Gap

What Gap does

Gap Inc. is a publicly traded (NYSE: GAP) American apparel retailer founded in 1969 by Doris and Donald Fisher, headquartered in San Francisco. The company operates a house-of-brands portfolio comprising Old Navy (value/family apparel, ~$8.7B in 2025 net sales, the largest segment), Gap (mid-market casual), Banana Republic (premium professional/explorer), and Athleta (women's active, B Corp certified). Across these four brands, Gap Inc. generated approximately $15.4B in fiscal 2025 revenue, operates ~2,474 company-operated stores and ~1,000 franchise locations across ~35 countries, and serves a consumer base of 40M+ Encore loyalty members. Revenue is generated primarily through direct retail (company-operated stores and e-commerce sites), franchise and licensing royalties (international markets including China via Baozun Inc.), and selective wholesale partnerships (Macy's exclusive sleepwear/intimates). Pricing spans from Old Navy's budget tier ($30 and below) to Banana Republic/Athleta premium-mid, with collaborations like Victoria Beckham reaching $328.

Technology infrastructure spans omni-channel retail operations: e-commerce platforms, in-store POS, supply chain management, and an accelerating AI modernization program. Core AI capabilities are built on partnerships — Google Cloud (Gemini, Agent Studio, Agent Engine, Universal Commerce Protocol) for marketing and shopping experiences; Zeta Global and Publicis Sapient for campaign execution; Inspectorio's Paramo for supply chain traceability; Bold Metrics for AI sizing; Radar for RFID-AI inventory tracking across 1,400+ Old Navy stores; and Drapr (acquired 2021) for virtual try-on. The company maintains rigorous supply chain compliance (UK Modern Slavery Act, California Transparency Act, Canada Bill S-211, International Accord, Better Work, SLCP). Q1 fiscal 2026 net sales reached $3.5B (up 1% YoY) with $464M returned to shareholders, $2.6B cash on hand, and 9 consecutive quarters of positive comparable sales.

Name

Gap

Legal name

The Gap, Inc.

Website

https://gapinc.com

Company type

Public

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Gap Inc. (NYSE: GAP) operates a four-brand American apparel portfolio (Old Navy, Gap, Banana Republic, Athleta) generating ~$15.4B in annual revenue across ~3,500 global stores, e-commerce, franchise, and selective wholesale channels, serving value, mid-market, and premium consumers with an AI-modernizing omni-channel platform.

Ownership category

akta.pro rank

Product category

Specialty Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Denim & Casualwear Brands (CRAAAAAE), Ties, Bow Ties & Pocket Squares (CRAAAJAH)

Keywords

• Apparel retail
• Casual clothing
• Family fashion
• Athleisure apparel
• Omni-channel retail

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Apparel Sales (Company-Operated): Gap Inc. generates the vast majority of its revenue through direct retail sales of apparel, accessories, and personal care products under its Old Navy, Gap, Banana Republic, and Athleta brands through company-operated stores and e-commerce websites in the US, Canada, Japan, and Taiwan. This is the primary revenue stream.
2. Franchise and Licensing Revenue: Gap Inc. generates revenue through franchise agreements for Old Navy, Gap, Banana Republic, and Athleta stores throughout Asia, Europe, Latin America, the Middle East, and Africa, as well as licensing agreements for products using Gap brand names. Third parties operate stores and websites under these agreements, paying royalties or licensing fees to Gap.
3. Wholesale/Partner Distribution: Gap generates revenue through wholesale and partner distribution arrangements, including exclusive collections with retailers like Macy's (sleepwear, underwear, and intimates collections), and other third-party retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Gap Inc. is a house of four iconic American apparel brands — Old Navy, Gap, Banana Republic, and Athleta — that designs, sources, and sells casual clothing, accessories, and personal care products for men, women, and children. Products are distributed through approximately 2,474 company-operated stores, owned e-commerce websites, ~1,000 franchise locations across ~35 countries, and select wholesale partnerships. The portfolio spans value (Old Navy) to mid-market (Gap) to premium workwear (Banana Republic) to active lifestyle (Athleta), with growing offerings in beauty, accessories, and celebrity collaborations.

