Bombas
Bombas is a U.S.-based apparel company that designs and sells comfort-focused socks, underwear, T-shirts, and slippers under a buy-one-donate-one model, selling via DTC e-commerce, wholesale (Target, Nordstrom, DSW, Scheels), and three owned retail stores opened in 2025.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bombas does
Bombas is a U.S.-based, privately held apparel company founded in 2013 that designs and sells comfort-focused socks, underwear/bralettes, T-shirts, slippers, and shoes under a buy-one-donate-one model ("One Purchased = One Donated"). The company has tracked more than 200 million items donated via 4,000+ community partners across all 50 U.S. states, and the donation counter is a centerpiece of brand messaging on bombas.com. Its core technology stack is a Shopify-hosted e-commerce storefront, with a Leap/Shopify/Simon Retail-as-a-Service layer that powered the opening of its first three owned brick-and-mortar stores in NYC, Boca Raton, and Austin in 2025. The product portfolio spans casual, dress, compression, and sport sock categories (the Bombas Sport performance sub-line accounts for roughly 20% of sock revenue), along with seamless bralettes and slippers/shoes. Bombas is a Certified B Corporation and operates with 251–500 employees in the United States.
Bombas firmographics
Firmographics- Name
- Bombas
- Legal name
- Bombas
- Website
- https://bombas.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bombas is a U.S.-based apparel company that designs and sells comfort-focused socks, underwear, T-shirts, and slippers under a buy-one-donate-one model, selling via DTC e-commerce, wholesale (Target, Nordstrom, DSW, Scheels), and three owned retail stores opened in 2025.
- Ownership category
- akta.pro rank
Bombas industry classification
Industry- Product category
- Comfort Apparel (Socks, Underwear, and Everyday Apparel)
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Gloves & Mittens (CRAAAJAG), Outerwear & Snowsuits (Children) (CRAAAHAF)
Keywords
Where Bombas is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bombas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others, Infrastructure
Revenue model
- Direct-to-consumer e-commerce sales: Online sales of socks, underwear/bralettes, T-shirts, slippers, shoes, and accessories via bombas.com; multi-pack SKUs (single, 2–4 pack, 5–8 pack, 12-pack) drive higher AOV with pack-based savings (e.g., 8%–20% off list).
- Wholesale distribution: Sales through large U.S. retailers (Target, DSW, Nordstrom, Scheels) leveraging third-party physical shelf space to reach customers outside Bombas' own channels.
- Owned brick-and-mortar retail: Sales from three company-operated stores opened in 2025 in New York City, Boca Raton (FL), and Austin (TX), operated in partnership with Leap, Simon, and Shopify.
- Brand-collaboration uniform/supply contracts: B2B revenue from co-developed uniform and apparel supply deals (e.g., Delta Air Lines "Distinctly Delta" uniform collection developed with Missoni, Lands' End, and Bombas, rolling out 2027) and official supplier deals (e.g., U.S. Figure Skating).
- Accessories and ancillary product sales: Lower-priced items like the $10 Take Back Bag accessory support circularity and incremental basket size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-pair socks (e.g., Women's Dress Calf, Ruffle Rib Quarter, Merino Wool Quarter): ~$18–$26 each. |
| Unit Pricing | Pay-as-you-go | Multi-pack socks (2/3/4/6/8/12-pack): $50–$215 with pack savings of 6%–20%. |
| Unit Pricing | Pay-as-you-go | Bralettes and underwear: $38–$58 per piece, with 15% off on orders of 3+. |
| Unit Pricing | Pay-as-you-go | Slippers and shoes: $50–$70. |
| Unit Pricing | Pay-as-you-go | Accessories (Take Back Bag): $10 flat. |
| Other | Pay-as-you-go | Email sign-up first-order discount (percent not rendered in scrape). |
Go-to-market motion4 records
Distribution channels5 records
Bombas product offering
Product offeringCore offering
Bombas designs, markets, and sells comfort-focused apparel — primarily socks (Casual, Compression, Sport, Dress), Bralettes & Underwear, T-Shirts, Slippers & Shoes, and accessories — under a buy-one-donate-one model in which one item is donated to people in need for every item purchased. The company sells through its own e-commerce site, owned retail stores, and wholesale partners such as Target, DSW, Nordstrom, and Scheels, and selectively co-develops apparel for enterprise customers such as Delta Air Lines.
