BigCommerce

What BigCommerce does

BigCommerce, operating under parent Commerce.com (Nasdaq: CMRC), is an open SaaS ecommerce platform founded in 2003 in Australia and headquartered in Austin, Texas. The company serves B2C and B2B merchants globally — including brands such as BMW, MUJI, The RealReal, Mountain Warehouse, Toolden, MKM Building Supplies, Sellars, and Hanna Instruments — with a stated footprint spanning North America, EMEA, APAC, and LATAM. Its core platform exposes over 90% of platform data via REST and GraphQL APIs, supporting headless and composable deployments on frameworks like Next.js (via the Catalyst storefront) alongside traditional templated storefronts.

The product portfolio centers on the BigCommerce Platform and extends into B2B Edition (Configure-Price-Quote, buyer portals, account hierarchies), Multi-Storefront (multi-brand/region management), Feedonomics Surface (syndication to 150+ ad channels and marketplaces), Makeswift (visual page builder), Catalyst (headless Next.js framework), BigCommerce Payments (PayPal-powered embedded payments), and Big Open Data Solutions (BigQuery, Segment, BI connectors). The company operates a four-tier subscription pricing model (Core $29/mo, Growth $79/mo, Scale $299/mo, Performance custom from $1,499/mo) introduced in June 2026, supplemented by Open Payment Provider transaction fees (2.0%/1.0%/0.6%/0%) on non-embedded processors and professional services revenue.

The go-to-market is hybrid: product-led growth via 15-day free trials for SMB and mid-market, enterprise field sales with dedicated Customer Success Managers for Performance-tier accounts, and an agency and technology partner ecosystem of 1,200+ integrations. The company reported FY2025 total revenue of $342.3M (+2.8% YoY), ARR of $359.1M (+3% YoY), enterprise ARR of $287.2M (+10% YoY), and $31.7B in GMV (+12.3% YoY), with gross margin of 79% and EBITDA turning positive at $8.9M, compared with -$12.9M in FY2024.

Name

BigCommerce

Legal name

BigCommerce Pty. Ltd.

Website

https://bigcommerce.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Revenue: Recurring subscription revenue from four pricing tiers (Core, Growth, Scale, Performance) based on GMV thresholds and feature access. Higher tiers unlock advanced B2B features, multi-storefront capabilities, and dedicated support.
2. Open Payment Provider Fees: Transaction fees charged on orders processed through non-Embedded Payment Providers. Fee rates vary by plan: 2.0% for Core, 1.0% for Growth, 0.6% for Scale, and 0% for Performance (contracted).
3. Professional Services: Implementation, migration, training, and success services including solution architecture, data migration, and enterprise launch packages

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

BigCommerce is an Open SaaS ecommerce platform that enables merchants to build, run, and scale B2C, B2B, and hybrid online stores. The platform provides store design, catalog and inventory management, multi-storefront operations, an optimized one-page checkout with 130+ payment providers, embedded payments via PayPal, native B2B functionality (CPQ, purchase orders, buyer portals), and headless commerce through API-first and composable architectures. It is sold via tiered subscriptions (Core, Growth, Scale, Performance) plus optional professional services.

Product overview

BigCommerce (Nasdaq: CMRC) is an Open SaaS ecommerce platform serving both B2C and B2B merchants globally. The portfolio centers on the BigCommerce Platform core product, augmented by specialized modules including BigCommerce B2B Edition (CPQ, buyer portals, account hierarchies), Multi-Storefront (multi-brand/region management), BigCommerce Checkout (one-page optimized checkout with 130+ payment providers), and International Commerce Tools (multi-currency/language). Adjacent products include Feedonomics Surface (AI-powered product feed syndication to 150+ channels), Makeswift (drag-and-drop visual page builder), Catalyst (headless Next.js storefront framework), and BigCommerce Payments (PayPal-powered embedded payments). Big Open Data Solutions provides data warehouse and analytics integrations. The platform exposes over 90% of functionality via REST and GraphQL APIs supporting headless and composable architectures. BigCommerce Companion provides AI-powered merchant assistance as part of the company's agentic commerce strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Feedonomics: Product feed management platform that connects product catalogs to ad channels and marketplaces
• Makeswift
• Catalyst
• BigCommerce Companion
• Feedonomics Surface

