Rael
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Rael firmographics
Firmographics- Name
- Rael
- Legal name
- Rael
- Website
- https://getrael.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rael industry classification
Industry- Product category
- Feminine Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)
- akta.pro secondary industries
- Intimate & Personal Hygiene Washes (CRABAEAF), Adult Incontinence Products (CRADALAF), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Rael is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rael business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Rael generates primary revenue through its owned e-commerce platform (getrael.com) selling period care, skincare, supplements, vulva care, and incontinence products directly to consumers with subscription options
- Retail/Omnichannel Sales: Revenue generated through retail partnerships with major retailers including Walmart, Ulta Beauty, Walgreens, Target, CVS, and iHerb, selling products through physical store locations and retailer websites
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual skincare and period care products |
| Subscription | Monthly | Subscribe & Save Program |
| Unit Pricing | Pay-as-you-go | Bundle and Set Products |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
Rael product offering
Product offeringCore offering
Rael manufactures and sells organic period care products (pads, tampons, liners, period underwear, and menstrual cups), K-beauty inspired skincare (hydrogel masks, cleansers, serums, blemish patches), cycle-support supplements, vulva care items, and incontinence care products. Products are sold directly to consumers through the company's owned e-commerce site (getrael.com) and through major U.S. omnichannel retailers including Ulta Beauty, Walmart, Walgreens, Target, and CVS.
Product overview
Rael is a holistic feminine care and K-beauty wellness brand offering a comprehensive product portfolio across five core categories: Period Care (organic cotton pads, tampons, panty liners, disposable and reusable period underwear, reusable pads, and menstrual cups), Skin Care (Miracle Clear skincare line with cleansers, serums, toners, moisturizers, hydrogel masks, and Miracle Patch acne patches), Supplements (Hormone Balance, Vaginal Health Probiotic, and PMS Cramp & Bloat Relief), Vulva Care (feminine washes, wipes, gels, and mists), and Incontinence Products (liners and pads). The brand emphasizes cycle-synced products designed for different phases of the menstrual cycle, organic and clean ingredients, and Korean beauty innovation. Products are distributed through major retailers including Ulta Beauty, Target, Walmart, Walgreens, and CVS, as well as direct-to-consumer via getrael.com.
Differentiator
Problem solved
Functional benefit
Brands
- Miracle Clear: Skincare sub-brand featuring cleansers, serums, and treatments for blemish-prone and sensitive skin
- Miracle Patch
- Synced Up Club
- Cycle Synced
Products and services
- Organic Period Care Line A comprehensive line of organic menstrual care products including pads, tampons, liners, period underwear, and menstrual cups designed for women seeking clean-label, chemical-free alternatives to mainstream feminine hygiene products. Sold directly through getrael.com and via Ulta, Walmart, Walgreens, Target, and CVS.
- K-Beauty Skincare Line A Korean-inspired skincare assortment that includes hydrogel masks, cleansers, and serums formulated using proprietary technologies such as Microcrystal, Cica Exosome, Cryo-Inspired Cooling, and an 8-Layer Hyaluronic Acid system. Designed for skincare-conscious women interested in clinical-grade K-beauty formulations.
- Hydrocolloid Blemish Patches Medical-grade hydrocolloid patches designed for targeted blemish and spot treatment, leveraging the same hydrocolloid technology used across Rael's skincare assortment. Targeted at consumers seeking K-beauty style, clinical-grade spot care.
- Cycle Support Supplements Dietary supplements formulated to support hormonal balance and the menstrual cycle, designed as part of Rael's broader 360-degree cycle care offering for women seeking holistic support across their cycle.
- Vulva Care Products Skincare and hygiene products specifically formulated for vulva care, designed to complement Rael's period care line and address everyday intimate hygiene using clean, organic ingredients. Targeted at women seeking pH-aware, gentle intimate care.
- Incontinence Care Products Incontinence care products positioned within Rael's holistic feminine care portfolio, addressing bladder leakage and pelvic floor health needs for adult women, leveraging the brand's clean-ingredient and organic positioning.
Quantifiable outcome
- Leading organic feminine care brand on Amazon since 2017
- +4 more outcomes
Companies that use Rael
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Rael technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rael partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Ulta BeautycoreMajor retail partnership launching Rael Beauty products in Ulta Beauty stores nationwide. The expansion includes new hydrogel masks and K-beauty skincare products, marking significant retail presence in the prestige beauty channel.
