BundleB2B
BundleB2B (BigCommerce Pty. Ltd.) provides a B2B ecommerce platform built natively for wholesalers, manufacturers, and distributors, offering buyer portals, account pricing, quote workflows, approval controls, and MACH-architecture open APIs across a 1,200+ app ecosystem in 15 countries.
- Company typePrivate
- Founded2003
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BundleB2B does
BundleB2B (BigCommerce Pty. Ltd.) is a global ecommerce platform company founded in 2003 and headquartered in Austin, Texas, operating across 15 countries with localized storefronts. The company provides a B2B ecommerce platform built natively for wholesalers, manufacturers, and distributors, offering buyer portals, account pricing, quote workflows, approval controls, multi-company hierarchy management, and the ability to run B2B and B2C operations from a single backend. The platform is constructed on MACH architecture (Microservices, API-first, Cloud-native, Headless), with open APIs, an open-source buyer portal, mobile-optimized CPQ, and role-based access control. Subsidiary brands include Feedonomics (product feed management) and Makeswift (no-code website builder), extending the platform's surface area into adjacent composable commerce capabilities.
The platform integrates natively with ShipperHQ for shipping and connects via open APIs to ERP, OMS, and CRM systems. Revenue is generated through a SaaS subscription model with tiered plans; pricing is quote-based for enterprise and undisclosed publicly. Go-to-market combines direct enterprise sales, a certified B2B agency partner network, a 1,200+ technology partner marketplace, and a self-serve option for smaller businesses. The customer base skews mid-market with select enterprise accounts (e.g., Berlin Packaging, Hanna Instruments) across manufacturing, wholesale, and apparel verticals.
Strategic positioning is anchored by Paradigm's 2025 ranking of the platform as the #1 B2B Platform in its Mid-Market Report, with a stated 391% three-year ROI and 7-month average time to positive ROI for distributors and manufacturers. Distribution is supported by multi-channel marketing — content, SEO, podcasts, webinars, events, email, and earned media — alongside partner referrals as a bottom-of-funnel motion. Notable data gaps include no disclosed revenue, no headcount trend, no funding rounds, and a material inconsistency between the firmographic employee count (11–50) and the platform's described global operational footprint.
BundleB2B firmographics
Firmographics- Name
- BundleB2B
- Legal name
- BigCommerce Pty. Ltd.
- Website
- https://bundleb2b.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BundleB2B (BigCommerce Pty. Ltd.) provides a B2B ecommerce platform built natively for wholesalers, manufacturers, and distributors, offering buyer portals, account pricing, quote workflows, approval controls, and MACH-architecture open APIs across a 1,200+ app ecosystem in 15 countries.
- Ownership category
- akta.pro rank
BundleB2B industry classification
Industry- Product category
- B2B Ecommerce Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where BundleB2B is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BundleB2B business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS ecommerce platform providing B2B Edition capabilities including buyer portals, account pricing, quote workflows, and approval controls. Operates on a subscription model with tiered plans based on business size and requirements.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
BundleB2B product offering
Product offeringCore offering
BundleB2B is a B2B ecommerce platform built natively for wholesalers, manufacturers, and distributors, providing account pricing, buyer portals, quote workflows, approval controls, multi-company hierarchy management, and shared lists/reorders. It runs B2B and B2C operations from a single backend without compromise and is built on MACH architecture with open APIs for ERP, OMS, and CRM integrations. The platform supports multi-storefront capabilities with localized pricing, languages, and currencies.
Product overview
BigCommerce B2B Edition is a unified B2B ecommerce platform designed for wholesalers, manufacturers, and distributors. The core platform provides native buyer portals, account pricing, quote workflows, approval controls, company hierarchy management, and multi-storefront capabilities — all built-in rather than patched on. It enables running B2B and B2C operations from the same backend, with separate storefronts, pricing, and features managed from a single control panel. The platform integrates natively with ShipperHQ for shipping and connects via open APIs to ERP, OMS, and CRM systems. B2B Edition is built on MACH architecture with headless support for advanced customization.
Differentiator
Problem solved
Functional benefit
Brands
- Feedonomics: Product feed management and data optimization solution.
- Makeswift
- BigCommerce B2B Edition
Products and services
- BigCommerce B2B Edition A B2B ecommerce platform built natively for wholesalers, manufacturers, and distributors, providing buyer portals, account pricing, quote workflows, approval controls, company hierarchy management, credit and payment method management, shared lists and reorders, and a mobile-optimized Configure-Price-Quote (CPQ) engine. Runs B2B and B2C from the same backend without compromise and is built on MACH architecture with open APIs for ERP, OMS, and CRM integrations.
Quantifiable outcome
- 391% three-year ROI with BigCommerce B2B
- +2 more outcomes
Companies that use BundleB2B
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
BundleB2B technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature8 records
BundleB2B partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- FeedonomicscoreProduct feed management solution. Part of Commerce.com portfolio alongside BigCommerce. Provides multi-channel product feed optimization and syndication capabilities.
- ShipperHQcoreNative integration partner providing shipping rate rules engine. Enables customized shipping rates for B2B customers. Leading shipping rate rules engine with native BigCommerce integration.
