Hanesbrands
Hanesbrands is a vertically integrated apparel manufacturer producing basic, intimate, and activewear under heritage brands including Hanes, Bali, Maidenform, and Playtex, serving mass-market consumers through wholesale (notably Walmart), direct-to-consumer, and licensing channels. Acquired by Gildan Activewear in December 2025, the combined entity operates 40+ manufacturing facilities globally with approximately $6.9 billion in annual revenue.
- Company typePrivate
- Founded1901
- HeadquartersWinston Salem, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hanesbrands does
Hanesbrands Inc. is a global apparel manufacturer founded in 1901 and headquartered in Winston-Salem, North Carolina. The company produces and markets innerwear, intimate apparel, activewear, and basic apparel under a portfolio of heritage brands including Hanes, Bali, Maidenform, Playtex, GOLDTOE, Peds, Bonds, Comfort Colors, and American Apparel. It operates a vertically integrated manufacturing model spanning yarn-spinning, textiles, sewing, and distribution across 40+ combined facilities globally, with proprietary production technology such as PrintNOW reducing printing time by up to 40% versus conventional methods. The Champion athletic apparel brand was previously a portfolio anchor but was divested to Authentic Brands Group in 2024.
Hanesbrands distributes through wholesale partnerships — notably an expanded arrangement with Walmart for men's apparel across U.S. stores and online — supplemented by direct-to-consumer channels via brand websites and licensing arrangements including a 2026 global deal with Designer's Linen Inc. for the Hanes Home textiles line. Pricing is mass-market oriented, with products such as the Champion Hoodie positioned at $40–$60 targeting the affordable comfort segment of the $400 billion global apparel market. The company's customer base spans men's, women's, and activewear segments with a horizontal segmentation approach.
On December 1, 2025, Gildan Activewear completed its acquisition of Hanesbrands for approximately $2.2 billion in equity and $4.4 billion in enterprise value, creating a combined apparel entity with ~$6.9 billion in annual revenue, ~$200 million in targeted cost synergies, and approximately 185 million shares outstanding. Following the transaction, Hanesbrands became a wholly-owned subsidiary of Gildan Activewear Inc., with operational leadership headquartered in Montréal, Québec while maintaining significant presence in Winston-Salem, North Carolina. A $78 million expansion of the Martinsville, Virginia manufacturing complex was announced in February 2026, signaling continued capital investment post-acquisition.
Hanesbrands firmographics
Firmographics- Name
- Hanesbrands
- Legal name
- Hanesbrands Inc.
- Website
- https://hanesbrands.com
- Company type
- Private
- Founded year
- 1901
- Operating status
- Acquired
- Headcount range
- 5,001–10,000 employees
- Short description
- Hanesbrands is a vertically integrated apparel manufacturer producing basic, intimate, and activewear under heritage brands including Hanes, Bali, Maidenform, and Playtex, serving mass-market consumers through wholesale (notably Walmart), direct-to-consumer, and licensing channels. Acquired by Gildan Activewear in December 2025, the combined entity operates 40+ manufacturing facilities globally with approximately $6.9 billion in annual revenue.
- Ownership category
- akta.pro rank
Hanesbrands industry classification
Industry- Product category
- Basic Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Merchant Wholesalers (42435), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Fashion Apparel Wholesale (Men’s, Women’s, Kids) (CRAOADAA), Men’s Apparel Retail (CRAAABAC)
Keywords
Where Hanesbrands is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hanesbrands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale/Apparel Sales: Traditional wholesale distribution of underwear, intimate apparel, activewear, and socks through major retail partners like Walmart.
- Direct-to-Consumer: Direct-to-consumer channels through brand websites and retail stores for core brands including Champion.
- Licensing Royalties: Licensing deals such as the global licensing agreement with Designer's Linen Inc. for Hanes Home textiles line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Champion Hoodie - mass market positioning |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Hanesbrands product offering
Product offeringCore offering
Hanesbrands is a global apparel manufacturer that designs, produces, and sells basic and intimate apparel, socks, hosiery, and activewear under owned consumer brands including Hanes, Bali, Maidenform, Playtex, GOLDTOE, Peds, Comfort Colors, American Apparel, and Bonds. Its products are primarily distributed through mass-market wholesale retailers (notably Walmart) and direct-to-consumer brand websites, with manufacturing executed across a vertically integrated global footprint.