- WalmartcoreRetail partnership bringing holistic period care products to Walmart stores nationwide as part of the brand's 50,000 retail location expansion strategy.
- WalgreenscoreRetail partnership making Rael products available at Walgreens locations nationwide, enhancing accessibility of holistic period care products.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Rael competitors and assessment
Company assessmentDirect peers
- Thinx: Thinx pioneered reusable period underwear and now spans period care and bladder products. It competes with Rael's reusable and disposable period underwear and incontinence lines, sharing the same progressive, premium female consumer.
- Blume: Blume is a holistic, female-founded brand offering organic period care, skincare, and puberty/body products. It competes with Rael across both period care and skincare categories with comparable clean-ingredient and youth-targeted positioning.
- The Honey Pot Company: The Honey Pot is a leading plant-based feminine care brand offering washes, wipes, pads, tampons, and liners. It competes directly with Rael across period care and feminine hygiene, with a similar DTC-first, natural-ingredient positioning and recent retail expansion into Target and Walmart.
- Lola (MyLola): Lola is a venture-backed organic feminine care brand offering pads, tampons, liners, and period underwear via DTC and retail. It targets the same organic-conscious female consumer as Rael with overlapping SKUs and comparable subscription mechanics.
- Cora: Cora offers organic tampons, pads, liners, and menstrual cups with a social-impact-driven positioning. It directly competes with Rael in the organic, premium feminine care category and has overlapping retail and DTC distribution.
Emerging players
- Saalt: Saalt is a reusable period care brand offering menstrual cups, period underwear, and liners. It overlaps with Rael's reusables line and shares the organic/sustainable positioning, though with a more focused assortment and smaller scale.
Regional players
- Dr. Ci:Labo: Dr. Ci:Labo is a Japan-rooted clinical skincare brand offering hydrogel masks and dermatology-grade products. It shares Rael's K-beauty/J-clinical positioning and serves as a relevant peer for Rael's hydrogel mask line, though it primarily operates in Asia rather than the US.
Broad incumbents
- Always (Procter & Gamble): Always is the mass-market leader in feminine pads and liners owned by P&G. It competes with Rael across price points and channels and is a primary incumbent Rael must displace at Walmart, Target, CVS, and Walgreens.
- Tampax (Procter & Gamble): Tampax is P&G's leading tampon brand and the dominant tampon franchise in US retail. Rael's new Korean-made tampon at Target directly competes against Tampax in the tampon category within the same retailers.
- Kotex (Kimberly-Clark): Kotex is a global feminine care brand owned by Kimberly-Clark covering pads, tampons, and liners. It is a direct broad-incumbent competitor sharing the same mass-retail shelf space as Rael at major US drugstores and mass merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rael social profiles
Digital presenceRael compliance and trust
Trust signalCompliance8 records
Rael financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rael leadership team
Management profileNumber of profiles
Profiles3 records
Rael funding detail
Funding detailFunding overview
Funding rounds6 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rael M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rael
What does Rael do?
Rael manufactures and sells organic period care products (pads, tampons, liners, period underwear, and menstrual cups), K-beauty inspired skincare (hydrogel masks, cleansers, serums, blemish patches), cycle-support supplements, vulva care items, and incontinence care products. Products are sold directly to consumers through the company's owned e-commerce site (getrael.com) and through major U.S. omnichannel retailers including Ulta Beauty, Walmart, Walgreens, Target, and CVS.
Is Rael a public or private company?
Rael is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rael founded?
Rael was founded in 2017. It employs 11 to 50 people.
Where is Rael based?
Rael is headquartered in Los Angeles, United States, in the North America region.
How does Rael make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail/Omnichannel Sales.
Who are Rael's main competitors?
Direct peers on record are Thinx, Blume, The Honey Pot Company, Lola (MyLola) and Cora. Saalt is listed as an emerging player. Dr. Ci:Labo is listed as a regional player. Broad incumbents are Always (Procter & Gamble), Tampax (Procter & Gamble) and Kotex (Kimberly-Clark).
Does Rael have an API?
No public API is recorded for Rael.
What industry is Rael in?
Rael's product category is Feminine Care Products. Its primary akta.pro industry code is CRADANAG, Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants), with a secondary code of CRABAEAF, Intimate & Personal Hygiene Washes. Its NAICS code is 32561 and its SIC code is 2844.