EasyPark
EasyPark is a European mobile parking platform enabling consumers and businesses to find, start, extend, and pay for parking across 20+ countries, 4,400+ cities, and 7,700+ operators via smartphone app, in-car integrations, and an enterprise fleet portal.
- Company typePrivate
- Founded2000
- HeadquartersDüsseldorf, Germany
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What EasyPark does
EasyPark operates a pan-European mobile parking platform that lets drivers find, start, extend, and pay for parking sessions via smartphone, and provides businesses with digital fleet parking management. Underlying technology combines GPS-based zone detection and QR-code scanning with ANPR computer vision that enables automatic session activation in equipped garages, plus in-car integration with Android Automotive OS (embedded in Polestar, Volvo, and Renault vehicles), Android Auto, and Apple CarPlay. The platform spans 20+ countries, 4,400+ cities, and 7,700+ parking operators, supported by sub-brands including Parkimeter for pre-booked parking and Arrive.
Revenue is generated through a combination of per-transaction service fees on consumer pay-per-use (EasyPark Small, up to 15% service fee with an average minimum of approximately €0.35 per session in Germany), monthly consumer subscriptions (EasyPark Go, €3.99-€4.99 per month), and tiered B2B subscriptions (Business Pro at €3.99 per user plus €0.39 per session, and Business Premium at €5.99 per user with no transaction fee). EV charging service fees are also captured (15% of charging cost with a €2.00 cap per session in Germany). Go-to-market is hybrid: product-led growth for consumers through app store distribution (Apple App Store and Google Play) augmented by in-car OEM integrations, paired with an enterprise field-sales motion targeting mid-sized and large companies through a self-service business portal at customer.easypark.net. Reported customer outcomes include 30% reductions in fleet parking fines, up to 22% savings on business parking costs, and 207 work days saved annually for a pharmaceutical enterprise customer.
The corporate structure places German operations under EasyPark GmbH (Hannover, HRB 228402, VAT DE 814 628 956, Managing Directors Cameron Clayton and Heidi Wildemann) as a subsidiary of Swedish parent EasyPark AB, with certifications spanning WCAG 2.2 Level AA, EN 301 549, GDPR, and CCPA, and accessibility audits conducted by Level Access in March 2025. Public revenue, funding round, and headcount figures were not disclosed in the provided source data.
EasyPark firmographics
Firmographics- Name
- EasyPark
- Legal name
- EasyPark GmbH
- Website
- https://easypark.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- EasyPark is a European mobile parking platform enabling consumers and businesses to find, start, extend, and pay for parking across 20+ countries, 4,400+ cities, and 7,700+ operators via smartphone app, in-car integrations, and an enterprise fleet portal.
- Ownership category
- akta.pro rank
EasyPark industry classification
Industry- Product category
- Mobile Parking Applications
- NAICS
- Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)
Keywords
Where EasyPark is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
EasyPark business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consumer Pay-per-Use (EasyPark Small): Transaction-based revenue from B2C customers who pay per parking session. Customers pay parking fees set by operators plus EasyPark service fee (15% in Germany, varies by country). Average minimum fee of approximately €0.35 per session in Germany.
- Consumer Subscription (EasyPark Go): Monthly subscription model (€3.99/month in Germany, €4.99/month in Netherlands) offering unlimited parking sessions without per-transaction service fees. Targets frequent users who park more than 5 times monthly.
- Business Pro Subscription: B2B package combining monthly subscription (€3.99 per user) plus per-transaction service fee (€0.39 per parking session in Germany) for low-frequency business parkers. One-time registration fee of €4.99 per user.
- Business Premium Subscription: B2B monthly subscription (€5.99 per user in Germany) with no per-transaction fees. Recommended for businesses parking more than 5 times monthly. All parking costs included in operator rates only.
- EV Charging Service Fee: Service fee on EV charging sessions. In Germany: 15% of charging costs with €2.00 maximum per session. No minimum fee for charging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | EasyPark Small - Pay-per-use for occasional users |
| Subscription | Monthly | EasyPark Go - Monthly subscription for frequent users |
| Hybrid | Monthly | Business Pro - For businesses parking less than 5 times/month |
| Subscription | Monthly | Business Premium - For businesses parking more than 5 times/month |
| Usage-based | Pay-as-you-go | Netherlands - Pay-per-use |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
EasyPark product offering
Product offeringCore offering
EasyPark provides a smartphone-based parking management platform that lets drivers start, stop, extend, and pay for parking sessions across on-street and off-street locations in 20+ European countries. The app integrates ANPR-based automated garage payment, in-car control via Apple CarPlay, Android Auto, and Android Automotive OS, route-based parking discovery (FIND), digital parking permits, and EV charging session management. For businesses, it offers EasyPark Business with fleet management, consolidated invoicing, and policy controls.
