Pebble
Pebble Mobility designs and assembles the Pebble Flow, an all-electric, software-defined travel trailer built on NVIDIA DRIVE Orin with autonomous hitching, dual-motor active towing assist, and automated camp setup, sold direct-to-consumer to EV owners, digital nomads, and families.
- Company typePrivate
- Founded2021
- HeadquartersSunnyvale, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pebble does
Pebble Mobility Inc. is a California-based electric vehicle manufacturer that designs, engineers, and assembles the Pebble Flow, an all-electric travel trailer positioned as a software-defined RV. The vehicle is built on an NVIDIA DRIVE Orin compute platform with a 45 kWh LFP battery, dual 60 kW hub motors, 1.1 kW of integrated rooftop solar, and over-the-air update capability. Differentiated features include Magic Hitch (computer-vision autonomous hitching), Easy Tow (dual-motor active propulsion assist that extends EV towing range), InstaCamp (one-tap automated setup), Auto Dump (one-touch waste disposal), Remote Control (app-driven maneuvering), and electrochromic smart glass. A Scout AI assistant and Pebble mobile app (iPad and iPhone) provide conversational support, battery monitoring, and remote control.
Pebble sells exclusively direct-to-consumer through its website (pebblelife.com), with three trims priced from a planned $113,500 Standard (2027) to a $139,500 Magic Pack and a $179,000 Founders Edition. Financing is offered through third-party RV lenders for terms up to 20 years, and the company supplements its digital storefront with HQ tours in Fremont, CA, a traveling Flow States Tour, and presence at CES, Overland Expo, and major RV shows. Target buyer personas include digital nomads, young families, retirees, and EV enthusiasts, primarily owners of Rivian, Tesla Cybertruck, and similar tow vehicles. The company has delivered over 100 units since June 2025 and reports production efficiency improvements of roughly 45x relative to early prototyping.
The company was founded in 2021 by Bingrui Yang, a former Apple and Tesla executive, alongside veterans of Tesla, Rivian, Zoox, and SpaceX. It has raised $13.6M in a Series A led by Lightspeed (June 2023), opened a 60,000 sq. ft. Fremont, CA headquarters and manufacturing facility in August 2024, and employs 11-50 staff. Pebble generated third-party recognition including Time's Best Inventions 2024 and Fast Company's World Changing Ideas 2024, and received a 10/10 rating from Out of Spec Reviews after a month-long real-world test.
Pebble firmographics
Firmographics- Name
- Pebble
- Legal name
- Pebble Mobility Inc.
- Website
- https://pebblelife.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pebble Mobility designs and assembles the Pebble Flow, an all-electric, software-defined travel trailer built on NVIDIA DRIVE Orin with autonomous hitching, dual-motor active towing assist, and automated camp setup, sold direct-to-consumer to EV owners, digital nomads, and families.
- Ownership category
- akta.pro rank
Where Pebble is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pebble business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Pebble Flow Electric RV Sales: One-time hardware sales of the Pebble Flow all-electric travel trailer across three trim levels (Standard, Magic Pack, Founders Edition). Revenue is generated at point of sale with optional financing through third-party lenders.
- Pebble Wearable Products (PebbleOS ecosystem): Sales of Pebble-branded consumer wearables including the Pebble Round 2 smartwatch ($199) and the Pebble Index 01 smart ring ($75). These are one-time hardware purchases running on open-source PebbleOS. The brand was revived after Google open-sourced the PebbleOS code.
- Accessories and Add-ons: Sales of accessories including mobile charger, Weigh Safe trailer hitch, desk chair, portable projector with Bluetooth speaker, magnetic blackout shades ($750), spare tire and wheel package ($750). Premium upgrades including integrated rooftop solar, all-terrain levelers, powered awning, and exterior smart glass are available as add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Pebble Flow Magic Pack — Dual-motor propulsion with key automation features at a lower price point |
| One time/ perpetual license | Multi-year contract | Pebble Flow Founders Edition — Fully loaded, limited production, exclusive features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Pebble product offering
Product offeringCore offering
Pebble designs, engineers, manufactures and sells the Pebble Flow, an all-electric, software-defined travel trailer powered by a 45 kWh LFP battery and an NVIDIA DRIVE Orin computing platform, with proprietary automation including Magic Hitch (autonomous hitching), Easy Tow (dual-motor Active Tow Assist), InstaCamp (one-tap camp setup), Auto Dump (automated waste disposal), and Remote Control (app-driven maneuvering). It is sold direct-to-consumer in three trims (Standard, Magic Pack, Founders Edition) priced from $113,500 to $179,000 and is controlled/monitored via the Pebble App and Scout AI assistant.
