Vestmark
Vestmark provides an enterprise wealth management technology platform (VestmarkONE) that delivers portfolio management, trading, rebalancing, tax overlay, and unified managed accounts to RIAs, broker-dealers, and asset managers, supporting $2T+ in client assets and 72,000+ advisors across six of the ten largest US managed account platforms.
- Company typePrivate
- Founded2001
- HeadquartersWakefield, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Vestmark does
Vestmark is a privately held wealth management technology company founded in 2001 and headquartered in Wakefield, Massachusetts. It provides the VestmarkONE platform, an enterprise-scale SaaS offering portfolio management, trading, rebalancing, tax overlay, and unified managed account (UMA) capabilities to registered investment advisors, broker-dealers, banks, and asset managers. The platform supports $2 trillion or more in client assets, 5 million-plus investor accounts, and 72,000-plus financial advisors, including six of the ten largest managed account platforms in the United States.
The product portfolio is organized as a platform-plus-modules architecture. Core modules include Portfolio Management and Trading, Advisor Suite (proposal generation, household management, reporting), Investment Advisory (tax overlay and outsourced solutions), and the Vestmark Model Marketplace, which connects advisors to over 1,900 strategies from 290-plus asset managers. Vestmark Advisory Solutions (VAST), an SEC-registered investment adviser subsidiary, provides direct indexing and tax-loss harvesting across multiple S&P, ESG, and specialty indices, with separately managed account minimums of $100,000 (focused) and $250,000 (personalized). More recent additions include a tax-managed UMA with private assets (in partnership with iCapital, BlackRock, and Dynasty), Custom Premier with T. Rowe Price, and AI-enabled features such as Vestmark Pulse and the Advisor Assistant copilot. The Center for AI Research and Development (CARD), opened in Boston in 2026, formalizes the company's AI investment under a dedicated Chief AI Officer.
Revenue is generated through three primary streams: platform SaaS licensing to wealth management firms (subscription, recurring), AUM-based advisory fees from the VAS subsidiary, and distribution or partnership fees from asset managers participating in the Model Marketplace. Pricing is quote-based B2B enterprise; specific contract values are not publicly disclosed. Vestmark markets and sells through direct enterprise sales, supported by content marketing, webinars, industry conferences, and earned media. The company is closely held with no private equity backing and no stated exit timeline, a structure management has positioned as a competitive advantage for long-term product investment.
Vestmark firmographics
Firmographics- Name
- Vestmark
- Legal name
- Vestmark, Inc.
- Website
- https://vestmark.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vestmark provides an enterprise wealth management technology platform (VestmarkONE) that delivers portfolio management, trading, rebalancing, tax overlay, and unified managed accounts to RIAs, broker-dealers, and asset managers, supporting $2T+ in client assets and 72,000+ advisors across six of the ten largest US managed account platforms.
- Ownership category
- akta.pro rank
Vestmark industry classification
Industry- Product category
- Wealth Management Technology
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)
- akta.pro secondary industries
- Target-Risk / Risk-Managed Allocation Funds (FSAAAEAG), Target-Risk / Risk-Profile Model Portfolios (FSAAAJAD), Fund/Index-Linked Notes (ETF/Mutual Fund/Custom Index) (FSACAMAH)
Keywords
Where Vestmark is headquartered
LocationHeadquarters
- HQ city
- Wakefield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vestmark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Software Licensing: SaaS/platform licensing fees for wealth management technology providing portfolio management, trading, rebalancing, and reporting capabilities to RIAs, broker-dealers, and asset managers.
- Investment Advisory Services: Vestmark Advisory Solutions (VAS), the SEC-registered investment adviser subsidiary, provides sub-advisory and overlay portfolio management services including VAST direct indexing and tax optimization. VAS manages client portfolios for a fee based on assets under management.
- Model Marketplace Distribution: Distribution fees from asset managers for access to the model marketplace platform, enabling managers to reach advisors and wealth management firms through Vestmark's network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | VAST Focused Index Portfolio - Index-based SMA starting at $100,000 minimum |
| Subscription | Annual | VAST Personalized Portfolio - Full customization starting at $250,000 minimum |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Vestmark product offering
Product offeringCore offering
Vestmark provides the VestmarkONE wealth management technology platform—offering centralized portfolio management, trading, rebalancing, model marketplace access, and unified managed account (UMA) capabilities—to RIAs, broker-dealers, banks, and asset managers. Through its SEC-registered subsidiary Vestmark Advisory Solutions (VAS), the company also delivers investment advisory services including VAST direct indexing and tax overlay portfolio management. AI-enabled tools (Vestmark Pulse, Advisor Assistant) and a model marketplace of 1,900+ strategies from 290+ asset managers extend the platform's distribution and advisor productivity functions.