Product overview
EasyPark is a unified parking and mobility management platform offering mobile apps for individual drivers and business solutions for fleet management. The core EasyPark App enables smartphone-based parking payment and management across on-street, garage, and off-street locations in 20+ European countries. For frequent users, EasyPark Go provides a monthly subscription with unlimited sessions. The In-Car Integration feature extends the app to vehicle infotainment systems via Apple CarPlay, Android Auto, and Android Automotive OS. Express pay (CameraPark) uses ANPR technology for automatic parking in garages. For businesses, EasyPark Business offers fleet management with Business Pro and Business Premium tiers, providing employee parking management, cost allocation, and consolidated invoicing. The platform also includes FIND for parking discovery and Digital Permits for resident/business parking needs.
Differentiator
Problem solved
Functional benefit
Brands
- Parkimeter: Parking reservation platform allowing pre-booking of parking spaces at thousands of European locations
- Arrive
- EasyPark Go
- EasyPark Small
Products and services
- EasyPark App Mobile parking application enabling consumers to find, manage, and pay for parking via smartphone across on-street, garage, and off-street locations in 20+ European countries; supports minute-accurate billing, remote start/stop/extend, and digital receipts.
- EasyPark Small (Pay-per-Use) Pay-per-use consumer plan with up to 15% service fee on parking costs plus a minimum fee per session (approximately €0.35 average in Germany); designed for occasional users.
- EasyPark Go (Subscription) Monthly subscription (€3.99/month in Germany, €4.99/month in the Netherlands) offering unlimited parking and charging sessions without additional service fees; targets frequent users parking more than 5 times monthly.
- EasyPark Business B2B platform with a self-service portal for administrators to manage users, view costs, configure parking policies, and receive monthly consolidated invoices; employees use the EasyPark mobile app for payment and separation of business and private parking costs.
- Business Pro B2B package for companies parking less than 5 times per month per user; €4.99 one-time registration, €3.99/user monthly subscription, plus €0.39 service fee per parking session in Germany.
- Business Premium B2B package for frequent parkers (more than 5 sessions/month); €5.99/user monthly subscription in Germany with no per-transaction service fees.
- Express Pay (CameraPark / ANPR) Automatic Number Plate Recognition-driven parking in equipped garages; parking session starts when the vehicle enters and stops when it exits, eliminating manual start/stop.
- In-Car Integration Parking control via vehicle infotainment systems including Android Automotive OS (Polestar, Volvo, Renault), Android Auto, and Apple CarPlay; Android Automotive automatically stops the parking session when the vehicle departs.
- FIND (Parking Discovery) Route-based parking search showing available parking spots along the route to the destination with navigation guidance.
- EV Charging Service Integrated electric vehicle charging session management within the EasyPark app, enabling users to locate charging stations and manage both parking and charging sessions; service fee of 15% of charging costs in Germany with a €2.00 maximum per session.
- Digital Parking Permits (Digital Parkausweise) Digital parking permits for residents, businesses, and other purposes in selected cities; replace physical permit stickers and can be applied for, managed, and renewed digitally.
- Parkimeter Wholly-owned EasyPark Group subsidiary operating a parking reservation platform for pre-booking parking spaces at airports, concerts, sports venues, and other locations across thousands of European sites.
Quantifiable outcome
- 30% reduction in fleet fines for German enterprise customers
- +4 more outcomes
Companies that use EasyPark
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
EasyPark technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature7 records
EasyPark partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- PolestarcorePolestar vehicles with Android Automotive OS include embedded EasyPark app for seamless parking control directly from the vehicle display. Parking session automatically stops when vehicle departs.
- VolvocoreVolvo vehicles with Android Automotive OS include embedded EasyPark app integration for in-car parking management with automatic stop-on-departure functionality.
- RenaultcoreRenault vehicles with Android Automotive OS offer embedded EasyPark parking functionality for seamless in-car parking experience.
- Apple (CarPlay)coreApple CarPlay integration enables EasyPark parking control from iPhone displayed on vehicle's infotainment screen.