Product overview
Pebble offers the Pebble Flow, a portfolio of all-electric travel trailers available in three trims: Standard ($113,500, planned 2027), Magic Pack ($139,500, available now), and Founders Edition ($179,000, limited production, available now). All trims share the core 45 kWh LFP battery, automotive-grade aluminum space frame construction, quiet HVAC, and privacy smart glass. The Magic Pack and Founders Edition add dual-electric motors enabling Easy Tow (Active Tow Assist), Magic Hitch automated hitching, Remote Control maneuvering, and Auto Dump waste disposal. The ecosystem is controlled via the Pebble App (iPad/iPhone), with Scout AI assistant providing conversational support and proactive monitoring. The product positions itself as a 'software-defined RV' that improves over time through OTA updates.
Differentiator
Problem solved
Functional benefit
Brands
- Pebble Flow: Flagship all-electric travel trailer featuring dual-motor propulsion, Magic Hitch, Easy Tow, Remote Control, InstaCamp, and Auto Dump systems.
- Pebble Flow Founders Edition
- Pebble Flow Magic Pack
- Scout
- Pebble App
Products and services
- Pebble Flow Software-defined all-electric travel trailer powered by a 45 kWh LFP battery and NVIDIA DRIVE Orin, available in three trims (Standard, Magic Pack, Founders Edition) with proprietary automation including Magic Hitch, Easy Tow (Active Tow Assist), Remote Control, InstaCamp, Auto Dump (industry first), 1.1 kW rooftop solar, 12 kW NEMA 14-50 export, J1772/CCS1 charging, and electrochromic smart glass; supports up to 7 days off-grid and is sold direct-to-consumer starting at $113,500 (Standard) / $139,500 (Magic Pack) / $179,000 (Founders Edition) for individual consumer buyers.
- Scout AI assistant built specifically for the Pebble Flow, trained on everything about the trailer, that answers owner questions, provides conversational support, monitors high-voltage battery state, and sends proactive email alerts when state of charge drops below 10%. Includes a community learning loop where owners contribute tips that are reviewed and surfaced by the Pebble team; available via PebbleLife.com.
- Pebble App Mobile control center for the Pebble Flow available on iPhone (streamlined core controls: cabin climate, lighting, entry controls, Auto Dump, trailer status) and iPad (full feature set: temperature, lighting, battery monitoring, water levels, InstaCamp deployment, Remote Control maneuvering, Magic Hitch activation, energy tracking); Bluetooth connected with cloud and remote connectivity in development.
Quantifiable outcome
- Reduces EV towing range loss from ~50%+ to ~20% through Easy Tow active propulsion assist
- +5 more outcomes
Companies that use Pebble
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Pebble technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature9 records
Pebble partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- NVIDIAcoreNVIDIA selected Pebble to be the first RV company to use the NVIDIA DRIVE Orin system-on-a-chip. DRIVE Orin powers the full robotic stack including perception, planning, and control for Magic Hitch, Easy Tow, and Remote Control features. Pebble was the first company to bring this level of automotive-grade computing power to the RV market.
- AppleminorPebble was founded by former Apple employees. The company applies Apple's philosophy of user-centered design and seamless technology integration to the RV industry. The Pebble App and iPad integration draw on Apple's ecosystem approach.
- TeslaminorPebble was founded by former Tesla employees. Tesla's influence is evident in Pebble's EV-first design philosophy, over-the-air software update model, direct-to-consumer sales approach, and LFP battery technology.
- RivianminorPebble was founded by former Rivian employees. Multiple owner stories feature Rivian R1S and R1T as tow vehicles, and the product is optimized for Rivian's towing capabilities.
- ZooxminorPebble was founded by former Zoox employees. Zoox's autonomous vehicle technology expertise informs Pebble's advanced robotics and autonomous features including Magic Hitch and Remote Control.