Differentiator
Problem solved
Functional benefit
Brands
- Bombas Sport: Performance-focused sock sub-line launched to target the athletic market, including run, gym/train, compression, golf, studio, cycle, and hike categories, accounting for roughly 20% of total sock revenue.
Products and services
- Socks (Casual, Compression, Sport, Dress) Core comfort-focused sock line sold as single pairs and multi-packs (2/3/4/6/8/12-packs with 6–20% volume savings), spanning Women's, Men's, Kids', and Sport categories; prices ~$18–$26 single, $50–$215 multi-pack. Includes activity-specific designs such as merino wool, blister-prevention seaming, and 15–20mmHg graduated compression. Sold direct on bombas.com, in Bombas-owned retail, and through Target, DSW, Nordstrom, and Scheels.
- Bombas Sport Performance Socks Performance-focused sub-line of athletic socks targeting run, gym/train, compression, golf, studio, cycle, and hike categories. Features activity-specific engineering such as strategic cushioning in key impact zones, 15–20mmHg graduated compression, and moisture-wicking merino blends. Reported to account for ~20% of total sock revenue.
- Bralettes & Underwear Wire-free, unpadded bralettes and underwear using ultra-breathable SoftMesh fabric, bonding techniques, and stay-put trim for light support. Includes Seamless Triangle/Scoop Bralettes ($38), No Show Plunge Bralette ($48), Super Soft Scoop Bralette ($44), Built-in Bra Seamless Cami ($58), and 2-packs ($85), with 15% off orders of 3+. Inclusive sizing XS–2X.
- T-Shirts Comfort-focused T-shirts extending Bombas' apparel line beyond socks and underwear, included in the buy-one-donate-one donation model alongside socks and underwear.
- Slippers & Shoes Slippers and shoes including the Patterned Gripper Slipper ($55), Friday Sandal ($50), and Men's Sunrise Leather Flip Flop ($70), extending Bombas' comfort footwear and accessories range.
- Take Back Bag (Apparel Circularity Accessory) Accessory Take Back Bag priced at $10 to support apparel circularity and returns, designed to extend Bombas' sustainability efforts beyond the buy-one-donate-one model.
Quantifiable outcome
- $500M+ in sales in the last year
- +4 more outcomes
Companies that use Bombas
Customer profileNamed customers2 records
Ideal customer profiles2 records
Bombas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bombas partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- TargetflagshipWholesale distribution partner for Bombas socks, including a deal referenced by CEO Jason LaRose in 2026 as fueling growth. Bombas' long-running big-box partnership alongside DSW, Nordstrom, and Scheels.
- DSWcoreWholesale footwear/specialty retail partner; new deal cited by CEO Jason LaRose in 2026 as part of the broader wholesale expansion.
- NordstromcoreDepartment-store wholesale partner; part of Bombas' stated wholesale distribution alongside Target, DSW, and Scheels.
- ScheelscoreSporting-goods retailer wholesale partner; cited as part of Bombas' "robust wholesale partnerships" in 2025.
- U.S. Figure SkatingflagshipOfficial Supplier partnership announced December 2025: Bombas offers exclusive discounts to U.S. Figure Skating members and provides gifts to the U.S. Olympic Figure Skating Team competing in Milan.
- Delta Air LinesflagshipCo-development partner (alongside Missoni and Lands' End) for Delta's "Distinctly Delta" uniform collection; Bombas contributes apparel components. Wear-testing begins summer 2026, full rollout 2027, coinciding with Delta's 100-year anniversary.
- MissonicoreCo-collaborator on Delta Air Lines' "Distinctly Delta" uniform refresh; named partner alongside Lands' End and Bombas in employee-input-driven uniform design.
- Lands' EndcoreCo-collaborator on Delta Air Lines' "Distinctly Delta" uniform refresh; named partner alongside Missoni and Bombas.
- LeapflagshipRetail-as-a-Service platform partner providing location sourcing, store design, operations, and marketing support that powered Bombas' opening of three owned retail stores in NYC, Boca Raton, and Austin in 2025.
- ShopifyflagshipE-commerce platform powering bombas.com and integrated with Leap for the brand's physical retail rollout; Shopify's President publicly cited Bombas' deployment as exemplifying lower-friction physical retail entry for online-first brands.
