Alice
Alice is a São Paulo-based healthtech that operates a regulated corporate health plan (ME/PME/enterprise) in Brazil, combining insurance with a proprietary care coordination platform, an assigned family doctor model, a 24/7 in-app health team, and a national provider network of 1,000+ hospitals serving approximately 90,000 members.
- Company typePrivate
- Founded2020
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Alice does
Alice is a Brazilian healthtech company headquartered in São Paulo that operates as both a regulated health plan operator (operadora de planos de saúde) and a technology-enabled care coordination platform. The company markets corporate health insurance plans (Plano de Saúde Empresarial) segmented by employer size into ME (microenterprises), PME (small and medium enterprises), and grandes empresas (large enterprise) tiers, with optional coparticipation. Distribution runs through three channels: a website quote simulator, a structured broker/corretor partner channel, and a direct enterprise sales force, alongside a broker portal.
The product stack rests on proprietary technology rather than a third-party administration layer. Core components include Alice Agora, a 24/7 in-app channel connecting members to nurses and physicians via chat and video with 35-second average first response; Meu Médico Alice, an assigned family physician model providing longitudinal care; Score Magenta, a proprietary health scoring instrument covering physical activity, mental health, nutrition, sleep, and habits; and a care coordination system that centralizes records across consultations, exams, hospital visits, and specialist referrals. Members also have access to a curated credentialed network of more than 1,000 hospitals and 5,000 laboratories across 1,400 cities, including roughly 80% of Brazil's top-rated institutions (Hospital Israelita Albert Einstein, Sírio-Libanês, Grupo Fleury). AI features support predictive population health analytics, the Score Magenta recommender, generative AI for customer experience, and process automation for care workflows.
Alice serves approximately 90,000 active members with reporting its Health Report 2025 covering nearly 80,000 lives across 8 health journeys with 160 outcome indicators. Revenue is generated through recurring monthly corporate premiums with reported outcomes including 86 NPS among HR clients, 97 NPS among healthcare professionals, 83% remote complaint resolution, and 1 business-day average inpatient authorization. The company has raised approximately US$216M in disclosed equity across multiple rounds, most notably a US$127M Series C led by SoftBank Latin America Fund in December 2021 and a US$22M Series C extension led by Kaszek in February 2025. Alice Operadora Ltda. and Alice Tecnologia Ltda. are the two São Paulo-domiciled legal entities through which the operator and technology activities run.
Alice firmographics
Firmographics- Name
- Alice
- Legal name
- Alice Operadora Ltda.
- Website
- https://alice.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alice is a São Paulo-based healthtech that operates a regulated corporate health plan (ME/PME/enterprise) in Brazil, combining insurance with a proprietary care coordination platform, an assigned family doctor model, a 24/7 in-app health team, and a national provider network of 1,000+ hospitals serving approximately 90,000 members.
- Ownership category
- akta.pro rank
Alice industry classification
Industry- Product category
- Corporate Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411), Offices of Physicians (62111)
- SIC
- Hospital & Medical Service Plans (6324), Services-Health Services (8000)
- akta.pro primary industry
- Value-Based Primary Care Organizations (Risk-Bearing) (HLAFAGAF)
- akta.pro secondary industries
- Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE), Small Group Health Insurance (2–50/100) (FSAIAFAD), Care Management & Population Health Program Administration (HLAEALAG)
Keywords
Where Alice is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Alice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Corporate Health Plan Subscriptions: Alice operates as a health plan operator (operadora de planos de saúde) generating recurring revenue through monthly premiums paid by employers for corporate health coverage. Plans are offered at different tiers (ME/PME/large enterprise) with optional coparticipation features. Revenue is recurring based on member headcount and plan selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plano ME - Health plan for microenterprises (1-99 employees) |
| Subscription | Monthly | Plano PME - Health plan for small and medium enterprises |
| Subscription | Monthly | Plano Grandes Empresas - Health plan for large corporations |
| Hybrid | Monthly | Plans with and without coparticipation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Alice product offering
Product offeringCore offering
Alice operates corporate health insurance plans in Brazil combined with a technology-driven care coordination platform. The company sells health plans to corporate employers in three tiers (ME/microenterprises, PME/small-medium enterprises, Grandes Empresas/large corporations), bundling access to a national network of 1,000+ hospitals and 5,000+ laboratories across 1,400 cities with differentiated member-facing services including 24/7 in-app health team access via Alice Agora and designated family doctor services via Meu Médico Alice.