- Out of Spec ReviewsminorOut of Spec Reviews conducted a month-long extreme test of the Pebble Flow and published an influential '10 out of 10' review series on YouTube. This is considered one of the most rigorous and respected EV review channels. The positive review has been featured prominently in Pebble's marketing.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Pebble competitors and assessment
Company assessmentDirect peers
- Lightship: Lightship is a direct competitor building an all-electric, self-propelled travel trailer (the L1) with proprietary aero design and an integrated electric drivetrain that actively assists the tow vehicle. Targets the same EV-towing customer and overlaps nearly every feature category Pebble competes in.
- Bowlus: Bowlus is a premium travel trailer brand that pioneered lithium-ion-powered, off-grid-capable RVs aimed at affluent and design-conscious customers. Closely comparable in price band (high six figures) and target buyer, though Bowlus trailers are not self-propelled or EV-tow optimized.
- Living Vehicle: Living Vehicle makes premium, off-grid-capable travel trailers with large solar arrays and lithium battery banks for high-end customers seeking self-sufficiency. Comparable in price band, off-grid positioning, and tech-forward target customer, though without the electric drivetrain or automation.
- Earthroamer: Earthroamer builds ultra-premium, off-grid expedition vehicles with extensive solar and battery systems for adventure travel. Comparable in off-grid, high-end, tech-forward positioning, but focused on larger, motorhome-style vehicles rather than towable trailers.
Broad incumbents
- Airstream: Airstream (owned by Thor Industries) is the iconic premium travel trailer brand and the category's status quo. Comparable in price points and premium positioning, but traditional in powertrain, lacking the self-propelled, EV-tow, and software-defined features that define Pebble.
- Winnebago Industries: Winnebago is one of the largest RV manufacturers in the US, with a portfolio spanning motorhomes, travel trailers, and an eRV concept. A broad incumbent that could plausibly enter the EV-towable segment and compete on scale, dealer network, and brand.
- Thor Industries: Thor Industries is the parent of Airstream and one of the world's largest RV manufacturers. A broad incumbent with the capital, dealer network, and supply chain to enter the premium electric-trailer category if it chooses, posing a long-term scale threat.
Emerging players
- Polydrops: Polydrops makes compact, aerodynamic, solar-equipped electric travel trailers targeted at EV owners. Comparable in EV-tow customer focus and tech-forward design, though in a smaller, lighter form factor and without Pebble's automation features.
- Grounded Trailers: Grounded (formerly known as G2) builds all-electric, off-grid capable travel trailers with smart-home features for premium customers. Comparable in EV-first positioning and tech-forward design philosophy, though newer and smaller scale than Pebble.
- Storyteller Overland: Storyteller Overland makes adventure-oriented, off-grid-capable vans and trailers with lithium power systems for the modern outdoor lifestyle. Comparable in lifestyle brand positioning and off-grid customer, though focused on Mercedes Sprinter-based vans and conventional trailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pebble social profiles
Digital presencePebble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pebble leadership team
Management profileNumber of profiles
Profiles11 records
Pebble funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pebble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pebble
What does Pebble do?
Pebble designs, engineers, manufactures and sells the Pebble Flow, an all-electric, software-defined travel trailer powered by a 45 kWh LFP battery and an NVIDIA DRIVE Orin computing platform, with proprietary automation including Magic Hitch (autonomous hitching), Easy Tow (dual-motor Active Tow Assist), InstaCamp (one-tap camp setup), Auto Dump (automated waste disposal), and Remote Control (app-driven maneuvering). It is sold direct-to-consumer in three trims (Standard, Magic Pack, Founders Edition) priced from $113,500 to $179,000 and is controlled/monitored via the Pebble App and Scout AI assistant.
Is Pebble a public or private company?
Pebble is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pebble founded?
Pebble was founded in 2021. It employs 11 to 50 people.
Where is Pebble based?
Pebble is headquartered in Sunnyvale, United States, in the North America region.
How does Pebble make money?
Three revenue lines are on record. Pebble Flow Electric RV Sales are the primary driver. The others are pebble Wearable Products (PebbleOS ecosystem) and accessories and Add-ons.
Who are Pebble's main competitors?
Direct peers on record are Lightship, Bowlus, Living Vehicle and Earthroamer. Broad incumbents are Airstream, Winnebago Industries and Thor Industries. Emerging players are Polydrops, Grounded Trailers and Storyteller Overland.
Does Pebble have an API?
No public API is recorded for Pebble.