What SERHANT. does

SERHANT. is a luxury real estate brokerage and media company founded in 2020 by Ryan Serhant and headquartered in New York. The firm operates a full-service residential and commercial brokerage across 17 states, supported by 2,000+ agents, and generated $7.1 billion in sales volume in 2025 while compounding at over 100% annually. It serves luxury and ultra-high-net-worth buyers, sellers, and developers through dedicated divisions including SERHANT. New Development, SERHANT. Commercial, SERHANT. SWFL, and a private client group.

The company's platform is built around an agent-centric stack: the S.MPLE AI engine automates contract management, marketing, and CRM tasks; SERHANT. Studios produces film-quality content for the 'Listed' YouTube channel; SERHANT. ADX provides data-driven geo-targeting and brand engagement tools; and SERHANT. ID Lab delivers branding and design services. These modules feed into the Sell It referral network, which connects 47,000+ agents across 133 countries. Distribution is reinforced by Ryan Serhant's personal brand, the Netflix series 'Owning Manhattan,' 10M+ social followers, and partnerships including Zillow Preview (pre-MLS placement to 235M monthly users) and T-Mobile SuperMobile.

SERHANT. monetizes primarily through transaction commissions on luxury residential and new-development sales, supplemented by agent platform economics (recruitment and rebranding of independent brokerages), referral network fees via Sell It, and ancillary media/branding services from Studios, ADX, and ID Lab. In January 2025 it closed a $45 million Series A led by Camber Creek and Left Lane Capital to scale S.MPLE and support national expansion.

Name

SERHANT.

Legal name

Serhant Real Estate, Inc.

Website

https://serhant.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

SERHANT. is a New York-based luxury real estate brokerage and media company operating across 17 states with 2,000+ agents, an AI administrative platform (S.MPLE), in-house content and branding studios, and a global referral network serving high-net-worth buyers, sellers, and developers.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Luxury real estate brokerage
• Residential property sales
• New development marketing
• Real estate agent platform
• Global referral network

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage revenue generated through commissions on residential property sales, luxury transactions, and new development projects. The firm operates across luxury residential brokerage, new development sales, and private client divisions.
2. Agent Platform Fees: Revenue generated from agents operating under the SERHANT. platform, including recruitment and rebranding of independent brokerages.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SERHANT. is a luxury real estate brokerage that provides residential and commercial property buying, selling, and renting services across 17 U.S. states through more than 2,000 agents. The brokerage is augmented by a media and technology platform: the S.MPLE AI administrative engine automates agent workflows, while in-house SERHANT. Studios produces film-quality marketing content, SERHANT. ADX delivers data-driven geo-targeting, and the Sell It network enables cross-border referrals across 133 countries.

Product overview

SERHANT. is a luxury real estate brokerage and media company operating as a platform-plus-modules architecture. The core offering is the SERHANT. Brokerage, a full-service luxury real estate firm spanning residential and commercial property transactions across 17 states. This core is augmented by S.MPLE, an AI-powered administrative automation engine that streamlines contract management, marketing, and CRM for agents. Supporting the platform are several proprietary modules: SERHANT. Studios (in-house content production), SERHANT. ADX (data and technology solutions), SERHANT. ID Lab (branding and creative services), the Sell It Referral Network (global referral platform with 47K+ agents across 133 countries), and SERHANT. New Development (new construction sales and marketing). The company also leverages its media presence through the Netflix reality series 'Owning Manhattan' as a brand development tool.

Differentiator

Problem solved

Functional benefit

Brands

• S.mple: AI-powered administrative platform for real estate agents that simplifies contract management, marketing, and CRM tasks
• SERHANT. Studios
• SERHANT. ADX
• SERHANT. ID Lab
• SERHANT. New Development
• SERHANT. Commercial
• Sell It
• SuperMobile

