Roundhill Investments

What Roundhill Investments does

Roundhill Investments, founded in 2018 and headquartered at 154 W 14th Street in New York, is an SEC-registered boutique ETF issuer that has collectively launched more than 100 exchange-traded funds across five product lines: thematic growth funds (CHAT generative AI, DRAM memory chips, HUMN robotics, MAGS/MAGC Magnificent Seven, MARS space, NERD gaming, WEED cannabis, BETZ sports betting, and others); WeeklyPay single-stock leveraged income funds (24 tickers such as AAPW, AMZW, NVDW, TSLW, PLTW providing 1.2–1.5x stock exposure plus weekly distributions); leveraged products (MAGX, RAM); income funds using 0DTE covered calls and Treasury bills (XDTE, QDTE, RDTE, WEEK, MAGY); and tax-efficient core funds (XBOX, XDIV). The company is operated as Roundhill Financial Inc., is privately held, and was founded by Will Hershey (Co-Founder and CEO) and Tim Maloney (Co-Founder and Chief Investment Officer).

The firm's underlying technology is a proprietary ETF structuring platform combining physical holdings with derivatives — total return swaps (with Goldman Sachs acting as swap counterparty for the MAGS structure), FLEX options, and U.S. Treasury bills — to create novel wrappers such as weekly-pay single-stock leveraged funds and daily-rebalanced 0DTE covered-call funds. Index calculation is outsourced to Solactive AG for proprietary thematic and weekly-pay indexes; Roundhill's internal team develops thematic research, product architecture, and ETF launch execution in-house. The platform supports swap-based, options-overlay, futures-based, and physical-replication structures, allowing rapid product iteration.

Roundhill monetizes exclusively through management fees embedded in ETF expense ratios, which range from 0.19% on the WEEK Treasury product to 1.25% on the RAM 2X leveraged DRAM product, with most thematic funds priced between 0.65% and 0.99%. The company distributes through all major U.S. retail brokerages — Robinhood (a featured partner), Fidelity, Charles Schwab, E-Trade, Webull, SoFi, Public.com, Interactive Brokers, and Vanguard — alongside standard institutional broker-dealer networks, targeting retail thematic investors, income-focused investors, and active traders.

Name

Roundhill Investments

Legal name

Roundhill Financial Inc.

Website

https://roundhillinvestments.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Roundhill Investments is an SEC-registered, New York-based boutique ETF issuer founded in 2018 that has launched over 100 thematic, leveraged, income, and tax-efficient ETFs distributed through major retail brokerages. The firm monetizes via management fees, with notable products including the DRAM Memory ETF, CHAT AI ETF, MAGS Magnificent Seven ETF, and WeeklyPay single-stock funds.

Ownership category

akta.pro rank

Product category

Thematic Exchange-Traded Funds

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Thematic & Megatrend ETFs (FSAAAFAI)

akta.pro secondary industries

Sector & Industry Equity ETFs (FSAAAFAC), Leveraged & Inverse ETFs (FSAAAFAK), Fixed Income ETFs (Government, Corporate, Munis, TIPS) (FSAAAFAD)

Keywords

• Thematic ETFs
• Exchange-traded funds
• Weekly income ETFs
• Leveraged ETF products
• Covered call strategies

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ETF Management Fees: Roundhill earns revenue through management fees embedded in ETF expense ratios, typically ranging from 0.19% to 0.99% annually. The company has launched over 100 ETFs collectively.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Roundhill Investments is an SEC-registered ETF issuer that designs, launches, and distributes thematic, income, leveraged, weekly-pay, and tax-efficient exchange-traded funds. The firm has collectively launched more than 100 ETFs, organized into five core product lines (Thematic, WeeklyPay™, Leveraged, Income, and Tax-Efficient Core), with flagship funds such as DRAM (memory chips), MAGS (Magnificent Seven), CHAT (generative AI), WEEK (T-Bills), and XDTE/QDTE/RDTE (0DTE covered calls). Revenue is earned through management fees embedded in ETF expense ratios.

Product overview

Roundhill Investments is an SEC-registered investment advisor and ETF issuer founded in 2018, having collectively launched over 100 ETFs. The company operates a multi-category ETF platform organized into five core product lines: (1) Thematic ETFs covering growth-oriented themes including AI/memory (CHAT, DRAM), robotics (HUMN, CABZ), space (MARS), gaming (NERD), cannabis (WEED), sports betting (BETZ), metaverse (METV), GLP-1/weight loss (OZEM), and uranium (UX); (2) WeeklyPay ETFs providing single-stock leveraged exposure plus weekly distributions through 24 funds covering stocks such as AAPL, AMZN, GOOGL, MSFT, NVDA, PLTR, TSLA, HOOD, and others; (3) Leveraged ETFs offering 2X amplified daily exposure (MAGX, RAM); (4) Income ETFs using covered call strategies and managed distributions to generate yield (MAGY, XDTE, QDTE, RDTE, TPAY, XPAY, WEEK, YBTC, YETH); and (5) Tax-Efficient Core ETFs designed to minimize taxable events (XBOX, XDIV). The firm also has multiple announced products pending SEC effectiveness, including an LLM ETF (AIMO), Power Semiconductor ETF (PSEM), Neocloud ETF (NCLD), Compute ETF (GPUX), and six prediction market event-contract ETFs (BLUH/BLUP/BLUS/REDH/REDP/REDS). Roundhill collaborates with T-REX (a joint venture of REX Shares and Tuttle Capital Management) for leveraged products and with Solactive AG for index calculation.

