HealthBridge
HealthBridge Financial is a healthcare fintech that provides hospitals and healthcare providers with an EHR-integrated SaaS platform offering interest-free patient payment plans up to 24 months, delivering immediate non-recourse payment to providers while managing patient self-pay balances across the U.S. market.
- Company typePrivate
- Founded2017
- HeadquartersGrand Rapids, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What HealthBridge does
HealthBridge Financial, Inc. is a healthcare fintech (Insurtech) company headquartered in Grand Rapids, Michigan, that operates a SaaS-based cash cycle management platform for patient payment obligations in the U.S. healthcare sector. The company enables hospitals and healthcare providers to offer patients interest-free repayment plans of up to 24 months with no credit checks, applications, or hidden fees, while delivering immediate, non-recourse payment to the provider. The platform is integrated directly into providers' Electronic Health Record (EHR) systems, allowing patients to manage self-pay balances within existing clinical workflows rather than through a separate application or external account.
The underlying technology stack is hosted on Amazon Web Services and holds HITRUST r2 certification (initially achieved January 2024, recertified March 2026), with the company operating as a HIPAA Business Associate. HealthBridge applies AI and machine learning to credit risk assessment, repayment plan underwriting, and operations scaling, and supplements the platform with a US-based call center that collaborates with provider staff on patient outreach. Strategic technology partnerships include AWS for infrastructure and HITRUST for security certification.
HealthBridge monetizes through transaction-based fees charged to healthcare providers on patient receivables purchased under the non-recourse model, funded in part by capital markets partnerships. The company sells primarily through an enterprise field sales motion targeting hospital systems, with distribution embedded inside provider EHR environments. As a privately held Delaware corporation, HealthBridge has raised over $80 million cumulatively across multiple SEC Form D exempt offerings and venture rounds since 2019, with the most recent $20 million raise completed in December 2025. The company employs 51–100 people and announced a $17 million facility expansion in Cascade Charter Township, Michigan in late 2025 to support continued scaling.
HealthBridge firmographics
Firmographics- Name
- HealthBridge
- Legal name
- HealthBridge Financial, Inc.
- Website
- https://myhealthbridge.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HealthBridge Financial is a healthcare fintech that provides hospitals and healthcare providers with an EHR-integrated SaaS platform offering interest-free patient payment plans up to 24 months, delivering immediate non-recourse payment to providers while managing patient self-pay balances across the U.S. market.
- Ownership category
- akta.pro rank
HealthBridge industry classification
Industry- Product category
- Healthcare Patient Financing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Health and Welfare Funds (525120)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Patient Billing, Statements & Payment Processing (HLACACAG)
- akta.pro secondary industries
- Patient Financial Engagement (Estimates, Billing Presentment, Payments) (HLACAEAI), Healthcare Billing & Patient Payments Presentment (FSAMAJAH)
Keywords
Where HealthBridge is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HealthBridge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Provider Transaction Fees: HealthBridge charges healthcare providers for its patient payment solution. The platform is non-recourse, removing provider collection risk while accelerating cash flow. Providers pay for the comprehensive solution that expedites patient receivables and decreases administrative costs.
- Interest-Free Patient Installments: Patients pay over time with interest-free repayment plans up to 24 months. The company monetizes by providing immediate liquidity to providers while offering extended payment terms to patients, with no interest charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Interest-free patient payment plans integrated with provider EHR systems |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
HealthBridge product offering
Product offeringCore offering
HealthBridge Financial operates a SaaS-based cash cycle management platform for patient obligations in the U.S. healthcare sector. Healthcare providers integrate the platform directly into their Electronic Health Record (EHR) systems to offer patients interest-free repayment plans of up to 24 months with no credit checks or hidden fees. The company purchases patient receivables on a non-recourse basis, providing immediate cash flow to providers while collecting installment payments from patients, supplemented by a US-based compassionate call center for patient support.
Product overview
HealthBridge Financial is a healthcare fintech company that offers a unified platform centered around the HealthBridge Patient Financial Security Program. The core offering consists of interest-free patient payment plans (up to 24 months) delivered through integration with healthcare providers' Electronic Health Record (EHR) systems, backed by the SaaS-powered HealthBridge Cash Cycle Management Platform. The company also provides compassionate patient support services via a US-based call center. All offerings are built on a non-recourse financing model that removes collection risk from providers while improving their cash flow and reducing administrative costs.
Differentiator
Problem solved
Functional benefit
Products and services
- HealthBridge Patient Financial Security Program A comprehensive patient payment solution enabling healthcare providers to offer interest-free repayment plans (up to 24 months) directly through their EHR system. Features no credit checks, applications, or hidden fees for patients, and provides non-recourse financing to remove collection risk from providers while improving cash flow and reducing administrative costs. Designed for hospitals and healthcare systems seeking to address out-of-pocket patient payment challenges.
- HealthBridge Cash Cycle Management Platform The first comprehensive SaaS-powered cash cycle management platform for patient obligations in the U.S. healthcare sector. Addresses financial strain from increasing out-of-pocket payments by securely and effectively managing the entire financial lifecycle of self-pay balances, integrating with healthcare providers' EHR systems. Hosted on AWS with HITRUST r2 certification.