Products and services

• SERHANT. Brokerage Full-service luxury residential and commercial real estate brokerage providing buying, selling, and renting representation for high-net-worth clients across 17 U.S. states. The brokerage is the firm's core revenue-generating service, organized around luxury residential, new development, private client, and commercial divisions, and is supported by in-house media, AI, and creative capabilities.
• S.MPLE S.MPLE is an AI-powered administrative platform for real estate agents that automates contract management, marketing content creation, and CRM tasks. The platform has saved the firm's nearly 1,000 agents the equivalent of more than 625 working days in administrative tasks and is positioned as a standalone technology product supporting agent productivity within and beyond the SERHANT. network.
• SERHANT. New Development Comprehensive sales, marketing, and design services for new development projects, covering ground-up construction and residential conversions. Services include market analytics, branding, content production, and full sellout campaigns; the division has taken over marquee projects such as Mandarin Oriental Residences and ZD Jasper's Vita condo at Hudson Yards.
• SERHANT. Studios Full-service in-house production studio offering film-quality video, photography, and documentary-style real estate marketing content. Produces content for SERHANT.'s YouTube channel 'Listed' as part of an organic lead-generation strategy and creates bespoke marketing assets for individual luxury listings and new development projects.
• SERHANT. ADX Technology and data platform providing geo-targeting, brand engagement monitoring, and global exposure analytics for property searches and marketing campaigns. Offers a proprietary suite of intelligent technologies for analytics insights that supports both agent marketing efforts and developer project launches.
• SERHANT. ID Lab World-class in-house creative department that develops and enhances brands, home sales collateral, and project launches. Provides branding, visual design themes, messaging, and media placement strategies for luxury listings and new development campaigns.
• Sell It Referral Network Global real estate referral network enabling agents to facilitate buy and sell transactions worldwide. Operates across 133 countries with 47,000+ agents and generates an average of 37 deals per day, providing global reach for cross-border luxury real estate transactions.

Quantifiable outcome

• Agents save equivalent of 625+ working days in administrative tasks through S.MPLE AI platform
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• T-MobilecoreTechnology or Integration · 8 December 2025Partnership with T-Mobile to introduce SuperMobile, a connectivity service that enhances mobile performance for agents using the S.MPLE AI platform. The service aims to improve connectivity in demanding environments, enabling real estate professionals to work more efficiently and access real-time data.
• Zillow PreviewcoreGTM or Marketing Partner · 25 March 2025SERHANT. joined Zillow Preview as a launch partner for the pre-market home listings program, enabling agents to market pre-MLS listings publicly on Zillow and Trulia with elevated placement in search results. The program provides access to Zillow's 235 million average monthly unique users.

Scale indicators11 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• Compass: Technology-forward residential brokerage with a national footprint and luxury focus. Directly comparable as a commission-based brokerage leveraging proprietary technology and brand-driven agent recruiting, though Compass is far larger and publicly traded (formerly).
• The Agency: Luxury residential brokerage with a media-forward brand and global referral network. Most direct competitor in the luxury-media-brokerage hybrid positioning, with comparable celebrity-driven marketing and high-end agent recruitment.
• eXp Realty: Cloud-based brokerage with a viral agent recruitment model and equity-based incentive structure. Comparable in aggressive national expansion and rapid agent growth, though eXp operates more on a mass-market rather than luxury orientation.
• Douglas Elliman: Long-established luxury residential brokerage in NYC and FL. Directly competes in luxury Manhattan and Palm Beach markets; SERHANT. has actively displaced Douglas Elliman on new-development mandates like ZD Jasper's Vita project.
• Sotheby's International Realty: Luxury residential franchise with a globally recognized brand. Competes for the same ultra-high-net-worth sellers and luxury listings in the same prime markets SERHANT. operates in.

Broad incumbents

• Coldwell Banker: Large established residential brokerage franchise with broad geographic coverage. Competes in the same residential brokerage market but with less luxury concentration and a more traditional franchise model.
• Redfin: Technology-enabled residential brokerage with national reach. Comparable as a tech-driven brokerage, but focuses on mass-market segments rather than luxury. Useful as a comparable for tech-led brokerage economics.
• Berkshire Hathaway HomeServices: Large residential brokerage franchise network leveraging the Berkshire Hathaway brand. Overlaps with SERHANT. in luxury and residential segments, with comparable agent-recruiting economics but a more decentralized franchise model.
• HomeSmart: Large national brokerage focused on cost-efficient agent economics. Less direct overlap in luxury, but comparable in aggressive national expansion via cloud-based agent recruitment.

Regional players

• Howard Hanna Real Estate: Large privately held brokerage concentrated in the Northeast and Mid-Atlantic. Comparable as a regional-to-national expansion story and as a competing acquirer of independent brokerages, though it operates in adjacent rather than overlapping luxury markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/serhant
• Facebookfacebook.com/serhant
• LinkedInlinkedin.com/company/serhant

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERHANT.