What Ctrack does

Ctrack is a South African-headquartered telematics and fleet management company operating across sub-Saharan Africa, the Middle East, UK, Europe, Australia, and New Zealand. The company has operated under the Ctrack brand since 1985 (with the current legal entity, Ctrack Africa (Pty) Ltd, domiciled in Centurion) and serves enterprise, government, SMB, and consumer customers in transport and logistics, mining and heavy equipment, agriculture, and public sector verticals through a regional office network spanning more than 20 countries. Since 2021 the company has been owned by private equity sponsor Convergence Partners.

The company's core offering is the Crystal platform, an AI-powered modular SaaS telematics solution that combines GPS tracking, CANBus vehicle data integration, computer-vision-based video telematics (Ctrack Iris), driver behaviour analytics, predictive maintenance, and a proprietary SMILE Script engine that allows up to 32 custom rule conditions. Industry-specific configurations are offered for transport/logistics, mining, agriculture, government, SMB, and consumer segments, alongside a Bureau Services managed offering for outsourced fleet operations. Technology differentiators cited include real-time anomaly detection, route optimisation, cold-chain temperature monitoring, fuel management, and integration with insurance usage-based insurance (UBI) products.

Ctrack generates revenue through recurring monthly subscriptions to Crystal tiers (Standard, Advanced, Premium for SMB; custom enterprise tiers), hardware and device sales for in-vehicle telematics units, managed services via Bureau contracts, and professional services and training. Pricing for South African SMB and consumer segments is publicly disclosed in ZAR (R139-R299/month) while enterprise pricing is quote-based. The go-to-market is sales-led, combining direct field enterprise sales, an inside sales phone channel, and regional branch-based distribution supported by content marketing, brochures, video, and event sponsorships.

Name

Ctrack

Legal name

Ctrack Africa (Pty) Ltd

Website

https://ctrack.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ctrack is a South African telematics and fleet management company operating across 20+ African and Middle Eastern countries plus the UK, Europe, Australia, and New Zealand. It sells AI-powered Crystal platform subscriptions, hardware, and managed Bureau services to enterprise, government, SMB, and consumer fleet operators.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Computer Communications Equipment (3576), Radiotelephone Communications (4812)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Fleet management software
• Vehicle telematics solutions
• AI fleet platform
• Asset tracking systems
• Driver behavior monitoring

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fleet Management Software Subscription: Monthly subscription fees for access to Crystal platform with tiered pricing (Standard, Advanced, Premium for SMB; custom enterprise tiers). Includes core tracking, reporting, analytics, and modular add-ons. Hardware/device cost may be separate or bundled.
2. Hardware and Device Sales: Sale of telematics tracking devices and sensors for fleet and asset monitoring. Hardware is installed in vehicles and assets to enable the telematics data collection that feeds the Crystal platform.
3. Bureau Services (Outsourced Fleet Management): Fully outsourced fleet management services where Ctrack professionals manage day-to-day operations including monitoring, reporting, analytics, risk management, and compliance. Sold via service level agreements to companies lacking in-house fleet management expertise.
4. Professional Services and Training: Consulting, implementation support, corrective driver training programs, and custom integration services for specialized operational requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ctrack provides AI-powered fleet management and vehicle telematics solutions through its proprietary Crystal platform, combining real-time GPS tracking, predictive analytics, driver behavior monitoring, video telematics, and compliance automation. The company sells telematics hardware devices, modular software subscriptions (Standard, Advanced, Premium tiers), industry-specific configurations (transport, mining, agriculture, government), and outsourced Bureau fleet management services to enterprise, SMB, and consumer customers across Africa, the Middle East, UK, Europe, Australia, and New Zealand.

Product overview

Ctrack offers a unified platform-plus-modules product architecture centered on the Crystal platform, an AI-powered fleet and asset management solution that combines advanced telematics with predictive analytics. Crystal serves as the core platform integrating all capabilities including real-time tracking, driver management, video telematics, analytics, job scheduling, electronic proof of delivery, and compliance automation. Industry-specific solutions (Transport & Logistics, Mining & Heavy Machinery, Agriculture, Government, SMB, Consumer) are built on the Crystal platform with tailored configurations. SMART Integration modules extend functionality for specialized needs including Driver Management, Crystal Video (Ctrack Iris), Bureau Services, and Fixed/Mobile Asset Tracking. Additional integrations cover fuel management, cold-chain monitoring, CANBus connectivity, and custom SMILE scripting. The product portfolio spans 41 years of experience, serving customers across Africa, Europe, Middle East, and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Crystal Platform Primary AI-powered fleet and asset management platform combining advanced telematics with artificial intelligence and predictive analytics in a modular, fully customizable solution accessible from any device. Integrates tracking, driver management, video telematics, analytics, job scheduling, and compliance tools.
• Small to Medium Business (SMB) Solution Scalable fleet management tiered offering (Standard, Advanced, Premium) for small to medium businesses with small to medium vehicle fleets, offering modular functionality from basic tracking to advanced features including driver behavior monitoring and safety tools.
• Consumer Solution Personal vehicle tracking and security solution for individual vehicle owners offering real-time tracking, accident detection, emergency response, travel logging for tax purposes, and 24/7 assistance. Pricing starts from R139 per month.
• Transport and Logistics Solution Industry-specific Crystal configuration for transport and logistics operations providing real-time fleet visibility, route optimization, predictive maintenance, driver behavior management, compliance tools, electronic proof of delivery, and fuel management for freight, delivery, and logistics companies.
• Mining and Heavy Machinery Solution Fleet management solution for mining operations and heavy equipment including risk management for safety hazards, asset tracking, predictive maintenance for equipment uptime, compliance reporting, and driver/operator behavior monitoring.
• Agriculture Solution Telematics solution for agricultural operations offering fleet tracking, equipment monitoring, predictive maintenance, supply chain visibility, and fleet utilization optimization for farming operations and agri-businesses.
• Government and Local Authorities Solution Public sector fleet management solution providing data-driven service delivery, automated accountability, long-term planning capabilities, compliance reporting, and emission monitoring for government vehicles and municipal operations.
• Bureau Services Outsourced fleet management service where Ctrack professionals manage day-to-day operations including monitoring, reporting, analytics, risk management, and compliance through a Fleet Intelligence Service Centre for companies lacking in-house fleet management expertise.
• Crystal Video (Ctrack Iris) AI-powered camera and video technology for fleet monitoring providing live feed monitoring, remote access, driver behavior analysis via video, accident evidence capture, and alerts for safety and compliance purposes.
• Driver Management Module for real-time driver monitoring, performance analytics, in-cab coaching, and corrective driver training including driver ID solutions, starter lockout, and real-time scoring across speed, braking, acceleration, and behavior patterns.
• Fixed and Mobile Asset Tracking Monitoring solution for stationary and mobile non-vehicle assets including equipment, cold storage, inventory, and industrial machinery with fixed asset monitoring, telematics data forecasting, and automated compliance reporting.

Quantifiable outcome

• Fuel costs represent 40-60% of fleet operating costs - Ctrack fuel management provides real-time visibility to optimize consumption
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

One partnership is on record.

• InseegocoreStrategic or Co-development Partner · 1 January 2024Ctrack acquired Inseego's international telematics business in 2024, representing the reunification of Ctrack's global operations that were split in 2021 when Inseego acquired the business. The acquisition consolidated Ctrack's platform, technology, and customer base under a single global structure.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/ctrackbenelux
• Facebookfacebook.com/ctrack-europe-390882430957253
• LinkedInlinkedin.com/company/ctracksa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ctrack