Its NAICS code is 485310 and its SIC code is 4100.