GraniteShares
GraniteShares is a private, New York-based ETF issuer founded in 2016 that designs and distributes leveraged single-stock, YieldBOOST income, autocallable, and commodity ETFs to professional and active-trader investors, managing $15.31B in AUM as of June 2026.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GraniteShares does
GraniteShares is an independent, privately held ETF issuer founded in 2016 and headquartered in New York, with a regional office in London and an Irish-issued ETP vehicle (GraniteShares Financial plc). The company designs, lists, and manages a focused catalog of more than 30 exchange-traded funds spanning leveraged single-stock products (2x and -2x daily exposure), the YieldBOOST income platform (put-spread strategies on leveraged ETFs), autocallable ETFs that package volatility risk premium in an ETF wrapper, and physical gold and commodity trusts. Products are distributed through NASDAQ and NYSE Arca listings, with ALPS Distributors as fund distributor, and reach end investors via broker-dealers and investment advisors in at least nine countries.
The company's underlying technology centers on daily-reset leveraged structures implemented through swap agreements (with Natixis as counterparty), options-based payoffs (including the proprietary YieldBOOST put spread), and autocallable structures that seek to harvest volatility risk premium. It uses Solactive indices as the calculation layer for its leveraged and inverse products. The company markets exclusively to professional and active trader audiences and does not sell directly to retail investors.
GraniteShares earns revenue primarily through ETF management fees and expense ratios, with leveraged single-stock products priced at premium levels (for example, 2.2% on SpaceX products) compared with broad-market ETF peers. The company is backed by Bain Capital Ventures, with Clocktower Technology Ventures and LG Capital as earlier co-investors, and has scaled assets under management to $15.31 billion as of June 2026, up from $13.2 billion in October 2025.
GraniteShares firmographics
Firmographics- Name
- GraniteShares
- Legal name
- GraniteShares Inc.
- Website
- https://graniteshares.com/institutional/us/en-us/
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GraniteShares is a private, New York-based ETF issuer founded in 2016 that designs and distributes leveraged single-stock, YieldBOOST income, autocallable, and commodity ETFs to professional and active-trader investors, managing $15.31B in AUM as of June 2026.
- Ownership category
- akta.pro rank
GraniteShares industry classification
Industry- Product category
- Exchange-Traded Fund (ETF) Asset Management
- NAICS
- Open-End Investment Funds (525910), Open-End Investment Funds (52591), Investment Banking and Securities Intermediation (523150)
- SIC
- Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Structured Products & Notes (Yield/Principal-Linked) (FSADAGAD)
- akta.pro secondary industries
- Equity-Linked Notes (ELNs) (FSACAMAC), Real Assets & Infrastructure ETFs (REITs, Infrastructure, Natural Resources) (FSAAAFAH)
Keywords
Where GraniteShares is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
GraniteShares business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- ETF Management Fees: GraniteShares earns revenue through management fees and expense ratios charged on its ETF products. Each fund carries an expense ratio (e.g., 2.2% for leveraged SpaceX ETFs) that contributes to company revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Leveraged ETFs (2x/-2x) with expense ratios typically 1%+ annually |
| Other | Weekly | YieldBOOST ETFs generating weekly distributions through options income |
| Subscription | Annual | Autocallable ETFs seeking income from single-stock volatility |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
GraniteShares product offering
Product offeringCore offering
GraniteShares is an independent ETF issuer that designs, launches, and manages exchange-traded funds across multiple categories: leveraged and inverse single-stock ETFs (2x/-2x daily exposure), YieldBOOST income ETFs using put spread options strategies, autocallable ETFs that capture volatility risk premium, and physically-backed gold and platinum commodity trusts. Products are listed on major US exchanges (NASDAQ, NYSE Arca) and distributed through authorized participants, broker-dealers, and investment advisors to professional and active retail investors.
Differentiator
Problem solved
Functional benefit
Brands
- YieldBOOST: A range of ETFs that use a put spread strategy to generate high income by selling near-the-money put options on leveraged ETFs and buying further out-of-the-money puts to limit downside risk.
- YieldBOOST FoFs
- GraniteShares Gold Trust (BAR)
- GraniteShares Platinum Trust (PLTM)
Products and services
- Leveraged Single-Stock ETFs ETFs designed to deliver 2x or -2x daily percentage returns on underlying single stocks through swaps, options, or direct stock holdings with daily rebalancing. For short-term tactical traders and professional investors seeking amplified exposure to individual equities without margin accounts.
- YieldBOOST Income ETFs Put spread strategy ETFs on leveraged underlying ETFs that generate weekly income by selling near-the-money puts and buying further out-of-the-money puts to limit downside. Designed for income-oriented investors seeking options-based distributions from leveraged ETF options.
- Autocallable ETFs
- GraniteShares Gold Trust (BAR)
- GraniteShares Platinum Trust (PLTM) Physically-backed platinum ETF providing exposure to platinum prices through physical holdings. For investors seeking direct precious metals exposure beyond gold.