Product overview

Gap Inc. operates as a house of iconic American brands offering apparel, accessories, and personal care products for men, women, and children. The company encompasses four core brands: Old Navy (value-oriented family apparel generating over half of company revenue), Gap (mid-market casual wear with strong comparable sales momentum), Banana Republic (premium professional wear positioned as modern explorer), and Athleta (athletic apparel certified as B Corp). Beyond core brands, Gap has expanded into new product categories including beauty and accessories, maintains licensed sleepwear/intimates collections through Macy's partnership, and operates Gap Encore loyalty program with 40 million members. The company also leverages technology through Google Cloud AI tools, Inspectorio's supply chain platform, and AI-powered marketing capabilities to personalize customer experiences and optimize operations across its brand portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Gap Encore: Loyalty program relaunched in February 2026 with 40 million members
• Gap Studio
• Arc Jean
• Get Blue

Products and services

• Old Navy Value-oriented family apparel brand offering affordable clothing and accessories for men, women, and children; generated $8.7 billion in 2025 net sales, more than half of Gap Inc.'s total revenue.
• Gap Core mid-market apparel brand offering casual clothing and accessories for the whole family; delivered double-digit comparable sales growth in Q1 2026, its 10th consecutive quarter of positive comparable sales.
• Banana Republic Premium professional apparel brand positioned as a modern explorer brand; generated $1.9 billion in net sales last year with 3% comparable sales growth.
• Athleta Certified B Corporation women's athletic and performance apparel brand; reported $270 million in Q1 2026 sales with 12% YoY decline and 11% comparable sales drop, with CEO framing 2026 as a 'rebuild year'.
• Gap Encore Loyalty Program Loyalty program relaunched in February 2026 with approximately 40 million members; features AI-powered personalization, behavioral rewards, gamification, and unified incentives connecting campaigns with loyalty systems.
• Gap x Victoria Beckham Capsule Collection 38-piece multi-season collaboration with Victoria Beckham reimagining Gap classics including denim, khaki, tees, button-ups, fleeces, and structured outerwear; prices $34–$328; available across North America, UK, Japan, and China.
• Banana Republic Archive Reissue Collection Heritage collection launched in partnership with The Explorers Club, featuring 20 pieces inspired by exploration, environmentalism, and discovery, with a campaign starring Joshua Jackson.
• Macy's x Gap Sleepwear and Intimates Collection Exclusive wholesale collection of sleepwear, underwear, and intimates for men and women available at Macy's; features organic and breathable fabrics priced $12.50–$79.95; first collaboration between Gap and Macy's.
• Gap Beauty and Accessories Category expansion into beauty and accessories at Gap and Old Navy with affordable, trend-forward products aimed at differentiating in the apparel market and driving customer engagement.
• Get Blue Water.org Collection Limited-edition collection supporting Water.org's Get Blue movement co-founded by Matt Damon and Gary White, with proceeds providing safe water access through Water.org's microfinance model.