- Google (Android Auto, Android Automotive)coreGoogle Android Auto and Android Automotive OS platforms support EasyPark integration for in-vehicle parking control and management.
- PayPalminorPayPal is listed as a partner company, indicating payment integration for EasyPark transactions.
- BillogramminorExternal invoicing partner for EasyPark. Billogram sends invoices on behalf of EasyPark via email address [email protected].
- Parking Operators NetworkcorePartnership with 7,700+ parking operators across 20+ countries and 4,400+ cities enabling on-street and off-street parking coverage throughout Europe.
- City AdministrationscoreCollaboration with city administrators and policy makers to improve urban parking efficiency and traffic flows, making cities more liveable.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
EasyPark competitors and assessment
Company assessmentDirect peers
- PayByPhone: PayByPhone is a mobile parking payment app operating across Europe, North America, and Australia — directly competing with EasyPark in on-street parking payment, zone codes, and operator integrations in shared markets.
- RingGo: RingGo is a UK-based mobile parking app and one of Europe's largest, providing cashless parking via app and phone — a direct competitor to EasyPark in pay-per-use and subscription parking across multiple European markets.
- Flowbird: Flowbird (formerly Parkeon) is a major European parking hardware and software provider whose mobile app competes directly with EasyPark, particularly in municipal contracts and integrated parking terminals.
- ParkMobile: ParkMobile is one of the largest mobile parking apps in the US and is expanding into Europe, offering the same cashless parking session model as EasyPark and competing for municipal and operator contracts.
- SpotHero: SpotHero is a North American parking reservation and payment marketplace that overlaps with EasyPark's Parkimeter sub-brand in pre-booking garages and event parking, targeting drivers and enterprise fleets.
- JustPark: JustPark is a UK-based parking marketplace that lets drivers pre-book spaces in private driveways and commercial lots — directly comparable to EasyPark's Parkimeter offering and to its operator aggregation strategy.
Emerging players
- Parkopedia: Parkopedia provides parking data and dynamic availability information to navigation platforms and OEMs, overlapping with EasyPark's FIND routing feature and positioning it as both a potential partner and competitor for in-car parking experiences.
- ChargePoint: ChargePoint operates a major EV charging network with its own app — directly competing with EasyPark's EV charging feature for the same driver wallet as Europe transitions to electric vehicles.
Broad incumbents
- INRIX: INRIX is a large mobility data and analytics provider whose parking availability and traffic products sit alongside EasyPark's FIND feature, addressing the same enterprise and municipal customers with broader smart-city offerings.
- Waze: Waze's navigation app increasingly surfaces parking options and integrates with parking providers, competing with EasyPark for driver attention at the routing layer even though its core product is turn-by-turn navigation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EasyPark social profiles
Digital presenceEasyPark compliance and trust
Trust signalCompliance4 records
EasyPark financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyPark leadership team
Management profileNumber of profiles
Profiles2 records
EasyPark subsidiaries and ownership
Company hierarchySubsidiaries1 record
EasyPark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyPark M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyPark
What does EasyPark do?
EasyPark provides a smartphone-based parking management platform that lets drivers start, stop, extend, and pay for parking sessions across on-street and off-street locations in 20+ European countries. The app integrates ANPR-based automated garage payment, in-car control via Apple CarPlay, Android Auto, and Android Automotive OS, route-based parking discovery (FIND), digital parking permits, and EV charging session management. For businesses, it offers EasyPark Business with fleet management, consolidated invoicing, and policy controls.
Is EasyPark a public or private company?
EasyPark is a private company. It is classified as corporate owned and is currently operating.
When was EasyPark founded?
EasyPark was founded in 2000. It employs 251 to 500 people.
Where is EasyPark based?
EasyPark is headquartered in Düsseldorf, Germany, in the Europe region.
How does EasyPark make money?
Five revenue lines are on record. Consumer Pay-per-Use (EasyPark Small) is the primary driver. The others are consumer Subscription (EasyPark Go), business Pro Subscription, business Premium Subscription and EV Charging Service Fee.
Who are EasyPark's main competitors?
Direct peers on record are PayByPhone, RingGo, Flowbird, ParkMobile, SpotHero and JustPark. Emerging players are Parkopedia and ChargePoint. Broad incumbents are INRIX and Waze.
Does EasyPark have an API?
No public API is recorded for EasyPark.
What industry is EasyPark in?
EasyPark's product category is Mobile Parking Applications. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAA, On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones). Its NAICS code is 812930 and its SIC code is 7500.