Finture

Name

Finture

Legal name

Finture Pte. Ltd.

Website

https://finturegroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Banking

NAICS

Credit Card Issuing (522210), Nondepository Credit Intermediation (5222)

SIC

Personal Credit Institutions (6141), Finance Services (6199)

akta.pro primary industry

Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)

akta.pro secondary industries

QR Code Payments Wallets (FSAMAEAC), Biller Direct EBPP Platforms (FSAMAJAA)

Keywords

• Digital banking
• Credit card services
• Buy now pay later
• Mobile payments
• Digital lending

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Credit Card Interest and Fees: Revenue from credit card transactions including interest on revolving balances (0% for on-time payments), annual fees (waived), and administrative fees
2. Digital Credit / Paylater: Installment payments with tenor options of 3 and 6 months, generating revenue through interest/fees on converted transactions. 40-day interest-free grace period available
3. Installment Processing Fees: Fees charged for converting transactions and bill payments to installments, calculated as percentage of transaction value based on tenor selected (up to 6%)
4. Merchant Transaction Fees: Revenue share from merchant transactions through QRIS and card payments across the 50M+ merchant network

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Finture operates Yup, a credit-led digital bank platform in Indonesia offering a Yup VISA Credit Card (powered by PT Bank Mayapada Internasional), digital credit/paylater, QRIS payments, e-money, and 0% interest installments to underserved Indonesian consumers who lack salary slips or traditional credit history. The mobile-first platform integrates credit, payments, virtual accounts, and rewards in a single app, accepting users through AI-powered underwriting without income documentation and connecting to over 50 million QRIS merchants domestically and 130 million Visa merchants globally.

Product overview

Finture operates Yup as a credit-led digital bank platform in Indonesia, offering a comprehensive suite of financial products centered around digital credit and payment services. The core offering is the Yup Digital Credit/Pay Later platform, complemented by the Yup VISA Credit Card (powered by Mayapada Bank) for broader merchant acceptance. Supporting products include QRIS payments, 0% interest installments, E-Money, Dana Instan (instant cash withdrawal), transaction and bill installment features, Yup Poin loyalty rewards, cashback programs, gamification challenges, and a referral system. The platform targets underbanked populations in Indonesia with accessible credit products without salary slip requirements, serving approximately 1 million cardholders and connecting with over 50 million merchants.

Differentiator

Problem solved

Functional benefit

Brands

• Yup Finance: Financing company product offered by PT Fortuna Multi Finance, licensed and supervised by OJK
• SamaKita
• Yoopay

Products and services

• Yup VISA Credit Card A physical and virtual credit card powered by Mayapada Bank featuring zero annual fees, zero interest with full on-time payments, higher credit limits up to Rp50 million, Yup Points rewards redeemable for miles, and acceptance at over 130 million Visa merchants worldwide.
• Yup Digital Credit / Pay Later A digital credit/buy-now-pay-later platform that provides users with a credit limit for transactions, allowing them to shop online and offline and pay later with flexible tenures of 3 or 6 months. Works without requiring salary slips for registration.
• QRIS Payment QRIS (Quick Response Code Indonesian Standard) payment integration allowing users to make seamless payments at all QRIS-supported merchants across Indonesia, powered by PT Indo Sukses Mandiri (Yoopay).
• E-Money Electronic money service for easy transactions on the go, licensed and supervised by Bank Indonesia through PT Indo Sukses Mandiri (Yoopay).
• 0% Interest Installment Interest-free installment payment option for transactions, allowing users to spread payments without additional interest charges when paying in full and on time, powered by PT Sejahtera Sama Kita.
• Dana Instan Instant cash withdrawal service that allows users to withdraw cash from their credit limit directly to their bank account with lower interest rates compared to traditional cash advances.