Quantifiable outcome

• 9 consecutive quarters of positive comparable sales growth
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability13 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or Integration · 23 June 2026Gap announced a comprehensive AI-powered marketing modernization initiative in partnership with Google Cloud, building a unified data foundation and AI-powered marketing stack across all brand portfolio channels. Gap is leveraging Google Cloud tools including Agent Studio, Agent Engine, Gemini models, and visual content generation tools to enable faster personalization, AI-driven workflows, and improved customer retention. This expands Gap's October 2025 cloud and AI partnership with Google Cloud, with the goal of removing silos across Gap's marketing ecosystem and creating a scalable real-time growth engine.
• Zeta GlobalcoreTechnology or Integration · 23 June 2026Gap partnered with Zeta Global as part of its AI-led marketing modernization initiative. Zeta Global's Athena intelligence platform is being deployed for campaign execution, enabling real-time personalization and continuous learning across Gap's portfolio of brands including Old Navy, Banana Republic, and Athleta. The platform integrates customer and product intelligence to accelerate campaign delivery across owned marketing channels.
• Publicis SapientcoreTechnology or Integration · 23 June 2026Gap partnered with Publicis Sapient as part of its AI-powered marketing stack modernization. Publicis Sapient is deploying its AI-enabled operating model to improve marketing connectivity and measurement across Gap's shared marketing organization. The initiative aims to free marketing teams to focus on strategy and creative work while enabling real-time personalization at scale across owned channels.
• Water.org (Get Blue Campaign)minorStrategic or Co-development Partner · 9 June 2026Gap Inc. is a founding partner of Water.org's Get Blue campaign, co-founded by Matt Damon and Gary White, alongside Starbucks, Amazon, and Ecolab. Gap launched a limited-edition collection with proceeds helping provide safe water access for families through Water.org's microfinance model, which has transformed 90 million lives. The initiative aims to reach more than 200 million people by 2030. Gap's product collection is part of broader brand activations including Starbucks specialty drinks and Amazon Alexa donations.
• Victoria BeckhamcoreStrategic or Co-development Partner · 20 April 2026Gap and Victoria Beckham announced a multi-season collaboration debuting with a 38-piece capsule collection on April 24, 2026, reimagining Gap classics (denim, khaki, tees, button-ups, fleeces, outerwear) through Beckham's design lens. Prices range from $34 to $328, available across North America, the UK, Japan, and China. The partnership represents Gap's pivot to more aspirational design targeting discerning shoppers seeking elevated casual wear. Zac Posen oversees Gap's creative direction. Gap Encore members received early access at a NYC pop-up on April 23.
• Macy'sminorChannel Partner/ Reseller/ Distributor · 20 April 2026Gap and Macy's launched an exclusive partnership featuring a collection of sleepwear, underwear, and intimates for men and women, available on Macy's platform and in select Macy's stores. This marks the first collaboration between the two brands, aiming to extend their reach and offer modern, comfortable essentials featuring organic and breathable fabrics priced from $12.50 to $79.95.
• Baozun Inc.coreChannel Partner/ Reseller/ Distributor · 16 April 2026Gap's China business is managed by Baozun Inc., which acquired Gap's Greater China operations in 2022 for up to $50 million after 12 years of Gap operating directly. Baozun operates Gap's e-commerce on Tmall and manages approximately 50 new store openings planned for mainland China in 2026, with Gap China achieving quarterly profitability and over 20% revenue growth in recent periods. The partnership reflects Gap's 'glocal' strategy combining global brand management with local market expertise.
• Dhar Mann StudiosminorGTM or Marketing Partner · 14 April 2026Gap maintains an ongoing partnership with content creator Dhar Mann, including short-form video activations on social media, YouTube content collaborations, and promotional giveaways (e.g., $1,000 Old Navy gift certificate at Social Media Week NYC). Gap's SVP of marketing Damon Berger works alongside Dhar Mann's studio, which operates a 125,000-square-foot facility with 85 sets generating 1 billion views per month.
