What Rheaply does

Rheaply, founded in 2016 in Chicago by Dr. Garry Cooper, is a vertical SaaS and services company that operates an asset lifecycle management platform for workplace, real estate, facilities, and sustainability teams. The platform combines four integrated modules: Visibility (centralized inventory digitization with QR code scanning, bulk CSV import, and role-based access controls), Circulate (an internal reuse marketplace with approval workflows and team-based collaboration), Next Life (sustainable disposition routing assets to a 3,400+ partner network of buyers and nonprofits), and Decommission Services (managed field services for end-of-life projects). Supporting offerings include tiered Sustainability Consulting packages and a public-facing Circular Marketplace organized into sponsored regional reuse communities across North America. The company also acquired and operates the Ohio Materials Marketplace, which it purchased from the U.S. Business Council for Sustainable Development.

The underlying technology includes AI-powered Suggestions (since 2023) that enriches product records from minimal text input, a Quick Create capability that generates structured product entries from voice or text, a Backfill tool that estimates weight and replacement cost in bulk across existing inventories, and a tiered Carbon Avoided Calculation system that combines LCA/EPD data with AI-driven product decomposition against the ICE database. The platform processes text, images, and structured product data and ships releases on a roughly monthly cadence.

Rheaply sells primarily through enterprise direct sales targeting healthcare systems (Allina Health, RUSH University Medical Center), universities and research institutions (Barnard College, a private Chicago research university), Fortune 500 corporate real estate (Citi, a top-tier investment bank), and public-sector/municipal customers. Revenue streams include platform subscriptions, marketplace transaction facilitation fees, tiered sustainability consulting, and decommission project services. The company has raised approximately $32.8M from Revolution's Rise of the Rest, Microsoft Climate Innovation Fund, Citi Impact Fund/Ventures, High Alpha, Salesforce Ventures, and other investors. Named customers and case studies report outcomes such as $530K saved at a university, $193K+ at Allina Health, $600K recaptured at RUSH, and $1.2M in community investment at Citi.

Name

Rheaply

Legal name

Rheaply

Website

https://rheaply.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Rheaply is a Chicago-based SaaS and services platform that helps enterprises track, internally reuse, and sustainably dispose of physical assets, serving healthcare systems, universities, and Fortune 500 corporate real estate teams with a modular inventory, marketplace, and decommission offering.

Ownership category

akta.pro rank

Product category

Asset Lifecycle Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

Keywords

• Asset lifecycle management
• Internal reuse marketplace
• Circular economy software
• Workplace inventory management
• Sustainable asset disposition

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription: SaaS platform subscription for inventory management, internal reuse marketplace, and external marketplace access. Pricing likely based on organization size or asset volume.
2. Transaction/Marketplace Fees: Transaction facilitation fees for marketplace exchanges between organizations. Platform connects buyers and sellers for surplus asset disposition.
3. Sustainability Consulting Services: Custom consulting packages ranging from 5 to unlimited office hours with experts. Includes custom frameworks, stakeholder mapping, and project management for circularity programs.
4. Decommission Field Services: Onsite asset management services for large-scale decommission projects including inventory digitization, sustainable disposition coordination, and community sharing logistics.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Rheaply provides a SaaS asset lifecycle management platform for enterprise workplace and real estate teams to track inventory, redeploy assets internally, and dispose of surplus through a verified partner network. The platform combines centralized inventory tracking, an internal reuse marketplace, external sustainable disposition, and decommission field services with AI-powered product enrichment and carbon impact reporting. Supporting offerings include sustainability consulting and a public circular marketplace connecting organizations across North America.

Product overview

Rheaply offers a modular, platform-plus-services architecture centered on a core lifecycle management platform with four integrated modules: (1) Visibility (inventory management for digitizing and tracking assets across teams and locations), (2) Circulate (internal reuse marketplace for reallocating assets within an organization), (3) Next Life (sustainable disposition for selling or donating surplus externally via a 3,000+ partner network), and (4) Decommission Services (managed end-of-life asset projects with real-time impact reporting). Supporting these modules are Sustainability Consulting (custom circularity advisory programs) and a Circular Marketplace/Reuse Cities network (free public marketplace with regional sponsored communities across North America). The platform incorporates AI features including Suggestions for automatic product data enrichment and Quick Create for voice/text-to-product generation. The platform is designed for workplace and real estate teams and is backed by an ecosystem of 3,400+ partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Rheaply Platform End-to-end asset lifecycle management SaaS platform for enterprise workplace and real estate teams that tracks inventory, enables internal reuse, supports sustainable disposition, and integrates with a 3,400+ partner network for asset exchange.
• Decommission Services Managed end-of-life asset services including fast inventory digitization and removal, fully-involved onsite asset management, sustainable decommission expertise, and detailed reporting on reuse outcomes. Supports landfill diversion goals with documented 100% diversion on multiple projects.
• Sustainability Consulting Advisory service delivering custom circularity programs with tiered packages (Good, Better, Best) including office hours, custom frameworks, stakeholder mapping, opportunity research, and total project management. Add-ons include outreach packages and change management packages.
• Circular Marketplace / Reuse Cities Free-to-join public marketplace connecting organizations across North America to unlock value of workplace resources and surplus materials, with sponsored regional communities in Atlanta, Bay Area, Chicago, Michigan, North Central Texas, NYC, Ohio, Seattle, Vancouver Island, and Washington D.C.