Products and services

• BigCommerce Platform Open SaaS ecommerce platform for merchants to build, run, and scale B2C, B2B, and hybrid online stores with store design, catalog management, checkout, payments, shipping, inventory, analytics, and 1,200+ integrations.
• BigCommerce B2B Edition Enterprise B2B ecommerce module featuring Configure-Price-Quote (CPQ), multi-company account hierarchies, buyer portals, purchase order workflows, approval controls, and role-based access for wholesale, manufacturing, and distribution operations.
• Multi-Storefront Multi-site management capability allowing brands to operate multiple storefronts, brands, or regions from a single BigCommerce backend with different languages, currencies, domains, and pricing tiers per storefront and unified inventory and order management.
• BigCommerce Checkout Optimized one-page checkout with 61.9% conversion rate supporting digital wallets (Apple Pay, Google Pay, PayPal), Buy Now Pay Later options, passwordless one-click checkout, and localization across 130+ payment providers.
• BigCommerce Payments Embedded payments solution powered by PayPal enabling transaction management, balance handling, and payouts from within the BigCommerce Control Panel, with BNPL options and a unified Money dashboard.
• Feedonomics Surface Product feed management solution connecting BigCommerce catalogs to 150+ advertising and marketplace channels including Google, Meta, TikTok, Microsoft, Pinterest, Amazon, and Walmart with AI-powered categorization and automated sync.
• Catalyst Headless frontend storefront built on Next.js with React Server Components and GraphQL Storefront API, providing composable reference architecture for enterprise brands deploying custom frontend experiences on the BigCommerce backend.
• Makeswift Visual drag-and-drop page builder integrated into BigCommerce for creating websites, landing pages, and digital experiences without coding, enabling marketers to modify storefront pages independently of developer resources.
• Big Open Data Solutions Data optimization suite including Google BigQuery integration, business intelligence connectors (Looker Studio, Power BI), customer data platform (Segment), and personalization tools (Bloomreach, LimeSpot, Nosto, Constructor.io).
• International Commerce Tools Multi-currency and multi-language capabilities for global selling, including localized storefronts, cross-border fulfillment via ShipperHQ, and support for regional payment methods across UK, EU, Australia, Canada, and other markets.
• Omnichannel Commerce Multi-channel selling capabilities including marketplaces (Amazon, Walmart, eBay, Etsy), social commerce (Facebook, Instagram, TikTok), POS integration (Square, Clover, Zettle), and BOPIS, connecting inventory and orders across all channels via Feedonomics.
• Inventory Management Centralized inventory control across channels with real-time two-way syncing, multi-location inventory, low-stock notifications, bulk editing via CSV import/export, and integration with fulfillment and shipping systems.
• BigCommerce Launch Services Professional services including Implementation Project Management, Solution Architecture, Data Migration, and Enterprise Launch Package for merchants deploying on BigCommerce.
• BigCommerce Success Services Ongoing success services including Customer Success Manager, Technical Account Management, and Enterprise Growth Package for SEO and conversion improvement.

