equipifi
equipifi provides a white-label Buy Now, Pay Later SaaS platform that enables banks and credit unions to embed pay-over-time capabilities directly into their own digital banking apps, serving over 70 financial institution clients across 28+ U.S. states.
- Company typePrivate
- Founded2021
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What equipifi does
equipifi is a Scottsdale, Arizona-based fintech founded in 2021 by former credit union executive Bryce Deeney. The company provides a white-label, cloud-based SaaS Buy Now, Pay Later platform that enables banks and credit unions to embed pay-over-time capabilities directly into their own digital banking experiences, with the financial institution remaining the lender and owner of the member relationship. The platform comprises two consumer-facing products (Pre-Purchase for real-time funds before checkout and Post-Purchase for splitting debit card and checking account transactions into installments) and five operational modules (Reporting, Loan Management, Risk Management, Marketing, and Integration). It is integrated with major digital banking platforms including Lumin Digital, Alkami Technology, and Jack Henry Banno, allowing FIs to go live in as few as eight weeks.
The company's technology stack centers on a proprietary pre-qualified offer engine that uses the financial institution's own transaction data and account history to generate personalized BNPL offers without hard credit pulls, combined with automated underwriting, loan management, and configurable risk parameters. The platform is SOC 2 Type 2 certified (audited by A-LIGN in September 2024) and supports both pre- and post-purchase workflows tied to debit cards and checking accounts. As of 2026, equipifi reports partnerships with over 70 financial institutions across 28+ U.S. states, with reported year-over-year growth of 750% in FIs live on the platform and 3,300% in active users. Disclosed customer outcomes include an aggregate 30+ day delinquency rate of 1.43% across the platform versus 3.25% for standard credit card portfolios.
equipifi generates revenue through enterprise SaaS subscription and usage fees paid by financial institution clients on multi-year contracts with custom pricing (no public pricing). Its go-to-market combines direct enterprise sales to credit union and bank leadership with channel partnerships through Credit Union Service Organizations (CUSOs) such as Velera and CUSG, which resell the platform across their credit union networks. The company is venture-backed with $49 million in total disclosed funding across a $3 million seed (November 2021, New Stack Ventures), a $12 million Series A (May 2022, co-led by Curql Collective and PHX Ventures), and a $34 million Series B (May 2026, led by Left Lane Capital). Headcount is in the 11-50 range with a stated plan to double over the twelve months following the Series B.
equipifi firmographics
Firmographics- Name
- equipifi
- Legal name
- EquipiFi, Inc.
- Website
- https://equipifi.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- equipifi provides a white-label Buy Now, Pay Later SaaS platform that enables banks and credit unions to embed pay-over-time capabilities directly into their own digital banking apps, serving over 70 financial institution clients across 28+ U.S. states.
- Ownership category
- akta.pro rank
equipifi industry classification
Industry- Product category
- Embedded Lending Software
- NAICS
- Sales Financing (52222), Activities Related to Credit Intermediation (5223)
- SIC
- Services-Prepackaged Software (7372), Personal Credit Institutions (6141)
- akta.pro primary industry
- Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)
- akta.pro secondary industries
- Issuer/Network-Led Installments (Card-Based Pay-Over-Time) (FSAGAIAB), Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)
Keywords
Where equipifi is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
equipifi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription / Usage Fees: equipifi charges financial institutions a SaaS fee for access to its white-label BNPL platform, including integration, eligibility engines, loan management, and reporting tools. Pricing is likely tiered based on volume or number of accounts. As a B2B SaaS for regulated financial institutions, revenue is recurring in nature.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS for financial institutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
equipifi product offering
Product offeringCore offering
equipifi provides a white-label Buy Now, Pay Later (BNPL) SaaS platform that enables banks and credit unions to embed flexible payment capabilities directly into their own digital banking experiences. The platform supports pre-purchase funds availability and post-purchase installment splitting on debit card and checking account transactions, with automated eligibility, underwriting, and loan management powered by the FI's own transaction data.
Product overview
equipifi is a white-label BNPL platform for financial institutions, consisting of a core platform with two primary product offerings (Pre-Purchase and Post-Purchase) and five platform modules (Reporting, Loan Management, Risk Management, Marketing, and Integration). The platform enables banks and credit unions to embed BNPL capabilities directly into their digital banking experiences, including debit card transactions and checking accounts. Financial institutions can offer pre-qualified BNPL plans, automated underwriting, and configurable risk parameters while maintaining their own branding. The platform is offered as a SaaS solution integrated with major banking cores and digital banking platforms, allowing institutions to launch within approximately 8 weeks.
Differentiator
Problem solved
Functional benefit
Products and services
- White-Label Buy Now, Pay Later Platform Cloud-based SaaS BNPL platform enabling banks and credit unions to embed white-label flexible payment capabilities (pre-purchase and post-purchase) directly into their own digital banking experiences, with the FI as the lender and brand owner.
- Pre-Purchase Provides real-time funds access before checkout, allowing financial institution customers to get pre-qualified purchasing power with funds deposited in moments based on their checking account and transaction history.