• Fashion Institute of Technology (FIT)minorStrategic or Co-development Partner · 14 April 2026Gap Inc. and FIT announced The Doris Fisher Creators Program at the FIT Annual Gala on April 14, 2026. The mentorship initiative named after Gap co-founder Doris Fisher connects FIT students with Gap Inc. leaders and creatives through structured mentorship, launching in Fall 2026 with an inaugural cohort of 30 students from disciplines including Fashion Design, Graphic Design (Apparel), and Fabric Styling. The program builds on Gap's existing workforce development efforts including This Way ONward and its rotational management program.
• InspectoriocoreTechnology or Integration · 9 April 2026Gap announced a collaboration with Inspectorio to deploy its AI layer called Paramo for product traceability and data collection across its global supplier network spanning all Gap brands (Old Navy, Gap, Banana Republic, and Athleta). The technology uses AI agents and copilots to enhance supplier coordination, improve compliance monitoring, and automate corrective actions to drive operational efficiency and cost savings. The partnership is part of Gap's broader digital transformation strategy to improve supply chain visibility, quality management, and regulatory compliance.
• KATSEYE (HYBE x Geffen Records)coreStrategic or Co-development Partner · 1 August 2025KATSEYE, the international girl group managed by HYBE and Geffen Records, maintains an ongoing partnership with Gap for merchandise and branded content. Their 'Better in Denim' campaign generated approximately 8 billion impressions and 400 million views, winning dual Webby Awards. Gap CEO Richard Dickson described the collaboration as achieving 'cultural domination.' The partnership continues with KATSEYE's merchandise offerings and future activations.
• SyreminorStrategic or Co-development Partner · 1 June 2025Syre partnered with Gap and Target in June 2025 to supply recycled polyester for Gap's sustainable apparel production. This partnership is part of Gap's sustainability strategy to increase the use of recycled and eco-friendly materials in its products, including sustainable hoodie variants using organic cotton and recycled materials.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Eagle Outfitters: Multi-brand specialty apparel retailer (American Eagle, Aerie) serving similar value-conscious youth and family customers through mall-based and omni-channel retail; directly comparable to Gap/Old Navy on demographic, price point, and distribution model.
• Abercrombie & Fitch: Operator of Abercrombie & Fitch and Hollister brands, with overlapping mid-market casual apparel positioning and a similar omni-channel mall-to-digital transition; directly competes with Gap, Old Navy, and Banana Republic.
• Urban Outfitters: Runs a portfolio of lifestyle apparel brands (Urban Outfitters, Anthropologie, Free People, Nuuly) targeting fashion-forward 18-30 consumers with similar omni-channel retail and own-brand sourcing strategy as Gap Inc.
• Levi Strauss & Co. Iconic American denim and casualwear brand competing most directly with the Gap brand on denim, hoodies, and casual basics; similar heritage, global wholesale-plus-DTC mix, and sustainability positioning.
• Hanesbrands: Mass-market basics apparel company (Hanes, Champion, Bonds) with overlapping value-segment customer base to Old Navy and Macy's x Gap intimates line, and comparable global supply-chain scale.
• H & M Hennes & Mauritz: Global fast-fashion value retailer with similar omni-channel store-and-online model and value-conscious family positioning; the most direct international mass-market apparel comparable to Old Navy and Gap.

Broad incumbents

• PVH Corp. Owner of Calvin Klein and Tommy Hilfiger, a larger multi-brand apparel house with global wholesale and DTC reach; comparable to Gap Inc. as a house-of-brands operator, though more premium and wholesale-skewed.
• Tapestry, Inc. Multi-brand lifestyle house (Coach, Kate Spade, Stuart Weitzman) with overlapping accessories-and-apparel strategy and North American department-store distribution; comparable to Gap Inc. on house-of-brands operating model.
• Nordstrom, Inc. Multi-brand North American department-store retailer carrying many of the same vendors and customers as Gap; serves as a key wholesale channel and is broadly comparable on omni-channel scale and fashion-cycle exposure.
• Ralph Lauren Corporation: Premium global lifestyle apparel and accessories brand operating DTC, wholesale, and licensing across similar geographies to Gap; comparable on multi-channel house-of-one-brand model and brand-led pricing power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gapinc
• YouTubeyoutube.com/user/GapInc
• Facebookfacebook.com/GapInc
• LinkedInlinkedin.com/company/gap-inc-
• Instagraminstagram.com/gapinc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gap