Product overview
Hanesbrands Inc. was a global apparel company that manufactured and marketed innerwear, activewear, and intimate apparel under multiple well-known brands. The portfolio included Champion (athletic apparel), Hanes (underwear and basics), and intimate apparel brands such as Bali, Maidenform, Playtex, and others. Following the acquisition by Gildan Activewear in December 2025, Hanesbrands became part of a combined company with approximately $6.9 billion in annual revenue. Prior to acquisition, Hanesbrands invested in direct-to-consumer channels, sustainable sourcing, and licensing deals, while leveraging core brands like Champion and its underwear portfolio to maintain market share in the athleisure and intimate apparel markets.
Differentiator
Problem solved
Functional benefit
Brands
- Hanes®: Core apparel brand including underwear, socks, and basics
- Bonds®
- Maidenform®
- Bali®
- Playtex®
- GOLDTOE®
- Peds®
- Champion
- Comfort Colors®
- American Apparel®
Products and services
- Hanes (core underwear and basics brand) Core underwear and basics apparel brand sold through mass-market wholesale (notably Walmart across U.S. stores and online channels) and direct-to-consumer channels, serving everyday apparel needs of consumers.
- Hanesbrands Intimate Apparel (Bali, Maidenform, Playtex) Intimate apparel including bras, underwear, shapewear, and lingerie marketed under the Bali, Maidenform, and Playtex brands for women seeking comfort, style, inclusivity, and body-positive fit. Listed among major players in the global intimate wear market.
- Hanesbrands Underwear Core underwear products marketed under multiple Hanesbrands-owned labels, sold to mass-market consumers and competing in the $92.30 billion global underwear market alongside Shenzhou International, Gildan, Delta Galil, and MAS Holdings.
- Hanesbrands Socks and Hosiery (GOLDTOE, Peds) Socks and hosiery products sold under the GOLDTOE and Peds brands for everyday comfort, durability, and affordability.
- Champion Hoodie Heritage cotton-heavy hoodie product line positioned as an affordable comfort icon within the $400 billion global apparel market, priced at $40-$60 and competing against fast-fashion and performance-activewear brands.
- Hanesbrands Decorated Apparel Customizable apparel offering including screen printing, digital printing, and direct-to-garment printing services, utilizing PrintNOW technology that reduces production time by up to 40%.
- Hanes Home (licensed textiles line) Licensed home textiles line covering utility bedding, sheets, comforters, towels, and crib items, distributed via Designer's Linen Inc. as part of a global licensing agreement.
- Bonds Apparel (Australia) Apparel brand within the Hanesbrands portfolio serving the Australian market.
- Comfort Colors Garments Apparel brand within the Hanesbrands portfolio specializing in dyed garments.
- American Apparel Apparel brand within the Hanesbrands portfolio.
Companies that use Hanesbrands
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Hanesbrands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hanesbrands partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Designer's Linen Inc. (DLI)coreDesigner's Linen Inc. signed a global licensing deal with Hanes to develop a Hanes Home textiles line, scheduled to launch in 2026. The license covers utility bedding, sheets, comforters, towels, and crib items, extending DLI's portfolio strategy which includes Roberto Cavalli Home, Lisa Vanderpump Home, and John Richmond.
- Gildan Activewear Inc.flagshipGildan Activewear completed acquisition of HanesBrands for US$2.2 billion (equity) / US$4.4 billion enterprise value. Transaction finalized December 1, 2025. Combined entity has approximately US$6.9 billion in annual revenue with $200 million expected cost synergies.
- WalmartcoreHanesBrands expanding partnership with Walmart to scale men's apparel distribution across U.S. stores and online channels. Key industry development identified in DataM Intelligence's menswear market report.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Hanesbrands competitors and assessment
Company assessmentEmerging players
- Under Armour: Athletic apparel brand competing with the former Champion line in activewear. Comparable to Hanesbrands' activewear ambitions and to the Champion brand Hanesbrands previously owned and divested.