- Post-Purchase Enables customers to split larger purchases after the spend, converting eligible debit card transactions into installment plans within their digital banking experience using checking account funds.
Quantifiable outcome
- 3,300% increase in active users on platform over 12 months prior to Oct 2024
- +8 more outcomes
Companies that use equipifi
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
equipifi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
equipifi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VeleracoreVelera, the nation's premier payments credit union service organization (CUSO) and integrated fintech solutions provider, partnered with equipifi to enable its credit union clients to launch in-house debit card BNPL products. Velera's network of credit union clients can go live in as little as eight weeks. Velera also introduced 'Debit Flex Payments' powered by equipifi.
- CUSGcoreStrategic partnership with CUSG, a technology platform company serving credit unions, to embed BNPL capabilities within credit union digital banking apps. The partnership extends equipifi's BNPL solutions across CUSG's network of credit union partners and positions both companies to capture share in the growing BNPL market.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
equipifi competitors and assessment
Company assessmentDirect peers
- Atomic: Atomic provides embedded fintech products — including 'Pay Later' BNPL — to banks, credit unions, and fintechs via direct integrations into digital banking. It is the closest comparable to equipifi in target buyer, product category (white-label bank-embedded pay-over-time), and GTM.
- Treasury Prime: Treasury Prime provides embedded banking and fintech infrastructure (BaaS) to banks, enabling them to launch new deposit, payment, and lending products quickly. It targets the same FI buyer with a similar 'platform that powers FI-led product innovation' model.
Broad incumbents
- Klarna: Klarna is the global BNPL leader and has been expanding into bank-embedded installments (e.g., Westpac, Commonwealth Bank). It competes with equipifi for the same pay-over-time moment and increasingly for FI distribution, though its primary brand is consumer-direct.
- Affirm: Affirm is a major U.S. BNPL provider pursuing bank and card-issuer partnerships to embed pay-over-time. It overlaps with equipifi in the bank-embedded BNPL category but operates at much larger scale and serves consumers directly as a primary brand.
- PayPal: PayPal's Pay Later products (Pay in 4, Pay Monthly) compete for the same consumer installment moments and have been pushed through bank and card partnerships. It is a broader incumbent whose BNPL offering overlaps with equipifi's end-user use case.
- Sezzle: Sezzle is a publicly traded U.S. BNPL provider focused on consumer pay-over-time. While primarily merchant-direct today, its product category and consumer value proposition are highly comparable to equipifi's downstream member experience.
- Alkami Technology: Alkami is a leading digital banking platform for U.S. banks and credit unions and is one of equipifi's core integration partners (e.g., Westmark CU). It is both a distribution channel and a potential competitor if it adds native pay-over-time features.
- nCino: nCino is a cloud banking platform serving banks and credit unions with account opening, lending, and digital banking workflows. It is a broader incumbent in the same FI software category where equipifi competes for budget and product mindshare.
Emerging players
- Unit: Unit is an embedded banking platform that enables companies and FIs to embed financial accounts, payments, and lending products. It overlaps with equipifi in the embedded-finance-for-FIs category, though with a broader product surface and earlier-stage traction.
Others
- LoanPro: LoanPro is a modern loan servicing and lending platform used by lenders, BNPL providers, and fintechs. It is an enabling/ecosystem peer — its servicing technology is adjacent to equipifi's loan management module and could be an alternative stack for FI lenders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
equipifi social profiles
Digital presenceequipifi compliance and trust
Trust signalCompliance1 record
equipifi financial estimates
Financial estimateRevenue estimate
Valuation estimate
equipifi leadership team
Management profileNumber of profiles
Profiles5 records
equipifi funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
equipifi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about equipifi
What does equipifi do?
equipifi provides a white-label Buy Now, Pay Later (BNPL) SaaS platform that enables banks and credit unions to embed flexible payment capabilities directly into their own digital banking experiences. The platform supports pre-purchase funds availability and post-purchase installment splitting on debit card and checking account transactions, with automated eligibility, underwriting, and loan management powered by the FI's own transaction data.
Is equipifi a public or private company?
equipifi is a private company. It is classified as venture growth investor backed and is currently operating.
When was equipifi founded?
equipifi was founded in 2021. It employs 11 to 50 people.
Where is equipifi based?
equipifi is headquartered in Scottsdale, United States, in the North America region.
How does equipifi make money?
One revenue line is on record: saaS Platform Subscription / Usage Fees.
Who are equipifi's main competitors?
Direct peers on record are Atomic and Treasury Prime. Broad incumbents are Klarna, Affirm, PayPal, Sezzle, Alkami Technology and nCino. Unit is listed as an emerging player. LoanPro is listed as an others.
Does equipifi have an API?
No public API is recorded for equipifi.
What industry is equipifi in?
equipifi's product category is Embedded Lending Software. Its primary akta.pro industry code is BPAMAFAG, Buy Now, Pay Later (BNPL) Platforms, with a secondary code of FSAGAIAB, Issuer/Network-Led Installments (Card-Based Pay-Over-Time). Its NAICS code is 52222 and its SIC code is 7372.