Nassau Financial Group
- Company typePrivate
- Founded2015
- HeadquartersHartford, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Nassau Financial Group firmographics
Firmographics- Name
- Nassau Financial Group
- Legal name
- Nassau Financial Group
- Website
- https://nfg.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Nassau Financial Group industry classification
Industry- Product category
- Insurance and Annuities
- NAICS
- Insurance and Employee Benefit Funds (5251), Other Financial Vehicles (52599), Pension Funds (525110)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Insurance General Accounts (Institutional Asset Owners) (FSAAAGAG)
- akta.pro secondary industries
- Employee Benefit & Retirement Plan Trust Services (FSAAANAC), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where Nassau Financial Group is headquartered
LocationHeadquarters
- HQ city
- Hartford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nassau Financial Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Asset Management: Managing annuity and investment assets for insurance subsidiaries, generating management fees from $24 billion in assets under administration.
- Annuity Business: Providing annuity products to policyholders, generating revenue through insurance premium flows and investment spreads.
Go-to-market motion2 records
Distribution channels1 record
Nassau Financial Group product offering
Product offeringCore offering
Nassau Financial Group is a Hartford-based insurance and financial services company that issues fixed annuity products through its insurance subsidiaries and provides asset management services for approximately $24 billion in assets under management. The company also runs the Nassau Reimagine program, a venture investment initiative deploying capital into Insurtech, Fintech, and Retiretech startups.
Product overview
Nassau Financial Group operates as a financial services company offering annuity and asset management products through its insurance subsidiaries, complemented by its Nassau Reimagine program for investing in Insurtech, Fintech, and Retiretech startups. The company's core business includes asset management services, annuity products, and strategic investments in early- and mid-stage technology startups through its expanded $10 million capital commitment program established in 2019.
Differentiator
Problem solved
Functional benefit
Brands
- Nassau Reimagine: Insurtech investment program investing in early and mid-stage startups in Insurtech, Fintech, Retiretech and related sectors. Established in 2019, the program targets companies in Connecticut and New York.
Products and services
- Fixed Annuity Products Fixed annuity products issued through Nassau's insurance subsidiaries for retirement and income planning, distributed through institutional and enterprise channels.
- Asset Management Services Asset management services delivered to Nassau's insurance subsidiaries and affiliated entities, managing approximately $24 billion in assets and incorporating direct lending strategies through a long-term agreement with Golub Capital.
- Nassau Reimagine Program Strategic investment and partnership program providing growth capital and ecosystem access to early- and mid-stage startups in Insurtech, Fintech, Retiretech and related sectors, primarily in Connecticut and New York.
Companies that use Nassau Financial Group
Customer profileSegments2 records
Ideal customer profiles2 records
Nassau Financial Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nassau Financial Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Trussed AIminorNassau Financial Group invested in Trussed AI through its Nassau Reimagine program. Trussed AI provides AI governance and compliance solutions for regulated enterprises in insurance, financial services, and healthcare. The investment supports responsible enterprise AI adoption in Nassau's target markets.
- QuorusminorNassau Financial Group participated in Quorus's $5 million seed round anchored by WisdomTree, with participation from Connecticut Innovations. Quorus provides technology-driven asset management infrastructure for personalized, tax-efficient portfolio management.
- KadanceminorNassau Financial Group invested in Kadance through its Nassau Reimagine program. Kadance operates in genomics-based precision health navigation at the intersection of life science and insurance.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Nassau Financial Group competitors and assessment
Company assessmentDirect peers
- F&G Annuities & Life: Public annuity and life insurance consolidator with similar focus on indexed and fixed annuities, third-party reinsurance/asset management, and inorganic growth via block acquisitions — directly comparable product mix and customer base.
- Corebridge Financial: Large retirement and individual life insurance company with a fixed annuity franchise and institutional asset management arm; overlaps Nassau's combination of fixed annuities, retirement solutions, and institutional AUM.
- Brighthouse Financial: Annuity and life insurance carrier spun out of MetLife with a mix of fixed and variable/income annuities plus institutional investment management; comparable in product emphasis and capital-light distribution model.
- Sammons Financial Group (North American Company for Life and Health Insurance): Privately held insurance/annuity specialist built via acquisitions including fixed and indexed annuities; private ownership structure closely mirrors Nassau's profile.
- Jackson Financial: Annuity and life insurance carrier following separation from Prudential, focused on variable, fixed, fixed index, and immediate annuities with significant institutional AUM; same primary customer set.
- Athene Holding: Retirement services/annuity platform owned by Apollo, focused on fixed and indexed annuities with extensive institutional asset management and reinsurance flows; comparable fixed-annuity + institutional-asset-management stack.
- Global Atlantic Financial Group: Retirement and life insurance company combining fixed/fixed-indexed annuities with institutional asset management via KKR; directly comparable product mix and capital partner model to Nassau/Golub.
Broad incumbents
- Lincoln Financial Group: Broad incumbent insurer and asset manager offering annuities, life insurance, and retirement plan services; overlapping capability set but diversified across individual life, group benefits, and retirement.
- Voya Financial: Diversified retirement, employee benefits, and investment management company with annuities and institutional asset management at meaningful scale; offers overlapping capabilities within a broader portfolio.
- Prudential Financial: Large multi-line insurance and investment management firm with retirement strategies, annuities, and asset management; provides a broader competitive backdrop for Nassau's targeted retirement/annuity focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nassau Financial Group social profiles
Digital presenceNassau Financial Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nassau Financial Group leadership team
Management profileNumber of profiles
Profiles7 records
Nassau Financial Group funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nassau Financial Group M&A and investment
M&A and investmentM&A3 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nassau Financial Group
What does Nassau Financial Group do?
Nassau Financial Group is a Hartford-based insurance and financial services company that issues fixed annuity products through its insurance subsidiaries and provides asset management services for approximately $24 billion in assets under management. The company also runs the Nassau Reimagine program, a venture investment initiative deploying capital into Insurtech, Fintech, and Retiretech startups.
Is Nassau Financial Group a public or private company?
Nassau Financial Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nassau Financial Group founded?
Nassau Financial Group was founded in 2015. It employs 501 to 1,000 people.
Where is Nassau Financial Group based?
Nassau Financial Group is headquartered in Hartford, United States, in the North America region.
How does Nassau Financial Group make money?
Two revenue lines are on record. Asset Management is the primary driver. The others are annuity Business.
Who are Nassau Financial Group's main competitors?
Direct peers on record are F&G Annuities & Life, Corebridge Financial, Brighthouse Financial, Sammons Financial Group (North American Company for Life and Health Insurance), Jackson Financial, Athene Holding and Global Atlantic Financial Group. Broad incumbents are Lincoln Financial Group, Voya Financial and Prudential Financial.
Does Nassau Financial Group have an API?
No public API is recorded for Nassau Financial Group.
What industry is Nassau Financial Group in?
Nassau Financial Group's product category is Insurance and Annuities. Its primary akta.pro industry code is FSAAAGAG, Insurance General Accounts (Institutional Asset Owners), with a secondary code of FSAAANAC, Employee Benefit & Retirement Plan Trust Services. Its NAICS code is 5251 and its SIC code is 6311.