- Authentic Brands Group: Brand licensing platform that acquired Champion from Hanesbrands in 2024. Comparable as a counterparty in brand licensing transactions and as an evolving competitor in activewear brand management.
Broad incumbents
- Ralph Lauren: Iconic American apparel brand with multi-channel distribution (wholesale, DTC, licensing). Comparable to Hanesbrands in brand-portfolio strategy, wholesale-retail balance, and use of licensing deals to extend brand equity.
- Levi Strauss & Co. Iconic American apparel brand with wholesale and DTC distribution. Comparable to Hanesbrands as a heritage brand operating across wholesale partnerships, DTC, and licensing in a $400B global apparel market.
- PVH Corp: Apparel conglomerate owning Calvin Klein and Tommy Hilfiger, listed alongside Hanesbrands as a major player in global apparel. Comparable as a brand-driven apparel platform with wholesale and DTC distribution, though with a more fashion-forward portfolio.
Regional players
- MAS Holdings: Sri Lanka-based apparel manufacturer competing in intimates, activewear, and basics. Comparable to Hanesbrands as a vertically integrated apparel manufacturer in the same global underwear and intimates wholesale supply chain.
Direct peers
- Gildan Activewear: Now the parent company of Hanesbrands following the December 2025 acquisition. Gildan manufactures basic apparel including activewear, socks, and underwear, and competes directly with Hanesbrands in printwear, socks, and basics across similar wholesale channels.
- Delta Galil Industries: Global manufacturer of intimate apparel, socks, and activewear. Comparable to Hanesbrands as a vertically integrated basic apparel manufacturer competing in the same underwear and intimates wholesale channels.
- Fruit of the Loom (Berkshire Hathaway): Manufacturer of basic apparel including underwear, t-shirts, and activewear, owned by Berkshire Hathaway. Directly comparable to Hanesbrands in the basics/wholesale channel with similar mass-retail distribution.
- Jockey International: Manufacturer of underwear and intimate apparel, listed alongside Hanesbrands as a major player in global intimate wear. Directly comparable in intimates and underwear with overlapping product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hanesbrands social profiles
Digital presenceHanesbrands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hanesbrands leadership team
Management profileNumber of profiles
Profiles4 records
Hanesbrands subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hanesbrands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hanesbrands M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hanesbrands
What does Hanesbrands do?
Hanesbrands is a global apparel manufacturer that designs, produces, and sells basic and intimate apparel, socks, hosiery, and activewear under owned consumer brands including Hanes, Bali, Maidenform, Playtex, GOLDTOE, Peds, Comfort Colors, American Apparel, and Bonds. Its products are primarily distributed through mass-market wholesale retailers (notably Walmart) and direct-to-consumer brand websites, with manufacturing executed across a vertically integrated global footprint.
Is Hanesbrands a public or private company?
Hanesbrands is a private company. It is classified as corporate owned and is currently acquired.
When was Hanesbrands founded?
Hanesbrands was founded in 1901. It employs 5,001 to 10,000 people.
Where is Hanesbrands based?
Hanesbrands is headquartered in Winston Salem, United States, in the North America region.
How does Hanesbrands make money?
Three revenue lines are on record. Wholesale/Apparel Sales are the primary driver. The others are direct-to-Consumer and licensing Royalties.
Who are Hanesbrands's main competitors?
Emerging players on record are Under Armour and Authentic Brands Group. Broad incumbents are Ralph Lauren, Levi Strauss & Co. and PVH Corp. MAS Holdings is listed as a regional player. Direct peers are Gildan Activewear, Delta Galil Industries, Fruit of the Loom (Berkshire Hathaway) and Jockey International.
Does Hanesbrands have an API?
No public API is recorded for Hanesbrands.
What industry is Hanesbrands in?
Hanesbrands's product category is Basic Apparel Manufacturing. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAOADAA, Fashion Apparel Wholesale (Men’s, Women’s, Kids). Its NAICS code is 315 and its SIC code is 2300.