Product overview
Vestmark offers a platform-plus-modules architecture centered on the VestmarkONE platform, which provides centralized portfolio management, trading, and rebalancing for wealth management firms at scale. The platform is complemented by distinct modules and sub-products including the Advisor Suite (proposal generation, reporting, billing, household management), Investment Advisory (tax overlay, marketplace), Vestmark Model Marketplace (access to 1,900+ strategies from 290+ managers), and VAST (direct indexing with tax-loss harvesting across multiple S&P and ESG indexes). AI-enabled features include Vestmark Pulse (continuous portfolio monitoring), Vestmark Advisor Assistant (an AI copilot for advisors), and the Vestmark Center for AI Research and Development (CARD) dedicated to advancing AI across the platform. A tax-managed UMA with private assets capability, developed with iCapital, BlackRock, and Dynasty, extends the platform to alternative investments within a unified account.
Differentiator
Problem solved
Functional benefit
Brands
- VAST: Vestmark Advisory Solutions Tax - A suite of offerings combining technology and investment management services for direct indexing and tax optimization, including Personalized Portfolios and Focused Index Portfolios benchmarked to various S&P indices.
Products and services
- VestmarkONE Platform Central technology platform powering Vestmark's portfolio management, trading, rebalancing, model marketplace, and advisor workflows. Serves as the operational backbone for RIAs, broker-dealers, banks, and asset managers, supporting centralized investment functions, full-feature UMAs, and integration across custodians and enterprise systems.
- VAST (Vestmark Advisory Solutions Technology) A suite of direct indexing and tax-loss harvesting offerings combining technology and investment management services. Includes Personalized Portfolios (customization, starting at $250,000 minimum) and Focused Index Portfolios (S&P 500, S&P Mid Cap 400, S&P Small Cap 600, ESG, Catholic Values, custom ADR indices, starting at $100,000 minimum). Provided through SEC-registered subsidiary Vestmark Advisory Solutions, Inc.
- Vestmark Pulse AI-powered portfolio intelligence platform that monitors positions, SEC filings, market news, and CRM data to flag actionable items and surface recommendations for advisors. Supports rebalancing, trade execution, client outreach, and compliance screening workflows.
- Vestmark Model Marketplace Distribution platform connecting advisors with 1,900+ investment strategies from 290+ asset managers, enabling discovery, evaluation, and adoption of model portfolios at scale across the Vestmark network.
- Tax-Managed UMA with Private Assets Unified managed account capability that enables RIAs to combine subscription-based alternative investments alongside ETFs, mutual funds, and separately managed accounts within a single tax-managed custodial account. Integrates iCapital's alts platform and BlackRock's asset allocation models.
Quantifiable outcome
- $2T+ assets supported on platform
- +4 more outcomes
Companies that use Vestmark
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Vestmark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Vestmark partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Freedom Dumlao (Chief AI Officer)coreChief AI Officer appointed to lead platform-wide artificial intelligence strategy, overseeing AI deployment across portfolio management, trading, compliance monitoring, and tax-aware investment processes.
- T. Rowe PricecoreJoint launch of Custom Premier, a personalized model portfolio solution for RIAs combining Vestmark's tax-aware technology with T. Rowe Price's institutional-caliber investment expertise. The partnership encompasses $184 billion in combined assets.
- WestEnd AdvisorsminorPartnership to develop a U.S. sector strategy SMA focused on tax advantages for wealth management clients.
- VanEckcorePartnership to deliver custom model portfolios to financial advisors powered by Vestmark's platform. VanEck subsidizes implementation costs to help advisors adopt the new capabilities.
- iCapitalcoreLaunch of tax-managed UMA with private assets capability integrating iCapital's technology platform for alternative investments into Vestmark's unified managed account solution. iCapital's platform manages $945 billion in assets globally.
- BlackRockcorePartnership for tax-managed UMA with private assets, integrating BlackRock's asset allocation models into the unified managed account solution. BlackRock provides leading asset allocation and portfolio design capabilities across private and public markets.