- American EaglecoreCertified B2B agency partner that implemented complex requirements for Berlin Packaging including specialized item attributes, custom inputs, ERP interface, and custom shipping/handling.
- Intuit SolutionscoreCertified agency partner that customized BigCommerce one-page checkout for Bohemian Traders with three-column layout, clean design, branding, and upsell/cross-sell capabilities.
- ParadigmcoreB2B analyst firm that ranked BigCommerce #1 B2B Platform in 2025 Mid-Market Report. Provides third-party validation and market research.
- Technology Partner EcosystemcoreOver 1,200 third-party applications providing advanced B2B capabilities including quoting, ERP integrations, OMS, CRM integrations, and specialized B2B functionality.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
BundleB2B competitors and assessment
Company assessmentDirect peers
- BigCommerce: BigCommerce is the most directly comparable B2B commerce SaaS, offering an explicit B2B Edition platform with native buyer portals, account pricing, quote workflows, and approval controls for wholesalers, manufacturers, and distributors—the product profile that substantially populates BundleB2B's data.
- commercetools: commercetools is a headless, MACH-aligned commerce platform often used to build custom B2B storefronts and integrates with BigCommerce-like ecosystems; it competes for the same headless/composable B2B buyers that BundleB2B targets.
- Kibo Commerce: Kibo (and its Certona personalization engine) provides unified B2C/B2B commerce, OMS, and personalization on a MACH-aligned architecture, making it a direct competitor in the mid-market unified B2B commerce SaaS category.
- OroCommerce (Oro Inc.): OroCommerce is purpose-built for B2B eCommerce with custom catalogs, price lists, quote management, and multi-company hierarchies—directly overlapping with BundleB2B's account pricing, quote, and approval workflow feature set.
- Sana Commerce: Sana Commerce specializes in B2B eCommerce platforms tightly integrated with ERP systems (SAP, Microsoft Dynamics), targeting manufacturers and distributors—a directly comparable cohort to BundleB2B's stated segments.
Broad incumbents
- Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is a large enterprise commerce incumbent with growing B2B capabilities (B2B Commerce on Experience Cloud), competing for the same manufacturer/distributor buyers BundleB2B targets.
- Shopify (Shopify Plus / Shopify B2B): Shopify is a broader incumbent that has built B2B-specific extensions (Shopify Plus, B2B features, B2B catalog/price-list/buyer-portal tools), competing for the same SMB/mid-market merchants while bringing a much larger app ecosystem.
- Adobe Commerce (Magento): Adobe Commerce / Magento Open Source is a broad commerce incumbent with deep B2B features (shared catalog, negotiable quotes, customer hierarchies) and is an established alternative for the wholesaler and manufacturer cohort.
Others
- Vendr: Vendr operates a B2B SaaS buying platform and commerce workflow layer for software procurement; not a storefront competitor, but adjacent to the B2B buyer-portal workflow space and a potential ecosystem/channel connection point.
Emerging players
- Spryker: Spryker is a composable commerce platform purpose-built for complex B2B, B2C, and marketplace scenarios, with strong enterprise customization and API-first design—an emerging competitor in the same B2B composable category as BundleB2B.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BundleB2B social profiles
Digital presenceBundleB2B financial estimates
Financial estimateRevenue estimate
Valuation estimate
BundleB2B leadership team
Management profileNumber of profiles
BundleB2B subsidiaries and ownership
Company hierarchySubsidiaries2 records
BundleB2B funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BundleB2B M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BundleB2B
What does BundleB2B do?
BundleB2B is a B2B ecommerce platform built natively for wholesalers, manufacturers, and distributors, providing account pricing, buyer portals, quote workflows, approval controls, multi-company hierarchy management, and shared lists/reorders. It runs B2B and B2C operations from a single backend without compromise and is built on MACH architecture with open APIs for ERP, OMS, and CRM integrations. The platform supports multi-storefront capabilities with localized pricing, languages, and currencies.
Is BundleB2B a public or private company?
BundleB2B is a private company. It is classified as unknown and is currently operating.
When was BundleB2B founded?
BundleB2B was founded in 2003. It employs 11 to 50 people.
Where is BundleB2B based?
BundleB2B is headquartered in Austin, United States, in the North America region.
How does BundleB2B make money?
One revenue line is on record: saaS Platform Subscription.
Who are BundleB2B's main competitors?
Direct peers on record are BigCommerce, commercetools, Kibo Commerce, OroCommerce (Oro Inc.) and Sana Commerce. Broad incumbents are Salesforce Commerce Cloud, Shopify (Shopify Plus / Shopify B2B) and Adobe Commerce (Magento). Vendr is listed as an others. Spryker is listed as an emerging player.
Does BundleB2B have an API?
Yes. Open and extensible APIs for customizing B2B site experiences, integrating third-party tools, and syncing data with ERP, OMS, and CRM systems. BigCommerce also supports Headless commerce via APIs for MACH architecture implementations. Pre-built one-click tools available including immediate quote generation, user permissions, and re-ordering. Developer documentation is at developer.bigcommerce.com/api-docs.
What industry is BundleB2B in?
BundleB2B's product category is B2B Ecommerce Platform. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 518210 and its SIC code is 7370.