SPREEAI
SPREEAI is a B2B fashion technology company providing AI-powered virtual try-on, brand-calibrated fit prediction, and outfit intelligence to enterprise and mid-market fashion brands and retailers to reduce returns and lift conversion.
- Company typePrivate
- Founded2022
- HeadquartersIncline Village, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SPREEAI does
SPREEAI (legal entity SpreeAI Corporation, Delaware) is a B2B fashion technology company founded in 2022 that provides an AI-powered platform for photorealistic virtual try-on, brand-calibrated fit and size prediction, and outfit intelligence, targeting fashion brands and retailers. The company serves enterprise and mid-market fashion brands—particularly luxury labels—with a stated objective of reducing return rates and lifting conversion by replacing customer uncertainty about fit with on-body visualization at the point of purchase.
The platform combines computer vision and generative AI to ingest a single customer photo and render that customer's actual face, body, and proportions wearing any garment from a partner retailer's catalog in under three seconds, without avatar approximation. Adjacent capabilities include size prediction calibrated to each brand's specific fit standards (company claim: 99% accuracy) and an outfit recommendation engine that surfaces complementary catalog items within the same shopping session. The roadmap includes a 360° try-on feature and an expanded "Outfit Intelligence" module targeted for 2026. The company has a research collaboration with University of Illinois Urbana-Champaign on a video diffusion framework ("Dress&Dance") for arbitrarily long virtual try-on videos, with results slated for NeurIPS publication, indicating investment beyond a thin wrapper on third-party models.
SPREEAI operates a subscription-based platform licensing model priced via quote, offering three engagement tiers (Explore, Pilot, Scale) and targeting brands with annual GMV above $1M. The company is privately held, raised an undisclosed round led by The Davidson Group (the family office of co-founder/Chairman Bob Davidson) at a $1.5 billion post-money valuation in May 2025, and filed an SEC Form D in 2024 covering a $30 million exempt offering with $15 million sold. Named commercial partners to date are luxury fashion labels Sergio Hudson and Kai Collective; CEO John Imah has positioned the brand at the intersection of fashion and technology through appearances at the 2025 and 2026 Met Gala.
SPREEAI firmographics
Firmographics- Name
- SPREEAI
- Legal name
- SpreeAI Corporation
- Website
- https://spreeai.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SPREEAI is a B2B fashion technology company providing AI-powered virtual try-on, brand-calibrated fit prediction, and outfit intelligence to enterprise and mid-market fashion brands and retailers to reduce returns and lift conversion.
- Ownership category
- akta.pro rank
SPREEAI industry classification
Industry- Product category
- Fashion Technology Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Shoppable Video & Short-form Commerce Platforms (CRAFANAE)
- akta.pro secondary industries
- Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)
Keywords
Where SPREEAI is headquartered
LocationHeadquarters
- HQ city
- Incline Village
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
SPREEAI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Platform Licensing: SPREEAI provides its AI virtual try-on and sizing technology to fashion brands and retailers through a platform licensing model. Brands pay for access to the technology which integrates with their existing e-commerce infrastructure. The platform is designed to be platform-agnostic and can connect to existing stores without infrastructure rebuilds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise partnership with full catalog deployment |
| Subscription | Monthly | Pilot program for testing on brand's products and catalog |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
SPREEAI product offering
Product offeringCore offering
SPREEAI provides an AI-powered platform that transforms a single customer photo into a photorealistic virtual try-on, brand-calibrated size prediction, and outfit recommendations for fashion brands and retailers. The platform integrates with existing e-commerce infrastructure without reshoots or rebuilds and is licensed to fashion brands to reduce returns and lift conversions.
Product overview
SPREEAI is a B2B fashion tech platform offering AI-powered virtual try-on, fit prediction, and outfit intelligence tools for retailers. The platform operates as a unified system with three core products: Virtual Try-On (photorealistic garment visualization), Fit + Size Prediction (brand-calibrated sizing), and Outfit Intelligence (cross-sell recommendations). Two additional features—360° Try-On and 360° Outfit—are planned for 2026 release. The platform requires only one customer photo input, no downloads or redirects, and integrates with existing retail systems with no infrastructure rebuild or reshoots required. Brands can be live within a week with A/B testing against baseline and ROI reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Try-On AI-powered photorealistic virtual try-on for fashion brands and retailers. Renders a shopper's actual body, face, and proportions wearing a garment from the retailer's catalog using a single photo input, delivered in under three seconds without avatars or approximations.
- Fit + Size Prediction AI-driven size recommendation calibrated to each brand's specific fit standards. Analyzes customer body proportions against garment sizing to recommend the correct size for each customer individually, with company claims of 99% accuracy.