- Dynasty Financial PartnerscoreInitial launch partner for tax-managed UMA with private assets capability. Dynasty advisors can incorporate subscription-based alternatives using iCapital's platform and BlackRock's asset allocation models within Vestmark's UMA.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Vestmark competitors and assessment
Company assessmentDirect peers
- Envestnet: Envestnet is the largest direct competitor to Vestmark in UMA technology, portfolio management, and advisor workflows, serving many of the same broker-dealers and RIAs. Both platforms compete head-to-head for enterprise wealth management contracts.
- Orion Advisor Technology: Orion provides portfolio management, rebalancing, and advisor workflow software to RIAs and broker-dealers, overlapping directly with VestmarkONE's core platform capabilities and target customer base.
- Addepar: Addepar offers a wealth management technology platform focused on portfolio analytics, reporting, and data aggregation for high-net-worth and institutional advisors, competing for the same large-wealth-firm segment that Vestmark targets.
- SS&C Advent (Black Diamond): SS&C's Advent/Black Diamond provides portfolio management, accounting, and reporting software to RIAs and wealth managers, with overlapping product capabilities in rebalancing, performance reporting, and UMA workflows.
- Envestnet Tamarac: Tamarac (an Envestnet unit) provides portfolio rebalancing, reporting, and CRM to RIAs, directly overlapping with Vestmark's Advisor Suite and Portfolio Management & Trading modules.
Emerging players
- iCapital: iCapital is both a partner (integrated into Vestmark's tax-managed UMA with private assets) and an emerging competitor in the alts-on-platform space, with $945B in platform AUM and growing advisor-facing tools that could compete with Vestmark's UMA capabilities.
- CAIS: CAIS is an alternative investment platform integrated with Vestmark, but also a fast-growing independent alts platform that may increasingly compete for the same alts-in-UMA workflow that Vestmark offers through its iCapital partnership.
Broad incumbents
- Broadridge Financial Solutions: Broadridge is a broad financial services infrastructure provider that increasingly competes in wealth and advisor technology, with capabilities spanning data, communications, and operations adjacent to Vestmark's portfolio management offering.
- Charles Schwab (Schwab Advisor Services): Schwab is both a Vestmark distribution partner (custodian integration) and a broad incumbent that could embed more wealthtech functionality into its own advisor workstation, potentially disintermediating third-party platforms like Vestmark.
- Orion (OCM/Brinker Capital): Orion's wealth management arm offers model portfolios, UMA, and TAMP services that overlap with Vestmark Advisory Solutions' overlay and direct indexing offerings, targeting similar mid-to-large RIA and broker-dealer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vestmark social profiles
Digital presenceVestmark compliance and trust
Trust signalCompliance2 records
Vestmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vestmark leadership team
Management profileNumber of profiles
Profiles13 records
Vestmark subsidiaries and ownership
Company hierarchySubsidiaries3 records
Vestmark funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vestmark M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vestmark
What does Vestmark do?
Vestmark provides the VestmarkONE wealth management technology platform—offering centralized portfolio management, trading, rebalancing, model marketplace access, and unified managed account (UMA) capabilities—to RIAs, broker-dealers, banks, and asset managers. Through its SEC-registered subsidiary Vestmark Advisory Solutions (VAS), the company also delivers investment advisory services including VAST direct indexing and tax overlay portfolio management. AI-enabled tools (Vestmark Pulse, Advisor Assistant) and a model marketplace of 1,900+ strategies from 290+ asset managers extend the platform's distribution and advisor productivity functions.
Is Vestmark a public or private company?
Vestmark is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vestmark founded?
Vestmark was founded in 2001. It employs 101 to 250 people.
Where is Vestmark based?
Vestmark is headquartered in Wakefield, United States, in the North America region.
How does Vestmark make money?
Three revenue lines are on record. Platform Software Licensing is the primary driver. The others are investment Advisory Services and model Marketplace Distribution.
Who are Vestmark's main competitors?
Direct peers on record are Envestnet, Orion Advisor Technology, Addepar, SS&C Advent (Black Diamond) and Envestnet Tamarac. Emerging players are iCapital and CAIS. Broad incumbents are Broadridge Financial Solutions, Charles Schwab (Schwab Advisor Services) and Orion (OCM/Brinker Capital).
Does Vestmark have an API?
No public API is recorded for Vestmark.
What industry is Vestmark in?
Vestmark's product category is Wealth Management Technology. Its primary akta.pro industry code is FSAEAAAC, Portfolio Construction & Asset Allocation Advisory, with a secondary code of FSAAAEAG, Target-Risk / Risk-Managed Allocation Funds. Its NAICS code is 523940 and its SIC code is 6282.