Quantifiable outcome

• 391% three-year ROI with seven-month payback for B2B Edition customers (IDC study)
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration70 records

AI capability12 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• StripecoreTechnology or Integration · 29 January 2026Expanded partnership providing merchants worldwide access to Stripe's Optimized Checkout Suite including Link, BNPL, 30+ local payment methods, and AI-powered fraud prevention through Stripe Radar. Enables 3x faster checkout for returning customers and up to 14% higher conversion rates.
• Stripe (Agentic Commerce Suite)coreTechnology or Integration · 11 December 2025Integration with Stripe's Agentic Commerce Suite enabling merchants to sell across multiple AI shopping platforms through a single integration. BigCommerce joins platforms like Squarespace, Wix, Etsy, and WooCommerce in supporting agentic commerce.
• PayPalcoreStrategic or Co-development Partner · 20 October 2025Launch of BigCommerce Payments powered by PayPal, an embedded payment processing solution initially available to U.S. merchants in 2026 with international expansion planned. The co-branded integration provides BNPL options, account management, and unified Money dashboard.
• BundleB2BcoreStrategic or Co-development Partner · 26 April 2022Acquisition of BundleB2B, a longtime partner providing B2B ecommerce functionalities, to strengthen BigCommerce's platform for B2B merchants. The deal builds on previous acquisitions and supports the growing B2B ecommerce market estimated to reach $25.65 trillion by 2028.
• FeedonomicscoreTechnology or IntegrationProduct feed management solution connecting BigCommerce catalogs to 150+ ad channels and marketplaces including Google, Meta, TikTok, Microsoft, and Pinterest. Surface Basic is free for up to 100K SKUs with automated sync.
• Google (Universal Commerce Protocol)coreStrategic or Co-development PartnerStrategic partnership for AI commerce integration enabling BigCommerce merchants to be discoverable and purchasable on AI surfaces including Microsoft Copilot, Meta, and Perplexity through Google's Universal Commerce Protocol.
• AccentureminorImplementation/ SI/ Consulting PartnerStrategic partnership for SKU optimization and enterprise consulting services for BigCommerce implementations.

Scale indicators13 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• commercetools: Composable commerce platform competing in the headless/API-first segment where BigCommerce's Catalyst and Multi-Storefront compete for large enterprise digital transformation deals.
• VTEX: Enterprise B2B/B2C commerce platform with strong native B2B capabilities competing in similar verticals; comparable in scale and target customer profile, with public market comparable on NYSE.
• Wix: SMB website builder with native ecommerce capabilities targeting overlapping small business merchant base; competing with BigCommerce Core and Growth tiers for new online merchants.
• Squarespace: SMB-focused website builder with integrated ecommerce features for creative entrepreneurs and small merchants; competes with BigCommerce in entry-tier subscription ecommerce for under-$100K GMV merchants.
• Shopify: Largest direct competitor; multi-tier SaaS ecommerce platform serving SMB through Shopify Plus enterprise with comparable GMV scale, subscription pricing, and global footprint across North America, EMEA, and APAC.
• Salesforce Commerce Cloud: Enterprise-grade ecommerce platform directly competing for large B2C and B2B enterprise accounts; BigCommerce's enterprise upmarket motion and B2B Edition compete head-to-head with Salesforce's B2C and B2B Commerce offerings.
• Adobe Commerce: Enterprise ecommerce platform (formerly Magento) targeting similar enterprise merchants; competes in the same Gartner Magic Quadrant as a Leader and overlaps with BigCommerce in mid-market and enterprise B2B/B2C deployments.
• WooCommerce: Open-source ecommerce plugin for WordPress directly competing in the SMB and self-serve merchant segment; BigCommerce actively positions migration from WooCommerce as a key growth lever.
• Spryker: Enterprise composable commerce platform targeting headless/composable deployments for large enterprises; competes with BigCommerce Catalyst for sophisticated digital experience architectures.
• Shopware: Open-source commerce platform with strong B2B capabilities targeting SMB through enterprise merchants, particularly in European markets where BigCommerce also has significant presence via its London headquarters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bigcommerce
• YouTubeyoutube.com/c/bigcommerce
• Facebookfacebook.com/BigCommerce
• LinkedInlinkedin.com/company/bigcommerce
• Instagraminstagram.com/poweredbycommerce

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BigCommerce