Zora

Creator Economy Platformzora.co

Zora Labs is a blockchain-based creator economy platform that lets creators mint personal ERC-20 "Creator Coins," trade NFTs, and speculate on social trends via its Attention Markets product. It serves crypto-native creators and traders on Base L2 and Solana.

Company typePrivate
Founded2020
HeadquartersNew York, United States
Headcount11–50
GTM typeB2C
OfferingSoftware

What Zora does

Zora Labs, Inc. is a creator economy platform built on blockchain infrastructure that enables content tokenization, secondary trading, and speculative markets around social trends. Founded in 2020 in Los Angeles by former Coinbase employees Jacob Horne, Dee Goens, and Tyson Battistetta, the company originated as an NFT marketplace and has since expanded into a broader crypto platform comprising Creator Coins (ERC-20 tokens tied to individual creators), an Attention Markets product for trading on emerging social signals, and the platform-native ZORA token. The core technology stack is built on Coinbase's Base Layer 2 network via the OP Stack, with multi-chain expansion to Solana executed in February 2026.

The platform serves creators, crypto-native users, and social traders through a self-serve, community-led onboarding flow with no disclosed enterprise contracts. Reported scale metrics include 1.7M+ Creator Coins minted, 2M+ active users, 1.1M+ token holders, $1.6B in cumulative trading volume, and roughly $10-15M paid out to creators. Zora monetizes primarily through transaction fees on minting and trading, complemented by token-based utility accrual via ZORA. The company has raised approximately $52.6M-$60M in total funding across rounds led by Kindred Ventures (2020), Paradigm (2021), and Haun Ventures (2022), with a subsequent smaller private placement in 2024. Headcount remains small at 11-50 employees, indicating a capital-efficient operating model.

Zora firmographics

Firmographics

Name: Zora
Legal name: Zora Labs, Inc.
Website: https://zora.co
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Short description: Zora Labs is a blockchain-based creator economy platform that lets creators mint personal ERC-20 "Creator Coins," trade NFTs, and speculate on social trends via its Attention Markets product. It serves crypto-native creators and traders on Base L2 and Solana.
Ownership category
akta.pro rank

Zora industry classification

Industry

Product category: Creator Economy Platform
NAICS: Securities and Commodity Exchanges (52321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
SIC: Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
akta.pro industry: PRIMARYFSAPAFAB
NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing)
Financial & Insurance/Blockchain & Web3/NFTs & Digital Collectibles Infrastructure (minting, marketplaces, royalties)
SECONDARYFSADANAA
General NFT Marketplaces (Multi-Category)
Financial & Insurance/Crypto & Digital Assets/Non-Fungible Tokens (NFT) Marketplaces
SECONDARYFSAPAFAA
NFT Minting & Creation Tooling (no-code/low-code, batch minting, generative drops)
Financial & Insurance/Blockchain & Web3/NFTs & Digital Collectibles Infrastructure (minting, marketplaces, royalties)
SECONDARYFSAPAFAK
NFT Launchpads & Distribution (drops, allowlists, mint passes, creator distribution)
Financial & Insurance/Blockchain & Web3/NFTs & Digital Collectibles Infrastructure (minting, marketplaces, royalties)
SECONDARYFSAPAFAG
NFT Trading, Liquidity & Financialization (AMMs, lending, fractionalization, derivatives)
Financial & Insurance/Blockchain & Web3/NFTs & Digital Collectibles Infrastructure (minting, marketplaces, royalties)

Keywords

NFT marketplace
Creator economy
Content tokenization
Creator coins
Onchain social trading

Where Zora is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

Zora business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

Token Creation Fees: Creators pay fees to mint and deploy tokens on the platform, generating revenue from the token creation process.
Attention Markets Trading: Users deploy SOL (approximately $85) to create markets on trending topics. Revenue generated from trading activity on these attention markets.
Creator Coin Trading Volume: Platform benefits from trading fees on Creator Coins and tokenized content through its Base blockchain integration.
Token Launch Revenue: Revenue from the ZORA token itself and fees associated with listing and launching new tokens on the platform.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Attention Markets entry cost
Freemium	Pay-as-you-go	Platform access

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Zora product offering

Product offering

Core offering

Zora is a creator economy platform and on-chain protocol that enables any digital content to be tokenized as NFTs and as personal ERC-20 Creator Coins, with native trading and liquidity on Base (OP Stack) and Solana. Its offerings include an NFT minting and trading marketplace, a Creator Coin issuance system backed by Uniswap v4 liquidity, and Attention Markets that let users price and trade social momentum in real time.