Quantifiable outcome

• University saved $530,000 through reuse
• +7 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Furniture X-Change (TFX)coreStrategic or Co-development PartnerPartnership for decommission and remanufacturing of surplus office assets. TFX refurbishes donated chairs with craftsmanship and care, giving items a second life. Key partner in community sharing network.
• Pickens-KanecoreImplementation/ SI/ Consulting PartnerMoving and storage company that partnered with university for off-campus warehouse liquidation. Provided decommission services for large-scale asset redistribution project.
• Beltman Moving and StorageminorImplementation/ SI/ Consulting PartnerMoving and storage partner for Allina Health facility cleanouts and relocations, working with Rheaply platform for asset redistribution.
• Good Banks NEOcoreChannel Partner/ Reseller/ DistributorHelps bridge gap between organizations giving and nonprofits in need. Northeast Ohio organizations can reclaim materials through Ohio Materials Marketplace and commercial donation programs.
• APB & AssociatescoreChannel Partner/ Reseller/ DistributorOwner's Representative for Cleveland Guardians' Progressive Field Renovation Project. Facilitated donations on Rheaply platform during ballpark renovation.
• Green Sports AllianceminorStrategic or Co-development PartnerResource and convener for professional sports leagues, venues, and partners. Served as promotional partner for Progressive Field renovation sustainability project.
• Catalyst by WellstarminorStrategic or Co-development PartnerPartnership to advance circular innovation in health systems through collaboration on sustainability initiatives.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Watershed: Enterprise carbon accounting and sustainability platform. Directly comparable to Rheaply in serving Fortune 500 sustainability and ESG reporting buyers, with overlapping value propositions around measurable climate impact and corporate compliance.
• Persefoni: Carbon and climate management accounting SaaS for enterprises. Comparable as a sustainability data platform targeting similar buyers (CFO/sustainability offices) with quantified emissions and ESG reporting — overlapping with Rheaply's carbon avoided reporting layer.
• Sweep: ESG and carbon data management platform for enterprises. Comparable in target customer (sustainability and ESG leaders) and product category (data-driven sustainability reporting), positioning it as a competing or complementary solution to Rheaply's reporting stack.
• Liquid Technology: IT asset disposition and remarketing services firm helping enterprises recover value from decommissioned hardware. Comparable in the asset disposition and value-recovery portion of Rheaply's Next Life offering, particularly for IT and electronics.

Broad incumbents

• Salesforce Net Zero Cloud: Salesforce's sustainability and ESG product suite covering carbon accounting and ESG reporting. Comparable broad incumbent in the enterprise ESG space; Salesforce Ventures is also a Rheaply investor, illustrating the overlap and competitive tension.
• IBM Envizi: IBM's ESG and sustainability management suite for large enterprises. Comparable as a broad incumbent offering across carbon accounting, ESG reporting, and supply chain sustainability — competing for the same enterprise sustainability buyer as Rheaply.
• Coupa: Enterprise spend management platform with sustainability and ESG modules. Comparable as an incumbent sitting inside customer procurement systems; Coupa Ventures is also a Rheaply investor, indicating strategic overlap and competitive risk.
• Sphera: Enterprise ESG, EHS, and operational risk management software. Comparable as a broad incumbent serving sustainability and operations leaders with adjacent use cases in lifecycle and environmental impact data.
• ServiceNow: Enterprise workflow platform with a strong IT asset management (ITAM) module that overlaps with Rheaply's asset lifecycle visibility functionality. Comparable as a broad incumbent that already sits inside enterprise IT estates and could expand into adjacent asset lifecycle use cases.

Emerging players

• Terrapass: Carbon offset and circular economy marketplace for businesses. Comparable as an emerging player addressing climate impact through reuse and offsetting; overlaps with Rheaply's circularity narrative but with a narrower carbon-credit focus rather than full asset lifecycle management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rheaply-inc.
• Xx.com/RheaplyInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors27 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rheaply