Tampax
- Company typePrivate
- Founded1934
- HeadquartersCincinnati, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Tampax firmographics
Firmographics- Name
- Tampax
- Legal name
- Tampax (brand of Procter & Gamble)
- Website
- https://tampax.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tampax industry classification
Industry- Product category
- Feminine Hygiene / Menstrual Care Products
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Tampons (CRABAIAC)
Keywords
Where Tampax is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tampax business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Consumer Tampon Sales: Tampax generates revenue through the sale of tampon products across multiple product lines (Pearl, Radiant, Compact, Cardboard) through retail and e-commerce channels. Products are sold as one-time purchases at various absorbency levels and package sizes.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Tampax product offering
Product offeringCore offering
Tampax manufactures and sells a portfolio of tampon products under multiple sub-brands including Tampax Pearl, Tampax Radiant, Tampax Compact Pearl, Tampax Compact Radiant, Tampax Cardboard, and the Tampax Starter Kit. Products are offered in multiple absorbency levels (Light, Regular, Super, Super Plus, Ultra) and sold through retail stores, e-commerce, and international distribution in over 60 countries.
Product overview
Tampax is a Procter & Gamble brand offering a diversified portfolio of feminine care products centered around tampons. The core product lines include Tampax Pearl (the flagship line with five absorbencies featuring LeakGuard Braid and FormFit protection), Tampax Radiant (with CleanSeal wrapper for easy disposal), Tampax Compact Pearl and Compact Radiant (pocket-sized versions with extendable applicators), and Tampax Cardboard (value option with cardboard applicator). All products offer multiple absorbency levels (Light, Regular, Super, Super Plus, Ultra) to accommodate varying flow throughout the menstrual cycle. The Tampax Starter Kit targets first-time users with simplified instructions. Key technology features include LeakGuard Braid/Skirt for leak prevention, FormFit protection for comfort, and OEKO-TEX Standard 100 certification for ingredient safety.
Differentiator
Problem solved
Functional benefit
Brands
- Tampax Pearl: Tampons with plastic applicator, FormFit expansion, and LeakGuard braid. Available in five absorbencies (Light, Regular, Super, Super Plus, Ultra).
- Tampax Radiant
- Tampax Compact Pearl
- Tampax Compact Radiant
- Tampax Cardboard
- Tampax Starter Kit
Products and services
- Tampax Pearl Flagship tampon product line with plastic applicator and rounded tip. Available in five absorbencies (Light, Regular, Super, Super Plus, Ultra) featuring LeakGuard Braid, FormFit protection, and a smooth comfort layer for easy removal. Provides up to 8 hours of all-day comfort and protection.
- Tampax Radiant Tampon line with CleanSeal resealable wrapper for easy disposal, Comfort Grip for precise insertion, and LeakGuard Braid. Available in four absorbencies. Provides up to 100% leak and odor-free protection.
- Tampax Compact Pearl Full-size tampon protection in a compact, pocket-sized applicator with extendable design (Pull, Click to Lock, Push to insert). Features LeakGuard Braid protection for on-the-go use.
- Tampax Compact Radiant Compact version of Tampax Radiant that fits in pocket with extendable applicator, providing the same LeakGuard Braid and CleanSeal wrapper features in a pocket-sized format.
- Tampax Cardboard Value-oriented tampon with cardboard applicator featuring LeakGuard Skirt protection, Anti-Slip Grip, and FormFit expansion. Available in Regular, Super, and Super Plus absorbencies.
- Tampax Starter Kit Beginner-friendly kit for first-time tampon users with 12 unscented tampons in two absorbencies, step-by-step visual instructions on wrapper, and trusted Tampax protection with LeakGuard Braid.
Quantifiable outcome
- 72% of teens who do not use tampons report nervousness about trying them
- +2 more outcomes
Companies that use Tampax
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Tampax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Tampax partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and major.
- Youth Sports OrganizationsminorPartnership with youth sports organizations to distribute Tampax Starter Kits and menstrual health education through youth sports tournaments, recreation centers, and dance studios.
- WNBAcoreOfficial partnership with the WNBA making Tampax an official partner of women's basketball. The partnership aims to normalize conversations around periods in sports and provide trusted period protection for female athletes.
- Toronto TempominorPartnership with Toronto Tempo as part of Tampax's expanded women's basketball sponsorship portfolio.
- Olivia Miles (WNBA)coreWNBA draftee and leading athlete ambassador for Tampax. Olivia Miles leads the athlete partnership lineup and represents the brand in women's basketball events including the 'Queen's Court' fan experience activations.
- Maia Shibutani (Olympic Medalist)majorOlympic medalist joining the athlete partnership lineup to bring the 'Queen's Court' fan experience to women's basketball's biggest moments.