Product overview
Alice is a health management company (healthtech) that operates as a business health insurance provider combined with a technology-powered care coordination platform. The core offering consists of corporate health insurance plans (Plano de Saúde Empresarial) with three segments: ME (microenterprises), PME (small-medium enterprises), and grandes empresas (large enterprises). The platform differentiates through proprietary technology features including Alice Agora (24/7 in-app health team access), Meu Médico Alice (designated family doctor service), Score Magenta (proprietary health scoring tool), and comprehensive care coordination. Additional services include Health Report (transparency initiative with health outcomes data), Calculadora de Saúde (health assessment tool), Jornada de Saúde Personalizada (personalized health journeys), and obstetric care programs. Alice provides access to a network of 1,000+ hospitals and 5,000+ laboratories across 1,400 cities in Brazil, including top institutions like Einstein, BP, and Fleury.
Differentiator
Problem solved
Functional benefit
Brands
- Alice Agora: Channel of communication with members for immediate health team access, 24 hours a day, 7 days a week via app.
- Meu Médico Alice
- Score Magenta
- Health Report
Products and services
- Plano de Saúde Empresarial (Corporate Health Plan) Corporate health insurance plans offered in three tiers (ME, PME, Grandes Empresas) for businesses in Brazil, providing coverage through a network of 1,000+ hospitals and 5,000+ laboratories across 1,400 cities. Plans can be contracted with or without coparticipation and are billed monthly to the employer.
- Alice Agora
Quantifiable outcome
- 83% of member health complaints resolved remotely via Alice Agora without requiring hospital visits
- +7 more outcomes
Companies that use Alice
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Alice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Alice partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Hospital Sírio-LibanêscorePremier hospital network partner providing inpatient, surgical, ICU, and diagnostic services to Alice members. Part of the 80% of Brazil's top-rated hospitals in Alice's network.
- Hospital Israelita Albert EinsteincoreFlagship hospital partner renowned for medical excellence. Part of the 80% of Brazil's top-rated hospitals in Alice's network. Provides high-complexity care, diagnostics, and emergency services.
- Grupo Fleury (Fleury, Lavoisier, Delboni Auriemo, A+)coreLeading laboratory network partner providing diagnostic testing services. Fleury laboratories integrated for direct results delivery in Alice app.
- Hospital Dom AlvarengacoreSão Paulo zone south hospital with 90+ years of tradition, ONA accreditation with excellence. Includes 24-hour emergency, inpatient, surgical center, ICU, and diagnostic center. Part of Alice's Community of Health network expansion.
- BP Mirante and BP PaulistacoreHospital partners included in Alice's Community of Health network, providing emergency, inpatient, surgical, and diagnostic services.
- Beneficência Portuguesa, Sabará, Santa Joana, Pró-Matre, SamaritanocoreAdditional hospital partners in Alice's Community of Health network, including maternity hospitals (Sabará, Santa Joana, Pró-Matre) and general hospitals. All vetted for alignment with Alice's care coordination model.
- Healthcare Network Partners (Hospitals, Clinics, Specialists)coreCredenciado network of hospitals, clinics, and medical specialists vetted through Alice's proprietary quality assessment process, national and international certifications (ONA, JCI), and values alignment for humanized, outcome-based care.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Alice competitors and assessment
Company assessmentBroad incumbents
- Amil: Large Brazilian health insurer owned by UnitedHealth Group, offering corporate and individual plans through owned provider networks — competes with Alice in the corporate market while offering the scale advantages of a global parent.