Quantifiable outcome

• Credit card penetration at 5% in Indonesia with ~280M population represents massive untapped market
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PT MRT Jakarta (Perseroda)coreTechnology or Integration · 24 October 2025Integration of Yup payment methods in MyMRTJ app enabling users to purchase MRT Jakarta tickets using digital credit without pre-loading balance. Launch event at Bundaran HI Station attended by Yup President Elok Wahyuni and MRT Jakarta Business Development Director Farchad Mahfud.
• Visa (PT Visa Worldwide Indonesia)coreTechnology or Integration · 8 August 2024Strategic partnership enabling Yup users to transact at 130M+ merchants in 200+ countries. Finture integrated Visa payment network to expand access to global payments using credit. Collaboration aims to drive financial inclusion in Indonesia by increasing accessibility of digital payments.
• PT Bank Mayapada InternasionalcoreTechnology or IntegrationBanking partner issuing Yup VISA Credit Card. Card operates on Mayapada Bank infrastructure with card number format 4206 5378 xxxx xxxx. Payments processed through Mayapada ATM and branch network.
• TikTok ShopminorChannel Partner/ Reseller/ DistributorE-commerce platform integration for QRIS payments. Yup users can shop on TikTok Shop and pay using QRIS with promotional discounts from FOCALLURE and other brands.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• DANA: DANA is one of Indonesia's leading e-wallets, licensed by Bank Indonesia and offering QRIS payments, transfers, and increasingly credit features. It directly overlaps with Yup's QRIS payment product and is extending into the credit/paylater layer Yup occupies.
• OVO: OVO is a major Indonesian e-wallet and digital payment platform with broad QRIS merchant acceptance. It overlaps with Yup on consumer payments and is positioned similarly as a QRIS-led Indonesian fintech.
• Akulaku: Akulaku is a Southeast Asia-focused BNPL and digital finance platform operating across Indonesia, Vietnam, the Philippines, and Malaysia. It directly competes with Yup on consumer digital credit and marketplace financing, and represents the regional expansion template Finture aspires to.
• Atome: Atome is a BNPL provider operating across Southeast Asia including Indonesia, offering paylater at checkout. It competes with Yup's paylater and Cicilan features on similar merchant integrations and consumer segments.
• Kredivo: Kredivo is an Indonesia-headquartered BNPL and digital credit provider targeting underbanked consumers with paylater and cash loan products. It is the most direct competitor to Yup's digital credit/paylater offering and serves a similar customer segment using alternative credit data.
• KoinWorks: KoinWorks is an Indonesian fintech lending platform offering consumer loans, paylater, and investment products. It overlaps with Yup on digital credit for underserved Indonesian consumers and small businesses.

Broad incumbents

• Bank Jago: Bank Jago is an Indonesia-listed digital bank with significant GoTo ecosystem backing, offering digital savings and credit products. It represents an incumbent-bank competitor leveraging super-app distribution to serve the same underbanked segment Yup targets.
• Jenius (Bank BTPN): Jenius is the digital banking arm of Bank BTPN, offering digital savings, payments, and credit products in Indonesia. As an established bank-backed neobank, it competes with Yup's digital banking proposition while operating under a regulated deposit-taking framework.
• SeaMoney / SPayLater (Shopee): SeaMoney, the financial arm of Sea Group, operates ShopeePay and SPayLater BNPL across Southeast Asia including Indonesia. It is a broad incumbent with super-app distribution, directly competing with Yup on paylater at checkout and digital wallet acceptance.
• GoPay (GoTo Financial): GoPay is the leading Indonesian e-wallet operated by GoTo, with dominant QRIS volume and growing credit/lending features through GoPintar. It competes with Yup across payments and is increasingly expanding into the consumer credit layer Yup pioneered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thinkyup_id
• Facebookfacebook.com/yupbisayup
• Instagraminstagram.com/thinkyup.id/?hl=en
• TikToktiktok.com/@thinkyup.id?lang=en
• LinkedInlinkedin.com/company/finture-tech

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds6 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finture