- OEKO-TEXcoreIndependent testing and certification association that provides OEKO-TEX Standard 100 certification for Tampax tampons, testing for up to 1,000 harmful substances including heavy metals.
- Always (P&G Brand)majorSame-parent company partnership within Procter & Gamble. In 2012, Tampax and Always teamed up to create the Radiant product line. Brands share P&G's distribution, marketing resources, and retail partnerships.
- BeingGirl (YouTube)minorBeingGirl YouTube channel is referenced as a resource for girls and young women about puberty and period education, aligned with Tampax's educational mission.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tampax competitors and assessment
Company assessmentBroad incumbents
- Procter & Gamble (Parent): P&G is the publicly-traded parent company of Tampax (NYSE: PG) and provides the manufacturing, R&D, distribution, and marketing infrastructure underlying Tampax's operations. Owns Tampax, Always, and other Fem Care brands within its broader $84B+ revenue portfolio.
- Kimberly-Clark: Kimberly-Clark is a major CPG conglomerate and parent of Kotex, Tampax's primary competitor in feminine care. Operates across personal care, tissue, and consumer tissue categories with global scale comparable to P&G's broader portfolio.
Emerging players
- Lola: Lola is a subscription-based DTC feminine care brand offering 100% organic tampons, period products, and reproductive health services. Competes with Tampax in the digitally-native, ingredient-conscious segment and has expanded into retail channels.
- Rael: Rael is a DTC-focused feminine care brand offering organic cotton tampons and pads. Competes directly with Tampax for younger millennial and Gen Z consumers seeking cleaner ingredient profiles, primarily through e-commerce and selective retail partnerships.
- Cora: Cora is a women's wellness brand offering organic tampons, pads, and menstrual cups. Targets the same young, environmentally-conscious consumer as Tampax's Starter Kit program while expanding Tampax's competition into reusable product categories.
- Veeda: Veeda is an emerging natural and organic tampon brand competing in the same premium tier as Tampax, emphasizing chemical-free, plant-based materials. Targets health-conscious menstruators and is gaining shelf space in natural and conventional retailers.
Direct peers
- Playtex: Playtex is one of Tampax's largest direct competitors in the U.S. tampon market, offering plastic and Sport applicator tampons with comparable absorbency tiers. Both brands target mainstream menstruating consumers through mass retail channels and compete on applicator comfort and leak protection.
- o.b. o.b. is a long-standing tampon brand owned by Edgewell Personal Care, known for non-applicator tampon formats. Competes with Tampax Cardboard and other Tampax lines for users preferring minimal applicator designs.
- Always (P&G sister brand): Always is P&G's menstrual pads brand and Tampax's sister brand within the Fem Care portfolio. Co-developed the Radiant product line with Tampax in 2012. While pads, not tampons, Always competes for the same menstrual care wallet share and shelf space.
- Kotex (U by Kotex): Kimberly-Clark's Kotex brand is a direct tampon competitor with comparable product portfolio including applicator and non-applicator variants. Kotex competes head-to-head with Tampax Pearl and Tampax Radiant across drug, grocery, and mass channels in the U.S.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights1 record
Customer concentration
Tampax social profiles
Digital presenceTampax compliance and trust
Trust signalCompliance3 records
Tampax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tampax leadership team
Management profileNumber of profiles
Tampax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tampax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tampax
What does Tampax do?
Tampax manufactures and sells a portfolio of tampon products under multiple sub-brands including Tampax Pearl, Tampax Radiant, Tampax Compact Pearl, Tampax Compact Radiant, Tampax Cardboard, and the Tampax Starter Kit. Products are offered in multiple absorbency levels (Light, Regular, Super, Super Plus, Ultra) and sold through retail stores, e-commerce, and international distribution in over 60 countries.
Is Tampax a public or private company?
Tampax is a private company. It is classified as corporate owned and is currently operating.
When was Tampax founded?
Tampax was founded in 1934. It employs 1 to 10 people.
Where is Tampax based?
Tampax is headquartered in Cincinnati, United States, in the North America region.
How does Tampax make money?
One revenue line is on record: consumer Tampon Sales.
Who are Tampax's main competitors?
Broad incumbents on record are Procter & Gamble (Parent) and Kimberly-Clark. Emerging players are Lola, Rael, Cora and Veeda. Direct peers are Playtex, o.b., Always (P&G sister brand) and Kotex (U by Kotex).
Does Tampax have an API?
No public API is recorded for Tampax.
What industry is Tampax in?
Tampax's product category is Feminine Hygiene / Menstrual Care Products. Its primary akta.pro industry code is CRABAIAC, Tampons. Its SIC code is 2844.