Hg
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Hg firmographics
Firmographics- Name
- Hg
- Legal name
- HgCapital LLP
- Website
- http://www.hgcapital.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Hg industry classification
Industry- Product category
- Private Equity / Software and Services Investment
- NAICS
- Portfolio Management and Investment Advice (52394), Other Financial Vehicles (52599)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Global Equity (Active) (FSAAAIAD)
- akta.pro secondary industries
- Large-Cap Equity (Active) (FSAAAIAA), Impact / ESG Multi-Manager Platforms (FSANAGAJ), ESG Data, Ratings & Research (Providers, Methodologies, Analytics) (FSAAALAJ)
Keywords
Where Hg is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Hg business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Asset management fees on ~$110bn AUM: Recurring management fees earned on c.$110 billion of assets under management invested across Hg Saturn, Hg Genesis, and Hg Mercury funds on behalf of 200+ Limited Partner clients globally. Hg Pooled Management Limited is the FCA-authorized manager of record.
- Performance fees and carried interest: Performance-based economics from Hg's software and services portfolio, which has delivered 3.3x MOIC on realised investments and $30bn of proceeds returned since 2001 at 3.0x gross MOIC and 31% gross IRR. AI-enabled exits at GTreasury and Intelerad were executed at ~100% average uplift to book value.
- Hg Wealth private investor services: Alternative investment services and bespoke fund access offered exclusively to private banks, family offices, individuals in Hg's network and their advisors, and other eligible non-US investors seeking exposure to Europe's largest portfolio of software and technology businesses.
- HgCapital Trust (HGT) listed equity vehicle: FTSE 250-listed company on the LSE providing liquid listed-equity exposure to Hg's portfolio; the largest investor in Hg and the most liquid way for public investors to access the Hg portfolio. Reported NAV total return of 4.0% for 2025 with NAV per share of £5.62 and net assets of £2.6 billion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fund investment terms (Saturn, Genesis, Mercury) - not publicly disclosed |
| Other | Pay-as-you-go | HgCapital Trust (HGT) listed equity - market-priced |
| Other | Multi-year contract | Hg Wealth bespoke private investor offerings |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Hg product offering
Product offeringCore offering
Hg is a private equity investor that deploys long-duration capital into European and transatlantic software and services businesses through three fund strategies (Saturn, Genesis, Mercury), while providing a value-creation stack including an in-house AI incubator (Hg Catalyst), a proprietary AI analytics tool (Hg Retina), and a cross-portfolio executive collaboration platform (HIVE) to accelerate AI transformation across its 60+ portfolio companies.
Product overview
Hg operates a transatlantic investment and value-creation platform for software and services businesses, structured as a fund-plus-value-creation stack rather than a single unified product. The platform combines capital deployment through three distinct fund strategies (Saturn for large-cap scaling, Genesis for creating enduring mid-market businesses, and Mercury for transforming founder-built companies) with an in-house value-creation ecosystem including Hg Catalyst (the AI product incubator that embeds tiger teams in portfolio companies), Hg Retina (a proprietary AI benchmarking and analytics tool), and HIVE (the cross-portfolio executive collaboration platform serving 2,750+ senior executives across 60+ portfolio companies). Investor-facing offerings include HgCapital Trust plc (the FTSE 250-listed investment vehicle HGT.L) and Hg Wealth (alternative investment services for private investors, family offices, and eligible non-US investors). Hg's broader platform is anchored by a value-creation team of more than 100 AI professionals, a Responsible Investment framework (UNPRI signatory since 2012 with 5-star ratings), and The Hg Foundation ($45M donated since 2020 to tech education initiatives). Across a portfolio of ~60 companies, the platform manages c.$110 billion in assets and supports ~140,000 employees globally.
Differentiator
Problem solved
Functional benefit
Brands
- Hg Catalyst: Hg's in-house AI product incubator that embeds tiger teams inside portfolio companies to build agentic AI products.
- HIVE
- Hg Retina
- Hg Wealth
- Hg Saturn
- Hg Genesis
- Hg Mercury
Products and services
- Hg Saturn
Quantifiable outcome
- More than 10% of bookings (and 25%+ in several cases) coming from AI products built in the last year; some companies seeing a quarter or more of new bookings from AI products.
- +10 more outcomes
Companies that use Hg
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Hg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability11 records
Feature5 records
Hg partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AnthropiccoreAnthropic partnered with Hg Catalyst for a 200-engineer cross-portfolio hackathon in London, Paris, and New York, sharing best practice on building agents in production. Engineers and product leaders from Cognition, Stripe, Ramp, Datadog, and Pendo also participated.
- OpenAIcoreOpenAI announced Hg as a new ChatGPT Enterprise customer at the FT Global Banking Summit alongside Revolut, Allica Bank, EQT, Permira, The AA, and LSEG. Hg is deploying OpenAI's enterprise AI platform internally to drive productivity across the firm.
