Rarible
Rarible is a multichain NFT marketplace operating as Gahinga Inc., supporting Ethereum, Base, Polygon, MegaETH, and RARI blockchains. It serves NFT collectors, creators, and enterprise brands with cross-chain trading, branded onchain storefronts, the Flipp mobile app, and developer APIs.
- Company typePrivate
- Founded2021
- HeadquartersWilmington, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Rarible does
Rarible (legal entity Gahinga Inc., headquartered in Wilmington, Delaware) is a multichain NFT marketplace and infrastructure provider founded in 2020 by Alexei Falin. The platform supports cross-chain trading, minting, and discovery across Ethereum, Base, Polygon, MegaETH, and the RARI Chain from a single unified interface, with cross-chain rewards and a Lightspeed Trading infrastructure introduced in the September 2025 relaunch. Beyond the consumer marketplace, Rarible operates branded onchain storefronts (with VeeFriends/Gary Vaynerchuk as flagship partner), a public API and MCP Server for developer and AI-agent integrations, a gamified Gacha Station for pack-style NFT discovery, and a mobile-first trading app acquired through the August 2025 purchase of Flipp.
Rarible's revenue model is primarily transaction-based, charging platform fees that range from 0% to 15% depending on collection and trading conditions, alongside creator royalties of 5-10% on secondary sales enforced via smart contracts. The customer base spans three primary segments: individual NFT collectors and traders seeking cross-chain liquidity; digital creators and artists minting NFTs with royalty enforcement and creator-fund support; and enterprise brands (VeeFriends, PSG, Ubisoft, UFC, Universal, Hot Wheels, Ledger, Barbie, Fox Deportes) using branded storefronts for onchain fan engagement and commerce. GTM is hybrid, combining product-led self-serve marketplace access, community-led growth through Discord and creator programs, and API-first developer distribution.
The company raised $14.2 million in Series A funding in June 2021 from Venrock Capital (lead), CoinFund, and 01 Advisors, following an earlier $1.75 million seed in February 2021 led by 1kx. Leadership includes CEO and co-founder Alexei Falin, CSO Alexander Salnikov, COO Jonas Lamis, and VPs across product (Leen Al-Taher), engineering (Evgeny Kot), marketing (Gaston Calabresi), and communications (Masha Vyazemskaya). Rarible operates globally with no geographic restrictions identified, and its 2026 strategic moves include a Collector Crypt partnership tokenizing graded physical collectibles on Solana and a Loopscale integration enabling fixed-rate USDC loans against tokenized assets.
Rarible firmographics
Firmographics- Name
- Rarible
- Legal name
- Gahinga Inc.
- Website
- https://rarible.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rarible is a multichain NFT marketplace operating as Gahinga Inc., supporting Ethereum, Base, Polygon, MegaETH, and RARI blockchains. It serves NFT collectors, creators, and enterprise brands with cross-chain trading, branded onchain storefronts, the Flipp mobile app, and developer APIs.
- Ownership category
- akta.pro rank
Rarible industry classification
Industry- Product category
- NFT Marketplace
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB)
- akta.pro secondary industries
- NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ), Trading Cards & Collectibles NFT Marketplaces (FSADANAI)
Keywords
Where Rarible is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rarible business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Marketplace Transaction Fees: Rarible charges fees on NFT transactions conducted through its marketplace platform, with platform fees ranging from 0% to 15% depending on collection and trading activity. The marketplace supports both primary sales and secondary market trading.
- Creator Royalties: The platform supports creator royalties on secondary sales, typically around 5-10% as shown in collection data, with smart contract enforcement for royalty payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Marketplace Trading |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Rarible product offering
Product offeringCore offering
Rarible operates a multichain NFT marketplace where users can mint, buy, sell, and trade non-fungible tokens across Ethereum, Base, Polygon, MegaETH, and RARI blockchains from a single unified interface, with cross-chain rewards and lightspeed trading. Beyond the self-serve marketplace, Rarible provides a public API with MCP Server for developers, white-label onchain storefronts for enterprise brands, and gamified discovery through Gacha Station. Revenue is generated via marketplace transaction fees (0%–15%) and creator royalties on secondary sales.
Product overview
Rarible operates as a multichain NFT marketplace platform with a unified core product supporting multiple blockchains (Ethereum, MegaETH, Base, RARI, Polygon), complemented by developer tools (Rarible API with MCP Server), branded storefront solutions (Onchain Storefronts with partner brands like VeeFriends), and supplementary features including the Gacha Station for pack openings, Creator Fund for creator support, and the acquired mobile trading app Flipp. The platform enables users to explore, mint, buy, sell, and trade NFTs with cross-chain functionality and rewards programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Rarible Multichain NFT Marketplace Self-serve multichain NFT marketplace supporting Ethereum, MegaETH, Base, RARI, and Polygon, enabling users to explore, mint, buy, sell, and trade NFTs with cross-chain functionality, lightspeed trading, and cross-chain rewards. For individual collectors, traders, and creators.
