Hohem
Hohem designs and manufactures AI-powered camera gimbals and stabilizers for consumers and professional videographers, offering consumer smartphone gimbals and professional stabilizers with proprietary iSteady stabilization and AI subject tracking, sold through Best Buy, Amazon, B&H Photo, and DTC channels.
- Company typePrivate
- Founded2014
- HeadquartersShenzhen, China
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hohem does
Hohem is a Shenzhen-based designer and manufacturer of AI-powered camera gimbals and stabilizers, founded in 2014 by Chen Min and operating with 251–500 employees. The company sells a dual-tier product portfolio: a consumer smartphone gimbal line (iSteady V3, V3 Ultra, M7, X3/X3 SE, M6, and Q auto-tracking holder) priced from roughly $99 to the mid-$200s, and a professional camera stabilizer line (iSteady MT3 Pro, MT3, MT2, Pro 4) priced from $329 to $549. All products are built around the proprietary iSteady 10.0 stabilization algorithm, which combines mechanical gimbal control with AI-driven subject detection and tracking for humans, pets, and vehicles.
The underlying technology is a blend of motorized 3-axis stabilization hardware, embedded computer vision for real-time subject tracking, and proprietary control firmware. The MT3 Pro carries a 5.5 lb payload with a 40% motor-torque increase over its predecessor and pairs with a detachable 33-foot-range wireless remote. Hohem has begun extending beyond gimbals into adjacent creator accessories, including the Hohem GO and MIC-01 wireless microphones and the SSD-01 portable SSD launched at CES 2026.
The business model is hardware sales through a hybrid channel mix: direct-to-consumer via store.hohem.com and AliExpress, U.S. mass-market e-commerce via Amazon, U.S. physical retail via Best Buy (since October 2025), and specialty professional retail via B&H Photo. Customers are primarily individual content creators, vloggers, and mobile filmmakers in the consumer tier, and professional videographers and commercial filmmakers in the MT3 tier. Hohem raised approximately $13.8M in a Series 2 round in November 2024, co-led by Legend Capital and Shunwei Capital, marking its first disclosed institutional funding event.
Hohem firmographics
Firmographics- Name
- Hohem
- Legal name
- Hohem
- Website
- https://hohem.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hohem designs and manufactures AI-powered camera gimbals and stabilizers for consumers and professional videographers, offering consumer smartphone gimbals and professional stabilizers with proprietary iSteady stabilization and AI subject tracking, sold through Best Buy, Amazon, B&H Photo, and DTC channels.
- Ownership category
- akta.pro rank
Hohem industry classification
Industry- Product category
- Camera Gimbals and Stabilizers
- NAICS
- Audio and Video Equipment Manufacturing (334310), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)
- akta.pro secondary industries
- Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts) (CRACAHAE), Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI)
Keywords
Where Hohem is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Hohem business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Consumer Smartphone Gimbal Sales: One-time hardware sales of consumer-grade smartphone gimbals including iSteady V3, V3 Ultra, M7, X3, X3 SE, M6, and Q series. Revenue generated from direct consumer purchases and retail distribution.
- Professional Camera Stabilizer Sales: One-time hardware sales of professional-grade camera stabilizers including iSteady MT3 Pro, MT3, MT2, and Pro 4. Higher price points targeting professional filmmakers and commercial content creators.
- Accessories and Peripheral Sales: Sales of complementary products including Hohem GO microphone, MIC-01 microphone, and accessories for gimbal systems.
- Portable SSD Sales: Hohem's first portable SSD (SSD-01) launched at CES 2026 with 1TB at $219 and 2TB at $339, expanding into data storage accessories for video creators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | iSteady MT3 Pro - Professional AI Stabilizer |
| One time/ perpetual license | Pay-as-you-go | iSteady MT3 - Professional AI Stabilizer |
| One time/ perpetual license | Pay-as-you-go | iSteady V3 - Consumer Smartphone Gimbal |
| One time/ perpetual license | Pay-as-you-go | SSD-01 Portable SSD 1TB |
| One time/ perpetual license | Pay-as-you-go | SSD-01 Portable SSD 2TB |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Hohem product offering
Product offeringCore offering
Hohem designs, develops, and sells AI-powered camera gimbal stabilizers for smartphones and professional cameras, along with complementary accessories such as wireless microphones and portable SSDs. Its portfolio spans consumer smartphone gimbals (iSteady V3, V3 Ultra, M7, X3/X3 SE, M6, Q) and professional camera stabilizers (iSteady MT3 Pro, MT3, MT2, Pro 4), all built around its proprietary iSteady stabilization algorithms and AI subject tracking technology. Products are sold direct-to-consumer via its own online store and AliExpress, and through retail channels including Best Buy, Amazon, and B&H Photo.
Product overview
Hohem offers a comprehensive ecosystem of AI-powered stabilizers and imaging accessories for both consumers and professionals. The product portfolio is organized into two main lines: (1) Consumer Smartphone Gimbals including iSteady V3, iSteady V3 Ultra, iSteady M7, iSteady X3/X3 SE, iSteady M6, and iSteady Q auto-tracking holder; and (2) Professional Camera Stabilizers including iSteady MT3 Pro, iSteady MT3, iSteady MT2, and iSteady Pro 4. The ecosystem is complemented by audio products (Hohem GO and Hohem MIC-01 wireless microphones) and storage solutions (SSD-01 portable SSD). All products feature AI-powered tracking and stabilization capabilities, with the iSteady 10.0 algorithm enabling intelligent imaging across the portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- iSteady MT3 Pro AI-powered professional camera gimbal stabilizer with 5.5 lb payload capacity, 40% motor torque increase, advanced AI tracking for humans/pets/vehicles, detachable wireless remote with 33-foot range, and iSteady 10.0 stabilization algorithm. Targeted at professional commercial video creation.