Quantifiable outcome
- 99% accurate sizing prediction calibrated to brand standards
- +2 more outcomes
Companies that use SPREEAI
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
SPREEAI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
SPREEAI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Sergio HudsoncorePartnership to incorporate AI-powered virtual try-on technology into luxury fashion, beginning in the United States. Collaboration aims to enhance online shopping experiences with personalized, realistic digital garment representations, extend Hudson's digital storytelling, reduce returns, increase conversions, and promote sustainable practices.
- Kai CollectiveflagshipNew partnership with luxury fashion label Kai Collective announced alongside $1.5B valuation news. Represents SPREEAI's expansion into luxury fashion segment.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
SPREEAI competitors and assessment
Company assessmentDirect peers
- Vue.ai: Vue.ai is an AI platform for retail offering visual search, product tagging, and styling recommendations; it is the closest B2B competitor to SPREEAI's virtual try-on and outfit intelligence capabilities for fashion brands.
- Reactive Reality: Reactive Reality builds photorealistic virtual try-on and avatar-based fashion commerce experiences for retailers; directly comparable to SPREEAI's core photorealistic try-on product.
- Wannaby (AR): Wannaby (a Depop subsidiary) provides AR-based virtual try-on for fashion and footwear; competes with SPREEAI for the same B2B retail customer base using a related but AR-rendered approach.
- 3DLOOK: 3DLOOK offers AI body scanning and measurement solutions for apparel fit prediction and virtual try-on; highly comparable in the sizing/fit prediction layer that SPREEAI brands as Fit + Size Prediction.
- Avataar: Avataar provides AI/AR-powered 3D try-on and product visualization for e-commerce; directly competes with SPREEAI's virtual try-on offering for fashion and apparel retailers.
Broad incumbents
- Snap (Snapchat AR Try-On): Snap offers AR try-on for fashion and beauty as part of its broader AR platform; a large incumbent that bundles try-on into a social media and advertising platform, creating a pricing/competitive threat for SPREEAI's B2B integrations.
- Google (Virtual Try-On): Google has shipped virtual try-on features across Shopping and Search; a broad incumbent whose native integration with Shopping surfaces creates a competitive ceiling for B2B virtual try-on startups like SPREEAI.
- Amazon (StyleSnap / Virtual Try-On): Amazon offers virtual try-on and AI style matching features inside its own marketplace; a broad incumbent that competes on the same retailer-side problem SPREEAI addresses, with structural advantages in scale and data.
Emerging players
- Fitiquette: Fitiquette (and similar early-stage peers like Tangent.ai) build AI-driven virtual fitting room tools for fashion e-commerce; an emerging niche player that overlaps with SPREEAI's core offering but at earlier commercialization stages.
Regional players
- Zalando (fashion platform AR/AI): Zalando has invested in virtual try-on and AI sizing for its European fashion marketplace; comparable in capability but primarily serves European retailers and may indirectly compete for global enterprise brand partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SPREEAI social profiles
Digital presenceSPREEAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPREEAI leadership team
Management profileNumber of profiles
Profiles10 records
SPREEAI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPREEAI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPREEAI
What does SPREEAI do?
SPREEAI provides an AI-powered platform that transforms a single customer photo into a photorealistic virtual try-on, brand-calibrated size prediction, and outfit recommendations for fashion brands and retailers. The platform integrates with existing e-commerce infrastructure without reshoots or rebuilds and is licensed to fashion brands to reduce returns and lift conversions.
Is SPREEAI a public or private company?
SPREEAI is a private company. It is classified as venture growth investor backed and is currently operating.
When was SPREEAI founded?
SPREEAI was founded in 2022. It employs 11 to 50 people.
Where is SPREEAI based?
SPREEAI is headquartered in Incline Village, United States, in the North America region.
How does SPREEAI make money?
One revenue line is on record: B2B Platform Licensing.
Who are SPREEAI's main competitors?
Direct peers on record are Vue.ai, Reactive Reality, Wannaby (AR), 3DLOOK and Avataar. Broad incumbents are Snap (Snapchat AR Try-On), Google (Virtual Try-On) and Amazon (StyleSnap / Virtual Try-On). Fitiquette is listed as an emerging player. Zalando (fashion platform AR/AI) is listed as a regional player.
Does SPREEAI have an API?
No public API is recorded for SPREEAI.
What industry is SPREEAI in?
SPREEAI's product category is Fashion Technology Software. Its primary akta.pro industry code is CRAFANAE, Shoppable Video & Short-form Commerce Platforms, with a secondary code of MPACAHAI, Short-Form Video Shopping & Shoppable Video Platforms. Its NAICS code is 513210 and its SIC code is 7372.