- Hg CatalystcoreHg launched the Catalyst AI incubator to embed tiger teams inside portfolio companies and ship agentic AI products; the platform hosts portfolio hackathons and publishes the production-readiness rubric for agentic AI.
- Brunswick GroupcoreRetained press and communications agency for Hg, with media enquiries handled via [email protected] alongside [email protected].
- HIVE (Hg's collaboration platform)coreHIVE is Hg's proprietary collaboration platform connecting 2,750+ senior executives across 20 live communities within the portfolio, supporting portfolio-wide knowledge sharing and leadership immersions.
Scale indicators17 records
Recent moves13 records
Expansion highlights6 records
Hg competitors and assessment
Company assessmentDirect peers
- Vista Equity Partners: Vista Equity Partners is a US software-focused private equity firm with comparable scale and an enterprise-software-only investment thesis. Its operating-partner model and sector specialisation closely mirror Hg's value-creation approach.
- EQT: EQT is a Stockholm-headquartered global private equity firm with deep European software and tech investing, including BPEA and EQT Growth. It competes directly with Hg for European mid-market and large-cap software assets and is referenced alongside Hg in enterprise AI adoption announcements.
- Thoma Bravo: Thoma Bravo is the largest US software-focused private equity firm with comparable buyout strategies targeting enterprise software companies. It is the closest direct competitor to Hg given its similar vertical focus, AI-driven value creation playbook, and large-cap take-private execution.
- Permira: Permira is a European-headquartered global private equity firm with a strong technology and services focus and similar buyout scale. It is identified as a co-backer of Hg-backed GGW and a fellow OpenAI ChatGPT Enterprise adopter, making it a direct competitor in European software take-privates.
- Advent International: Advent International is a global private equity firm with a comparable software and business-services investment focus and similar transatlantic footprint. It competes with Hg for mid-to-large-cap enterprise software deals in Europe and North America.
- Silver Lake: Silver Lake is a global technology-focused private equity firm specialising in large-cap technology buyouts and growth investments. It competes with Hg for the largest enterprise software and tech-enabled services transactions, particularly take-privates.
- CVC Capital Partners: CVC Capital Partners is a major European-headquartered global private equity firm with broad sector coverage including technology. Its fund size and European heritage put it in direct competition with Hg for software/services transactions across Europe.
- Bain Capital: Bain Capital is a global alternative asset manager with a substantial private equity franchise spanning technology, healthcare, and financial services. It is a comparable scaled PE competitor to Hg with overlapping target sectors and deal sizes.
Broad incumbents
- KKR: KKR is a global alternative asset manager with significant private equity operations across software and technology. It was the seller in Hg's OneStream take-private, demonstrating direct transactional overlap, and is a leading capital partner across mega-deals in the same competitive set.
- Blackstone: Blackstone is the world's largest alternative asset manager with private equity, private credit, and growth platforms. It participated in the $1.4bn private credit facility backing Hg's OneStream acquisition and competes broadly for software/services opportunities.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hg social profiles
Digital presenceHg compliance and trust
Trust signalCompliance5 records
Hg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hg leadership team
Management profileNumber of profiles
Profiles10 records
Hg subsidiaries and ownership
Company hierarchySubsidiaries8 records
Hg funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hg M&A and investment
M&A and investmentM&A103 records
Investments63 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hg
What does Hg do?
Hg is a private equity investor that deploys long-duration capital into European and transatlantic software and services businesses through three fund strategies (Saturn, Genesis, Mercury), while providing a value-creation stack including an in-house AI incubator (Hg Catalyst), a proprietary AI analytics tool (Hg Retina), and a cross-portfolio executive collaboration platform (HIVE) to accelerate AI transformation across its 60+ portfolio companies.
Is Hg a public or private company?
Hg is a private company. It is classified as management employee owned and is currently operating.
When was Hg founded?
Hg was founded in 2000. It employs 1 to 10 people.
Where is Hg based?
Hg is headquartered in London, United Kingdom, in the Europe region.
How does Hg make money?
Four revenue lines are on record. Asset management fees on ~$110bn AUM is the primary driver. The others are performance fees and carried interest, hg Wealth private investor services and hgCapital Trust (HGT) listed equity vehicle.
Who are Hg's main competitors?
Direct peers on record are Vista Equity Partners, EQT, Thoma Bravo, Permira, Advent International, Silver Lake, CVC Capital Partners and Bain Capital. Broad incumbents are KKR and Blackstone.
Does Hg have an API?
No public API is recorded for Hg.
What industry is Hg in?
Hg's product category is Private Equity / Software and Services Investment. Its primary akta.pro industry code is FSAAAIAD, Global Equity (Active), with a secondary code of FSAAAIAA, Large-Cap Equity (Active). Its NAICS code is 52394 and its SIC code is 6282.