- iSteady MT3 AI-powered camera stabilizer for professional use with upgraded AI tracking and the iSteady 10.0 stabilization algorithm, designed for effortless professional video creation.
- iSteady MT2 Action camera stabilizer designed for professional use with action cameras.
- iSteady Pro 4 Professional-grade camera stabilizer for advanced videography needs.
- iSteady V3 Ultra Advanced smartphone gimbal with multimodal AI tracking and touchscreen remote, featuring magnetic selfie stick and detachable remote. Targeted at creative mobile storytellers.
- iSteady V3
Quantifiable outcome
- 40% motor torque increase in MT3 Pro vs previous generation
- +2 more outcomes
Companies that use Hohem
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Hohem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Hohem partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- B&H PhotocoreB&H Photo serves as a retailer for Hohem's professional camera stabilizer products including iSteady MT3 Pro and MT3, targeting professional videographers and filmmakers.
- AmazoncoreAmazon serves as a primary e-commerce channel for Hohem's consumer and professional gimbal products, featuring promotional sales events and regular listings.
- Best BuycoreHohem launched its AI gimbal models iSteady V3, iSteady V3 Ultra, and iSteady M7 through Best Buy's online and physical stores in North America, representing a major retail expansion for the brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Hohem competitors and assessment
Company assessmentBroad incumbents
- GoPro: Action camera leader with in-body HyperSmooth stabilization; addresses the same adventurous content creator use case as Hohem's consumer gimbals, though via camera-integrated stabilization.
- Benro: Established photography support brand offering tripods, monopods, and video heads; sold through the same pro photo retailers (e.g., B&H Photo) and addresses overlapping videographer customers.
- DJI: Global market leader in camera gimbals (Osmo Mobile series), drones, and action cameras. Directly comparable gimbal product line competing with Hohem's consumer and professional iSteady series.
- Manfrotto: Premium camera support brand (tripods, heads, gimbals) targeting professional photographers/videographers; shares Hohem's B&H Photo distribution and professional customer base.
Direct peers
- FeiyuTech: Chinese gimbal specialist producing smartphone and camera stabilizers (Vimble, Scorp, G6 Max) targeting the same content creator and professional videography segments as Hohem.
- Zhiyun (Guilin Zhishen): Specialized gimbal manufacturer offering smartphone gimbals (Smooth series) and professional stabilizers (Crane series) at price points and feature sets directly overlapping Hohem's iSteady V/M and MT lines.
- Moza (Guilin Moza): Manufacturer of professional and consumer gimbals (Mini, Air, AirCross) plus auto-tracking accessories; comparable in product categories, pricing tiers, and target customers to Hohem.
Emerging players
- Insta360: Action camera and 360-camera company with built-in stabilization; competes via integrated stabilization rather than separate gimbals and overlaps Hohem's content creator target market.
- Synco: Wireless microphone maker targeting video creators and vloggers, directly comparable to Hohem's Hohem GO and MIC-01 audio accessory line.
Others
- SanDisk (Western Digital): Established portable SSD and storage brand (Extreme series) now competing with Hohem's newly launched SSD-01 in the creator-economy storage category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Hohem social profiles
Digital presenceHohem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hohem leadership team
Management profileNumber of profiles
Profiles1 record
Hohem funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hohem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hohem
What does Hohem do?
Hohem designs, develops, and sells AI-powered camera gimbal stabilizers for smartphones and professional cameras, along with complementary accessories such as wireless microphones and portable SSDs. Its portfolio spans consumer smartphone gimbals (iSteady V3, V3 Ultra, M7, X3/X3 SE, M6, Q) and professional camera stabilizers (iSteady MT3 Pro, MT3, MT2, Pro 4), all built around its proprietary iSteady stabilization algorithms and AI subject tracking technology. Products are sold direct-to-consumer via its own online store and AliExpress, and through retail channels including Best Buy, Amazon, and B&H Photo.
Is Hohem a public or private company?
Hohem is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hohem founded?
Hohem was founded in 2014. It employs 251 to 500 people.
Where is Hohem based?
Hohem is headquartered in Shenzhen, China, in the Asia region.
How does Hohem make money?
Four revenue lines are on record. Consumer Smartphone Gimbal Sales are the primary driver. The others are professional Camera Stabilizer Sales, accessories and Peripheral Sales and portable SSD Sales.
Who are Hohem's main competitors?
Broad incumbents on record are GoPro, Benro, DJI and Manfrotto. Direct peers are FeiyuTech, Zhiyun (Guilin Zhishen) and Moza (Guilin Moza). Emerging players are Insta360 and Synco. SanDisk (Western Digital) is listed as an others.
Does Hohem have an API?
No public API is recorded for Hohem.
What industry is Hohem in?
Hohem's product category is Camera Gimbals and Stabilizers. Its primary akta.pro industry code is CRACAPAE, Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals), with a secondary code of CRACAHAE, Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts). Its NAICS code is 334310 and its SIC code is 3861.