Milepost

What Milepost does

Milepost is a Stockholm-based EV charging infrastructure operator founded in 2020, positioned as Sweden's first independent charging network. The company focuses on everyday AC charging (11–22 kW) for residential, municipal, and commercial properties, and currently operates more than 1,000 charge points across 70+ Swedish municipalities. Its customer base spans municipalities (e.g., Tingsryd, Lomma, Ulricehamn, Sölvesborg, Vallentuna, Sundsvall, Växjö), commercial property owners, housing associations, and individual EV drivers.

The company runs a cloud-native operations platform built on Node.js/TypeScript, PostgreSQL, Redis, and Kubernetes on Google Cloud, supporting dynamic load balancing, real-time charger monitoring, a driver-facing mobile app, and backend integration with partners such as EasyPark, Northe, and Ellevio. The platform also supports Swish-based QR code payment (launched June 2025) and handles roaming and billing across the network. Underlying hardware deployments are owned and operated by Milepost rather than the site host, which is central to the company's go-to-market.

Milepost's business model is "Charging as a Service" — the company finances, installs, operates, and maintains charge points at zero upfront cost to the property owner, then monetizes through per-kWh usage fees, private-charging subscriptions for housing associations, and blocking-fee charges to deter non-EV occupancy. The go-to-market is direct sales to municipalities and commercial real estate owners, complemented by inorganic growth through acquisitions of utility-owned or competitor networks (Mer, Trollhättan Energi, Sundsvall Energi, Enkla Elbolaget, Ellevio's Vallentuna sites). Capital strategy has stepped up materially, from a SEK 45M round in September 2022 to a SEK 600M round from Obligo Investment Management in October 2025.

Name

Milepost

Legal name

Milepost AB

Website

https://milepost.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Milepost is Sweden's first independent EV charging operator, deploying and managing 1,000+ AC charge points across 70+ municipalities under a "Charging as a Service" model serving municipalities, commercial property owners, housing associations, and EV drivers.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure Operations

NAICS

Electric Power Distribution (221122), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric, Gas & Sanitary Services (4900), Electric Services (4911)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK)

Keywords

• EV charging operator
• Public AC charging
• Charging as a service
• Municipal charging infrastructure
• Load balancing chargers

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D

Revenue model

1. Per kWh Charging Fees: Milepost charges customers a per-kilowatt-hour fee for charging sessions, which includes electricity cost, grid fees, and a margin. This is the primary revenue stream for public charging. Price varies by location due to different grid costs across Sweden.
2. Private Charging Subscription: For private residential charging (e.g., housing associations), Milepost offers subscription-based charging with monthly fees and per-kWh margin, billed either to individual users or through the property manager.
3. Blocking Fees: On high-demand sites with limited chargers, Milepost charges a blocking fee when cars remain parked after charging is complete.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Milepost operates and deploys public AC EV charging infrastructure (11–22 kW) across Sweden as a turnkey "Charging as a Service" offering, financing, installing and operating chargers on land provided by municipalities, commercial properties and housing associations at no upfront cost to the host. End users access charging through the Milepost mobile app, an RFID charging tag, or app-free QR-code/Swish payments, with dynamic load balancing across multiple points on a single circuit.

Product overview

Milepost operates as an independent EV charging operator (laddoperatör) offering a unified platform for everyday AC charging at 11 kW and 22 kW across Sweden. The core offering combines a mobile app (iOS/Android), physical RFID charging tag (Laddbricka), and app-free Swish QR payment into a single user experience. The company's charging network is load-balanced and supports real-time availability monitoring. Services are offered to municipalities, commercial properties, and property management companies on a zero-investment model where Milepost finances, installs, and operates the infrastructure. The network now exceeds 1,000 charge points across more than 70 municipalities following multiple acquisitions (Mer, Sundsvall Energi, Enkla Elbolaget, Trollhättan Energi, and others). The platform integrates with EasyPark, Northe, BankID for authentication, Swish for payments, and Google Maps for station location.