- Hapvida NotreDame Intermédica: Largest vertically integrated health insurer and provider in Brazil, operating owned hospitals, clinics, and health plans — comparable to Alice in the corporate health plan market but at vastly greater scale and with owned infrastructure.
- SulAmérica: Major Brazilian health insurer offering corporate and individual plans across all segments — directly competes with Alice in PME and large enterprise employer health benefits, with broader portfolio including Odonto and P&C.
- Bradesco Saúde: Leading Brazilian health insurer affiliated with Banco Bradesco, serving corporate clients across all size tiers — a key competitor for Alice's PME and large enterprise segments with deep broker distribution and bundled banking relationships.
- Unimed: Largest cooperative health insurance system in Brazil with hundreds of regional Unimeds — competes with Alice across all corporate segments, particularly in regional markets where Alice is building its network footprint.
- Porto Seguro Saúde: Brazilian health insurer affiliated with Porto Seguro group, focused on corporate and SME segments — directly competes with Alice's PME offering and benefits from cross-sell via the Porto Seguro insurance ecosystem.
Direct peers
- Sami: Brazilian (originally Mexican-founded) healthtech operating as a health plan operator with a tech-enabled care coordination model — directly comparable to Alice in combining regulated health insurance with primary care and digital-first member experience.
- One Medical (Amazon): Tech-enabled primary care organization acquired by Amazon — operates a comparable model of combining continuous primary care relationships with technology-driven member experience, though primarily a care provider rather than an insurance carrier.
Emerging players
- Oak Street Health (CVS Health): Value-based primary care provider serving Medicare patients with intensive care coordination — comparable to Alice's primary-care-driven, data-enabled model, though focused on a different population segment and geography.
- Pipo Saúde: Brazilian healthtech startup offering tech-enabled corporate health plans with a care navigation model — closely comparable to Alice in scale, target segment (tech and SME employers), and digital-first approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alice social profiles
Digital presenceAlice compliance and trust
Trust signalCompliance3 records
Alice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alice leadership team
Management profileNumber of profiles
Profiles15 records
Alice funding detail
Funding detailFunding overview
Funding rounds8 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alice M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alice
What does Alice do?
Alice operates corporate health insurance plans in Brazil combined with a technology-driven care coordination platform. The company sells health plans to corporate employers in three tiers (ME/microenterprises, PME/small-medium enterprises, Grandes Empresas/large corporations), bundling access to a national network of 1,000+ hospitals and 5,000+ laboratories across 1,400 cities with differentiated member-facing services including 24/7 in-app health team access via Alice Agora and designated family doctor services via Meu Médico Alice.
Is Alice a public or private company?
Alice is a private company. It is classified as venture growth investor backed and is currently operating.
When was Alice founded?
Alice was founded in 2020. It employs 1 to 10 people.
Where is Alice based?
Alice is headquartered in São Paulo, Brazil, in the Latin America region.
How does Alice make money?
One revenue line is on record: corporate Health Plan Subscriptions.
Who are Alice's main competitors?
Broad incumbents on record are Amil, Hapvida NotreDame Intermédica, SulAmérica, Bradesco Saúde, Unimed and Porto Seguro Saúde. Direct peers are Sami and One Medical (Amazon). Emerging players are Oak Street Health (CVS Health) and Pipo Saúde.
Does Alice have an API?
No public API is recorded for Alice.
What industry is Alice in?
Alice's product category is Corporate Health Insurance. Its primary akta.pro industry code is HLAFAGAF, Value-Based Primary Care Organizations (Risk-Bearing), with a secondary code of FSAIAFAE, Large Group Health Insurance (Mid-Market & National Accounts). Its NAICS code is 524114 and its SIC code is 6324.