Coldwell Banker
- Company typePrivate
- Founded1906
- HeadquartersMadison, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Coldwell Banker firmographics
Firmographics- Name
- Coldwell Banker
- Legal name
- Coldwell Banker Real Estate LLC
- Website
- https://coldwellbankercrown.com
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where Coldwell Banker is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Coldwell Banker business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Commission Revenue: Coldwell Banker and its franchise affiliates earn revenue through real estate transaction commissions. Agents sell and list properties, with the franchise typically earning a share of agent commissions through referral fees, brand royalties, and office-level brokerage arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction-based services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Coldwell Banker product offering
Product offeringCore offering
Coldwell Banker is a real estate franchise and brokerage brand that helps individual consumers and businesses buy, sell, lease, and manage residential and commercial property through a network of independently owned and operated franchise brokerages and affiliated agents. The brand provides affiliated agents with marketing resources, listing technology, and brand recognition, while earning revenue through commissions on completed transactions. The Coldwell Banker Global Luxury division additionally serves ultra-high-net-worth buyers seeking high-end and international properties.
Product overview
Coldwell Banker operates primarily as a real estate brokerage franchise network. The core offering consists of residential and commercial real estate brokerage services provided through independent agent networks operating under the Coldwell Banker brand. Key products include Coldwell Banker Crown Realtors (a regional franchise serving Minnesota and North Dakota since 1967), the My Portal client portal with property watch capabilities, the Home Value Report tool for lead generation, and the Coldwell Banker Global Luxury division for ultra-high-net-worth clients. The company leverages MLS (Multiple Listing Service) data for property listings and maintains offices across multiple states.
Differentiator
Problem solved
Functional benefit
Brands
- Coldwell Banker Global Luxury: Luxury real estate program featuring ultra-high-net-worth buyers and high-end property sales, led by Michael Altneu as VP of Global Luxury.
Products and services
- Coldwell Banker Crown Realtors (Residential and Commercial Brokerage Services) Regional franchise brokerage providing residential and commercial real estate sales, listing, and representation services through a network of independent affiliated agents across Central and Northern Minnesota and North Dakota.
- Coldwell Banker Global Luxury
- My Portal (Property Watch Client Portal)
- Home Value Report Tool
Quantifiable outcome
- Luxury growth in 2025 nearly doubled the pace of the traditional market
Companies that use Coldwell Banker
Customer profileSegments3 records
Ideal customer profiles3 records
Coldwell Banker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coldwell Banker partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- CompassminorColdwell Banker Warburg, previously a Coldwell Banker owned brokerage in NYC, is folding into Compass and operating as 'Warburg at Compass.' This follows Compass's $1.6 billion acquisition of Anywhere Real Estate earlier in 2026. The consolidation adds Coldwell Banker Warburg's $243 million in Manhattan sales to Compass's operations.
- HSF Affiliates / Berkshire Hathaway HomeServicescoreJason Waugh, previously president of Coldwell Banker Affiliates, was named successor to HSF Affiliates CEO Vince Leisey. The multi-year leadership handoff is designed to ensure continuity for franchisees and position the Berkshire Hathaway HomeServices franchise network for its next phase of growth. This indicates ongoing executive talent exchange and strategic alignment between the Coldwell Banker network and Berkshire Hathaway HomeServices.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Coldwell Banker competitors and assessment
Company assessmentDirect peers
- Keller Williams Realty: Largest real estate franchise by agent count in the U.S., operating an associate-centric model. Directly comparable to Coldwell Banker as a national residential brokerage franchise competing for the same agents and listings.
- RE/MAX: Global residential real estate franchise network with a comparable franchise/affiliate model, agent recruiting value proposition, and tiered brand portfolio (including luxury). One of Coldwell Banker's most direct franchise-system competitors.
- eXp Realty: Cloud-based, agent-centric real estate brokerage that has rapidly gained agent share through its low-overhead, equity-incentivized model. Competes for the same agent recruiting pool and listing inventory as Coldwell Banker.
- Century 21: Long-established residential real estate franchise brand operating on a similar affiliate/franchise model with global reach. Competes for the same agent and franchisee pool and serves overlapping consumer segments.
- Sotheby's International Realty: Luxury-focused residential real estate franchise serving ultra-high-net-worth buyers globally. Direct competitor to Coldwell Banker Global Luxury in the high-end property segment, with a comparable brand-led franchise model.
- Compass: Tech-enabled real estate brokerage that acquired Coldwell Banker's parent Anywhere Real Estate for $1.6B in 2026 and absorbed Coldwell Banker Warburg. Directly competes in the same residential brokerage category with overlapping agent and consumer offerings.
- ERA Real Estate: Residential real estate franchise network with global operations and a comparable affiliate model. Competes for franchisees and listings in the same mid-market and suburban segments as Coldwell Banker.
- Redfin: Tech-enabled residential brokerage and portal that directly competes for both consumer demand and listing representation. Represents the technology-led competitive threat facing traditional franchise brands like Coldwell Banker.
Broad incumbents
- Better Homes and Gardens Real Estate: Real estate franchise network also part of the Anywhere Real Estate portfolio, now under Compass. Sister brand to Coldwell Banker with overlapping franchise infrastructure and shared ownership history.
- Berkshire Hathaway HomeServices: Sibling franchise network under the HomeServices of America umbrella, sharing leadership succession (Jason Waugh). Operates in the same brokerage franchise category and shares the Coldwell Banker Global Luxury ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Coldwell Banker social profiles
Digital presenceColdwell Banker compliance and trust
Trust signalCompliance1 record
Coldwell Banker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coldwell Banker leadership team
Management profileNumber of profiles
Profiles1 record
Coldwell Banker subsidiaries and ownership
Company hierarchySubsidiaries1 record
Coldwell Banker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coldwell Banker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coldwell Banker
What does Coldwell Banker do?
Coldwell Banker is a real estate franchise and brokerage brand that helps individual consumers and businesses buy, sell, lease, and manage residential and commercial property through a network of independently owned and operated franchise brokerages and affiliated agents. The brand provides affiliated agents with marketing resources, listing technology, and brand recognition, while earning revenue through commissions on completed transactions. The Coldwell Banker Global Luxury division additionally serves ultra-high-net-worth buyers seeking high-end and international properties.
Is Coldwell Banker a public or private company?
Coldwell Banker is a private company. It is classified as corporate owned and is currently operating.
When was Coldwell Banker founded?
Coldwell Banker was founded in 1906. It employs 5,001 to 10,000 people.
Where is Coldwell Banker based?
Coldwell Banker is headquartered in Madison, United States, in the North America region.
How does Coldwell Banker make money?
One revenue line is on record: real Estate Commission Revenue.
Who are Coldwell Banker's main competitors?
Direct peers on record are Keller Williams Realty, RE/MAX, eXp Realty, Century 21, Sotheby's International Realty, Compass, ERA Real Estate and Redfin. Broad incumbents are Better Homes and Gardens Real Estate and Berkshire Hathaway HomeServices.
Does Coldwell Banker have an API?
No public API is recorded for Coldwell Banker.