Differentiator

Problem solved

Functional benefit

Products and services

• Milepost Mobile App iOS and Android application that lets EV drivers locate Milepost chargers on a map, start and stop charging sessions, view per-kWh pricing and active blocking-fee windows, register and manage payment methods, and access charging history and receipts. Authentication and card registration are handled via BankID.
• Public Charging Network (Ladda) Network of publicly accessible AC EV charging stations (11 kW and 22 kW) operated by Milepost across 70+ Swedish municipalities, available to any EV driver on a pay-per-kWh basis. Pricing varies by location to reflect differing grid and electricity costs, and a blocking fee applies at high-demand sites when vehicles remain parked after charging completes. The network is load-balanced and operated end-to-end by Milepost (financing, permits, installation, maintenance, 24/7 support).
• Private Charging Subscription Subscription-based private charging service for residential shared properties such as housing associations (bostadsrättsföreningar). Milepost installs, owns and operates the chargers; residents pay a monthly fee plus a per-kWh margin, billed either individually or through the property manager.
• RFID Charging Tag (Laddbricka) Physical RFID tag that authenticates the holder at Milepost chargers as an alternative to the mobile app, allowing registered users to start and pay for charging sessions by tapping the tag against the station.
• App-Free Charging (Swish QR) One-time charging access via QR code at the station: drivers scan the code with their phone camera and pay through Swish for a single charging session, with no app download or pre-registration required. Built to serve walk-up users and complement the Milepost app and EasyPark/Northe integrations.

Quantifiable outcome

• Deploys charging infrastructure in 6 months (Valhallavägen, Stockholm) vs. industry average
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• EasyParkminorChannel Partner/ Reseller/ DistributorEasyPark integration allows users to start and pay for charging at Milepost stations through the EasyPark app, extending Milepost's reach to EasyPark's user base.
• NortheminorChannel Partner/ Reseller/ DistributorNorthe integration allows users to start and pay for charging at Milepost stations through the Northe app, extending Milepost's reach to Northe's user base.
• ElleviocoreStrategic or Co-development PartnerEllevio, an electricity grid company, partnered with Milepost for the takeover of 38 public charging points in Vallentuna municipality. Ellevio developed charging infrastructure with the municipality and now transfers operations to Milepost while continuing to develop service partnerships around EV charging and charging subscriptions.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Regional players

• IONITY: Pan-European high-power charging (HPC) joint venture from BMW, Mercedes, Ford, VW. Complementary rather than directly competitive (fast vs. AC), but IONITY is the dominant highway fast-charging alternative that captures drivers Milepost could otherwise serve at higher margin.
• Bee Charging (Energy): Norwegian-headquartered EV charging operator with Nordic presence. Comparable AC-focused operating model and target customers (municipalities, commercial properties); competes indirectly with Milepost in the broader Nordic market.

Direct peers

• ChargePoint: Global EV charging network operator with cloud-based charge point management, app-based driver experience, and B2B sales to commercial properties and municipalities. Closest public-market comparable in business model and product surface.
• Vattenfall InCharge: Vattenfall's public EV charging service in Sweden, directly competing with Milepost for municipal and commercial property charging contracts. Benefits from incumbent utility balance sheet and brand trust.
• Virta: Finnish EV charging SaaS and network operator offering managed charging software, roaming, and billing services across Europe. Comparable as a charging management platform serving operators and property owners with similar feature set.
• Mer Sverige: Swedish EV charging operator that divested its ~250-point AC network to Milepost in April 2026 to refocus on fast charging. Same Swedish market, same B2G/B2B GTM, same end users; now competing only in the fast-charging segment.

Broad incumbents

• Fortum Charge & Drive: Finnish utility operating public charging networks across the Nordics. Comparable in operating geographies and target customers but with substantially larger scale and incumbent utility backing.
• E.ON Drive: E.ON's pan-European EV charging offering including Sweden. Larger utility with cross-country scale and integration with electricity supply; competes for the same municipal and commercial contracts but as part of a much broader portfolio.
• Allego: European public charging network operator with pan-EU footprint and roaming platform. Comparable business model (operated public charging, software platform) but much larger scale and listing on Euronext.

Emerging players

• Easee: Norwegian home and commercial EV charger manufacturer with cloud management platform. Partial overlap: Easee focuses on hardware + cloud for site owners, while Milepost provides end-to-end operating services; both compete for the same commercial property and housing-association customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motum-electrica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milepost