- Rarible API (with MCP Server) Public API providing programmatic access to Rarible's marketplace functionality, including NFT browsing, trading, and minting capabilities, with MCP Server integration available for AI assistant compatibility. For developers, wallet providers, and integrators.
- Rarible Onchain Storefronts White-label branded onchain storefront solution enabling brands to create custom marketplace experiences with their own branding, collection curation, and commerce functionality. For enterprise brands and entertainment companies (e.g., VeeFriends).
- Rarible Gacha Station Interactive gamified NFT feature allowing users to purchase and open trading card packs with randomized reveals, currently featuring live pulls from the platform. For NFT collectors and gamified discovery.
- Flipp (Mobile Trading App) Mobile-first NFT trading application acquired by Rarible to expand mobile trading capabilities. For mobile-first NFT traders and collectors.
- Rarible Creator Fund Initiative to support creators building on the Rarible platform through investment and resources. For NFT creators and artists.
Quantifiable outcome
- Supports 5+ blockchain networks for cross-chain trading
- +1 more outcomes
Companies that use Rarible
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Rarible technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Rarible partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Collector CryptcoreStrategic partnership with Collector Crypt to address liquidity and trust issues in the physical collectibles market by tokenizing graded cards for on-chain trading with verified provenance on the Solana blockchain.
- LoopscalecoreStrategic partnership providing users access to fixed-rate USDC loans through the Collector Crypt platform, enhancing the utility of tokenized physical collectibles on Rarible's marketplace.
- VeeFriendsflagshipFlagship brand partnership launching branded onchain storefronts on Rarible. VeeFriends is Gary Vaynerchuk's entertainment company with 250+ characters, featuring VeeFriends Series 1, Series 2, and BOOK GAMES NFT collections.
Scale indicators3 records
Recent moves7 records
Expansion highlights7 records
Rarible competitors and assessment
Company assessmentBroad incumbents
- Coinbase NFT: NFT marketplace from Coinbase, the largest US crypto exchange. Backed by Coinbase's massive user base and brand trust, overlapping with Rarible on Ethereum and Base trading.
- OKX NFT Marketplace: Multi-chain NFT marketplace from OKX crypto exchange. Direct competitor in cross-chain NFT trading with deep liquidity and exchange integration.
- Binance NFT: NFT marketplace operated by global crypto exchange Binance. Competes with Rarible on BNB Chain and other chains, leveraging Binance's massive exchange user base.
Direct peers
- Magic Eden: Multi-chain NFT marketplace, originally dominant on Solana and now expanding to Bitcoin, Ethereum, and Base. Direct competitor to Rarible on cross-chain aggregation and creator tools.
- X2Y2: Community-driven NFT marketplace with aggregator features and token incentives. Direct competitor to Rarible on Ethereum-based secondary NFT trading.
- Blur: Pro-trader focused NFT marketplace operating at 0% fees with optional royalties. Competes head-on with Rarible for high-volume traders and liquidity providers.
- OpenSea: The dominant NFT marketplace supporting multiple chains. Rarible and OpenSea compete directly for NFT trading volume, collectors, and brand partnerships, with OpenSea holding significantly deeper liquidity.
- Foundation: Curated NFT marketplace focused on premium digital art and creator drops. Competes with Rarible on the creator/collector segment, particularly high-end digital art.
- LooksRare: Community-governed NFT marketplace with token-incentivized trading. Competes with Rarible on Ethereum-focused NFT trading with similar fee models.
Emerging players
- Zora: Creator-focused NFT minting and marketplace protocol. Overlaps with Rarible on creator monetization and onchain storefront functionality for artists and brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rarible social profiles
Digital presenceRarible financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rarible leadership team
Management profileNumber of profiles
Profiles7 records
Rarible subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rarible funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rarible M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rarible
What does Rarible do?
Rarible operates a multichain NFT marketplace where users can mint, buy, sell, and trade non-fungible tokens across Ethereum, Base, Polygon, MegaETH, and RARI blockchains from a single unified interface, with cross-chain rewards and lightspeed trading. Beyond the self-serve marketplace, Rarible provides a public API with MCP Server for developers, white-label onchain storefronts for enterprise brands, and gamified discovery through Gacha Station. Revenue is generated via marketplace transaction fees (0%–15%) and creator royalties on secondary sales.
Is Rarible a public or private company?
Rarible is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rarible founded?
Rarible was founded in 2021. It employs 51 to 100 people.
Where is Rarible based?
Rarible is headquartered in Wilmington, United States, in the North America region.
How does Rarible make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are creator Royalties.
Who are Rarible's main competitors?
Broad incumbents on record are Coinbase NFT, OKX NFT Marketplace and Binance NFT. Direct peers are Magic Eden, X2Y2, Blur, OpenSea, Foundation and LooksRare. Zora is listed as an emerging player.
Does Rarible have an API?
Yes. Rarible exposes a public API. Developer documentation is at rarible.org.
What industry is Rarible in?
Rarible's product category is NFT Marketplace. Its primary akta.pro industry code is FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing), with a secondary code of FSAPAFAJ, NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails). Its NAICS code is 519290 and its SIC code is 6200.