- Patient Payment Plans Interest-free payment plans of up to 24 months that allow patients to pay medical expenses over time without credit checks, applications, or hidden fees. Available to both insured and uninsured patients and delivered directly through the provider's EHR system without requiring separate apps or accounts.
- Compassionate Patient Support Services US-based call center services that enhance providers' ability to support patients with dignity and respect. HealthBridge staff collaborate with provider personnel to handle inbound calls and outreach to patients using the provider's EHR system.
Quantifiable outcome
- Non-recourse model removes provider collection risk entirely
- +1 more outcomes
Companies that use HealthBridge
Customer profileSegments2 records
Ideal customer profiles1 record
HealthBridge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature3 records
HealthBridge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreHealthBridge platforms reside through Amazon Web Services (AWS), meeting demanding regulatory compliance and industry-defined security requirements as part of their HITRUST certification.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
HealthBridge competitors and assessment
Company assessmentDirect peers
- Cedar: Cedar is a direct competitor offering a patient billing, engagement, and payment platform with EHR-integrated workflows and personalized financing/payment plans for healthcare providers. It targets the same primary customer (health systems) and has built similar in-EHR, AI-driven patient financial experiences.
- Collectly: Collectly provides patient billing, text-to-pay, and payment plan software to healthcare providers, with deep EHR integrations (Epic, Cerner, Athena). It competes head-to-head with HealthBridge in digitizing and financing patient self-pay balances inside provider workflows.
- Flywire: Flywire's healthcare payments business offers patient billing, estimates, and financing solutions for hospitals and health systems, with global payment rails. It overlaps directly with HealthBridge on provider-side patient payment plans and EHR-integrated billing.
- AccessOne: AccessOne is a healthcare-focused patient financing company offering long-term, low- and no-interest repayment plans to hospital patients, often promoted as a compassionate alternative to medical credit cards. It is a direct comparability match for HealthBridge's patient financing core.
- Rectangle Health: Rectangle Health offers patient payment processing, text-to-pay, and payment plan tools to medical and dental practices, with practice-management and EHR integrations. It is comparable to HealthBridge as a smaller, healthcare-specialized patient payments and financing vendor.
Broad incumbents
- CareCredit (Synchrony Financial): CareCredit is a Synchrony Financial-branded healthcare credit card widely accepted by providers for patient financing. It is the incumbent in patient medical financing, but differs from HealthBridge by charging interest and requiring credit approval, leaving room for HealthBridge's 0% no-credit-check alternative.
- Waystar: Waystar is a large, publicly-traded-adjacent revenue cycle management platform providing patient billing, statements, and payment processing to hospitals. It competes as a broader incumbent where HealthBridge specializes, and could bundle or partner against HealthBridge in patient self-pay.
- Phreesia: Phreesia is a public patient intake, engagement, and payment platform widely used by health systems. Its patient responsibility and payment plan functionality overlaps with HealthBridge's patient financing workflow inside provider systems.
- Experian Health: Experian Health provides patient billing, identity, and financing solutions (including patient financing products) to hospitals and payers, leveraging Experian's credit and data assets. It is comparable as a larger incumbent offering patient financing alongside broader RCM capabilities.
Emerging players
- PatientPop (Tebra): Tebra (formed from the merger of PatientPop and Kareo) offers patient engagement, billing, and EHR-integrated payment tools to independent practices and small health systems. It addresses an overlapping use case to HealthBridge in patient payment plans, though with a stronger focus on smaller-provider workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HealthBridge social profiles
Digital presenceHealthBridge compliance and trust
Trust signalCompliance2 records
HealthBridge financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthBridge leadership team
Management profileNumber of profiles
Profiles5 records
HealthBridge funding detail
Funding detailFunding overview
Funding rounds9 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthBridge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthBridge
What does HealthBridge do?
HealthBridge Financial operates a SaaS-based cash cycle management platform for patient obligations in the U.S. healthcare sector. Healthcare providers integrate the platform directly into their Electronic Health Record (EHR) systems to offer patients interest-free repayment plans of up to 24 months with no credit checks or hidden fees. The company purchases patient receivables on a non-recourse basis, providing immediate cash flow to providers while collecting installment payments from patients, supplemented by a US-based compassionate call center for patient support.
Is HealthBridge a public or private company?
HealthBridge is a private company. It is classified as venture growth investor backed and is currently operating.
When was HealthBridge founded?
HealthBridge was founded in 2017. It employs 51 to 100 people.
Where is HealthBridge based?
HealthBridge is headquartered in Grand Rapids, United States, in the North America region.
How does HealthBridge make money?
Two revenue lines are on record. Provider Transaction Fees are the primary driver. The others are interest-Free Patient Installments.
Who are HealthBridge's main competitors?
Direct peers on record are Cedar, Collectly, Flywire, AccessOne and Rectangle Health. Broad incumbents are CareCredit (Synchrony Financial), Waystar, Phreesia and Experian Health. PatientPop (Tebra) is listed as an emerging player.
Does HealthBridge have an API?
No public API is recorded for HealthBridge.
What industry is HealthBridge in?
HealthBridge's product category is Healthcare Patient Financing Software. Its primary akta.pro industry code is HLACACAG, Patient Billing, Statements & Payment Processing, with a secondary code of HLACAEAI, Patient Financial Engagement (Estimates, Billing Presentment, Payments). Its NAICS code is 522320 and its SIC code is 6324.