- Simon (ShopSimon Malls)corePremium mall and retail property partner; provides high-value physical retail spaces accessed by Bombas for its 2025 store expansion via ShopSimon Malls.
- Dave Heath / Cure CompaniesminorCo-founder/former CEO Dave Heath made a strategic investment in Cure Companies (hospitality/lifestyle holding) as part of a $5M raise and joined its Board of Directors. This is an individual-affiliation event and does not represent a Bombas corporate relationship.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Bombas competitors and assessment
Company assessmentDirect peers
- Allbirds: Direct-to-consumer apparel/footwear brand that, like Bombas, built a premium, mission-driven identity around sustainability and comfort and has expanded from a single product (wool runners) into broader apparel. Both brands operate primarily DTC with selective physical retail.
- Smartwool: Specialist sock brand owned by VF Corporation, focused on merino wool performance and lifestyle socks for hiking, running, and everyday wear. Closely comparable to Bombas' sock-led assortment and Bombas Sport sub-line.
- Darn Tough Vermont: Premium performance sock brand sold DTC and through outdoor/specialty wholesale (REI, etc.), best known for a lifetime guarantee. Competes directly with Bombas in performance and casual sock categories.
- Stance: Lifestyle and performance sock brand positioned as a premium, design-forward alternative to commodity socks, with wholesale in specialty and sporting-goods retail. Comparable category and price band to Bombas.
- Tommy John: DTC apparel brand best known for underwear and undershirts, competing head-on with Bombas' underwear/bralette category and using a similar premium-DTC playbook with subscription-style retention offers.
- MeUndies: Subscription-driven DTC underwear and apparel brand with a focus on comfort and inclusive sizing, overlapping directly with Bombas' underwear/bralette category and online-first go-to-market.
- TOMS: Pioneering one-for-one mission-driven apparel and footwear brand; directly comparable in social-mission identity (shoes donated for shoes purchased) and in its evolution from DTC into retail/wholesale.
- Warby Parker: DTC-native mission-driven brand that transitioned into omnichannel retail and wholesale, comparable to Bombas in DTC origins, mission-led positioning, and the recent owned-store + wholesale build-out.
Broad incumbents
- Patagonia: Established mission-driven apparel incumbent with B-Corp-adjacent values and broad product assortment across outdoor apparel. Comparable as a values-led apparel benchmark rather than as a direct sock competitor.
- Nike: Dominant performance-athletic incumbent with apparel, footwear, and sponsorships (including Olympic-adjacent athlete partnerships). Relevant as the broad incumbent Bombas Sport competes against in compression, running, and training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bombas social profiles
Digital presenceBombas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bombas leadership team
Management profileNumber of profiles
Profiles7 records
Bombas subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bombas funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bombas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bombas
What does Bombas do?
Bombas designs, markets, and sells comfort-focused apparel — primarily socks (Casual, Compression, Sport, Dress), Bralettes & Underwear, T-Shirts, Slippers & Shoes, and accessories — under a buy-one-donate-one model in which one item is donated to people in need for every item purchased. The company sells through its own e-commerce site, owned retail stores, and wholesale partners such as Target, DSW, Nordstrom, and Scheels, and selectively co-develops apparel for enterprise customers such as Delta Air Lines.
Is Bombas a public or private company?
Bombas is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bombas founded?
Bombas was founded in 2013. It employs 251 to 500 people.
Where is Bombas based?
Bombas is headquartered in New York, United States, in the North America region.
How does Bombas make money?
Five revenue lines are on record. Direct-to-consumer e-commerce sales are the primary driver. The others are wholesale distribution, owned brick-and-mortar retail, brand-collaboration uniform/supply contracts and accessories and ancillary product sales.
Who are Bombas's main competitors?
Direct peers on record are Allbirds, Smartwool, Darn Tough Vermont, Stance, Tommy John, MeUndies, TOMS and Warby Parker. Broad incumbents are Patagonia and Nike.
Does Bombas have an API?
No public API is recorded for Bombas.
What industry is Bombas in?
Bombas's product category is Comfort Apparel (Socks, Underwear, and Everyday Apparel). Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of IMAOAFAJ, Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers). Its NAICS code is 3159 and its SIC code is 2330.