- YieldBOOST Fund-of-Funds ETFs (YBST, YBTY) Fund-of-funds structures within the YieldBOOST platform that invest in underlying YieldBOOST ETFs selling options on leveraged ETFs, providing diversified single-stock and top-yielder exposure for income-oriented investors.
Quantifiable outcome
- NVDL delivered 83.5% annualized return over 5 years, outperforming broader market by 72.07% annualized
- +2 more outcomes
Companies that use GraniteShares
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
GraniteShares technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GraniteShares partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ALPS Distributors, Inc.coreALPS Distributors, Inc. serves as the fund distributor for GraniteShares ETFs, handling the distribution and marketing of fund shares to broker-dealers and authorized participants.
- Solactive AGcoreSolactive AG creates, calculates, and publishes the indices underlying GraniteShares leveraged and inverse ETFs. The indices track daily performance of underlying assets with leveraged or inverse exposure.
- NatixiscoreNatixis serves as the swap counterparty for GraniteShares leveraged ETFs, entering into swap agreements backed by collateral to achieve the funds' leveraged daily return objectives.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
GraniteShares competitors and assessment
Company assessmentDirect peers
- Direxion: One of the largest issuers of leveraged and inverse ETFs in the US, with deep single-stock and thematic leveraged product offerings — directly competes with GraniteShares in the 2x/-2x single-stock category.
- ProShares: Pioneer of leveraged ETFs and a major player in leveraged single-stock and thematic products; competes head-to-head with GraniteShares on flagship single-stock leveraged launches.
- Roundhill Investments: Thematic and income-focused ETF issuer with active involvement in leveraged single-stock and prediction-market filings; comparable product range to GraniteShares' YieldBOOST and leveraged sleeves.
- Leverage Shares: Specialist in single-stock leveraged and inverse ETPs, with a focus on US tech names — a near-direct competitive overlap with GraniteShares' core leveraged single-stock business.
- Defiance ETFs: Thematic and leveraged ETF sponsor with concentration in disruptive technology and crypto-linked products; comparable positioning to GraniteShares in thematic leveraged single-stock and income products.
- Bitwise Asset Management: Crypto and thematic ETF specialist, co-filer with GraniteShares on prediction-market ETF applications; comparable single-theme ETF distribution and innovation cadence.
- T-Rex (REX Shares / Volatility Shares): Issuer of leveraged single-stock and 2x thematic ETFs (T-Rex brand) as well as volatility products; overlaps with GraniteShares on leveraged single-stock launches and income strategies.
Emerging players
- Innovator ETFs: Defined-outcome and buffered ETF issuer; comparable to GraniteShares' autocallable structures in delivering structured-payoff ETFs to retail and advisor channels.
- Simplify Asset Management: Income and options-overlay ETF sponsor using derivatives-based strategies; overlaps with GraniteShares' YieldBOOST platform in advisor-sold income solutions.
Broad incumbents
- WisdomTree: Diversified, scaled ETF issuer with income and thematic product lines; relevant broader incumbent comparison for GraniteShares' income ETFs and growth trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
GraniteShares social profiles
Digital presenceGraniteShares financial estimates
Financial estimateRevenue estimate
Valuation estimate
GraniteShares leadership team
Management profileNumber of profiles
Profiles3 records
GraniteShares subsidiaries and ownership
Company hierarchySubsidiaries1 record
GraniteShares funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GraniteShares M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GraniteShares
What does GraniteShares do?
GraniteShares is an independent ETF issuer that designs, launches, and manages exchange-traded funds across multiple categories: leveraged and inverse single-stock ETFs (2x/-2x daily exposure), YieldBOOST income ETFs using put spread options strategies, autocallable ETFs that capture volatility risk premium, and physically-backed gold and platinum commodity trusts. Products are listed on major US exchanges (NASDAQ, NYSE Arca) and distributed through authorized participants, broker-dealers, and investment advisors to professional and active retail investors.
Is GraniteShares a public or private company?
GraniteShares is a private company. It is classified as venture growth investor backed and is currently operating.
When was GraniteShares founded?
GraniteShares was founded in 2017. It employs 11 to 50 people.
Where is GraniteShares based?
GraniteShares is headquartered in London, United Kingdom, in the Europe region.
How does GraniteShares make money?
One revenue line is on record: ETF Management Fees.
Who are GraniteShares's main competitors?
Direct peers on record are Direxion, ProShares, Roundhill Investments, Leverage Shares, Defiance ETFs, Bitwise Asset Management and T-Rex (REX Shares / Volatility Shares). Emerging players are Innovator ETFs and Simplify Asset Management. WisdomTree is listed as a broad incumbent.
Does GraniteShares have an API?
No public API is recorded for GraniteShares.
What industry is GraniteShares in?
GraniteShares's product category is Exchange-Traded Fund (ETF) Asset Management. Its primary akta.pro industry code is FSADAGAD, Structured Products & Notes (Yield/Principal-Linked), with a secondary code of FSACAMAC, Equity-Linked Notes (ELNs). Its NAICS code is 525910 and its SIC code is 6221.