Product overview

Zora is a comprehensive creator economy platform that has evolved from its original NFT marketplace into a multi-product ecosystem. The platform consists of Creator Coins (ERC-20 tokens tokenizing social media content), the native ZORA Token (launched April 2025 on Base with 10B supply), Attention Markets (social trend trading on Solana, February 2026), and its foundational NFT Marketplace. These products work together to enable content tokenization, creator monetization through trading fees, and speculative trading on internet trends and memes, creating a unified creator economy infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

Attention Markets: Product allowing users to trade on internet trends, memes, and narratives - launched on Solana in February 2026
Creator Coins

Products and services

NFT Marketplace An on-chain marketplace where creators mint NFTs and list them for sale, and where collectors discover, buy, and trade those NFTs. Built for individual creators, artists, and collectors operating on Base and other supported chains.
Creator Coins Personal ERC-20 tokens issued by creators or users on Zora that represent social capital and can be traded on Uniswap v4 with built-in liquidity. Designed for creators, personalities, and their communities to monetize attention and coordinate ownership.
Attention Markets Markets that price and trade social momentum in real time by leveraging creator-issued tokens and on-chain liquidity. Built for crypto-native traders and speculators in the socialfi space.
Content Tokenization Platform An open protocol that lets any digital content be tokenized as an NFT or tied to a Creator Coin, with developer APIs and SDKs for integration. Targeted at creators, developers, and third-party clients building on top of the Zora on-chain social graph.

Quantifiable outcome

$10-15 million paid to creators
+3 more outcomes

Companies that use Zora

Customer profile

Segments3 records

Ideal customer profiles2 records

Zora technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Zora partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

SolanacoreTechnology or Integration · 18 February 2026Zora expanded beyond its Base/Ethereum roots to launch Attention Markets on Solana, marking its first multi-chain expansion.
UniswapcoreTechnology or Integration · 20 August 2024Zora launched on-chain NFT secondary markets with Uniswap, enabling NFT trading through Uniswap's liquidity pools and expanding beyond primary NFT sales.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Zora competitors and assessment

Company assessment

Direct peers

OpenSea: OpenSea is the largest general NFT marketplace, supporting multi-category trading across Ethereum, Polygon, Base, and other chains. Directly competes with Zora's NFT marketplace core product, though OpenSea is broader and more established.
Magic Eden: Multi-chain NFT marketplace that originated on Solana and expanded to Ethereum L2s including Base. Directly competes with Zora across creator drops, secondary trading, and multi-chain support.
Blur: Pro-trader focused NFT marketplace and aggregator that pioneered real-time royalty enforcement and bulk trading. Competes with Zora for liquidity and high-volume traders, particularly on Ethereum and L2s.
Rarible: Multi-chain NFT marketplace with its own RARI governance token and aggregation features. Competes with Zora's marketplace functionality and community-governed token model.
Foundation: Curated NFT marketplace focused on creator drops and digital art. Competes with Zora for premium creator onboarding and primary mint experiences on Base.
Tensor: Leading Solana-native NFT marketplace with pro-trader features. Directly relevant as Zora expands Attention Markets to Solana, putting both platforms in competition for Solana-based creator and trend traders.

Emerging players

Friend.tech: SocialFi protocol enabling trading of "keys" (tokenized social access) tied to Twitter accounts. Closest competitor to Zora's Creator Coins product in the SocialFi creator-token category, though Friend.tech focuses on access rather than content.
Farcaster: Decentralized social protocol where users already trade "casts" and Frames — overlapping with Zora's content-tokenization thesis on creator monetization and social-attention markets.

Broad incumbents

Coinbase NFT: Coinbase's own NFT marketplace built on its Base L2 — the same chain Zora runs on. A broad incumbent that could either complement or compete with Zora depending on Coinbase's strategic prioritization.

Others

Uniswap: Largest decentralized exchange and Zora's key infrastructure partner (Uniswap v4 integration for creator coin liquidity). Functions as both an enabler of Zora's secondary markets and a potential competitive threat if it expands into NFT-native trading.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Zora financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Zora leadership team

Management profile

Number of profiles

Profiles4 records

Zora funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Zora M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zora

What does Zora do?

Is Zora a public or private company?

Zora is a private company. It is classified as venture growth investor backed and is currently operating.

When was Zora founded?

Zora was founded in 2020. It employs 11 to 50 people.

Where is Zora based?

Zora is headquartered in New York, United States, in the North America region.

How does Zora make money?

Four revenue lines are on record. Token Creation Fees are the primary driver. The others are attention Markets Trading, creator Coin Trading Volume and token Launch Revenue.

Who are Zora's main competitors?

Direct peers on record are OpenSea, Magic Eden, Blur, Rarible, Foundation and Tensor. Emerging players are Friend.tech and Farcaster. Coinbase NFT is listed as a broad incumbent. Uniswap is listed as an others.

Does Zora have an API?

No public API is recorded for Zora.

What industry is Zora in?

Zora's product category is Creator Economy Platform. Its primary akta.pro industry code is FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing), with a secondary code of FSADANAA, General NFT Marketplaces (Multi-Category). Its NAICS code is 52321 and its SIC code is 6200.