Differentiator

Problem solved

Functional benefit

Brands

• WeeklyPay™ ETFs: Single stock exposure plus weekly distributions - a suite of leveraged single-stock ETFs that target 120% of underlying stock performance while offering weekly income distributions
• Thematic ETFs
• Leveraged ETFs
• Income ETFs
• Prediction Markets
• Tax-Efficient Core ETFs

Products and services

• Thematic ETFs Growth-oriented sector and theme-focused ETFs offering targeted exposure to specific investment themes including AI, memory chips, robotics, space, video games, cannabis, sports betting, metaverse, GLP-1/weight loss, and uranium. Includes 15 active funds (BETZ, CABZ, CHAT, DRAM, HUMN, LOHA, MAGC, MAGS, MARS, MEME, METV, NERD, OZEM, UX, WEED) targeting retail and institutional thematic investors.
• WeeklyPay™ ETFs Single-stock leveraged ETFs providing 1.2x to 1.5x exposure to individual stocks while distributing weekly income. Strategies use total return swaps, Treasury bills, and options. Includes 24 active funds covering AAPL, AMZN, GOOGL, MSFT, NVDA, PLTR, TSLA, MSTR, COIN, HOOD, NFLX, AMD, AVGO, BABA, BRKB, COST, GLD, UBER, UNH, and gold miners.
• Leveraged ETFs Amplified-exposure ETFs for sophisticated traders providing 2X daily leveraged exposure to underlying themes. Currently includes MAGX (2X Long Magnificent Seven) and RAM (2X Long DRAM), the latter launched via T-REX partnership with REX Shares and Tuttle Capital Management.
• Income ETFs

Quantifiable outcome

• DRAM ETF reached $1 billion in 10 trading days - fastest ETF launch in history
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• T-REX (Joint Venture: REX Shares & Tuttle Capital Management)coreStrategic or Co-development Partner · 24 June 2026T-REX is a joint venture between REX Shares and Tuttle Capital Management that collaborated with Roundhill Investments to launch the RAM 2X Long DRAM Daily Target ETF, the first-ever 2X leveraged ETF tied to the Roundhill Memory ETF (DRAM). The partnership provides leveraged trading products to the market.
• Solactive AGcoreTechnology or IntegrationSolactive AG calculates and maintains Roundhill's proprietary indexes including WeeklyPay, Magnificent Seven, and other thematic indexes. Roundhill has contracted with Solactive for index calculation services.
• Josh Brown / Ritholtz Wealth ManagementflagshipStrategic or Co-development PartnerRoundhill launched the HALO ETF (ticker: LOHA) in partnership with Josh Brown, CEO of Ritholtz Wealth Management. Brown coined the 'HALO' acronym (Heavy Assets, Low Obsolescence) and co-developed the investment strategy targeting physical asset companies benefiting from AI infrastructure buildout.
• Goldman SachscoreTechnology or IntegrationGoldman Sachs serves as the swap counterparty for Roundhill's MAGS ETF, providing total return swaps with the Magnificent Seven stocks to maintain diversification compliance while enabling the fund structure.
• Cboe BZX ExchangecoreChannel Partner/ Reseller/ DistributorRAM ETF trades on Cboe BZX Exchange, providing primary listing venue for leveraged DRAM product.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Direxion: Specialist leveraged and thematic ETF issuer. Closely comparable to Roundhill's leveraged (RAM, MAGX) and thematic product lines, with similar retail brokerage distribution focus.
• GraniteShares: Boutique ETF issuer focused on leveraged, short, and thematic products. Co-filed prediction market ETFs with Roundhill and Bitwise, and shares the leveraged/niche-thematic positioning.
• REX Shares: Structured/leveraged ETF specialist and T-REX JV partner with Roundhill on the RAM ETF. Closely comparable on novel-wrappers, leveraged, and income ETF strategies.
• Tuttle Capital Management: Thematic and leveraged ETF issuer; JV partner with REX Shares in T-REX that collaborated with Roundhill on RAM. Comparable on leveraged single-stock and thematic ETF design.
• Bitwise Asset Management: Crypto- and thematic-focused ETF manager. Co-filed prediction market ETFs with Roundhill and overlaps on thematic, leveraged, and novel-wrapper product innovation.
• Innovator ETFs: Defined-outcome and buffered ETF specialist. Comparable to Roundhill's income and option-overlay strategies (MAGY, XDTE) on structured wrapper innovation.

Broad incumbents

• ProShares: Established leveraged/inverse and thematic ETF incumbent with much larger AUM. Provides the closest scaled analog to Roundhill's leveraged (2X daily), WeeklyPay, and 0DTE strategies.
• VanEck: Diversified thematic and hard-asset ETF incumbent. Competes head-to-head with Roundhill on thematic launches (e.g., MARS/semiconductor exposures) and offers a scaled platform analog.
• WisdomTree: Established thematic, income, and leveraged ETF issuer. Comparable on income/innovation ETF lines and on the broader pattern of using derivatives-based wrappers for retail.

Emerging players

• Defiance ETFs: Thematic and leveraged ETF issuer with strong focus on next-gen tech themes (AI, quantum, cybersecurity). Direct competitor in the AI/thematic-first-to-market niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/roundhill
• Facebookfacebook.com/Roundhill
• LinkedInlinkedin.com/company/roundhill
• Instagraminstagram.com/roundhillinvestments

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roundhill Investments